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Marketing budget required along with back up details is given

PROMOTIONAL BUDGET

Proposed %age of total


HEADS QTR I QTR II QTR III QTR IV
Amount budget
SAMPLES 113,731 50049 50049.45 50049.45 263,880 5
FOLDERS 29,000 29,000 29,000 29,000 116,000 2
RX PADS 99,000 74250 74250 74250 321,750 6
GIFTS 157,190 157190 151470 151470 617,320 11
CLINICAL MEETINGS 495000 247500 247500 247500 1,237,500 22
TRAINING/ MEETING 77,100 32000 109,100 2
INCENTIVES 275000 275000 275000 275000 1,100,000 19
TOTAL BUDGET 1,246,021 832,989 859,269 827,269 3,765,550 66
SALES TARGET 6100500 6100500 6100500 6100500 24402000 425
% OF SALES 20 14 14 14 15
SALARIES 495000 495000 495000 495000 1980000 34
TOTAL MKT BUDGET WITH SALARIES 1741021 1327989 1354269 1322269 5745550 100
% OF SALES 29 22 22 22 24
Esitamed Profit
Prdocunt CIPRO
Disc Pcs / Price PKR

1 Estimated Production 239235

2 Per Piece Cost 60

3 Total Cost 14354100

4 Total Sales / Pcs ( 100 % ) 239235

5 Price Without Retailer Margin 102

6 MRP 112

7 Total Sales 24401970

8 Per Unit Profit 42

Estimated Profit 10047870


tamed Profit
CIPRO

( Included Direct , Indirect Expenses + Marketin Cost )


Marketing ROI
Prdocunt CIPRO

Discription Pcs / Price PKR

1 Gross Profit 10047870

2 Marketing Investment 5745550

ROI 74%
Marketing ROI
CIPRO

Gross Profit - Marketing Investment / Marketing Investment *100

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