TELECOM

INDUSTRY
 OVERVIE
W

•Fifth largest telecom network in the wo

•Second largest among the emerging econo

•Around 6 million new users added per mo

 O V E R V IE
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•Among the countries offering the highest rates

•Expected to become the second - largest telecom m

•India the world ’ s fastest growing wireless serv

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•The number of telecom subscribers in India i

•The overall Tele - density of India increased

 R u ra lS u b scrib e r
B a se

•The rural subscriber base is steadily increasing.

•As on 31st March 2010, the Wireless rural [Mobile and WLL (F)] market h

•Service providers’ reports indicate that 32.67% of total wireless subs

 O V E R V IE
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ternet and broadband services have also shown

pressive growth . The quality and penetration of internet and broadban
Market Share of Different Telecom
Companies
 PEST

Liberalization
 PEST
National Telecom Policy 1994
 PEST

The Telecom Regulatory Authority of India

 PEST

National Telecom Policy 1999

 Telecom Sector
2007

FDI Policy for Telecom

 Changing Social
Paradigm

Customer Behaviour
 Telecom Sector
PEST

GSM & CDMA Technology Introduced

•India has opted for the use of both

the G SM ( global system for mobile
commu nications )  and CDMA ( code - division
multi ple access )  technologies in
the m obile sect or .

•In addition to landline and mobile

phone s , some of the compa nies also
provi de the WLL  service .

•The mobile tariffs in India have also

becom e lowest i n the worl d .
•
•In 2005 alone additions increased to
aroun d 2 millio n per mont h .

Source : TRAI Website

 Telecom Sector
PEST
3G Policy & Mobile Number Portability

The I ndian mark et is well poised to A study by IDC reveals that 30 per
lever age the 3G service o fferings in cent of the subscribers will
conte nt categor ies such a s sports , change their service providers if
games and music . a better option is available .
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STRENGT
H
WEAKNES
S
OPPORTUNITIE
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THREAT
TEAM
MEMBERS