No Bid Proposal Strategy

No Bid Proposal Strategy

Client company name:
Opportunity name:
Internal contact person:
Date initiated:

1. Primary reasons for a no bid decision Importance

(Scale of 1-
5)
a.
b.
c.
d.
Importance
2. Benefits of making a no bid decision (Scale of 1-
5)
a.
b.
c.
d.
Importance
3. Risks of making a no bid decision (Scale of 1-
5)
a.
b.
c.
d.

4. Messaging to client

5. Client response
Select one:
a. Very understanding; a good relationship exists for future opportunities.
b. Somewhat understanding; possibility exists for future opportunities.
c. Disappointed, but possibility exists for future opportunities.
d. Very disappointed; likelihood of future opportunities is unknown or doubtful.

Comments:

6. Lessons learned

7. Approval of no bid decision

Approval date:
Approval person/title:
Client contacted date:
Client contact name:

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 No Bid Proposal Strategy

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Client already predisposed to choose a competitor
Free up resources and talent for better opportunities Might be exploited as a sign of weakness by a key competitor
Unacceptable contract terms and conditions Prevent waste of time, money, and resources on a lost causeOur management might question our ability to sell that kind of solution
Client time frame for solution unrealistic Earn the client's trust and respect by being open and honest

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