SANDRA ANN SANCHEZ

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S UM M ARY OF QUALIFIC AT IONS

Excellent written and oral communicator. Well-versed in social media and word-of-mouth
marketing. Strong leader with experience managing groups of up to 50. Experienced in handling both
creative and analytic tasks at once with precision and versatility. Passionate about popular culture
and the entertainment industry.

E DUC AT ION
Arizona State University Tempe, AZ
Walter Cronkite School of Journalism and Mass Communication Aug. 2008 - Present
Major: Journalism with an emphasis in Public Relations / Minor: Film and Media Studies
Study Abroad with American University of Rome
Film in Rome – Five-week program on Italian cinema and culture from May 2010 to June 2010

P ROFE S S IONAL DE V E LOP M E NT

CoolRagz, LLC. Las Vegas, NV
New Media Manager Aug. 2010 - Present
• Launched new website redesign in August 2010
• Composed publicity materials including fact sheet, brochure, catalog, and press release
• Established Twitter and Facebook pages, generating over 100 “likes” in four days

Barclay Communications, Inc. Phoenix, AZ

Entertainment PR Intern Sept. 2009 - Dec. 2010
• Executed promotional strategies and events for theatrical and DVD releases from MGM
Studios, Walt Disney Studios, Universal Pictures, and Focus Features
• Distributed press kits and coordinated media drops to broadcast affiliates.
• Ticketed theaters to capacity (up to 416 seats) and oversaw advanced screenings of all films,
including Hot Tub Time Machine, Secretariat, Tangled, and TRON: Legacy, in four markets
(Phoenix, Las Vegas, Tucson, Albuquerque)

Arizona State University Residential Life Tempe, AZ

Resident Assistant Aug. 2009 - May 2010
• Advised, resolved conflict, and enforced university policy for first-year residents.
• Planned small and large scale programs for 30 to 300 students at a time.
• Served as a resource and referral in addressing student and peer needs and concerns.

T E C H NIC AL SKILLS
Mac and PC capable. Skilled in Microsoft Office (Word, Power Point, Excel). Proficient in Adobe
Photoshop and InDesign, Final Draft, Final Cut Pro and basic HTML coding. Typing speed of 80
wpm.