WBB 10202 – Innovation Management Assignment 2 (Group) – Jan 2011

Universiti Kuala Lumpur

Malaysian Institute of Marine Engineering Technology

WBB 10202
INNOVATION MANAGEMENT

Assignment 2 (Group)

Classes: L01/L02

Due Dates:
L01 - 24th February 2011
L02 - 21th February 2011

Lecturer:

Ir. MUHAMMAD NASIR BIN MOKHTAR, MBA

Ir. Nasir Mokhtar, MBA 1 of 2

WBB 10202 – Innovation Management Assignment 2 (Group) – Jan 2011

Introduction
The Innovation Management Course is 50% assessed through project.

When undertaking the project you have a choice of doing them as a group activity (not more
than 3 students) OR an individual activity (recommended for part-time students).

Case Studies

You are to read ONLY ONE case study listed below and answer the questions at the end of
each of them. Prepare a presentation for not more than 20 minutes regarding the case study,
including the answers, which the group undertake. Subsequently, a report is to be submitted
by each group by the relevant due date. No more than two groups can undertake similar case
study.

Reference:

Title: INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT 4e

Author: PAUL TROTT

NR. TOPIC PAGE

1. The Success Of The iPod Raises The Licensing Question For 29
Apple...Again

2. Novels, New Products and Harry Potter 135

3. Pricing, Patents and Profits in the Pharmaceutical Industry 172

4. Sony-Ericsson Mobile Phone Joint Venture Dependent on Technology 339

Transfer

5. Launching Innocent Into The Growing Fruit Smoothie Market 412

6. Halfords Motor Oil: Redesign And Rebranding Of An Existing Product 445

7. Developing New Services at the World’s Most Successful Internet-Based 473

Company, eBay

8. Dyson, Hoover and the Bagless Vacuum Cleaner 506

9. An Analysis of 3M, the Innovation Company 542

Ir. Nasir Mokhtar, MBA 2 of 2