ON

Submitted to:-
Mr. V.S. Solanki sir

(Faculty of IPM)

1
 ACKNOWLEDGEMENT
I would like to thanks and want to express my feeling
to everyone who helped me in the completing on this
project report.

I am very gratefully thanks to IPM Meerut that gave

me the opportunity to do a market survey to analyze
about the market and to utilizes the skill and
knowledge on this project.

I am also thankful to MR. ASIT MOHAN (Director,

Institute Of Productivity And Management) for
giving me permission for the undertaking of the
project.

My sincere thanks to respected Mr. V.S Solanki Sir

and Mr. Rishi ahuja sir because I realize that it would
have been quite impossible for me to make the report,
without their valuable guidelines.

I would like to thanks to my all friends and the people

who cooperate me and gave me a great support to
complete market survey to make a complete and
valuable report.
Thank You

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 DECLARATION

This winter project is a part of our curriculum so that we get exposed to the
practical side of our theoretical know-how. This is basically designed to the
real life situation. In this training programmed, the students use their
academic knowledge practically which polishes the decision making
abilities of MBA graduates. For developing healthy, managerial and
administrative skills of potential managers it is necessary that theoretical
knowledge must be supplemented with exposure to real life business
environment. It is a practical training that the measuring itself is realized.

Conventional academic medium cannot sell anything practically down to

real and practical market knowledge is required to make a hard core
corporate.

Title of my report is CAMPARATIVE STUDY BETWEEN HONDA AND TVS

SCOOTY.

This project has not only imparted attitudes and skills but it has shown me
the path to do the summer training project.

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 CONTENTS

1. INTRODUCTION…………………………………………………… 5-13
COMPANY PROFILE OF HONDA…………………………… 5-9
COMPANY PROFILE OF TVS…………………………………. 10-13
2. OBJECTIVES………………………………………………………… 12
3. RESEARCH AND METHODOLOGY……………………….. 15-16
4. LOCATION……………………………………………………………. 16
5. DATA ANALYSIS………………………………………………….. 17-31
6. KEY FINDINGS…………………………………………………….. 32
7. LIMITATION…………………………………………………………. 33
8. CONCLUSION……………………………………………………….. 34
9. RECOMMENDATION……………………………………………… 35
10. BIBLIOGRAPHY……………………………………………………. 36
11. QUESTIONNAIRE…………………………………………………. 37-39

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 INTRODUCTION
HERO HONDA INDUSTRY INTRODUCTION

Hero Honda Motors Ltd. started out in 1984 as a joint venture between the
Hero Group of India and the Honda Motor Company of Japan, to
manufacture 1000 cc motorcycles. During the 80s, Hero Honda became
the first company in India to prove that it was possible to drive a vehicle
without polluting the roads. The Hero Group is a thriving example of three
generations of a family working and striving together to ensure quality,
satisfaction and extensive growth.

1956 Hero Cycles Limited is established.

1961 Rockman Cycles Industries Limited established, which is today the
largest manufacturer of bicycle chains and hubs.
1963 It pioneered bicycle exports from India - a foray into the
International market.
2003 Tie up with Livebridge Inc., USA.
2004 Tie up with Bombardier - Rotax GmbH for scooter engines.
2004 Tie up with Aprilia Scooters.
2006 Hero Honda enters the scooter segment, launches 100cc
Pleasure"
2006 Hero Honda crosses a unit sales threshold of 3.0
million motorcycles
2006 Hero Group celebrates Golden Jubilee year since
inception.It was commemorated by sales of over 15
million motorcycles & over 100 million bicycles.

TERMINATION OF HERO AND HONDA JOINT VENTURE

In December 2010, the Board of Directors of the Hero Honda Group have
decided to terminate the joint venture between Hero Group of India and
Honda of Japan in a phased manner. The Hero Group of India would buy
out the 26% stake of the Honda in JV Hero Honda.

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COMPANY PERFORMANCE

During the fiscal year 2008-09, the company sold 3.7 million bikes, a
growth of 12% over last year. In the same year, the company had a market
share of 57% in the Indian market. Hero Honda sells more two wheelers
than the second, third and fourth placed two-wheeler companies put
together.

HERO HONDA MOTORBIKE MODELS

 Achiever
 Ambition 133, Ambition 135
 CBZ, CBZ Star, CBZ Xtreme
 CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
 Glamour, Glamour F.I
 Hunk
 Karizma, Karizma R, Karizma ZMR FI
 Passion, Passion+, Passion Pro
 Pleasure
 Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor,
Splendor NXG,Splendor PRO

Honda Company came to the Indian shores in 2004 with the launch of the
sleek Honda Unicorn. Honda followed up its success with motorbikes by
groundbreaking scooters like the Honda Activa, which has owners all over
the country beaming with pride and pleasure.

The Indian scooty market over the years has managed to get quite a
number of women users. Designed mostly to suit to the trendy Indian
woman scooty's introduced by the top automobile companies in India have
carved a niche for themselves in the world of two wheelers. Mostly
metrosexual in their appearance these scooty's are powerful yet sleek and
light weight.

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HONDA SCOOTERS

Hero Honda undoubtedly among the Top Scooty Brands in India has
recently created waves with its HondaEterno. The scooty a hot favorite
among the college kids is known for its fuel efficient four stroke engine and
highest ground clearance levels.

HONDA MOTORCYCLES
Honda Activa
Honda Dio
Honda Eterno
Honda Shine
Honda Unicorn

The Honda Activa is a motor scooter made by Honda Motorcycle and

Scooter India. It was launched in India in 2000. It is a 102 cc, 7 bhp (5.2
kW) scooter. The vehicle has the option of kick- and self-start, includes the
puncture-resistant "tuff-up" tire and tube combination.

Honda launched a new version of the Activa on 27 March 2009 with a

completely new 110CC engine.

Honda Activa is the incorporation of innovative design for better riding

posture; ease of driving for great stability on the road; and convenient body
line for easier and faster maintenance. Activa provides 8 bhp of maximum
power through its 109 cc engine. With all these features Honda Activa
takes a strong lead in the ungeared scooter market.

Honda Activa is recommended for its more practical and consrvative

styling, ease of use, better ride quality and the improved 109 cc engine.
The scooter is also known as a family two-wheeler for its higher load
carrying capacity. The vehicle has the option of kick- and self-start. The
chassis is of high rigidity under bone type and the body panels are moulded
steel sheet.

Activa incorporates better rider comfort and includes the puncture-resistant

"tuff-up" tyre and tube combination. It has low riding height and low noise 4-
cycle engine. It gives the mileage of about 45 km per litre in the long run.

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H Honda activa

Honda esterno

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 TVS INDUSTRY INTRODUCTION

TVS Motor Company is the third largest two-wheeler manufacturer in India]

and is among the world's top ten. It is the flagship company of the parent
TVS Group employing over 40,000 people with an estimated 15 million
customers. It manufactures motorcycles, scooters, mopeds and auto
rickshaws. It is India's only two-wheeler company to have won the Deming
Prize awarded for commitment to quality control, received in 2002.

THE TVS SUZUKI RELATIONSHIP

TVS and Suzuki shared a 19 year long relationship that was aimed at
technology transfer to enable design and manufacture of two-wheelers
specifically for the Indian market. Rechristened TVS-Suzuki, the company
brought out several models such as the Suzuki Samurai, Suzuki Shogun
and Suzuki Fiero. Differences in opinion on how to run the join venture
eventually led to the partners going their separate ways in 2001 with the
company being renamed TVS Motor, relinquishing rights to use the Suzuki
name.

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It also introduced the TVS Scooty, which is India's second largest brand in
the scooterette segment. The TVS Jive launched in November 2009
became India's first clutch-free motorbike aimed at a stress-free rider
experience while the unisex scooter Wego is targeted at urban couples,
featuring body-balance technology for easier handling.

TVS Motor has won several management awards, notable among them
being the Emerging Corporate Giant in the Private Sector awarded by The
Economic Times and the Harvard Business School Association of India.
Business Today magazine awarded TVS Motor the Best Managed
Company and the Most Investor Friendly Company awards. Its advertising
practices won it the Good Advertising award by Auto India Best Brand
Awards 2009.

TVS Scooty has come up with all the salient features which are really
essential for good scooterettes. It is available with several features which
are truly required to make the riding safer and secured.

TVS Scooty add

TVS Scooty is marketed in different variants like:

 TVS Scooty ES
 TVS Scooty Pep
 TVS Scooty Pep +

TVS Scooty ES

TVS Scooty ES comes with its 59.9 cc 2 stroke single-cylinder air-cooled

engine delivering maximum power of 3.5 bhp @ 5500 rpm .

It comes equipped with variomatic gear box. It has a fuel tank with the
capacity 3.5 litres.

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Being sleek, trendy in structure its dry weight is only 79.5 kg which is
really very controllable.

Due to its wider wheelbase of 1220 mm, its road grip is better ensuring
safety of the passenger.

TVS Scooty Pep

Its 74.6 cc 4 stroke single cylinder air-cooled engine produces maximum power of
3.0 kw @ 6500 rpm .

TVS Scooty Pep is spreading its success wings all over the market due to its sleek
dual tone body with complementary colored mirrors, appealing body lining and 5
different types of metallic colors.

Its better mileage is the result of auto-choke for instant start, auto reserve fuel tap
and power/economy mode.

Comfort of the passenger is determined by the excellent arrangement for wider and
relaxing seats. Presence of hydraulic shock absorber is the key factor for smoother
riding.

It is also equipped with various features for the safety and security of the
passenger like side reflectors, multi reflector headlamp, puncture resistant tyre,
side stand alarm etc.

It is found in different colors:

 Black
 Blue
 Red
 Green

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 TVS Scooty Pep +

TVS Scooty Pep+ for its stylish design and better performance is the
choice of many trendy youngsters. Its 900 cc engine is now available
with Roller Follower Mechanism.

Its easy mobile charging socket has the option for charging the
mobile by avoiding the inconvenience caused while mobile gets
switched off.

Its easy center stand makes the parking facility more comfortable. Its
key ring with glow surrounding makes it more eye-catching even at
night.

It is found in different colors:

Orange trap

 Electric Red
 Purple Mischief
 Night Black

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Objective of Research

1. To carry out study on the demographic profile of people

using scooty.

2. To find out the awareness level of customers regarding TVS

and HONDA scooty.

3. To study the factors responsible for preferring either HONDA

or TVS scooty by customer.

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 RESEARCH METHODOLOGY

For conducting research, I have used, “DESCRIPTIVE

RESEARCH METHODLOGY”

RESEARCH METHODS OF MY PROJECT

DESCRIPTIVE RESEARCH

The method of research utilized in descriptive research is survey methods

of all kinds including comparative and co relational methods.

SAMPLING TECHNIQUE
Random sampling method was used to collect data from the
respondents because it was not possible to collect data from each
and every respondent.

DATA COLLECTION TOOL:

Two types of sources are used in this project work:
1. PRIMARY DATA

2. SECONDARY DATA

1. PRIMARY DATA: As it is known that primary data are

collected a fresh and for the first time, and thus happen to be
original in character. So, in order to collect such type of data
various methods are being used, such as:

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 1. SCHEDULE
2. QUESTIONNAIRE
3. INTERVIEW

2. SECONDARY DATA: Secondary data are those which already

exist and which have been collected for some purpose. In this
project the vital sources for collecting secondary data are:

1. www.herohonda.com/media_archives.htm

en.wikipedia.org/wiki/Hero_Honda

en.wikipedia.org/wiki/TVS_Motor

2. NEWSPAPERS

3. GUIDANCE FROM MY TEACHER

SAMPLE SIZE

I have used sampling method for survey purpose. The sample

size for questionnaire is 70.

PERIOD OF STUDY

This study is carried out for a period of 10 days. It commenced

on 21th November 2010 and completed on 4th January 2011.

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FIELD AREA

This research study work is carried out in Meerut region, uttar

pradesh.

RESEARCH INSTRUMENT

The research instrument for the purpose was questionnaire and

some personnel interviews of some shopkeepers who provide
mobile connection and get recharged as well.

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Q. Which scooty do you have?
HONDA 58%

TVS 26%

OTHERS 16%

HERO HONDA TVS OTHER

other,11,16%

TVS,18,26% Honda,41,58%

Analysis clearly shows that 47% of respondents own Honda

scooty, whereas 37 % have TVS scooty.Rest 16 % has other
company scooty.

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Q. what do you consider most while purchasing a
scooty? Rank the following

Mileage, 12,
17%

Looks, 16, 23%

Looks

Price

Service, 10, Brand

14% Service

Mileage

Brand, 13, 19%

Price, 19, 27%

Analysis shows 26% people consider price, 21% consider

quality, 20% consider service 16 % consider Looks, and 17%
people consider most mileage while purchasing a bike

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Q.Are you satisfied with after sales services?

YES 48,69%

NO 22, 31%

YES NO

22,31%
NO

48,69%
YES

The majority 83% of respondents satisfied with after sales

service and 17% respondents are said they are not satisfied
with after sales services.
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 Q. Are you satisfied with your scooty
performance?

Fully 26% Moderate 57% Not 17%

,Not,12, 17%

Fully,18, 26%

FULLY
MODERATE
NOT

Moderate,40,
57%

The majority 57% of respondents moderate about their scooty

performance, 26% is fully satisfied and 12% are not satisfied
with their scooty performance.

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 Q. Your main reason behind purchasing scooty?

OTHER, 0, 0%
FAMILY, 14,
EDUCATION
20%
JOB
FAMILY
OTHER

EDUCATION,
41, 59%

JOB, 15, 21%

The majority 59% of respondents say their main motive behind

having a scooty was education, 21% people main motive
behind having a scooty is job and 20% people main motive
behind having a scooty is family.

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 Q. Have you heard the name of these models?

TVS scooty ES 3%

TVS scooty pep 7%

Honda activa 14%

Honda pleasure 6%

All 70%

TVS scooty ES TVS scooty pep honda activa Honda pleasure ALL
TVS ES,1,3%
TVS pep,5,7%

Honda
activa,10,14%

Honda
pleasure,4,6%
All,50,70%

Analysis clearly shows that 70% of respondents are aware of the

various models of scooty of present in the market while obly few
respondents are unaware of this.

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 Q. How did you come to know about scooty?

OTHER, 2, 3%

TV, 34, 48%

FRIEND,20, 29%

TV

NEWSPAPER

AUTO MAGAZINE

FRIEND
AUTO
MAGAZINE OTHER
, 4, 6%

NEWSPAPER, 10,
14%

TV advertisement influence majority of respondents 48% people

came to know about their scooty from TV advertisement, 14%
from newspaper,6% from auto-magazine,29% from friend and
2% from other sources like,hoodings on roadside,internet etc.

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Q. Would you like to change your scooty?

Yes 26%

No 74%

YES, 18, 26%

YES NO

NO, 52, 74%

The majority 74% of respondents are satisfied with their scooty.

Only 26% of respondents are wanted to change their scooty

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Q. Which bike you will suggest to others?
Honda 54%

TVS 32%

Other 14%

OTHER
14%

HONDA
54%

TVS
32%

Analysis clearly shows that 47% of respondents said they have

suggested Hero Honda company scooty to others. Where as 32%
of respondents suggested TVS scooty to others, while only 21%
respondents suggested other company’s scooty to other.

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Q.What attribute of this model you liked most?

Mileage speed service look

Mileage,18,35%
look,32,40%

service,8,10% speed,12,15%

Analysis clearly shows that 40% of respondents said they likes

the look of their scooty most. Where as 35% of respondents likes
their scooty because of its mileage, and 15% respondents likes
its speed while only 10% likes their scooty because of its service
they get.

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Q.Reason to buy scooty in place of Motorbike

Easy to ride foe female member only For all family member

For all family

member, 14,20% Easy to ride,32
,46%

For female
member
only,24,34%

Analysis clearly shows that 46% of respondents said they have

bought scooty in place of motorbike because it is easy to ride,and
34% respondent have scooty at home for the female members,
while 20 % respondents have scooty and not motorbike so that
all members can ride whether male or female.

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AGE GROUP

45 & above, 3, 4%

35-45, 10, 14%

16-24, 35, 50%

16-24

25-35

35-45

45 & above

25-35, 22, 32%

Analysis shows that a majority (35; 50%) of respondents are in

the age group of 16-24 years. 32%( 22) fall under 25-35 years.
14 %( 10) fall under 35-45 years. 4 %( 3) fall above 45years
.This shows that majority of two wheeler, scooty loving people
belong to a energetic and youngster group.

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 OCCUPATION

OTHER, 7, 10%

STUDENT, 28, 40%

STUDENT BUSINESS
SERVICE, 19, 27%

SERVICE OTHER

BUSINESS, 16, 23%

Analysis shows that majority (28; 40%) of respondents is

student. 27% (19) are Servicemen, 23% (16) are businessman
and rest (7; 10%) have other occupation.

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FAMILY INCOME (IN LAKHS)

ABOVE 4, 4, 6%

BELOW 2, 16,
23%
3 TO 4, 26, 37%

BELOW 2

2 TO 3

3 TO 4

ABOVE 4

2 TO 3, 24, 34%

Analysis shows that majority (26; 37%) of respondents are those

whose family income lies between 3 to 4 lakhs

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NUMBER OF FAMILY MEMBERS

Less than 4 4 to 8 More than 8

More than Less than 4,14,20%

8,24,34%

4 to 8,32,46%

Analysis shows that majority 47% of respondents are those

whose family member lies between 4 to 8.

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 KEY FINDINGS

1. Majority of the people have Honda scooty which are

followed by TVS scooty and others.Honda scooty has
captured a large portion of market in respect of other
company.

2. The most considering factor while purchasing a scooty are

price, look,brand, mileage and service in their respective
order.

3. Most of the people are satisfied with performance and

after sales services which they are getting after
purchasing a scooty from any distributor in meerut
region.

4. The main motive behind purchasing a Scooty is Education

and job which is followed by family purpose.

5. Majority of the people are satisfied with the brand which

they owned and they don’t want to change it for any
reason.

6. The word of mouth is stronger for Honda scooty then

TVS.

7. Majority of the scooty owners or user are youngsters

whose age lie between 16 to 25 years.

8. Most of the respondents are aware of the various scooty

models available in market.

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 LIMITATIONS
Although every effort is made to make the result accurate but
almost all report suffers from certain limitations. The result which
I obtained from this study, also suffers from certain limitations.
The limitations of this study are as follows.

1. The first limitation is time. Only few weeks of time was

allocated for research work which is quiet inadequate.

2. My sample size is very small.

3. Some respondents were not ready to share their views.

4. Some respondents were not educated thus getting the data

from them was a very tough job.

5. Dealers as well as customers did not reveal some of the

relevant fact.

6. Meerut region was also a limitation to conduct survey.

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 CONCLUSION
I have conducted my study to find out the demographic profile,
awareness level and factors responsible for purchasing between
TVS and Honda scooty. As over my findings I came to know
following factors…

1. Honda is the market leader of scooty, especially due to its

Honda activa.

2. TVS comes second in the list of market leaders and is

readily attracting the attention of people.

3. Majority of customers feel the price of scooty, look, mileage,

,service, brand are the factors which attracts them toward
purchasing the particular bike.

4. Majority of people are satisfied with their bikes.

5. The word of mouth is more support to Hero Honda.

6. Most of the customers are having scooty for education and

job (service + business) purposes.

7. More people want to suggest Honda scooty to others.

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 RECOMMENDATIONS AND SUGGESTIONS

1. Company should minimize the cost of scooty so that they can also
attract middle lower level class of customer.

2. Enhance the technology to increase the mileage & pickup of the scooty.

3. Since more people are buying the scooty for education and job
purposes so if both companies provide some offers then they can
increase their market shares.

4. The customers of TVS are not equally satisfied as comparison to Hero

Honda so it should focus on relationship building with customers by
providing them some free service camps or by any other medium.

5. Both the companies should provide spare parts with certain discount
after the warranty period.

6. Companies should provide the customers desired features in the scooty.

7. To attract more and more customers’ constant upgrading and improving

of the models must be done in order to compete with their competitors.

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 BIBLIOGRAPHY

BOOK AUTHOR

Marketing Management Philip Kotler

Research Methodology C.R.Kothari

Marketing Research Boyd, Westfall.

WEBSITES
www.google.com
www.wikipedia.com
www.scribd.com
www.herohonda.com

NEWS PAPERS

Business Standard

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