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About
this time, the Indian government was initiating a program of market liberalization, doing away with the
old 'license raj' system, which limited the amount of investment any one company could make in a
particular industry.
A possible joint venture with Piaggio was discussed in 1993 but aborted. Rahul Bajaj told the Financial
Times that his company was too large to be considered a potential collaborator by Japanese firms. It
was hoping to increase its exports, which then amounted to just five percent of sales. The company
began by shipping a few thousand vehicles a year to neighboring Sri Lanka and Bangladesh, but soon
was reaching markets in Europe, Latin America, Africa, and West Asia. Its domestic market share,
barely less than 50 percent, was slowly slipping.
By 1994, Bajaj also was contemplating high-volume, low-cost car manufacture. Several of Bajaj's rivals
were looking at this market as well, which was being rapidly liberalized by the Indian government.
Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The company was the world's
fourth largest manufacturer of two-wheelers, behind Japan's Honda, Suzuki, and Kawasaki. New models
included the Bajaj Classic and the Bajaj Super Excel. Bajaj also signed development agreements with
two Japanese engineering firms, Kubota and Tokyo R & D. Bajaj's most popular models cost about Rs
20,000. 'You just can't beat a Bajaj,' stated the company's marketing slogan.
The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw were introduced in 1997. The next year saw
the debut of the Kawasaki Bajaj Caliber, the Spirit, and the Legend, India's first four-stroke scooter.
The Caliber sold 100,000 units in its first 12 months. Bajaj was planning to build its third plant at a cost
of Rs 4 billion ($111.6 million) to produce two new models, one to be developed in collaboration with
Cagiva of Italy.
New Tools in the 1990s
Still, intense competition was beginning to hurt sales at home and abroad during the calendar year
1997. Bajaj's low-tech, low-cost cycles were not faring as well as its rivals' higher-end offerings,
particularly in high-powered motorcycles, since poorer consumers were withstanding the worst of the
recession. The company invested in its new Pune plant in order to introduce new models more quickly.
The company spent Rs 7.5 billion ($185 million) on advanced, computer-controlled machine tools. It
would need new models to comply with the more stringent emissions standards slated for 2000. Bajaj
began installing Rs 800 catalytic converters to its two-stroke scooter models beginning in 1999.
Although its domestic market share continued to slip, falling to 40.5 percent, Bajaj Auto's profits
increased slightly at the end of the 1997-98 fiscal year. In fact, Rahul Bajaj was able to boast, 'My
competitors are doing well, but my net profit is still more than the next four biggest companies
combined.' Hero Honda was perhaps Bajaj's most serious local threat; in fact, in the fall of 1998, Honda
Motor of Japan announced that it was withdrawing from this joint venture.
Bajaj Auto had quadrupled its product design staff to 500. It also acquired technology from its foreign
partners, such as Kawasaki (motorcycles), Kubota (diesel engines), and Cagiva (scooters). 'Honda's
annual spend on R & D is more than my turnover,' noted Ruhal Bajaj. His son, Sangiv Bajaj, was working
to improve the company's supply chain management. A marketing executive was lured from TVS Suzuki
to help push the new cycles.
Several new designs and a dozen upgrades of existing scooters came out in 1998 and 1999. These, and a
surge in consumer confidence, propelled Bajaj to sales records, and it began to regain market share in
the fast-growing motorcycle segment. Sales of three-wheelers fell as some states, citing traffic and
pollution concerns, limited the number of permits issued for them.
Legend NXT 2
Technical Specification Photo Gallery
Brakes
Front
Rear
Dimension
Overall height 1150 mm
Overall length 1825 mm
Overall Width
Wheelbase 1275 mm
Ground Clearance 140 mm
Kerb weight 109 kgs
Fuel Tank Capacity 5 litres
Engine
Type
Stroke (2/4) 2 - Stroke, air cooled
No. of cylinders 1
Bore x stroke
Displacement 145.45 cc
Electrical 12V 2.5Ah
Performance
Maximum Power 8.18 bhp@5500 rpm
Max. Torque
Start Kick start
Suspension
Front
Rear
Transmission
No. of Gears 4-speed
Clutch
Tyres
Front
Rear
Torque - 4.3Nm
Kerb Weight 63 kg -
Performance
Engine
maxTorque - 4.3Nm
Electricals
System - 12V 5 Ah
Transmission
Suspensions
Brakes
Sunny is very much simple in its styling. In fact, most of its components are made of fibres to give a lighter feel and
better mileage. The front consists of a single small, headlamp more like a bigger torch light. The handlebar lock is
placed at the front above the front wheel mudguard. The leg room is best for average built people only. The
instruments on either side include a kill switch and headlamp on off button on right and a horn and dim/bright switch
on the left. The choke is present above the legroom on the plastic area below the rider’s seat. There is a usable hook
like in scooters to hang grocery bags.
The leg room is wide comfortably accomodating big basket below the handlebar. The seat has average width and
accomodates to adults perfectly. The grab rail is simple and also has some storage shelf at the rear. The seat can be
lifted to fill petrol and it also has a luggage space in rectangle shape. The side skins are too much curved showing all
of the suspension spring and the chain set completely. The rear lamp is box type with a small rectangle reflector in
the middle. There are no turn indicators in this bike. The large rear view mirror is same as in other Bajaj Scooters.
Surprisingly only one spring does the suspension for the rear. The three spoke wheels are very small allowing only a
ground clearance of 100mm.
Engine
Bajaj Sunny is powered by a 59.88 cc two stroke engine, with maximum power of 2.8/6000 bhp/rpm. The scooterette
acheives a top speed of 50 kmph. A mileage around 45 kmpl is returned by Sunny.
Suiting more for teens, Sunny gives a sluggish pick up from stand still and achieved 30 kmph in a while. There is
nothing particular to mention about handling, as with that speed, one could easily manage halting Sunny with the
drum brakes. The front Leading link with coil springs and the rear hydraulic dampers with coaxial springs give very
much average suspension making you feel every pot hole and bad patch. But one could not blame it because,
considering its low price and chassis, nothing can be expected more than this. With a pillion it takes little more effort
to steer.
With lots of space for luggage, it will fit the teenagers bag, lunch bag too. Straight line stability is good up to 40 kmph
speed and to steer it across a corner, you need to be careful. The 10 inch wheels are puny. As with any two stroke
engine, the paper figures of 2.8 bhp torque is exactly delivered on road. Even after years of using it, the motor still
lives up to its character. The 63kg weight of the scooterette can provide you hardly any grip during rainy days. The
centre stand cannot be easily put, due to the poor design. There is no side stand either. At night, the small headlamp
is better than a cycle dynamo headlamp. The speedometer marked from 0-60 is hardly visible when lit.
While the Kinetic returned 34.2kpl in the city and 39.1kpl on the highway,
the Saffire delivered 45.6kpl and 46.2kpl, with the Activa coming out tops
with 45.9kpl and 47.1kpl.