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COURSE: STRATEGIC MANAGEMENT 2


Exploring Corporate Strategy (8th Edition) / Gerry Johnson 3
Strategic Management (5th Edition) / Richard Lynch 5
Understanding Strategic Management / Claire Capon 9
Strategy and the Business Landscape (3rd Edition - International) / Pankaj Ghemawat 11
Strategic Management (Global Edition) / Fred R. David 14
Strategic Management and Competitive Advantage (3rd Edition - International) / Jay Barney 18
Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen 19

COURSE: OPERATIONS MANAGEMENT 23


Operations Management (6th Edition) / Nigel Slack 24
Operations Management (10th Edition - Global) / Jay Heizer 27
Operations Management (9th Edition - Global) / Lee J. Krajewski 30

COURSE: MARKETING MANAGEMENT 32


Marketing Management (First European Edition) / Philip Kotler, Kevin Keller 33
Marketing Management (13th Edition) / Philip Kotler 35
Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen 38

COURSE: INTERNATIONAL BUSINESS 42


th
International Management: Managing Across Borders and Cultures (7 Edition) / Helen Deresky 43

COURSE-LEVEL CASES 46
Management Accounting 47
Cost Accounting 49
International Marketing 50
International Business 52
Operations Management 53

1
Course: Strategic Management

2
Exploring Corporate Strategy (8th Edition) / Gerry Johnson

Chapter Title & Case # Source Author Pages Year


1 Introducing The Walt Disney Co.: The Entertainment HBSP Rukstad/Collis/ Levine 28 2009 (r)
Strategy King 701035
Anheuser-Busch and the U.S. Brewing HBSP McGahan 24 1998
Industry 799026
Levi's "Personal Pair" Jeans (A) BAB020 HBSP Lawler/Shank/Carr 6 1998
Wal-Mart Stores' Discount Operations HBSP Ghemawat 12 2007 (r)
387018
Yahoo!: Business on Internet Time HBSP Rivkin/Girotto 28 2000 (r)
700013
2 The Environment The U.S. Airline Industry in 1995 795113 HBSP McGahan/Kou 22 1995 (r)
Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)
Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r)
Computer Reservation Systems : An HBSP Farhoomand/Lee 18 2000
Industry of Its Own HKU055
Napster and Mp3: Redefining the Music Ivey Crossan /Wilkinson/Perry/Hunter/Smith 22 2001
Industry 9B01M002
Chinese Fireworks Industry 9A99M031 Ivey Beamish/Jiang 16 2000 (r)
Collision Course in Commercial Aircraft: HBSP Yoffie/Vayle 20 1993 (r)
Boeing-Airbus-McDonnell Douglas--1991
(A) 391106
3 Strategic Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r)
Capability Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001
Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r)
Continuous Casting Investments at USX HBSP Christensen 18 2003 (r)
Corp. 697020
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
4 Governance and GE's Two-Decade Transformation: Jack HBSP Bartlett/Wozny 24 2005 (r)
Stakeholders Welch's Leadership 399150
Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r)
Fogdog E100 HBSP Glynn/Flanagan 22 2001
Executive Decision Making at General HBSP Garvin/Levesque 20 2006 (r)
Motors 305026
Jack Welch: General Electric's HBSP Bower/Dial 22 1994 (r)
Revolutionary 394065
6 Business-level Robert Mondavi: Competitive Strategy HBSP Porter/Bond 24 2000 (r)
strategy 799125

3
Chapter Title & Case # Source Author Pages Year
Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r)
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r)
Coca-Cola vs. Pepsi-Cola and the Soft HBSP Porter/Wayland 26 1994 (r)
Drink Industry 391179
Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r)
iSteelAsia.com: A B2B Exchange HKU114 HBSP Farhoomand/Tan 20 2000
The Walt Disney Co.: The Entertainment HBSP Rukstad/Collis/Levine 28 2009 (r)
King 701035
Newell Co.: Acquisition Strategy 794066 HBSP Collis/Johnson 22 1998 (r)
Merck-Medco: Vertical Integration in the HBSP Rangan/Bell 32 1998 (r)
Pharmaceutical Industry 598091
Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r)
Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r)
7 Innovation & American Express Interactive 802022 HBSP Applegate 22 2001 (r)
Entrepreneurship Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
Selecting a Hosting Provider 601171 HBSP Austin 12 2001
Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002
What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r)
Du Pont Kevlar Aramid Industrial Fiber HBSP Christensen 10 1998
(Abridged) 698079
IDEO Product Development 600143 HBSP Thomke/Nimgade 22 2007 (r)
OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r)
8 Corporate The Walt Disney Co.: The Entertainment HBSP Rukstad/Collis/Levine 28 2009 (r)
Diversity King 701035
Newell Co.: Acquisition Strategy 794066 HBSP Collis/Johnson 22 1998 (r)
Merck-Medco: Vertical Integration in the HBSP Rangan/Bell 32 1998 (r)
Pharmaceutical Industry 598091
Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r)
Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r)
9 International The DaimlerChrysler Merger (A): Gaining HBSP Steger/Radler 20 2003 (r)
strategy Global Competitiveness IMD130
Acer in 2001: The Reorganisation HBSP Enright/Mak 30 2001
HKU171

4
Strategic Management (5th Edition) / Richard Lynch

Chapter Title & Case # Source Author Pages Year


1 Strategic The Walt Disney Co.: The HBSP Rukstad/Collis/ Levine 28 2009 (r)
management Entertainment King 701035
Anheuser-Busch and the U.S. HBSP McGahan 24 1998
Brewing Industry 799026
Levi's "Personal Pair" Jeans (A) HBSP Lawler/Shank/Carr 6 1998
BAB020
Wal-Mart Stores' Discount HBSP Ghemawat 12 2007 (r)
Operations 387018
Yahoo!: Business on Internet HBSP Rivkin/Girotto 28 2000 (r)
Time 700013
3 Analysing the The U.S. Airline Industry in 1995 HBSP McGahan/Kou 22 1995 (r)
strategic 795113
environment Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)
Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r)
Computer Reservation Systems : HBSP Farhoomand/Lee 18 2000
An Industry of Its Own HKU055
Napster and Mp3: Redefining the Ivey Crossan /Wilkinson/Perry/Hunter/Smith 22 2001
Music Industry 9B01M002
Chinese Fireworks Industry Ivey Beamish/Jiang 16 2000 (r)
9A99M031
Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r)
Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001
Southwest Airlines--1993 (A) HBSP Heskett/Hallowell 30 1997 (r)
694023
Continuous Casting Investments HBSP Christensen 18 2003 (r)
at USX Corp. 697020
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
Collision Course in Commercial HBSP Yoffie/Vayle 20 1993 (r)
Aircraft: Boeing-Airbus-
McDonnell Douglas--1991 (A)
391106
The U.S. Airline Industry in 1995 HBSP McGahan/Kou 22 1995 (r)
795113
Wal-Mart Stores, Inc. HBSP Bradley/Ghemawat/Foley 22 2002 (r)
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)

5
Chapter Title & Case # Source Author Pages Year
Southwest Airlines--2002: An HBSP Heskett 24 2003 (r)
Industry Under Siege 803133
JetBlue Airways: Starting from HBSP Gittell/O'Reilly 20 2001 (r)
Scratch 801354
5 Strategy Dynamics Cola Wars Continue: Coke vs. HBSP Yoffie/Wang 24 2004 (r)
Pepsi in the Twenty-First Century
702442
Delta Air Lines (A): The Low-Cost HBSP Rivkin/Therivel 16 2005 (r)
Carrier Threat 704403
7 Purpose emerging American Express Interactive HBSP Applegate 22 2001 (r)
from knowledge, 802022
technology and Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
innovation Selecting a Hosting Provider HBSP Austin 12 2001
601171
Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002
What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r)
Du Pont Kevlar Aramid Industrial HBSP Christensen 10 1998
Fiber (Abridged) 698079
IDEO Product Development HBSP Thomke/Nimgade 22 2007 (r)
600143
8 Developing Robert Mondavi: Competitive HBSP Porter/Bond 24 2000 (r)
business level Strategy 799125
strategy options Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r)
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r)
Coca-Cola vs. Pepsi-Cola and the HBSP Porter/Wayland 26 1994 (r)
Soft Drink Industry 391179
Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r)
iSteelAsia.com: A B2B Exchange HBSP Farhoomand/Tan 20 2000
HKU114
9 Developing Apple Computer--2002 702469 HBSP Yoffie/Wang 24 2005 (r)
corporate level Intel Corp.--1997-2000 702420 HBSP Casadesus-Masanell/Rukstad 12 2001
strategy options GE's Two-Decade HBSP Bartlett/Wozny 24 2005 (r)
Transformation: Jack Welch's
Leadership 399150
Dean Foods 901007 HBSP Goldberg/Bell/Slack/Leamon 24 2000
Tricon Restaurants International: HBSP Ghemawat/Khanna 24 2000 (r)
Globalization Re-examined
700030
Dell: Selling Directly, Globally HBSP Farhoomand/Lovelock/Ng 28 2002 (r)

6
Chapter Title & Case # Source Author Pages Year
HKU069
The De-Globalization of Marks & HBSP Burgelman/Meza 12 2007 (r)
Spencer in 2001, An Update
SM87
IBM Corp. Turnaround 600098 HBSP Austin/Nolan 20 2000 (r)
The Walt Disney Co.: The HBSP Rukstad/Collis/Levine 28 2009 (r)
Entertainment King 701035
Newell Co.: Acquisition Strategy HBSP Collis/Johnson 22 1998 (r)
794066
Merck-Medco: Vertical HBSP Rangan/Bell 32 1998 (r)
Integration in the
Pharmaceutical Industry 598091
Swissair's Alliances (A) 794152 HBSP Yoffie/Vayle 20 1995 (r)
Handspring: "Partnerships" SM79 HBSP Holloway/Feldstein/Flanagan 18 2004 (r)
13 Implementing and Vyaderm Pharmaceuticals HBSP Simons/Reinbergs 16 2001 (r)
controlling the 101019
strategic plan Identifying Value Creators HBSP Chan/Wang/Ho 16 2007 (r)
HKU185
Montefiore Medical Center HBSP Kaplan/Inamdar 16 2001 (r)
101067
Wells Fargo Online Financial HBSP Kaplan/Tempest 18 2001 (r)
Services (A) 198146
Cisco Systems, Inc.: HBSP Austin/Nolan/Cotteleer 20 2002 (r)
Implementing ERP 699022
The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r)
16 Strategic Executive Decision Making at HBSP Garvin/Levesque 20 2006 (r)
leadership General Motors 305026
Jack Welch: General Electric's HBSP Bower/Dial 22 1994 (r)
Revolutionary 394065
17 Entrepreneurial Zipcar 802085_paper HBSP Hart/Carter 20 2005 (r)
strategy
Enspire Learning 802001 HBSP Hallowell/Billhardt/Andrasco/Cate 24 2002 (r)
ScreamingMedia, Inc. 801371 HBSP Marshall/Lutz 26 2001 (r)
Howard Schultz and Starbucks HBSP Koehn 40 2005 (r)
Coffee Company 801361
Iggy's Bread of the World 801282 HBSP Gendron/McGinn 14 2001 (r)
OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r)
18 Government, Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r)
public sector and American Heart Association: HBSP Carroll/Ho 20 2003 (r)
not-for-profit Reorganization of the Western

7
Chapter Title & Case # Source Author Pages Year
strategies States Affiliate OD2
Chapter Enrichment Program HBSP Polzer/Woolley 16 2004 (r)
Teams at the American Red Cross
(A) 402042
Boston Lyric Opera 101111 HBSP Kaplan/Campbell 22 2001 (r)
Local Initiatives Support Corp. HBSP Austin/Slack 22 2001 (r)
301124
Maitri AIDS Hospice SI10 HBSP Dees/Anderson 24 2001 (r)
New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias 26 2000
19 International The DaimlerChrysler Merger (A): HBSP Steger/Radler 20 2003 (r)
expansion and Gaining Global Competitiveness
globalisation IMD130
strategies Acer in 2001: The Reorganisation HBSP Enright/Mak 30 2001
HKU171
Cases in the book Case study 1 Threats and opportunities for Europe’s leading airlines
Case study 2 SABMiller: South Africa goes quietly global
Case study 3 Heineken: What’s the best strategy? Build brands or acquire companies?
Case study 4 Global automotive vehicles – strategy in a mature market
Case study 5 Global automotive vehicles – the battle between Ford and Toyota
Case study 6 Toyota: what is its strategy for world leadership
Case study 7 What can companies learn from ‘Chainsaw Al’?
Case study 8 The rise and fall of CEO Carly Fiorina at Hewlett-Packard
Case study 9 Disaster and recovery: thinking outside the box at IBM
Case study 10 Dell – competitive advantage through low cost manufacturing and distribution
Case study 11 How Galileo ended up in trouble
Case study 12 Emergent strategy: who will stop Apples dominance of the music delivery business?

8
Understanding Strategic Management / Claire Capon

Chapter Title & Case # Source Author Pages Year


Chapter 1 - What is The Walt Disney Co.: The HBSP Rukstad/Collis/ Levine 28 2009 (r)
strategy? Entertainment King 701035
Anheuser-Busch and the U.S. HBSP McGahan 24 1998
Brewing Industry 799026
Levi's "Personal Pair" Jeans (A) HBSP Lawler/Shank/Carr 6 1998
BAB020
Wal-Mart Stores' Discount HBSP Ghemawat 12 2007 (r)
Operations 387018
Yahoo!: Business on Internet HBSP Rivkin/Girotto 28 2000 (r)
Time 700013
Chapter 2 – The U.S. Airline Industry in 1995 HBSP McGahan/Kou 22 1995 (r)
Environmental 795113
analysis Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)
Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r)
Computer Reservation Systems : HBSP Farhoomand/Lee 18 2000
An Industry of Its Own HKU055
Napster and Mp3: Redefining the Ivey Crossan /Wilkinson/Perry/Hunter/Smith 22 2001
Music Industry 9B01M002
Chinese Fireworks Industry Ivey Beamish/Jiang 16 2000 (r)
9A99M031
Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r)
Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001
Southwest Airlines--1993 (A) HBSP Heskett/Hallowell 30 1997 (r)
694023
Continuous Casting Investments HBSP Christensen 18 2003 (r)
at USX Corp. 697020
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
Collision Course in Commercial HBSP Yoffie/Vayle 20 1993 (r)
Aircraft: Boeing-Airbus-
McDonnell Douglas--1991 (A)
391106
The U.S. Airline Industry in 1995 HBSP McGahan/Kou 22 1995 (r)
795113
Wal-Mart Stores, Inc. HBSP Bradley/Ghemawat/Foley 22 2002 (r)
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)

9
Chapter Title & Case # Source Author Pages Year
Southwest Airlines--2002: An HBSP Heskett 24 2003 (r)
Industry Under Siege 803133
JetBlue Airways: Starting from HBSP Gittell/O'Reilly 20 2001 (r)
Scratch 801354
Chapter 5 – GE's Two-Decade HBSP Bartlett/Wozny 24 2005 (r)
Stakeholders, Transformation: Jack Welch's
culture and change Leadership 399150
Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r)
Fogdog E100 HBSP Glynn/Flanagan 22 2001
Chapter 6 – Executive Decision Making at HBSP Garvin/Levesque 20 2006 (r
Management & General Motors 305026
leadership in Jack Welch: General Electric's HBSP Bower/Dial 22 1994 (r)
organisations Revolutionary 394065
Chapter 7 - Cola Wars Continue: Coke vs. HBSP Yoffie/Wang 24 2004 (r)
Developing Pepsi in the Twenty-First Century
competitive & 702442
marketing strategy Delta Air Lines (A): The Low-Cost HBSP Rivkin/Therivel 16 2005 (r)
Carrier Threat 704403
Chapter 9 – The DaimlerChrysler Merger (A): HBSP Steger/Radler 20 2003 (r)
Developing Gaining Global Competitiveness
international IMD130
strategy Acer in 2001: The Reorganisation HBSP Enright/Mak 30 2001
HKU171
Chapter 11 - Vyaderm Pharmaceuticals HBSP Simons/Reinbergs 16 2001 (r)
Strategic control 101019
Identifying Value Creators HBSP Chan/Wang/Ho 16 2007 (r)
HKU185
Montefiore Medical Center HBSP Kaplan/Inamdar 16 2001 (r)
101067
Wells Fargo Online Financial HBSP Kaplan/Tempest 18 2001 (r)
Services (A) 198146
Cisco Systems, Inc.: HBSP Austin/Nolan/Cotteleer 20 2002 (r)
Implementing ERP 699022
The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r)

10
Strategy and the Business Landscape (3rd Edition - International) / Pankaj Ghemawat

Chapter Title & Case # Source Author Pages Year


Chapter 1. The Adolph Coors in the HBSP Ghemawat 22 1992 (r)
Origins of Strategy Brewing Industry
388014
Intel Corp.--1968-2003 HBSP Casadesus- 26 2005 (r)
703427 Masanell/Yoffie/Mattu
Chapter 2. Mapping The Offshore Drilling HBSP Corts 22 2001 (r)
the Business Industry 799111
Landscape Apple Computer, 2005 HBSP Yoffie/Mack 10 2005 (r)
705469
Cola Wars Continue: HBSP Yoffie/Wang 24 2004 (r)
Coke vs. Pepsi in the
Twenty-First Century
702442
The Music Industry and HBSP Anand/Cantillon 12 2004 (r)
the Internet 703513
De Beers Consolidated HBSP Ghemawat/Lenk 16 1998 (r)
Mines Ltd. (A) 391076
De Beers Consolidated HBSP Ghemawat 4 2003 (r)
Mines Ltd. (B) 702434
Chapter 3. Creating Ben & Jerry's HBSP Collis/Conrad 20 2005 (r)
Competitive Homemade Ice Cream,
Advantage Inc.: A Period of
Transition 796109
The Globalization of HBSP Ghemawat/Matthews 22 2004 (r)
CEMEX 701017
Wal-Mart Stores in HBSP Ghemawat/Bradley/Mark 32 2004 (r)
2003 704430
Husky Injection HBSP Rivkin 24 2008 (r)
Molding Systems
799157
Yamato Transport: HBSP Khanna/Oberholzer- 12 2006 (r)
Valuing and Pricing Gee/Egawa
Network Services (A)
704475
Yamato Transport: HBSP Khanna/Oberholzer- 2 2006 (r)
Valuing and Pricing Gee/Egawa
Network Services (B)

11
Chapter Title & Case # Source Author Pages Year
704477
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Matching Dell (B): HBSP Rivkin/Giorgi 14 2004
1998-2003 704476
Capital One Financial HBSP Anand/Rukstad/Paige 28 2001 (r)
Corp. 700124
Chapter 4. Dogfight over Europe: HBSP Rivkin 8 2007 (r)
Anticipating Ryanair (A) 700115
Competitive Dogfight over Europe: HBSP Rivkin 4 2000 (r)
Dynamics Ryanair (B) 700116
Dogfight over Europe: HBSP Rivkin 20 2006 (r)
Ryanair (C) 700117
British Satellite HBSP Ghemawat 18 2006 (r)
Broadcasting versus
Sky Television 794031
Bitter Competition: HBSP Brandenburger/Costello/Kou 14 2000 (r)
The Holland
Sweetener Co. vs.
NutraSweet (A)
794079
Bitter Competition: HBSP Brandenburger/Costello/Kou 4 1995 (r)
The Holland
Sweetener Co. vs.
NutraSweet (C)
794081
Bitter Competition: HBSP Brandenburger/Costello/Kou 2 1995 (r)
The Holland
Sweetener Co. vs.
NutraSweet (D)
794082
Bitter Competition: HBSP Brandenburger/Costello/Kou 10 1995 (r)
The Holland
Sweetener Co. vs.
NutraSweet (E)
794083
Bitter Competition: HBSP Brandenburger/Costello/Kou 2 1995 (r)
The Holland
Sweetener Co. vs.
NutraSweet (F)
794084

12
Chapter Title & Case # Source Author Pages Year
Bitter Competition: HBSP Brandenburger/Costello/Kou 2 1995 (r)
The Holland
Sweetener Co. vs.
NutraSweet (G)
794085
The Golden Age of HBSP Coughlan 16 2004 (r)
Home Video Games:
From the Reign of
Atari to the Rise of
Nintendo 704487
Chapter 5. Linux in 2004 705407 HBSP Ghemawat/Subirana/Pham 36 2005 (r)
Sustaining Superior Leadership Online (A): HBSP Ghemawat/Baird 20 2004 (r)
Performance Barnes & Noble vs.
Amazon.com 798063
Leadership Online (B): HBSP Ghemawat 6 2006 (r)
Barnes & Noble vs.
Amazon.com in 2005
705492
Kodak (A) 703503 HBSP Gavetti/Henderson/Giorgi 28 2004 (r)
Kodak (B) 704489 HBSP Gavetti/Henderson/Giorgi 6 2004
Chapter 6. Choosing The Walt Disney Co.: HBSP Rukstad/Collis/Levine 28 2009 (r)
Corporate Scope The Entertainment
King 701035
Revitalizing Philips (A) HBSP Ghemawat/Nueno 28 2004 (r)
703501
Revitalizing Philips (B) HBSP Ghemawat 2 2004 (r)
703502

13
Strategic Management (Global Edition) / Fred R. David

Chapter Title & Case # Source Author Pages Year


Chapter 1. The The Walt Disney Co.: The HBSP Rukstad/Collis/Levine 28 2009 (r)
Nature of Strategic Entertainment King 701035
Management Coca-Cola vs. Pepsi-Cola and the HBSP Porter/Wayland 26 1994 (r)
Soft Drink Industry 391179
Intel Corp.--1968-97 797137 HBSP Collis/Pisano/Botticelli 26 2002 (r)
Apple Computer--1999 799108 HBSP Yoffie/Kwak 22 1999 (r)
Chapter 2. The Johnson & Johnson (A) 384053 HBSP Aguilar/Bhambri 18 1986 (r)
Business Vision and Ben & Jerry's Homemade Ice HBSP Theroux 22 1993 (r)
Mission Cream, Inc.: Keeping the
Mission(s) Alive 392025
Club Med (A) 687046 HBSP Hart/Arczynski/Maher 22 1990 (r)
Saturn: A Different Kind of Car HBSP McGahan/Keller 24 1994 (r)
Company 795010
De Beers Consolidated Mines Ltd. HBSP Ghemawat/Lenk 16 1998 (r)
(A) 391076
Chapter 3. The Leadership Online (A): Barnes & HBSP Ghemawat/Baird 20 2004 (r)
External Assessment Noble vs. Amazon.com 798063
Robert Mondavi: Competitive HBSP Porter/Bond 24 2000 (r)
Strategy 799125
Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)

General Motors' Asian Alliances HBSP Badaracco 22 1988 (r)


388094
Crown Cork & Seal in 1989 HBSP Bradley/Cavanaugh 22 2005 (r)
793035
The Guangdong Nowada Group HBSP Goldberg/Knoop/St. George 14 1999 (r)
599064
Acer, Inc.: Taiwan's Rampaging HBSP Bartlett/St. George 20 2001 (r)
Dragon 399010
Novo Industri 389148 HBSP Porter/Enright 20 1994 (r)
Wal-Mart Stores, Inc. (A) A07- Thunderbird Barrett/Kenneth/Seward/Slape 22 1999
99-0014
Chinese Fireworks Industry Ivey Beamish/Jiang 16 2000 (r)
9A99M031
Chapter 4. The Sunrise Medical, Inc.'s HBSP McGahan 20 1995 (r)
Internal Assessment Wheelchair Products 794069

14
Chapter Title & Case # Source Author Pages Year
Coopers & Lybrand in Hungary HBSP Loveman/Hallowell 16 1994 (r)
(A) 692112
Vistakon: 1 Day Acuvue HBSP Silk/Isaacson/Bell 26 1999 (r)
Disposable Contact Lenses
596087
Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r)
Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Allegheny Ludlum Steel Corp. HBSP Wheelwright 22 1994
(Abridged) 695023
Innovation at 3M Corp. (A) HBSP Thomke/Nimgade 24 2002 (r)
699012
Innovation at 3M Corp. (B) HBSP Thomke/Nimgade 4 2002 (r)
699013
Procter & Gamble: Improving HBSP McKenney/Clark 20 1995
Consumer Value Through Process
Redesign 195126
The Financial Detective, 1996 Darden Bruner 6 2001 (r)
UVA-F-1162
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
Chapter 5. Strategies Cooper Industries' Corporate HBSP Collis/Stuart 26 1995 (r)
in Action Strategy (A) 391095
Nucor at a Crossroads 793039 HBSP Ghemawat/Stander 22 1998 (r)
Merck-Medco: Vertical HBSP Rangan/Bell 32 1998 (r)
Integration in the
Pharmaceutical Industry 598091
Dell: Selling Directly, Globally HBSP Farhoomand/Lovelock/Ng 28 2002 (r)
HKU069
Viacom, Inc.: Carpe Diem HBSP Bower/Eisenmann 20 1998 (r)
(Condensed) 398086
EG&G, Inc. (A) (Condensed) HBSP Porter/Dougherty 18 1992 (r)
377027
Airborne Express 798070 HBSP Rivkin 24 2007 (r)
Corning, Inc.: A Network of HBSP Bartlett/Nanda 26 1992 (r)
Alliances 391102
Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r)
Cameron Auto Parts (A) - Revised Ivey Crookell/Beamish 14 2006
9B06M015
Cameron Auto Parts (B) - Revised Ivey Crookell/Beamish 12 2006
9B06M016
Chapter 6. Strategy BiC Pen Corp. (A) 374305 HBSP Christensen/Rachal 22 1986 (r)

15
Chapter Title & Case # Source Author Pages Year
Analysis and Choice Cat Fight in the Pet Food HBSP Collis/Stuart 14 1993 (r)
Industry (A) 391189
Hermes Systems 400056 HBSP Tushman/Radov 18 2004 (r)
Gillette's Launch of Sensor HBSP Ghemawat/Esty 16 1997 (r)
792028
Digitas (A): Strategic Interactive HBSP Kanter/Lane/Sprague 14 2001 (r)
Group 301052
Monsanto and the Global Water Ivey Crossan/Vera 22 2000
Treatment Industry 9A99M040
Becton Dickinson: Worldwide HBSP Christensen 16 1998
Blood Collection Team
(Abridged) 698058
Ingvar Kamprad and IKEA 390132 HBSP Bartlett/Nanda 20 1996 (r)
Corning--1996-2000: Growing HBSP Roberts/Tushman 36 2001 (r)
Corning 401035
Johnsonville Sausage Co. (A) HBSP Roberts 16 1993 (r)
387103
Building the Culture at Agilent HBSP O'Reilly/Yokoi 32 2001 (r)
Technologies: Back to the Future
HR20
Grand & Toy: Staples' Ivey Crossan/Mark 16 2001
Competitive Threat 9B01M017
Five Star Beer - Pay for Ivey Golden/Gleave 16 1998
Performance 9A98C004
Diaper War: Kimberly-Clark Ivey Morrison/Geringer/McLellan 22 2002 (r)
Versus Procter & Gamble
(Condensed) 9A92M003
Chapter 8. Becton Dickinson & Co.: HBSP Cespedes/Rangan 18 2000 (r)
Implementing VACUTAINER Systems Division
Strategies: (Condensed) 592037
Marketing, LIFO or FIFO? That Is the HBSP Bruns/Harmeling 12 1991 (r)
Finance/Accounting, Question 192046
R&D, and MIS Issues Eli Lilly--1998 (A): Strategic HBSP Yoshino/Malnight 22 1999 (r)
Challenges 399173
Allegheny Ludlum: Research and HBSP Leonard-Barton/Gill 30 1992 (r)
Engineering Resource Allocation
692027
Frito-Lay, Inc.: A Strategic HBSP Applegate 22 1993 (r)
Transition (A) (Updated) 193129
Chapter 9. Strategy Wells Fargo Online Financial HBSP Kaplan/Tempest 18 2001 (r)

16
Chapter Title & Case # Source Author Pages Year
Review, Evaluation Services (A) 198146
and Control Chemical Bank: Implementing HBSP Kaplan/Klein 20 1999 (r)
the Balanced Scorecard 195210
Cisco Systems, Inc.: HBSP Austin/Nolan/Cotteleer 20 2002 (r)
Implementing ERP 699022
Additional Wal-Mart Stores, Inc. 794024 HBSP Bradley/Ghemawat/Foley 22 2002 (r)
Suggestions Gucci Group N.V. (A) 701037 HBSP Yoffie/Kwak 22 2001 (r)
BMG Entertainment 701003 HBSP Rivkin/Meier 24 2005 (r)
Hudepohl Brewing Co. 381092 HBSP Salter/Keys/Applegate/Blicksilver/Elrod/Snowden 20 1984 (r)
Taco Bell Corp. 692058 HBSP Schlesinger/Hallowell 32 1994 (r)
Arrow Electronics, Inc. 598022 HBSP Narayandas 20 2007 (r)
AT&T Paradyne 195165 HBSP Kaplan 22 1998 (r)
Bridgeton Industries: Automotive HBSP Cooper/Bost 8 1993 (r)
Component & Fabrication Plant
190085
Destin Brass Products Co. HBSP Bruns 10 1997 (r)
190089
LifeSpan Inc.: Abbott HBSP Menezes 20 1988 (r)
Northwestern Hospital 587104
Harnischfeger Industries: Portal HBSP Brandenburger/Stuart 18 1996 (r)
Cranes 391130
Dhahran Roads (A) UVA-QA-0296 Darden Frey/Schlosser 4 1994 (r)
The Package War: FedEx Versus Darden Spekman /Bruner/Crowder 34 1996
UPS UVA-G-0485
Glaxo Italia, S.p.A.: The Zinnat Darden Bruner 22 2000 (r)
Marketing Decision UVA-F-1014
Thinking About Artificial HBSP Sheil 10 1987
Intelligence 87410 (Article)
DPSC Software: The Netzee Deal Ivey Parent/Mark 10 2001
9B01E006
Samsung and the Theme Park Ivey Beamish/Dhanaraj/Kim 20 2002 (r)
Industry in Korea 9A96M006
Midea: Globalization Challenge Ivey Dawar/Yuan 22 2001
for a Leading Chinese Home
Appliance Manufacturer
9B00A031
Napster and Mp3: Redefining the Ivey Crossan/Wilkinson/Perry/Hunter/Smith 22 2001
Music Industry 9B01M002

17
Strategic Management and Competitive Advantage (3rd Edition - International) / Jay Barney

Part Title & Case # Source Author Pages Year


Part I. The Tools of Harlequin Enterprises: The Mira Decision 9B03M007 Ivey White/Crossan/Mark 18 2004 (r)
Strategic Analysis
Part II. Business The British Motorcycle Industry at a Crossroads 703031 HBSP Rivkin 12 2003
Level Strategies
Part III. Corporate Nucleon, Inc. 692041 HBSP Pisano 16 1994 (r)
Strategies Cooper Industries' Corporate Strategy (A) 391095 HBSP Collis/Stuart 26 1995 (r)
Ben & Jerry's - Japan 9A99A037 Ivey Hagen 22 2001 (r)
Newell Company: The Rubbermaid Opportunity Ivey Fry 12 2001
9B00M010
Cases in the book: PART 1: THE TOOLS OF STRATEGIC ANALYSIS
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry
PART 2: BUSINESS-LEVEL STRATEGIES
End-of-Part Cases 2:
2.1 JetBlue
2.2 Nucor in 2005
2.3 The Levi’s Personal Pair Proposal
2.4 Papa John’s International, Inc.: 21st Century Growth Challenges
PART 3: CORPORATE STRATEGIES
End-of-Part Cases 3:
3.1 eBay Customer Support Outsourcing
3.2 Nucleon, Inc.
3.3 Cooper Industries’ Corporate Strategy (A)
3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry
3.5 Extending the “Easy” Business Model
3.6 Ben & Jerry’s—Japan
3.7 Aegis Analytical Corporation’s Strategic Alliances
3.8 Activision Blizzard

18
Strategic Management & Business Policy (International Edition) / Thomas L. Wheelen

Chapter Title & Case # Source Author Pages Year


Chapter 1. Basic The Walt Disney Co.: The HBSP Rukstad/Collis/ Levine 28 2009 (r)
Concepts in Strategic Entertainment King 701035
Management Anheuser-Busch and the U.S. HBSP McGahan 24 1998
Brewing Industry 799026
Levi's "Personal Pair" Jeans (A) HBSP Lawler/Shank/Carr 6 1998
BAB020
Wal-Mart Stores' Discount HBSP Ghemawat 12 2007 (r)
Operations 387018
Chapter 2. Corporate GE's Two-Decade HBSP Bartlett/Wozny 24 2005 (r)
Governance Transformation: Jack Welch's
Leadership 399150
Al Dunlap at Sunbeam 899218 HBSP Hall/Khurana/Madigan 22 2003 (r)
Fogdog E100 HBSP Glynn/Flanagan 22 2001
Chapter 3 Ethics and Digitas (A) 405023 HBSP Lorsch/Robertson 22 2005 (r)
Social Responsibility
in Strategic
Management
Chapter 4. The U.S. Airline Industry in 1995 HBSP McGahan/Kou 22 1995 (r)
Environmental 795113
Scanning and Edward Jones 700009 HBSP Porter/Bond 24 2000 (r)
Industry Analysis Gillette Indonesia 597009 HBSP Quelch/Long 16 1998 (r)
Computer Reservation Systems : HBSP Farhoomand/Lee 18 2000
An Industry of Its Own HKU055
Napster and Mp3: Redefining the Ivey Crossan /Wilkinson/Perry/Hunter/Smith 22 2001
Music Industry 9B01M002
Chinese Fireworks Industry Ivey Beamish/Jiang 16 2000 (r)
9A99M031
Chapter 5. Internal Xerox: Book-In-Time 599119 HBSP Rangan 18 2002 (r)
Scanning and Bedrock Productions 401045 HBSP Roberts/Tushman 22 2001
Organizational Southwest Airlines--1993 (A) HBSP Heskett/Hallowell 30 1997 (r)
Analysis 694023
Continuous Casting Investments HBSP Christensen 18 2003 (r)
at USX Corp. 697020
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
Chapter 6. Strategy Robert Mondavi: Competitive HBSP Porter/Bond 24 2000 (r)
Formulation: Strategy 799125

19
Chapter Title & Case # Source Author Pages Year
Situation Analysis Eckerd Corp. 799141 HBSP Porter/Kelleher 24 2000 (r)
and Business Matching Dell 799158 HBSP Rivkin/Porter 32 1999
Strategy Progressive Corp. 797109 HBSP Porter/Siggelkow 26 1998 (r)
Coca-Cola vs. Pepsi-Cola and the HBSP Porter/Wayland 26 1994 (r)
Soft Drink Industry 391179
Edmunds.com (A) 701025 HBSP Bradley/Akers 24 2001 (r)
iSteelAsia.com: A B2B Exchange HBSP Farhoomand/Tan 20 2000
HKU114
Chapter 7. Strategy Apple Computer--2002 702469 HBSP Yoffie/Wang 24 2005 (r)
Formulation: Intel Corp.--1997-2000 702420 HBSP Casadesus-Masanell/Rukstad 12 2001
Corporate Strategy GE's Two-Decade HBSP Bartlett/Wozny 24 2005 (r)
Transformation: Jack Welch's
Leadership 399150
Dean Foods 901007 HBSP Goldberg/Bell/Slack/Leamon 24 2000
Tricon Restaurants International: HBSP Ghemawat/Khanna 24 2000 (r)
Globalization Re-examined
700030
Dell: Selling Directly, Globally HBSP Farhoomand/Lovelock/Ng 28 2002 (r)
HKU069
The De-Globalization of Marks & HBSP Burgelman/Meza 12 2007 (r)
Spencer in 2001, An Update
SM87
IBM Corp. Turnaround 600098 HBSP Austin/Nolan 20 2000 (r)
Chapter 8. Strategy Selecting a Hosting Provider HBSP Austin 12 2001
Formulation: 601171
Functional Strategy Documentum, Inc. 502026 HBSP Lal/Lanagan 26 2002 (r)
and Strategic Choice Martin Smith: May 2002 802160 HBSP Hardymon/Lerner/Leamon 16 2002 (r)
Incat 601045 HBSP West/Kasper 40 2000
Kuehne & Nagel in the Asia- HBSP Thompson/Clark 24 1999
Pacific HKU048
Building the Culture at Agilent HBSP O'Reilly/Yokoi 32 2001 (r)
Technologies: Back to the Future
HR20
Cisco Systems: Web-enablement HBSP Nolan/Porter/Akers 26 2005 (r)
301056
Hermes Systems 400056 HBSP Tushman/Radov 18 2004 (r)
Eli Lilly--1998 (A): Strategic HBSP Yoshino/Malnight 22 1999 (r)
Challenges 399173
Eli Lilly--1998 (B): Emerging HBSP Yoshino/Malnight 16 1999 (r)
Global Organization 399174

20
Chapter Title & Case # Source Author Pages Year
Harvey Golub: Recharging HBSP Garvin/March 24 1996 (r)
American Express 396212
Acer, Inc.: Taiwan's Rampaging HBSP Bartlett/St. George 20 2001 (r)
Dragon 399010
Chapter 10. Strategy The Men's Wearhouse: Success in HBSP Pfeffer 26 2004 (r)
Implementation: a Declining Industry HR5
Staffing and Specialty Medical Chemicals HBSP Hamermesh/Doran 24 1999 (r)
Directing 399094
AvantGo 601095 HBSP MacCormack/Herman 20 2001 (r)
Corning--1996-2000: Growing HBSP Roberts/Tushman 36 2001 (r)
Corning 401035
Maureen Frye at Quaker Steel HBSP Gabarro 12 1996 (r)
and Alloy Corp. 496024
Chapter 11. Vyaderm Pharmaceuticals HBSP Simons/Reinbergs 16 2001 (r)
Evaluation and 101019
Control Identifying Value Creators HBSP Chan/Wang/Ho 16 2007 (r)
HKU185
Montefiore Medical Center HBSP Kaplan/Inamdar 16 2001 (r)
101067
Wells Fargo Online Financial HBSP Kaplan/Tempest 18 2001 (r)
Services (A) 198146
Cisco Systems, Inc.: HBSP Austin/Nolan/Cotteleer 20 2002 (r)
Implementing ERP 699022
The Incentives Game 902197 HBSP Barro/Hall/Lim 14 2003 (r)
Web Chapter A. American Express Interactive HBSP Applegate 22 2001 (r)
Strategic Issues in 802022
Managing Technology Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
and Innovation Selecting a Hosting Provider HBSP Austin 12 2001
601171
Mellon Investor Services 402036 HBSP DeLong/Vijayaraghavan 14 2002
What's the BIG Idea? (A) 602105 HBSP Christensen/Anthony 22 2005 (r)
Du Pont Kevlar Aramid Industrial HBSP Christensen 10 1998
Fiber (Abridged) 698079
IDEO Product Development HBSP Thomke/Nimgade 22 2007 (r)
600143
Web Chapter B. Zipcar 802085_paper HBSP Hart/Carter 20 2005 (r)
Strategic Issues in
Entrepreneurial Enspire Learning 802001 HBSP Hallowell/Billhardt/Andrasco/Cate 24 2002 (r)
Ventures and Small ScreamingMedia, Inc. 801371 HBSP Marshall/Lutz 26 2001 (r)
Businesses Howard Schultz and Starbucks HBSP Koehn 40 2005 (r)

21
Chapter Title & Case # Source Author Pages Year
Coffee Company 801361
Iggy's Bread of the World 801282 HBSP Gendron/McGinn 14 2001 (r)
OXO International 697007 HBSP Bowen/Matis/Ryckebusch 20 1999 (r)
Web Chapter C. Jumpstart 301037 HBSP Grossman/McCaffrey 22 2009 (r)
Strategic Issues in American Heart Association: HBSP Carroll/Ho 20 2003 (r)
Not-For-Profit Reorganization of the Western
Organizations States Affiliate OD2
Chapter Enrichment Program HBSP Polzer/Woolley 16 2004 (r)
Teams at the American Red Cross
(A) 402042
Boston Lyric Opera 101111 HBSP Kaplan/Campbell 22 2001 (r)
Local Initiatives Support Corp. HBSP Austin/Slack 22 2001 (r)
301124
Maitri AIDS Hospice SI10 HBSP Dees/Anderson 24 2001 (r)
New Profit, Inc. MCG006 HBSP Heskett/Dees/Elias 26 2000
Cases in the book Part Seven: CASES IN STRATEGIC MANAGEMENT
Section A. Corporate Governance and Social Responsibility
Section B. Business Ethics
Section C. International Issues in Strategic Management
Section D. General Issues in Strategic Management
Section E. Mini Cases

22
Course: Operations Management

23
Operations Management (6th Edition) / Nigel Slack

Chapter Title & Case # Source Author Pages Year


3. Operations Eli Lilly and Co.: Manufacturing Process
strategy Technology Strategy--1991 692056 HBSP Wheelwright/Pisano/West 18 1998 (r)
Fresh Connections 600022 HBSP West/Harmeling/Kasper 24 2003 (r)
Hitting the Wall: Nike and International Labor
Practices 700047 HBSP Spar/Burns 24 2002 (r)
Hewlett-Packard: Singapore (A) 694035 HBSP Leonard-Barton/Thill 18 1994 (r)
Komatsu Ltd.: Project G's Globalization 398016 HBSP Bartlett 20 1998 (r)
McDonald's Corp. 693028 HBSP Upton/Margolis 22 1996 (r)
Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r)
Toys "R" Us Japan 796077 HBSP Spar 20 1999 (r)
Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r)
4. Process design Massachusetts General Hospital: CABG Surgery
(A) 696015 HBSP Wheelwright/Weber 22 2004 (r)
John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)
Product Development at Dell Computer Corp.
699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r)
5. The design of The Ritz-Carlton Hotel Co. 601163 HBSP Sucher/McManus 30 2005 (r)
products and Product Development at Dell Computer Corp.
services 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r)
Innovation at 3M Corp. (A) 699012 HBSP Thomke/Nimgade 24 2002 (r)
CIBA Vision: The Daily Disposable Lens Project
(A) 696100 HBSP Pisano 20 2002 (r)
Apple Powerbook (A): Design Quality and Time to
Market 994023 HBSP March 22 1994
BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r)
6. Supply network Supply Chain Management at World Co. Ltd.
design 601072 HBSP Raman/McClelland/Fisher 22 2001 (r)
/ Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r)
13. Supply chain Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
planning and Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)
control A Tale of Two Electronic Components
Distributors 697064 HBSP Raman/Rao 20 2007 (r)
Supplement to Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r)
Chapter 6 – New Technologies, New Markets: The Launch of
Forecasting Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998
Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)

24
Chapter Title & Case # Source Author Pages Year
L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
7. Layout and flow Toshiba: Ome Works 696059 HBSP Bowen/Hammond/Ryckebusch/Uchikoga 18 2008 (r)
Copeland Corp.: Evolution of a Manufacturing
Strategy--1975-82 (B) 686089 HBSP Garvin/March 4 1990 (r)
9. People, jobs Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r)
and organization Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r)
PPG: Developing a Self-Directed Work Force (A)
693020 HBSP Garvin/Klein 18 1992
Lincoln Electric Co. 376028 HBSP Berg/Fast 30 1983 (r)
11. Capacity National Cranberry Cooperative (Abridged)
planning and 688122 HBSP Shapiro 10 2006 (r)
control Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r)
Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)
Align Technology, Inc.: Matching Manufacturing
Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002
12. Inventory Pioneer Hi-Bred International, Inc.: Supply
planning and Management 898238 HBSP He/Clark 16 2000 (r)
control L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
Blanchard Importing and Distribution Co., Inc.
673033 HBSP Marshall/Drinan 12 1984 (r)
14. Enterprise Digital Equipment Corp.: The Endpoint Model (A)
resource planning 688059 HBSP Garvin/Simpson 14 1997 (r)
(ERP) Tektronix, Inc.: Global ERP Implementation
/ 699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999
Supplement to Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r)
Chapter 14 –
Materials
requirements
planning (MRP) Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
15. Lean Johnson Controls, Automotive Systems Group:
synchronization The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r)
16. Project Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r)
planning and Chrysler and BMW: Tritec Engine Joint Venture
control 600004 HBSP Bowen/Purrington 26 2004 (r)
BAE Automated Systems (A): Denver
International Airport Baggage-Handling System
396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)

25
Chapter Title & Case # Source Author Pages Year
Turner Construction Co.: Project Management
Control Systems 190128 HBSP Simons/Weston 20 1999 (r)
17. Quality GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r)
management Wainwright Industries (A): Beyond the Baldrige
396219 HBSP Kanter/Klein 16 1996 (r)
Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997
Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)
Measure of Delight: The Pursuit of Quality at
AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r)
Supplement to Deutsche Allgemeinversicherung 696084 HBSP Upton 12 1997 (r)
Chapter 17 –
Statistical process
control (SPC) Process Control at Polaroid (A) 693047 HBSP Wheelwright/Bowen/Elliott 18 2002 (r)

26
Operations Management (10th Edition - Global) / Jay Heizer

Chapter Title & Case # Source Author Pages Year


Chapter 1. Taco Bell Corp. 692058 HBSP Schlesinger/Hallowell 32 1994 (r)
Operations and Mass Production and the Beginnings of Scientific
Productivity Management 391255 HBSP McCraw 18 1995 (r)
Chapter 2. Eli Lilly and Co.: Manufacturing Process
Operations Technology Strategy--1991 692056 HBSP Wheelwright/Pisano/West 18 1998 (r)
Strategy in a Fresh Connections 600022 HBSP West/Harmeling/Kasper 24 2003 (r)
Global Hitting the Wall: Nike and International Labor
Environment Practices 700047 HBSP Spar/Burns 24 2002 (r)
Hewlett-Packard: Singapore (A) 694035 HBSP Leonard-Barton/Thill 18 1994 (r)
Komatsu Ltd.: Project G's Globalization 398016 HBSP Bartlett 20 1998 (r)
McDonald's Corp. 693028 HBSP Upton/Margolis 22 1996 (r)
Southwest Airlines--1993 (A) 694023 HBSP Heskett/Hallowell 30 1997 (r)
Toys "R" Us Japan 796077 HBSP Spar 20 1999 (r)
Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r)
Chapter 3. Project Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r)
Management Chrysler and BMW: Tritec Engine Joint Venture
600004 HBSP Bowen/Purrington 26 2004 (r)
BAE Automated Systems (A): Denver
International Airport Baggage-Handling System
396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)
Turner Construction Co.: Project Management
Control Systems 190128 HBSP Simons/Weston 20 1999 (r)
Chapter 4. Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r)
Forecasting New Technologies, New Markets: The Launch of
Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998
Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
Chapter 5. Design The Ritz-Carlton Hotel Co. 601163 HBSP Sucher/McManus 30 2005 (r)
of Goods and Product Development at Dell Computer Corp.
Services 699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r)
Innovation at 3M Corp. (A) 699012 HBSP Thomke/Nimgade 24 2002 (r)
CIBA Vision: The Daily Disposable Lens Project
(A) 696100 HBSP Pisano 20 2002 (r)
Apple Powerbook (A): Design Quality and Time to
Market 994023 HBSP March 22 1994
BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r)

27
Chapter Title & Case # Source Author Pages Year
Chapter 6. GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r)
Managing Quality Wainwright Industries (A): Beyond the Baldrige
396219 HBSP Kanter/Klein 16 1996 (r)
Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997
Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)
Measure of Delight: The Pursuit of Quality at
AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r)
Supplement 6. Deutsche Allgemeinversicherung 696084 HBSP Upton 12 1997 (r)
Statistical Process
Control Process Control at Polaroid (A) 693047 HBSP Wheelwright/Bowen/Elliott 18 2002 (r)
Chapter 7. Process Massachusetts General Hospital: CABG Surgery
Strategy (A) 696015 HBSP Wheelwright/Weber 22 2004 (r)
John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)
Product Development at Dell Computer Corp.
699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r)
Supplement 7. National Cranberry Cooperative (Abridged)
Capacity and 688122 HBSP Shapiro 10 2006 (r)
Constraint Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r)
Management Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)
Align Technology, Inc.: Matching Manufacturing
Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002
Chapter 8. Filene's Basement 594018 HBSP Bell/Starr 24 1998 (r)
Location To Move or Not to Move: Cathay Pacific Airways
Strategies HKU003 HBSP Farhoomand/Ng/Tsang 22 1998
Wriston Manufacturing Corp. 698049 HBSP Hammond 16 1997
Ellis Manufacturing Co. 682103 HBSP Shapiro 20 1995 (r)
Chapter 9. Layout Toshiba: Ome Works 696059 HBSP Bowen/Hammond/Ryckebusch/Uchikoga 18 2008 (r)
Strategies Copeland Corp.: Evolution of a Manufacturing
Strategy--1975-82 (B) 686089 HBSP Garvin/March 4 1990 (r)
Chapter 10. Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r)
Human Resources, Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r)
Job Design, and PPG: Developing a Self-Directed Work Force (A)
Work 693020 HBSP Garvin/Klein 18 1992
Measurement Lincoln Electric Co. 376028 HBSP Berg/Fast 30 1983 (r)
Chapter 11. Supply Chain Management at World Co. Ltd.
Supply-Chain 601072 HBSP Raman/McClelland/Fisher 22 2001 (r)
Management Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r)
Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)

28
Chapter Title & Case # Source Author Pages Year
A Tale of Two Electronic Components
Distributors 697064 HBSP Raman/Rao 20 2007 (r)
Chapter 12. Pioneer Hi-Bred International, Inc.: Supply
Inventory Management 898238 HBSP He/Clark 16 2000 (r)
Management L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
Blanchard Importing and Distribution Co., Inc.
673033 HBSP Marshall/Drinan 12 1984 (r)
Chapter 13. MacPherson Refrigeration Limited 9A93D021 Ivey Haywood-Farmer/Rankin 8 2002 (r)
Aggregate Planning Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
Chaircraft Corp.--1988 689082 HBSP Shapiro/Kuzman 16 2006 (r)
Chapter 14. Digital Equipment Corp.: The Endpoint Model (A)
Material 688059 HBSP Garvin/Simpson 14 1997 (r)
Requirements Tektronix, Inc.: Global ERP Implementation
Planning (MRP) 699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999
and ERP Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r)
Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
Chapter 15. Short- The Patient Care Delivery Model at the
Term Scheduling Massachusetts General Hospital 699154 HBSP Edmondson/Bohmer/Heaphy 24 2000 (r)
Southern Pulp and Paper 696103 HBSP Upton/Bolen 10 1996
Chapter 16. Just-
in-Time and Lean Johnson Controls, Automotive Systems Group:
Operations The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r)
Chapter 17. The Dana-Farber Cancer Institute 699025 HBSP Bohmer/Winslow 18 1999 (r)
Maintenance and Workplace Safety at Alcoa (A) 692042 HBSP Clark/Margolis 22 2000 (r)
Reliability A Brush with AIDS (A) 394058 HBSP Badaracco/Useem 8 1994 (r)

29
Operations Management (9th Edition - Global) / Lee J. Krajewski

Chapter Title & Case # Source Author Pages Year


2 Project Microsoft Office 2000 600097 HBSP MacCormack/Herman 18 2000 (r)
Management Chrysler and BMW: Tritec Engine Joint Venture
600004 HBSP Bowen/Purrington 26 2004 (r)
BAE Automated Systems (A): Denver
International Airport Baggage-Handling System
396311 HBSP Applegate/Montealegre/Nelson/Knoop 16 1996 (r)
Turner Construction Co.: Project Management
Control Systems 190128 HBSP Simons/Weston 20 1999 (r)
3 Process Strategy Massachusetts General Hospital: CABG Surgery
(A) 696015 HBSP Wheelwright/Weber 22 2004 (r)
John Crane UK Ltd.: The CAD-CAM Link 691021 HBSP Upton 24 1991 (r)
Product Development at Dell Computer Corp.
699010 HBSP Thomke/Krishnan/Nimgade 22 1999 (r)
5 Quality And GE: We Bring Good Things to Life (A) 899162 HBSP Heskett 24 2000 (r)
Performance Wainwright Industries (A): Beyond the Baldrige
396219 HBSP Kanter/Klein 16 1996 (r)
Romeo Engine Plant (Abridged) 197100 HBSP Kaplan/Hutton 10 1997
Motorola-Penang 494135 HBSP Gogan/Zuboff/Schuck 18 1994 (r)
Measure of Delight: The Pursuit of Quality at
AT&T Universal Card Services (A) 694047 HBSP Shapiro/Watkins/Rosegrant 24 1997 (r)
6 Capacity National Cranberry Cooperative (Abridged)
Planning 688122 HBSP Shapiro 10 2006 (r)
Lenzing AG: Expanding in Indonesia 796099 HBSP Ricciardi/Bures/Spar 24 2008 (r)
Chaparral Steel (Abridged) 687045 HBSP Clark 20 1998 (r)
Align Technology, Inc.: Matching Manufacturing
Capacity to Sales Demand 603058 HBSP Bowen/Groberg 22 2002
8 Lean Systems Johnson Controls, Automotive Systems Group:
The Georgetown, Kentucky Plant 693086 HBSP Mishina 24 1993 (r)
9 Supply Chain Supply Chain Management at World Co. Ltd.
Design / 601072 HBSP Raman/McClelland/Fisher 22 2001 (r)
Ford Motor Co.: Supply Chain Strategy 699198 HBSP Austin 10 2001 (r)
10 Supply Chain Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
Integration Barilla SpA (A) 694046 HBSP Hammond 22 2008 (r)
A Tale of Two Electronic Components
Distributors 697064 HBSP Raman/Rao 20 2007 (r)
11 Location Filene's Basement 594018 HBSP Bell/Starr 24 1998 (r)

30
Chapter Title & Case # Source Author Pages Year
To Move or Not to Move: Cathay Pacific Airways
HKU003 HBSP Farhoomand/Ng/Tsang 22 1998
Wriston Manufacturing Corp. 698049 HBSP Hammond 16 1997
Ellis Manufacturing Co. 682103 HBSP Shapiro 20 1995 (r)
12 Inventory Pioneer Hi-Bred International, Inc.: Supply
Management Management 898238 HBSP He/Clark 16 2000 (r)
L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
Blanchard Importing and Distribution Co., Inc.
673033 HBSP Marshall/Drinan 12 1984 (r)
13 Forecasting Merchandising at Nine West Retail Stores 698098 HBSP Raman/Welch 18 2001 (r)
New Technologies, New Markets: The Launch of
Hongkong Telecom's Video-on-Demand HKU011 HBSP Lovelock 20 1998
Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
L.L. Bean, Inc.: Item Forecasting and Inventory
Management 893003 HBSP Schleifer 6 1993 (r)
14 Operations MacPherson Refrigeration Limited 9A93D021 Ivey Haywood-Farmer/Rankin 8 2002 (r)
Planning And Sport Obermeyer Ltd. 695022 HBSP Hammond/Raman 20 2006 (r)
Scheduling Chaircraft Corp.--1988 689082 HBSP Shapiro/Kuzman 16 2006 (r)
Digital Equipment Corp.: The Endpoint Model (A)
688059 HBSP Garvin/Simpson 14 1997 (r)
Tektronix, Inc.: Global ERP Implementation
699043 HBSP Austin/Nolan/Westerman/Cotteleer 22 1999
Vandelay Industries, Inc. 697037 HBSP Upton/McAfee 16 1997 (r)
Moore Medical Corp. 601142 HBSP McAfee/Bounds 22 2003 (r)
The Patient Care Delivery Model at the
Massachusetts General Hospital 699154 HBSP Edmondson/Bohmer/Heaphy 24 2000 (r)
Southern Pulp and Paper 696103 HBSP Upton/Bolen 10 1996
15 Resource Southwest Airlines (A) HR1A HBSP O'Reilly/Pfeffer 28 2006 (r)
Planning Eli Lilly: The Evista Project 699016 HBSP Wheelwright/Verlinden 24 2000 (r)
PPG: Developing a Self-Directed Work Force (A)
693020 HBSP Garvin/Klein 18 1992

31
Course: Marketing Management

32
Marketing Management (First European Edition) / Philip Kotler, Kevin Keller

Chapter Title & Case # Source Author Pages Year


Chapter 3. Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r)
Developing Colgate-Palmolive Co.: The HBSP Quelch/Laidler 24 2006 (r)
Marketing Strategies Precision Toothbrush 593064
& Plans XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Chapter 5. The Freeport Studio 501021 HBSP Lal/Weber 28 2007 (r)
Changing Marketing Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r)
Environment and Bayerische Motoren Werke AG HBSP Dolan 22 1993 (r)
Information (BMW) 593082
Management Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)
Chapter 6 Managing The Coop: Market Research HBSP Bolton/Moon 14 1999 (r)
Market Research and 599113
Forecasting XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Chapter 7. Analyzing CIBA-GEIGY Agricultural Division HBSP Shapiro/Pigneri/Schoeman 14 1987 (r)
Consumer Markets 582026
Chapter 8. Analyzing Augat Electronics Inc. 9A99A009 Ivey Ryans 14 2000 (r)
Business Markets
Chapter 9. Dealing The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)
with Competition
Chapter 10 L'Oreal of Paris: Bringing "Class HBSP Dolan 38 1997
Segmenting, to Mass" with Plenitude 598056
Analysing and
Creating Target
Market
Differentiating and
Positioning
Strategies
Chapter 11. Creating The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)
Customer Value,
Satisfaction &
Loyalty
Chapter 12 Creating Land Rover North America, Inc. HBSP Fournier 32 1996 (r)
and Managing Brand 596036
Equity Dewar's (A): Brand Repositioning HBSP Silk/Klein 30 1997 (r)
/ in the 1990s 596076
Chapter 13 Devising Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)
a Contemporary
Branding Strategy

33
Chapter Title & Case # Source Author Pages Year
Chapter 15 XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Introducing New Biopure Corp. 598150 HBSP Gourville 18 1999 (r)
Market Offerings Northern Telecom (A): HBSP Dolan 8 1994 (r)
Greenwich Investment Proposal
(Condensed) 594051
Northern Telecom (B): The HBSP Dolan 28 1993 (r)
Norstar Launch 593104
Chapter 16 Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r)
Developing and Value Pricing at Procter & HBSP Lal/Kristofferson 28 1996
Managing Pricing Gamble (A) M284A
Strategies FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r)
Chapter 17 RCI Master Distributor: Evolution HBSP Rangan 18 1995 (r)
Designing and of Supplier Relationships 595001
Managing Supply
Networks
Chapter 18 Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r)
Managing Service
Process and the
Customer Interface
Chapter 19. Suave (C) 585019 HBSP Albion 22 1994 (r)
Designing & Managing
Marketing
Communications
Chapter 20 Milford Industries (A) 584012 HBSP Shapiro/Dolan 12 2007 (r)
Managing Global and Milford Industries (B) 584013 HBSP Shapiro/Dolan 6 1985 (r)
Personal Rougemont Fruit Nectar: Ivey Beamish/Gleave 18 1999
Communications Distributing in China 9A99A016
Citibank: Launching the Credit HBSP Rangan 26 2002 (r)
Card in Asia Pacific (A) 595026
Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)

34
Marketing Management (13th Edition) / Philip Kotler

Chapter Title & Case # Source Author Pages Year


Chapter 1. Defining National Chemical Corp.: Tiger- HBSP Cardozo 4 1983
Marketing for the Tread 583151
21st Century
Chapter 2. Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r)
Developing Colgate-Palmolive Co.: The HBSP Quelch/Laidler 24 2006 (r)
Marketing Strategies Precision Toothbrush 593064
& Plans XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Chapter 3. Gathering Freeport Studio 501021 HBSP Lal/Weber 28 2007 (r)
Information & Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r)
Scanning the Bayerische Motoren Werke AG HBSP Dolan 22 1993 (r)
Environment (BMW) 593082
Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)
Chapter 4. The Coop: Market Research HBSP Bolton/Moon 14 1999 (r)
Conducting 599113
Marketing Research XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
& Forecasting
Demand
Chapter 5. Creating The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)
Customer Value,
Satisfaction, &
Loyalty
Chapter 6. Analyzing CIBA-GEIGY Agricultural Division HBSP Shapiro/Pigneri/Schoeman 14 1987 (r)
Consumer Markets 582026
Chapter 7. Analyzing Augat Electronics Inc. 9A99A009 Ivey Ryans 14 2000 (r)
Business Markets
Chapter 8. L'Oreal of Paris: Bringing "Class HBSP Dolan 38 1997
Identifying Market to Mass" with Plenitude 598056
Segments & Targets
Chapter 9. Creating Land Rover North America, Inc. HBSP Fournier 32 1996 (r)
Brand Equity 596036
Dewar's (A): Brand Repositioning HBSP Silk/Klein 30 1997 (r)
in the 1990s 596076
Chapter 11. Dealing The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)
with Competition Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)

35
Chapter Title & Case # Source Author Pages Year
Chapter 12. Setting Colgate-Palmolive Co.: The HBSP Quelch/Laidler 24 2006 (r)
Product Strategy Precision Toothbrush 593064

Chapter 13. Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r)
Designing & Managing ServiceMaster Industries, Inc. HBSP Heskett 18 1988 (r)
Services 388064
Chapter 14. Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r)
Developing Pricing Value Pricing at Procter & HBSP Lal/Kristofferson 28 1996
Strategies & Gamble (A) M284A
Programs FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r)
Chapter 15. RCI Master Distributor: Evolution HBSP Rangan 18 1995 (r)
Designing & Managing of Supplier Relationships 595001
Value Networks &
Channels
Chapter 16. MathSoft, Inc. (A) 593094 HBSP Rangan/Swartz 24 1994 (r)
Managing Retailing,
Wholesaling &
Logistics
Chapter 17. Suave (C) 585019 HBSP Albion 22 1994 (r)
Designing & Managing
Integrated Marketing
Communications
Chapter 18. Reagan-Bush '84 UVA-M-0340 Darden Norton 12 1990 (r)
Managing Mass
Communications:
Advertising, Sales
Promotion, Events &
Public Relations
Chapter 19. Milford Industries (A) 584012 HBSP Shapiro/Dolan 12 2007 (r)
Managing Personal Milford Industries (B) 584013 HBSP Shapiro/Dolan 6 1985 (r)
Communications:
Direct Marketing &
the Sales Force
Chapter 20. XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Introducing New Biopure Corp. 598150 HBSP Gourville 18 1999 (r)
Market Offerings Northern Telecom (A): HBSP Dolan 8 1994 (r)
Greenwich Investment Proposal
(Condensed) 594051
Northern Telecom (B): The HBSP Dolan 28 1993 (r)
Norstar Launch 593104

36
Chapter Title & Case # Source Author Pages Year
Chapter 21. Tapping Rougemont Fruit Nectar: Ivey Beamish/Gleave 18 1999
into Global Markets Distributing in China 9A99A016
Citibank: Launching the Credit HBSP Rangan 26 2002 (r)
Card in Asia Pacific (A) 595026
Ice-Fili 703516 HBSP Rukstad/Mattu/Petinova 30 2005 (r)
Chapter 22. Parker Brothers (A) 580085 HBSP Cady 12 1985 (r)
Managing a Holistic ServiceMaster Industries, Inc. HBSP Heskett 18 1988 (r)
Marketing 388064
Organization

37
Marketing Management: A Relationship Approach (2nd Edition) / Svend Hollensen

Chapter Title & Case # Source Author Pages Year


4 Customer Ciba Consumer Pharmaceuticals' Acutrim: HBSP Koehn/Voorheis 20 1996 (r)
behaviour Challenges and Opportunities in Today's Diet
Industry 795043
Heineken N.V.: Global Branding and Advertising HBSP Quelch 14 1998 (r)
596015
Clust.com: Dream More and Pay Less 501047 HBSP Wathieu 16 2000
TiVo 501038 HBSP Wathieu/Zoglio 16 2005 (r)
Microsoft CarPoint 898280 HBSP Rayport/Bajaj/Haithcox/Kadyan 32 2000 (r)
Optical Distortion, Inc. (A) 575072 HBSP Clarke/Wise 12 1999 (r)
VerticalNet (www.verticalnet.com) 500041 HBSP Narayandas 26 2000 (r)
Arrow Electronics, Inc. 598022 HBSP Narayandas 20 2007 (r)
Becton Dickinson & Co.: VACUTAINER Systems HBSP Cespedes/Rangan 18 2000 (r)
Division (Condensed) 592037
Du Pont Kevlar Aramid Industrial Fiber (Abridged) HBSP Christensen 10 1998
698079
5 Competitor Matching Dell 799158 HBSP Rivkin/Porter 32 1999
analysis and Cola Wars Continue: Coke vs. Pepsi in the HBSP Yoffie/Wang 24 2004 (r)
intelligence Twenty-First Century 702442
eBay, Inc. 700007 HBSP Bradley/Porter 32 2001 (r)
Robert Mondavi: Competitive Strategy 799125 HBSP Porter/Bond 24 2000 (r)
Skil Corp. 389005 HBSP Porter/Ong 20 1988
Eastman Kodak Co.: Funtime Film 594111 HBSP Dolan 6 1995 (r)
The Daimler Chrysler Commercial Vehicles HBSP Hannan/Podolny/Roberts 26 2007 (r)
Division IB27
Wal-Mart Stores, Inc. (A) A07-99-0014 Thunderbird Barrett/Kenneth/Seward/Slape 22 1999
7 SWOT analysis, Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r)
strategic Colgate-Palmolive Co.: The Precision Toothbrush HBSP Quelch/Laidler 24 2006 (r)
marketing planning 593064
and portfolio XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
analysis
8 Segmentation, L'Oreal of Paris: Bringing "Class to Mass" with HBSP Dolan 38 1997
targeting, Plenitude 598056
positioning and American Airlines' Value Pricing (A) 594001 HBSP Silk/Michael 24 1994 (r)
competitive The Brita Products Co. 500024 HBSP Deighton 18 2002 (r)
strategies Sealed Air Corp. 582103 HBSP Dolan 18 1985 (r)

38
Chapter Title & Case # Source Author Pages Year
Mary Kay Cosmetics: Asian Market Entry (A) HBSP Quelch/Laidler 36 2009 (r)
594023
Dewar's (A): Brand Repositioning in the 1990s HBSP Silk/Klein 30 1997 (r)
596076
11 Product and Oscar Mayer: Strategic Marketing Planning HBSP Quelch/Kotchen/Drane 14 1998 (r)
service decisions 597051
Barco Projection Systems (A): Worldwide Niche HBSP Moriarty/McQuade 20 2002 (r)
Marketing 591133
Nestle Refrigerated Foods: Contadina Pasta & HBSP Rangan/Bell 36 1997 (r)
Pizza (A) 595035
Wingcast: Creating and Capturing Value in Prentice Hall Sawhney 26 2002
Telematics M-PRSB-PHAL-
L (978-M-
PRSB-PHAL-L)
E-commerce
and
Technology
Cases, 1/e
Asera: Strategic Positioning for Success Prentice Hall Sawhney 28 2002
M-PRSB-PHAL-
L (978-M-
PRSB-PHAL-L)

E-commerce
and
Technology
Cases, 1/e
12 Pricing Imedia Corp.: The Pricing Decision 598005 HBSP Kosnik/Kempel 30 1997 (r)
decisions Cumberland Metal Industries: Engineered HBSP Shapiro/Sherman 16 1985 (r)
Products Division--1980 580104
InPart 898213 HBSP Lassiter/Roberts/Biotti 24 2000 (r)
Priceline.com: Name Your Own Price 500070 HBSP Dolan 12 2000 (r)
Vistakon: 1 Day Acuvue Disposable Contact Lenses HBSP Silk/Isaacson/Bell 26 1999 (r)
596087
Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r)
Becton Dickinson & Co.: VACUTAINER Systems HBSP Cespedes/Rangan 18 2000 (r)
Division (Condensed) 592037
Computron, Inc. (2006) 597063 HBSP Quelch 6 2007 (r)
Value Pricing at Procter & Gamble (A) M284A HBSP Lal/Kristofferson 28 1996
FreeMarkets OnLine 598109 HBSP Rangan 20 1999 (r)

39
Chapter Title & Case # Source Author Pages Year
Southwest Airlines (A) 575060 HBSP Lovelock 26 1985 (r)
13 Distribution Merrill Lynch: Integrated Choice (Abridged) HBSP McFarlan/Weber 18 2001 (r)
decisions 301081
Ingersoll-Rand (A): Managing Multiple Channels-- HBSP Rangan/Corey 16 1992 (r)
1985 589121
CVS: The Web Strategy 500008 HBSP Deighton/Shah 16 2001 (r)
Kana Communications 501003 HBSP Sarvary 16 2001 (r)
Wal-Mart Stores, Inc. 794024 HBSP Bradley/Ghemawat/Foley 22 2002 (r)
MathSoft, Inc. (A) 593094 HBSP Rangan/Swartz 24 1994 (r)
Goodyear: The Aquatred Launch (Condensed) HBSP Chun 14 1999 (r)
500039
Z Corp. 801210 HBSP Lassiter/Lieb 20 2005 (r)
Hewlett-Packard--Computer Systems HBSP Narayandas/Dudley 20 2005 (r)
Organization: Selling to Enterprise Customers
500064
Pilgrim Drug Co. 499062 HBSP Burton/Bradach 16 2000 (r)
Dendrite International (A) (Condensed) 597072 HBSP Deighton 16 1998 (r)
Interep National Radio Sales, Inc. 999011 HBSP Shapiro/Doyle/Myers 28 1999 (r)
Centra Software 502009 HBSP Deighton/Pouliquen 18 2002 (r)
Rockwell Automation: The Channel Challenge in Prentice Hall Sawhney 20 2002
the MRO Market M-PRSB-PHAL-
L (978-M-
PRSB-PHAL-L)

E-commerce
and
Technology
Cases, 1/e
14 Communication Cofidis 501055 HBSP Wathieu 20 2001 (r)
decisions Cunard Line Ltd.: Managing Integrated Marketing HBSP Greyser/Young 26 1994 (r)
Communications 594046
Bronner Slosberg Humphrey 598136 HBSP Bell/Leavitt 22 1999 (r)
yesmail.com 500092 HBSP Wathieu 16 2000 (r)
Hunter Business Group: TeamTBA 500030 HBSP Narayandas/Caputo 16 2002 (r)
Heineken N.V.: Global Branding and Advertising HBSP Quelch 14 1998 (r)
596015
Autobytel.com 500015 HBSP Moon 22 2005 (r)
Intel's Pentium: When the Chips are Down (A) HBSP Greyser/Klein 4 1994
595058
Calyx & Corolla 592035 HBSP Salmon/Wylie 32 1995 (r)

40
Chapter Title & Case # Source Author Pages Year
15 Organising and Virtual Vineyards 396264 HBSP Rayport/Silk/Gerace/Klein 28 2004 (r)
implementing the Colgate-Palmolive Co.: The Precision Toothbrush HBSP Quelch/Laidler 24 2006 (r)
marketing plan 593064
XM Satellite Radio (A) 504009 HBSP Godes/Ofek 26 2004 (r)
Appendix: Market Zenith: Marketing Research for High Definition HBSP Sultan 22 1991 (r)
research and Television (HDTV) 591025
decision support Marketing the National Hockey League 596059 HBSP Rangan/Bell 32 1995 (r)
system Compaq Computer: Intel Inside? 599061 HBSP Bell/Leamon 8 2000 (r)
Omnitel Pronto Italia 501002 HBSP Lal/Knoop/Raju 24 2005 (r)
The Coop: Market Research 599113 HBSP Bolton/Moon 14 1999 (r)
Yla Eason (A) 996054 HBSP Meyer/Allen/Wattenberg 8 1996
Juice Guys (A) 800122 HBSP Lassiter/Fox/Rushmore 28 2006 (r)

41
Course: International Business

42
International Management: Managing Across Borders and Cultures (7th Edition) / Helen Deresky

Chapter Title & Case # Source Author Pages Year


Part I. Global International Sourcing in Athletic Footwear: Nike
Manager's and Reebok 394189 HBSP Rosenzweig 18 1994 (r)
Environment Reebok International Ltd. 589027 HBSP Quelch/Hiller 26 1989 (r)
Planet Reebok (A) 594074 HBSP Quelch/Harper 34 1997 (r)
A Case of AIDS 91611 HBSP Tedlow/Marram 8 1991
Merck Global Health Initiatives (A) 301088 HBSP Austin/Barrett/Weber 16 2001
Merck Global Health Initiatives (B): Botswana
301089 HBSP Austin/Barrett/Weber 20 2001
A Brush with AIDS (A) 394058 HBSP Badaracco/Useem 8 1994 (r)
The Pharmaceutical Industry and the AIDS Crisis in
Developing Countries 702010 HBSP Kennedy 14 2001
Life, Death, and Property Rights: The
Pharmaceutical Industry Faces AIDS in Africa
702049 HBSP Spar/Bartlett 24 2005 (r)
Phase Two: The Pharmaceutical Industry
Responds to AIDS 703005 HBSP Spar/Bartlett 10 2002 (r)
Nike in China 386065 HBSP Austin/Aguilar 22 1988 (r)
Hitting the Wall: Nike and International Labor
Practices 700047 HBSP Spar/Burns 24 2002 (r)
Prentice Hall
0-13-065121-
4 (978-0-13-
065121-1),
Cases in
Strategic
Management
and Business
Reebok International, Ltd.: Customer Revolt Policy, 8/e Wheelen/Adlsamad/Sitnike/Michaels 34 2002
AIDS in South Africa: Patents vs. People A10-00-
0008 Thunderbird Tancer/Talley 18 2000
AIDSCAP Nepal: A Case Study NAC304 NACRA Sriram/Manu 18 2000
Part II. The Wireless Telecom Negotiation 299029 HBSP Light 18 1999 (r)
Cultural Context of Sources of Joint Gains in Negotiation 396241 HBSP Wu 8 1999 (r)
Global Negotiation Analysis: An Introduction 801156 HBSP Wheeler 14 2002 (r)
Management Dynamic Negotiation: Seven Propositions About
Complex Negotiations 801267 HBSP Watkins 18 2002 (r)

43
Chapter Title & Case # Source Author Pages Year
Dell's Dilemma in Brazil: Negotiating at the State
Level A03-03-0021 Thunderbird Nelson 14 2003
General Motors and Avto VAZ of Russia A07-01-
0013 Thunderbird Moffett/Inkpen 18 2001
American Telephone & Telegraph (AT&T): The
AT&T/McCaw Merger Negotiation UVA-F-1142 Darden Bruner/Innes/Passer 38 1998 (r)
Part III. Pepsi-Cola U.S. Beverages (A) 390034 HBSP Pearson/Boneysteele/Nurme 22 1992 (r)
Formulating and Pepsi-Cola United Kingdom (A) 584052 HBSP Shapiro/Hoff 20 1985 (r)
Implementing Pepsi-Cola United Kingdom (B) 584053 HBSP Shapiro/Hoff 2 1983
Strategy for Pepsi-Cola United Kingdom (C) 584054 HBSP Shapiro/Hoff 2 1983
International and Pepsi vs. Coke in Venezuela BAB023 HBSP Wylie/Hagan/Hogan 22 2000
Global Operations Starbucks: Delivering Customer Service 504016 HBSP Moon/Quelch 20 2006 (r)
The DaimlerChrysler Merger (A): Gaining Global
Competitiveness IMD130 HBSP Steger/Radler 20 2003 (r)
The DaimlerChrysler Merger (B): Shaping a
Transatlantic Company IMD131 HBSP Steger/Radler 14 2003 (r)
Battle for Value: Federal Express Corporation vs.
United Parcel Service of America, Inc. UVA-F-
1115 Darden Bruner/Bulkley 34 1997 (r)
Battle for Value: Federal Express Corporation vs.
United Parcel Service of America, Inc. (Abridged)
UVA-F-1124 Darden Bulkley/Bruner 24 2001 (r)
Prentice Hall
0-201-61176-
7 (978-0-201-
61176-2),
Management
Information
Starbucks Systems, 1/e Anderson 10 2000
Prentice Hall
0-13-141133-
0 (978-0-13-
141133-3),
Best Practice
Starbucks Corporation: Managing a High Growth Cases in
Brand Branding, 1/e Keller 16 2003
Starbucks 9A98M006 Ivey Crossan/Kachra 28 2002 (r)
Global E-Commerce at United Parcel Services
(UPS) 2001 A07-02-0010 Thunderbird Grosse 18 2002

44
Chapter Title & Case # Source Author Pages Year
Part IV. Global Colgate-Palmolive: Managing International
Human Resources Careers 394184 HBSP Rosenzweig 22 1994
Management Becton Dickinson (B): Global Management 491152 HBSP Beer/Williamson 10 1993 (r)
Becton Dickinson (B1): Global Management,
Update 491153 HBSP Beer/Williamson 6 1993 (r)
International Management Group (IMG) 702409 HBSP Anand/Attea 24 2002 (r)
An International Project Manager's Day (A)
9A86C069 Ivey Lane/Wright 6 2000 (r)
An International Project Manager's Day (B)
9A86C070 Ivey Lane/Wright 18 2000 (r)
An International Project Manager's Day (C)
9A86C071 Ivey Lane/Wright 6 2000 (r)
An International Project Manager's Day (D)
9B00C014 Ivey Lane/Wright 22 2000
West Indies Yacht Club Resort: When Cultures
Collide NAC423 NACRA Shay 20 2001

45
Course-level cases

Management Accounting
Cost Accounting
International Marketing
International Business
Operations Management

46
Management Accounting

Title & Case # Source Author Pages Year


Airtex Aviation 800269 HBSP Hall/Madigan 16 2001 (r)
AT&T Paradyne 195165 HBSP Kaplan 22 1998 (r)
Carver Consulting Co. 199006 HBSP Bruns 8 1999 (r)
Chemical Bank: Implementing the Balanced Scorecard 195210 HBSP Kaplan/Klein 20 1999 (r)
Crystal Meadows of Tahoe, Inc. 192150 HBSP Bruns 6 1993 (r)
Daniel Dobbins Distillery, Inc. 189065 HBSP Bruns 8 1993 (r)
Kanthal (A) 190002 HBSP Kaplan 14 2001 (r)
Kanthal (B) 190003 HBSP Kaplan 4 1993 (r)
Maxwell Appliance Controls 192058 HBSP Kaplan 26 1998 (r)
Metabo GmbH & Co. KG 189146 HBSP Kaplan/Bottenbruch 14 1999 (r)
Montefiore Medical Center 101067 HBSP Kaplan/Inamdar 16 2001 (r)
Pillsbury: Customer Driven Reengineering 195144 HBSP Kaplan 28 1995 (r)
Texas Eastman Co. 190039 HBSP Kaplan 22 1993 (r)
The Classic Pen Co.: Developing an ABC Model 198117 HBSP Kaplan 4 1998 (r)
Co-operative Bank 195196 HBSP Kaplan/Datar 18 1997 (r)
Introduction to Activity-Based Costing 197076 HBSP Kaplan 14 2001 (r)
Toy World, Inc. 295073 HBSP Kester 6 1996 (r)
Piele S.A. 9B01B029 Ivey Kudar/Novac/Bugaian 12 2002
Behavior of Costs 9A83K042 Ivey Campbell/Mimick 40 2006 (r)
Belle Air Charter 9A93K010 Ivey Griffith/Grasby 8 2005 (r)
Chester's Place 9A96K002 Ivey Panabaker/Grasby 8 2002 (r)
Easy Business Company Limited: Cost Analysis on a Small Business Ivey Lanfranconi/Yuan 8 2000
Start-Up in China (A) 9A99B033
Easy Business Company Limited: Cost Analysis on a Small Business Ivey Lanfranconi/Yuan 6 2000
Start-Up in China (B) 9A99B034
Grow Green Program 9B01B022 Ivey Harty/Grasby 8 2006 (r)
Hong Kong Convention and Exhibition Centre: Project Seat-Riser (A) Ivey Lanfranconi/Yuan 8 2000
9B00B021
Hong Kong Convention and Exhibition Centre: Project Seat-Riser (B) Ivey Lanfranconi/Yuan 4 2002
9B01B007
Introduction to Managerial Accounting 9A94K002 Ivey Griffith/Grasby 20 2005 (r)
London Life: Group Retirement Services and the Balanced Scorecard Ivey Lanfranconi/ Theobalds 16 2002 (r)
(A) 9A98B007
Protect-A-Plate Venture 9A80B008 Ivey Mimick/Archibald 4 2003 (r)
Seagram Greater China Office Relocation in Hong Kong 9A99B018 Ivey Lanfranconi/Crum 8 1999
Seagram in Taiwan: Scotch and Cognac Pricing 9A98B015 Ivey Lanfranconi/Gleave 10 1998

47
Title & Case # Source Author Pages Year
St. Catharines General Hospital 9A98B006 Ivey Bryant/Theobalds 22 2002 (r)
Maverick Lodging UVA-C-2160 Darden Whitney/Brownlee/Lynch 18 2002

48
Cost Accounting

Title & Case # Source Author Pages Year


Carver Consulting Co. 199006 HBSP Bruns 8 1999 (r)
Daniel Dobbins Distillery, Inc. 189065 HBSP Bruns 8 1993 (r)
Hollydazzle.com 100066 HBSP Sarkar 6 2000
Prestige Telephone Co. 197097 HBSP Bruns 4 2003 (r)
Mueller-Lehmkuhl GmbH 187048 HBSP Cooper/Bottenbruch 14 1990 (r)
Colorscope, Inc. 197040 HBSP Narayanan/Cha 16 1998 (r)
Owens & Minor, Inc. (A) 100055 HBSP Narayanan/Brem 18 2002 (r)
Insteel Wire Products: ABM at Andrews 198087 HBSP Narayanan/Sarkar 10 1998 (r)
Activity-Based Management at Stream International 196134 HBSP Kaplan/ Klein 26 1996 (r)
Co-operative Bank 195196 HBSP Kaplan/Datar 18 1997 (r)
Wilkerson Co. 101092 HBSP Kaplan 4 2003 (r)
Kanthal (A) 190002 HBSP Kaplan 14 2001 (r)
Cafes Monte Bianco: Building a Profit Plan 198088 HBSP Simons/Davila 8 2000 (r)
Walker and Company: Profit Plan Decisions 197084 HBSP Simons/Walker 12 2000 (r)
Software Associates 101038 HBSP Kaplan 6 2004 (r)
Peoria Engine Plant (A) (Abridged) 197099 HBSP Kaplan/Hutton 14 1997
Metabo GmbH & Co. KG 189146 HBSP Kaplan/Bottenbruch 14 1999 (r)
Micro Devices Division 191073 HBSP Cooper/Ittner 14 1990
Polysar Ltd. 187098 HBSP Simons 14 2000 (r)
Analog Devices, Inc.: The Half-Life System 190061 HBSP Kaplan 26 1993 (r)

49
International Marketing

Title & Case # Source Author Pages Year


The Globalization of Markets 83308 HBSP Levitt 12 1983
NSK Software Technologies Ltd. 298071 HBSP Gompers/Anapolsky 24 1998 (r)
BRL Hardy: Globalizing an Australian Wine Company 300018 HBSP Bartlett 20 2003 (r)
Merloni Elettrodomestici SpA: Building for Profit 300118 HBSP Bower/McKern/Naman 20 2000
Timex Corp. 373080 HBSP Knickerbocker 8 1983 (r)
Procter & Gamble Europe: Vizir Launch 384139 HBSP Bartlett 18 1989 (r)
Procter & Gamble Japan (A) 391003 HBSP Yoshino/Stoneham 22 1992 (r)
Walt Disney's Dennis Hightower: Taking Charge 395055 HBSP Nanda 8 1996 (r)
Dennis Hightower: Walt Disney's Transnational Manager HBSP Nanda 8 1996 (r)
395056
The Benetton Group 396177 HBSP Heskett 24 1995
NutraSweet in China (A) 397029 HBSP Yoshino/Knoop 16 2003 (r)
Weight Watchers Mexico 500010 HBSP Arnold/Hart/Harmeling 24 2000 (r)
MasterCard International: World Championship Soccer HBSP Arnold/Lane 22 2000 (r)
Sponsorship 500036
Hewlett-Packard's Home Products Division in Europe--1996- HBSP Arnold/Knoop 18 2000
2000 501053
Dell--New Horizons 502022 HBSP Rangan/Bell 24 2002 (r)
Nestle S.A.: International Marketing (A) 585013 HBSP Quelch/Hoff 30 1993 (r)
British Airways 585014 HBSP Quelch 28 1997 (r)
Microsoft Corp.: The Introduction of Microsoft Works 588028 HBSP Kosnik 20 1999 (r)
Reebok International Ltd. 589027 HBSP Quelch/Hiller 26 1989 (r)
Mary Kay Cosmetics: Asian Market Entry (A) 594023 HBSP Quelch/Laidler 36 2009 (r)
Bausch & Lomb: Regional Organization 594056 HBSP Quelch/Laidler 20 2003 (r)
Procter & Gamble: Always Russia 599050 HBSP Arnold 14 1998
Sterling Marking Products Inc. 9A89G005 Ivey Beamish/Calof 20 2002 (r)
Norpak Corporation: The Search for a Perfect Partner Ivey Barclay 16 2003 (r)
9A94G002
Neilson International in Mexico (A) 9A95G003 Ivey Beamish/Johnston/Duncan/Wortel 16 2002 (r)
Sunshine Juice Company 9A95K005 Ivey Veber/Grasby 8 2001 (r)
3M Chile - Health Care Products (A) 9A99A004 Ivey Deutscher/Campbell 18 2002 (r)
3M Chile - Health Care Products (B) 9A99A005 Ivey Deutscher/Campbell 6 2002 (r)
Ben & Jerry's - Japan 9A99A037 Ivey Hagen 22 2001 (r)
Ghana: The Soul of West Africa (A) NAC158 NACRA Manu/Sriram 12 1999
IntelliTech International, Inc. NAC306 NACRA Friar/Kinnunen 20 2000
Hewlett-Packard Company in Vietnam NAC310 NACRA Lau 22 2000

50
Title & Case # Source Author Pages Year
Glaxo Italia, S.p.A.: The Zinnat Marketing Decision UVA-F- Darden Bruner 22 2000 (r)
1014
I.M.A.G.E. International UVA-M-0417 Darden Spekman/Newton/Ranson 6 2004 (r)

51
International Business

Title & Case # Source Author Pages Year


Case: The Smokey Mountains' Best 0-536-53178-1 2 2008
(9780536531780)
Intro to Business
Cases
Case: Yamo-Haguchi 0-536-53178-1 (9780536531780) 0-536-53178-1 2 2008
(9780536531780)
Intro to Business
Cases
Rudi Gassner and the Executive Committee of BMG
International (A) 494055 HBSP Hill/Weber 22 1995 (r)
National Culture and Management 394177 HBSP Rosenzweig 14 1994
Acer, Inc.: Taiwan's Rampaging Dragon 399010 HBSP Bartlett/St. George 20 2001 (r)
Sealed Air Corp.: Globalization and Corporate Culture (A)
398096 HBSP Paine/Wruck 18 2001 (r)
International Sourcing in Athletic Footwear: Nike and Reebok
394189 HBSP Rosenzweig 18 1994 (r)
BRL Hardy: Globalizing an Australian Wine Company 300018 HBSP Bartlett 20 2003 (r)
Procter & Gamble Europe: Vizir Launch 384139 HBSP Bartlett 18 1989 (r)
Colgate-Palmolive: Managing International Careers 394184 HBSP Rosenzweig 22 1994
Ingvar Kamprad and IKEA 390132 HBSP Bartlett/Nanda 20 1996 (r)
Kentucky Fried Chicken (Japan) Ltd. 387043 HBSP Bartlett/Rangan 20 1992 (r)
Caterpillar Tractor Co. 385276 HBSP Bartlett/Rangan 22 1988 (r)
Lincoln Electric: Venturing Abroad 398095 HBSP Bartlett/O'Connell 22 1998 (r)
Managing Xerox's Multinational Development Center 490029 HBSP Eisenstat 20 1993 (r)
ABB's Relays Business: Building and Managing a Global Matrix
394016 HBSP Bartlett 24 1999 (r)
Intel's Site Selection Decision in Latin America A03-99-0016 Thunderbird Nelson 16 1999
Investing in the Indian Pharmaceutical Industry A03-99-0015 Thunderbird Tancer/Josyula 16 1999
AIDS in South Africa: Patents vs. People A10-00-0008 Thunderbird Tancer/Talley 18 2000
Bruno & Company A10-00-0021 Thunderbird Mathis/Narayana/Keat 4 2000
Fishery Products International 9A93M003 Ivey Blake/Hogan 22 2000 (r)

52
Operations Management

Title & Case # Source Author Pages Year


AT&T Consumer Products 392108 HBSP Badaracco/White 28 1994 (r)
Encyclopaedia Britannica (A) 396051 HBSP Rayport/Gerace 16 1997 (r)
Cirque du Soleil 403006 HBSP DeLong/Vijayaraghavan 12 2002 (r)
Burger King Corp. 681045 HBSP Sasser/Rikert 16 1998 (r)
Club Med (A) 687046 HBSP Hart/Arczynski/Maher 22 1990 (r)
Club Med (B) 687047 HBSP Hart/Maher 14 1990 (r)
BMW: The 7-Series Project (A) 692083 HBSP Pisano 20 2002 (r)
Deloitte & Touche Consulting Group 696096 HBSP Upton/Steinman 12 1996
Du Pont Kevlar Aramid Industrial Fiber (Abridged) 698079 HBSP Christensen 10 1998
Apple Computer, 2005 705469 HBSP Yoffie/Mack 10 2005 (r)
Four Seasons Hotels and Resorts 800385 HBSP Hallowell 26 2000
Gadget Toy Company 9A97D002 Ivey Klassen/Johnson 4 2002 (r)
College Home Safety Inc. 9B01D009 Ivey Erskine/Ivers 16 2002 (r)
Lincoln Diner (A) 9B03C032 Ivey Foley/Melnyk 12 2003

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