Stacy Lowrey

Salowrey@crimson.ua.edu ~ 256.479.4475

Public Relations, Psychology, Political Science Education

University of Alabama | Tuscaloosa, AL December 2011
Bachelor of Arts in Communication and Information Science
Minor: Psychology
Minor: Political Science

Related Work Experience

New Orleans Lunchbox, Cajun Catering,Inc| Huntsville, AL March 2011-Present

Intern, Social Media and Public Relations
• Research and apply Google SEO keywords for website content.
• Redesign currently flawed and ineffective website for New Orleans Lunchbox
• Create and maintain social media accounts including Foursquare, Twitter, Wordpress Flickr and
Facebook.
• Implement situation analysis and plan of action for this

Turner Broadcasting Systems, INC | Atlanta, GA June-September 2010

Intern, CNN Strategic Integration, Marketing and Promotions
• Provided support for multi-platform marketing events.
• Helped plan and execute effective national sponsorship programs to assure successful events and
satisfy corporate sponsors.
• Assisted in working directly with sales team, agency and clients to obtain client approval on all
added value elements pertaining to specific sponsorships
• Assisted in development of multi-media marketing plans to present to current and potential clients
bundling sponsorship, print, interactive and TV advertising outlets to best-fit clients' goals and
objectives
• Assisted in management of creative agencies in production of all added value elements of
sponsorship, print, interactive and TV advertising outlets to best-fit clients' goals and objectives
• Administrative work such as organization of storage rooms, compiling user friendly CNN
promotional gifts and creation of inventory list including location, number and picture of items listed
in boxes.

Night Agency | New York, NY January 2010-June 2010

Champion Sportswear – On Campus Brand Ambassador – University of Alabama
• Energized student enthusiasm about Champion by executing engaging experiences.
• Promote general brand awareness on campus.
• Encouraged students to sign up for ChampionU Spring Break Contest and to ChampionU Facebook
group
• Handed out collateral promoting the Champion brand and Facebook page.
• Planned and Hosted ChampionU campaign events twice a month.
• Organized files with pictures and recaps of events.

Bacchus Coastal Marketing | Headquarters in Windermere, FL July 2008-November 2010

Promotional Staff
• Ran promotional events at restaurants and bars for main client, Diageo.
 • Organized and implemented tasting events.
• Distributed new product lines to consumers at launch events, as well as informed management of
product benefits.
• Took photos during product launches and other events, and uploaded media on various social
networking sites.

Public Relations Coursework

Journalism News Writing and Reporting
• Produced basic news stories in AP style for print, broadcast, public relations and online audiences
Visual Communication
• Gained understanding of the basic elements, principles and theories behind graphic design, and the
relationship that advertising and public relations each have with the graphic designer.
• Created logo, layout, poster, newsletter and applied newspaper ad fusing techniques using Adobe
InDesign, Photoshop and Illustrator application's.
PR Writing
• Developed situation analysis and plan of action for New Orleans Lunchbox
• Produced press kit for my client, including press release and backgrounder, pitch letter for a press
release, feature outline, feature pitch letter, public service announcement, keyword research, search
engine optimized website copy, online promotion strategy suggestions and charity event plan.
Social Media
• Created and uploaded high quality, search engine optimized content to Wordpress and Ning blog
which produced lively online discussion
• Implemented social media monitoring and strategy development techniques using social media
marketing planning charts, target public analysis charts and social media monitoring charts for selected
client.

Public Relations Qualifications and Capabilities

• In-depth undergraduate studies in public relations, psychology and political science including various
courses in communication studies, journalism and mass communication.
• Excel in a detail specific, fast-paced work environment where multi-tasking and teamwork is a
necessity.
• Proficient in InDesign, Illustrator and Photoshop, as well as all MS Office applications and Internet
research.
• Reliable, punctual, friendly, creative and confident.
• Positive, outgoing person who interacts well with others, and can approach people easily.
• Ability to effectively communicate with a wide variety of social media tools and digital technologies
• Well versed in social media monitoring and strategy development
• Understand Google and Search Engine Optimization

College and Community Activities Leadership

Volunteer, Meals on Wheels August 2010- Present
Member, Public Relations Student Society of America March 2010-Present
Member, Kappa Alpha Theta Sorority August 2006-December 2009
Member, Future Alumni for Tradition and Excellence August 2006-May 2007