Beruflich Dokumente
Kultur Dokumente
PROJECT NAME
IMPLEMENTATION OF STRATEGIES ON
TWO BRANDS
NAME OF A
SUPERVISOR
• CORNATTO
• MAGNUM
PRODUCT & COMPANY
• CORNATTO
BRAND OF UNILEVER
• MAGNUM
BRAND OF UNILEVER
Mission of Unilever
Opportunities Threats
• Changing consumer preferences • Decrease in revenues
• Increasing need for healthy • Strong competition
products • Increasing store brands
• Tougher business climate
• Exchange rates
2008 REPORT
Unilever employed 174,000 people
• Inform
• Persuade
• Remind
Promotional Tools
Advertisement
Both uses print and electronic media for advertisement and for that purpose it follows
AIDA model.
Awareness
Interest
Desire
Action
The mediums used by both for advertisement are:
– TV
– Billboards
– Newspapers
– Magazines
– Banners
– Pamphlets
– Stands in shop
Sponsorships of pop stars, actors, models
– Event arrangements
– Bus stop board ads
– Fun carnival carried out in different parks such as Racecourse Parks
– Shop boards
Sales promotion
Cycling system
Its purpose is for awareness
Discount coupons
Both launches very low price product for the purpose of both market expansion
and sales promotion.
It provides Retailers
Price discounts
Quantity discounts
Free Trikes
To strength its relationship with the various public and customers both
sponsors an Art exhibition.
Suggestions
In my opinion there are some flaws in their implemented strategies