Factor Analysis

Correlation Matrix(a)

Smoothness_
Pricing_value Fuel_economy Brandname Exterior_looks Interiorluxury gearcontrol safetyfeatures Smartfeatures ComfortAC Carinfotainment
Sig. (1-tailed) Pricing_value .005 .000 .000 .000 .000 .082 .021 .000 .000
Fuel_economy .005 .000 .000 .001 .000 .004 .040 .000 .002
Brandname .000 .000 .000 .000 .000 .000 .000 .001 .016
Exterior_looks .000 .000 .000 .000 .000 .002 .000 .000 .000
Interiorluxury .000 .001 .000 .000 .000 .000 .000 .000 .000
Smoothness_gearcontrol .000 .000 .000 .000 .000 .429 .118 .000 .000
safetyfeatures .082 .004 .000 .002 .000 .429 .000 .000 .214
Smartfeatures .021 .040 .000 .000 .000 .118 .000 .004 .461
ComfortAC .000 .000 .001 .000 .000 .000 .000 .004 .000
Carinfotainment .000 .002 .016 .000 .000 .000 .214 .461 .000
a Determinant = .017

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling

Adequacy. .801

Bartlett's Test of Approx. Chi-Square 427.495

Sphericity df 45
Sig. .000

Communalities

Initial Extraction
Pricing_value 1.000 .723
Fuel_economy 1.000 .771
Brandname 1.000 .542
Exterior_looks 1.000 .643
Interiorluxury 1.000 .620
Smoothness_gearcontrol 1.000 .754
safetyfeatures 1.000 .714
Smartfeatures 1.000 .739
ComfortAC 1.000 .512
Carinfotainment 1.000 .811
Extraction Method: Principal Component Analysis.
 Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
1 4.197 41.970 41.970 4.197 41.970 41.970 2.657 26.575 26.575
2 1.625 16.255 58.225 1.625 16.255 58.225 2.270 22.702 49.276
3 1.007 10.067 68.293 1.007 10.067 68.293 1.902 19.016 68.293
4 .798 7.982 76.275
5 .578 5.785 82.060
6 .460 4.603 86.663
7 .422 4.224 90.887
8 .350 3.502 94.389
9 .296 2.964 97.353
10 .265 2.647 100.000
Extraction Method: Principal Component Analysis.

Scree Plot

3
Eigenvalue

1 2 3 4 5 6 7 8 9 10

Component Number
Component Matrix(a)

Component
1 2 3
Pricing_value .706 -.290 -.375
Fuel_economy .616 -.099 .618
Brandname .669 .249 .182
Exterior_looks .786 -.107 -.120
Interiorluxury .715 .210 -.255
Smoothness_gearcontrol .630 -.325 .501
safetyfeatures .455 .712 .023
Smartfeatures .520 .670 -.139
ComfortAC .706 -.111 -.033
Carinfotainment .609 -.584 -.315
Extraction Method: Principal Component Analysis.
a 3 components extracted.

Rotated Component Matrix(a)

Component
1 2 3
Pricing_value .830 .143 .118
Fuel_economy .129 .163 .853
Brandname .244 .532 .447
Exterior_looks .658 .315 .333
Interiorluxury .535 .566 .118
Smoothness_gearcontrol .309 -.012 .811
safetyfeatures -.032 .837 .107
Smartfeatures .122 .851 .015
ComfortAC .557 .263 .365
Carinfotainment .867 -.163 .179
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a Rotation converged in 4 iterations.

Component Transformation Matrix

Component 1 2 3
1 .689 .503 .522
2 -.468 .858 -.209
3 -.553 -.100 .827
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.