cASAS PEMBUDAYAAN KEUSAHAW ANAN UW00302

UNIVERSITI MALAYSIA SABAH

UW00302 ASAS PEMBUDAYAAN KEUSAHAWANAN

BUSINESS PROPOSAL
EXPO ƌRUMAH HANTUƍ

ƠTHE SEEKERS TEAMơ

NAME MATRIC NO. SIGNATURE
JUMATRIATI BINTI PASADDEI BB09160603
MASRAN BIN TAMIN BB09160609
SITI MAZIAH BINTI MAKMOR BB09160613
NOR FATEN ATEKAH JOHAN BB09160606
NOORDANIATI SHAMSUDDIN BB09160600
SITI FARIHAH RADHIAH ISMAIL BB09160593
SITI HAFIJAH BINTI ALAIDIN BB09160594
LISA FARINA BINTI PITALAUNG BB09160602
FREDLEE SINTAU BB09160607
CHIENG CHING PAU BB09160604
MELISSA LAU SIEW CHIENG BB09160614

PENSYARAH : EN. MANSUR BIN TOLA

PENSYARAH PENYELIA : EN. ROSLE @ AWANG BIN MOHIDIN
HARI KULIAH & TEMPAT : ISNIN, DKP 9
NO. KUMPULAN & SEKSYEN : 8, SEKSYEN 7
TARIKH LAPORAN : 8 MAC 2010

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INTRODUCTION

We as a Group 8 from course of Asas Pembudayaan dan Keusahawanan also to be

known as ƝTHE SEEKERS TEAMƞ that has choose type of business that we like to involve.
ƝThe Seekers Teamƞ is group to make some event management in APK subject for this
current semester session II 2009/2010. Our group agree to do something different as usual
other group doing when APK project is coming. So, our group provide ƝGHOST HOUSEƞ to
practical that APK theory where we had learnt.

ƝThe Seekers Teamƞ is namely because the significant with ghost. Seekers are name
to anyone who wants to explore and find ghost. In this situation ƝThe Seekers Teamƞ not
meaning to find the ghost, but our team try to give some medium to people feelings when
ghost are around us. So, our project that ƝGhost Houseƞ will provide some place calling
house and make it scary where we put false ghost and the scenario when we are in the real
situation.

Idea to establish ƝGhost Houseƞ comes out when we think that we want to make our
market going out with usual market. To ensure our product acceptable and giving more
profit we try to enter niche market where the markets have fewer competitors and it can
stand suitable in that market. In our group discussion, we also have member who not agree
for this project. But after more details and a lot of discussion being made about our
capability, the project flows than all members are agreeing with this idea.

Everyone will give 101% commitment to ensure this project success. We also used to
be doing survey to find out the respond from student and UMS staff. We also agreed to put
the ticket price RM2 per entry to attract anyone and enjoy our event and it is based on the
survey actually.

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Our Company have been establishing on 18th of January 2010 and consist of eleven
shareholders from Business and Economic School who are:

Director

Name : Jumatriati Binti Pasaddei

Programme : HE06 ƛ Banking and Financial Management

P.O.B : Tawau, Sabah

APK target : Achieve company objectives; implement all the skills, take it as

good opportunity to learn what real business is and get good

feedback from audiences/visitors

Assistant of Director

Name : Masran Bin Tamin

Programme : HE10 ƛ Marketing

P.O.B : Tawau, Sabah

APK target : Practice the skills being teach and the project will success

Financial Manager

Name : Ê
Maz ah B 
Makmor

Programme : HE10 - Marketing

P.O.B : Sandakan, Sabah

APK target : It can help and teach me to be a good entrepreneur

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lic Relation

Name : ›or Fa
e A
ekah B 
Mohd Joha

Programme : HE04 - Entrepreneurship

P.O.B : Kedah, Malaysia

APK target : I can learn the skills of doing business

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licity Manager

Name : ›oorda a
B 
Êhamsudd 

Programme : HE04 - Marketing

P.O.B : Kota Marudu, Sabah

APK target : This project will give more experience and motivation

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licity Manager

Name : Ê
Far hah Radh ah B 
Isma 

Programme : HE06 ƛ Banking and Financial Management

P.O.B : Beluran, Sabah

APK target : Hopefully the knowledge gain will help me to achieve my

ambition as business woman

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licity Manager

Name : Ê
Haf ah B 
Aa d 

Programme : HE06 ƛ Banking and Financial Management

P.O.B : Kudat, Sabah.

APK target : APK will continuously in University subject

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licity Manager

Name : © sa Far a B 
P
aaug

Programme : HE07 ƛ Financial Economic

P.O.B : Sandakan, Sabah

APK target : Hope that the planning made being good

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©ogistic Manager

Name : Fredee B  Ê 
au

Programme : HE07 ƛ Financial Economic

P.O.B : Kota Belud, Sabah

APK target : Objectives will be achieve and everything doing fine on the

Day

©ogistic Manager

Name : ah eg ah g Pau

Programme : HE04 - Entrepreneurship

P.O.B : Sibu, Sarawak

APK target : Will produce a quality entrepreneur

©ogistic Manager

Name : Me ssa ©au Ê ew ah eg

Programme : HE06 ƛFinancial Management and Banking

P.O.B : Sarikei, Sarawak

APK target : The activities doing will achieve the target

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6 6 IZTI CT

The type of b s
ess that we are like to involve is event management. We choose
ƝGhost Houseƞ as our event. We found that this kind of event is interesting where it is rarely
implemented and it could attract students and staffs in UMS just by hearing it. We were not
only providing service of fun but we will also distribute souvenir as our product related from
the ƝGhost Houseƞ as well. Our souvenir included is like -t shirt (limited edition) that we
design by our own and key chain.

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Ã
RATIONAL

The rational of doing this event are to let the student feels themselves about the
mystery of ghost. It is not the same kind of ghost showing at any places like Muzium Negara
and so on but the feels is something that we want to bring up for the students. Some people
said they donƞt want to see ghost because they scared and itƞs ugly. But in real life ghost are
around us. So, our groups try to bring that mystery of ghost and try to make it real in ƝGhost
Houseƞ. Some mystery cannot explore by our eye but we can feel it when they are around
us. We try to put a real situation like in the jungle or old house where the place is had the
mystery of ghost.

At the same time we will provide the information about ghost where they can add
more knowledge about ghost by entering our Ghost House. Maybe some people donƞt
believe of ghost but we try to change their mind from the information about ghost. For
example when Ɲghost houseƞ held in Muzium Negeri Sabah on 2003, they provide some
information about ghost around the world. They make the research and make a mini fair
outside the Ɲghost houseƞ. To attract more people to come, we try to bring and provide that
kind of information to let them know more about ghost.

Other than that we look the event as an advantage for students to release their
tension for only RM2 per entry for fun. From that event, we try to get some profit where we
can get our capital on the beginning of this event. But whe n we compare the value of RM2
with the benefits to join us in Ghost House, we believe it more valuable than that. APK expo
will be on March. Besides, APK also try to teach students make some project or direct selling
to get the profit. So we try to provide some medium to release tension for student who has
pressure to study.

Furthermore, event like this rarely being implemented because it is quite a lot of
work to be done and people judge that we cannot do the business without any co-operation
from outside company but rationally our company with eleven shareholders wants to make it
happen by doing a thing with good preparation and the time given for us is quite enough
and we take it as a positive one.

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OBJECTIVE

Our company objective is:

1. To build a co-operation skill and spirit among all the shareholders.

A good entrepreneur is when he or her can give co-operation as a team. Some
people can success with their own product but not so on when working as a team. So, our
main objective is built a co-operation skill and spirit because we are from other background
and other programmed in UMS.

2. Shareholders have to give their full commitment. We are sacrificing our time, money,
holiday, feeling and so on to make sure our event become successful as we plan.
To ensure that what we do is achieve the goals is depends to our commitment to
make it. APK is not only to teach how to survive as an entrepreneur but it also teaches how
to solve and give the commitment to put our own effort to achieve the goals and become
successful.

3. Thinking out of the box.

This is not an ordinary business which needs creativity and critical thinking. We have
to think on how we can attract customer and to make them satisfied with our services. For
us, customers are always right.

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SCOPE OF PARTICIPATION

4.1 Scope Market

Our scope market is 2000 out of 6000 UMS students from all school.

4.2 Target Market

Our target market is UMS Students, UMS Staffs and its open to all visitors during that
time.

4.3 Location Market

The location is being set by the APK expo organizer. It is confirm to be ready at
Dewan Kuliah Pusat area.

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IMPLEMENTATION METHOD

Our strategies to implement this event are by doing:

â Survey
We already distribute 40 copies of questionnaires which are asking a
response from students about our Ghost House. 95% of despondence are
agreed with our event and 80% are agreed to buy our souvenir. We put 10
question in our survey form and distribute the form to our despondence. Our
team member are separate the distribution to ensure all school are involve in
this survey.

â Using Brochures / Flyers

To ensure our advertisement strategy is success and the information reached
UMS students about this project, we provide some brochures or flyers. It is
the alternative way to advertise our project as fast and effectible. That way
also is a low cost and for that we can save our budgets in advertisement
strategy.

â Facebook
Facebook is one way and attractive way to inform our group project. Recently
almost UMS students already have their own facebook. Our group strategy in
facebook is inviting anyone in facebook as well as our friends and UMS
facebook group to inform about ghost house.

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â Advertisement
Advertisement is usual way to inform people about something. In that way,
we try to put our group project advertisement like poster and put it at all bus
stop.

â Memo
In this way, we try to put information about our project. The ghost house
location, time and date are providing in that memo. This is more about
written skill and attracts students to read.

â In verbal communication
This way also attractive because itƞs directly inform to our target market. For
example A gives an information about ghost house to B, than B give that
information to others. This is we try to apply for all members and friends.

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FORCASTED BUDGET

Each shareholders capital = RM50

(RM50 X 11 Shareholders) = RM550

Site Rent = (RM20)

Shareholders T-shirt
(RM15 X 11 Shareholders) = (RM165)

Souvenir:
T-Shirt RM15 X 10 = (RM150.00)
Key-Chain RM1.00 X 20 = (RM20.00)

BALANCE = RM195

* Capital budget balance will cover all the Ghost House props price needed.

Entry tickets = RM2 per entry

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SWOT ANALYSIS

7 6 STRENGTH

â First event in APK project

Many groups in APK project provide direct selling in their stall. But our groups
try to doing some project different with others. This is meant our project is
not facing so many competitors in the same market.

â First in UMS
Our group try to make what student never been doing in APK project. So,
when we come out with this project this is a first time in UMS where nobody
has tried to make project like this. This is our strength to attract students to
come to our stall and enjoy the project.

â Medium to release tension

APK expo is on March and that month is full with the assignment and
midterm session. We try to provide some event where we can release tension
while taking information about ghost. Student will cho ose this activity to
release they tension and that is giving benefit for our project.

â Co-operation from SPS lecture

To ensure this project is success and achieve our objective, we are lucky
because we get the co-operation from lecture of Sekolah Pengajian Seni that
is Dr Andika Aziz Hussein. Heƞs expert on how to make the props and make
the situation of ghost house in a real. From that, we can come out with the
best touch and quality of the ghost house.

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7Ã WEAKNESS

This event also got a weakness which is like a problem to find the location where
there is limited space provided from an organizer to implement this event. We also faced
with lack of knowledge in this event. We need to meet or consult by experienced people to
ask on how to solve some problem that occurred.

7¬ OPPORTUNITY

However, opportunity also appeared from this event. Itƞs consisting of single market.
In marketing strategy, that is bonus when we donƞt have facing competitors. Easy for our
company to make differentiation with and put some effort to ensure our project achieve the
goals.

Besides, we also have no competitors in this market. This is because we are the only
group making that event and provide information about ghost. Furthermore we get a good
feedback from survey questionnaires and in other words this event is different from other
group.

74 THREATS

The threats that we might face from this event are permission from PPIB. This is
because we thought maybe some group will be denying our location and space when we
have confirmations from PPIB.

Beside that vandalism from students and weather that will affect the performance of
our event just like when heavy rain and wind occur. Vandalism from student will be affecting
our project. This is may cause us to spend more cost to set up the props like usual.

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CONCLUSION

We really hope that this event will be held as we plan. We are putting warning or
caution to the customer that wants to come must have not heart disease, not pregnant, not
below age 12 because it could cause phobia. This is because our group will not responsible
to anyone who has that problem. As a precaution we put this mention in our advertisement
to tell our future customers.

We also provide a supplementary service such as box service for customerƞs bag to
make sure their belongings will be save under our custody at the time they enter the Ghost
House.

A good entrepreneur is can take a risk and make it as the opportunity as well. We try
to apply what we learn. Put the full of commitment for anything we responsible. This is the
time to change and learn a real life when we come out to real market. We have a second
choice when we fail to get what we want. APK will be changing our life especially doing
business or enter the business market.

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½
APPENDICES

½
F©
RS

½  FAC

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½  ©M  
SHR SCACH

FRO›

BAa

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½  SHARH©RS 
SHR SCACH

FRO›

BAa

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½  H RA© 
SHR |

Limited Edition T-Shirt (Back) Crew T-Shirt (Back)

½ Ô TICKETS SAMPLE

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