Beruflich Dokumente
Kultur Dokumente
Pricing of
of Services
Services
Pricing
Pricing of
of Services
Services
Influencing factors:
No Ownership of services
Input and Output Variability
Price Value Relations
Influence of Non-monetary Costs
Price-Quality Relations
Pricing
Pricing Objectives
Objectives
Classifications:
Revenue-oriented Objectives
Operation-orientated Objectives
Patronage-oriented Objectives
Approaches
Approaches to
to Pricing
Pricing of
of Services
Services
Strategy adopted:
Discounting
Psychological Pricing
Synchro-Pricing
Penetration Pricing
Pricing
Pricing Strategies
Strategies Linked
Linked to
to Value
Value Perceptions
Perceptions
Strategy adopted:
Prestige Pricing
Skimming Pricing
Pricing
Pricing Strategies
Strategies Linked
Linked to
to Value
Value Perceptions
Perceptions
Strategy adopted:
Value Pricing
Market Segmentation Pricing
Pricing
Pricing Strategies
Strategies Linked
Linked to
to Value
Value Perceptions
Perceptions
Price Framing
Price Bundling
Complementary Pricing
Captive Pricing
Two-Part Pricing
Loss-Leader Pricing