MARKET SURVEY ON CEMENT INDUSTRY

(REGULAR QUESTIONNAIRE FOR CEMENT DEALERS )

DEALERS NAME _____________________________________CONTACT

NO.________________________
ADDRESS________________________________________________________________
________________________
Tick or fill the relevant options against the given
alternatives.

1. For how many years you are engaged in this business?

a. 0-3 years __ b. 3-7 years__ c. 7-15 years__ d. Above 15years __ e. Exactly__

2. What kind of building materials do you keep?

a. Cement only. __

b. Cement, Sand, Bricks & Chip stones. __

c. All of the above with other hardwares & paints. __

d. Specify if any other. ______________________________

3. What is your average potential, brands you are dealing with & mode of sales?

a. Average potential (tonnes per month)__________________________

b. No. of brands with name. __________________________________________

c. Mode of sales. >Only wholesale__ >Only retail__ >Both__

4. If you have brand dealership (name, category & avg. monthly lifting in tonnes)?

BRAND
NAME

CATEGORY

AVG.
LIFTING

Category: Dealer(D), Sub dealer(SD), Authorized stockist(AS)

5. Out of the current brands I mostly prefer (state reason)?

 a. Ambuja Cement ___ b. ACC Cement ___ c. Lafarge Cement ___

d. Birla Cement ___ e. Ultratech Cement f. Specify if any other_________

I prefer it because_________________________________________________________

6. How do you rate brand AMBUJA on the grounds of :-

a. Policy norms __ b. Pricing __ c. Quality __ d. Services __

e. Packaging __ f. Profitability __

*RATING SCALE – A(EXCELLENT), B(GOOD), C(AVERAGE), D(POOR).

7. Are you planning to go for any new/other dealership in nearby future?

a. Probably yes(mention name)___________Probably no______ c. Can’t say ______