Questionnaire

A study on Impact of organized retail on unorganized

retail with respect to Consumer Durables at Rajkot.
Name Of the Store:- ___________________ Name of the Owner:-
___________________

Contact No:-_________________________ Address:-

____________________________

1) Type of Store.
Specialty Store Electronic store

Company Outlets Other

2) Location of the store:-

Near shopping complex Market for Electronic
product

Stand alone shop other

3) Size of the store:-

20 to 30 square feet 30 to 50 Square feet

50 to 100 Square feet More than 100 feet

4) How long you have been running this store?

1 to 3 years 3 to 5 years

5 to 9 years More than 10 years

5) No. of personnel working in this store?

0 to 3 3 to 5

5 to 10 More than 10

6) What is your current source of procurement?

Dealer Retailers

Direct from company Other

7) Which type of segments often visited your store?
Children Youngsters

Middle age People Senior Citizen

Segments In……
Male Female

Children

8) Is a Organized store Affect your business?

Yes No

If yes ……….

9) On which Part that affect more.. ?

Sales

Highest higher Average low lowest

Margin

Highest higher Average low lowest

No of Visitors

Highest higher Average low lowest

Other

________________

Is It affect sales than Change in Sales Percentage after

starting Organized store?
(+)____________ (-)_____________

If It affect on Visitors per day, Change in visitors per day

after starting New store?
Visitors per day before starting new store _____________

Visitors per day after starting new store__________

10) Do you feel any changes in customer’s mind after
starting a Organized Store?
Yes No

(11) you consider organized store is superior than your

business?
No Yes

If yes then…..

12) Which of activities among following of organized store

make more superior then your Business?
Strong Product line Discounted Price

Size of store Extra facilities

13) What you do to reduce the effect of organized store?

Increase Advertisement Discount Given

Increased Product line Other

14) Do you provide any Extra facilities to your customers to

face the competition with the organized store?
Credit Computerized Billing

Credit card facility Other

15) Does company provides any support to face the

competition with organized store?
Yes No

If yes then

(16) Which type of support they give?

Give Discounts Miscellaneous Support

Distance Policy Other

17) Do you feel any changes from the side of suppliers after
starting a new store?
Yes No