Post Graduate Program

Course Outline
Course for : Term VII, August 2008 – 10 Batch

Course Title : Business Strategy

Course Code : MGT51224
Specialization/Venue : Marketing – A/ LHW - 301
Instructors : Dr. B.V. Krishnamurthy

Office : ABS Central Campus, NF - 016

Phone : 3093-8112

E-Mail : director@alliancebschool.ac.in

CONCEPTS:
1. What is strategy? And does it matter? – An introduction

2. Approaches to the study of strategy

3. Establishing Company Direction

4. Industry and Competitive Analysis

5. Resources, Capabilities and Competencies

6. Strategy and Competitive Advantage

7. Strategies for MNEs

8. Strategies in the Internet Era

9. Tailoring Strategy to Industry and Company Situations

10. Strategies of Diversified Companies

11. Organizational Structure and Strategy

12. Strategic Leadership

CASES (choose from):

1. Andrea Jung and Avon Products

2. KFC and the Global Fast Food Industry

3. Unilever and its acquisitions

4. Southwest Airlines
 5. Nike’s dispute with the University of Oregon

6. Citibank China

7. Nintendo

8. DANONE

9. TIVO

10. Martial Arts

Students are expected to study the work of the following

thinkers:
1. IGOR ANSOFF

2. CHRISTOPHER BARTLETT

3. R A BURGELMAN

4. CLAYTON CHRISTENSEN

5. KATHERINE EISENHARDT

6. SUMANTRA GHOSHAL

7. VIJAY GOVINDARAJAN

8. GARY HAMEL

9. A HAX

10. TARUN KHANNA

11. CHAN KIM

12. J P KOTTER

13. HENRY MINTZBERG

14. A M PETTIGREW

15. M E PORTER

16. C K PRAHALAD

17. J B QUINN

18. C SHAPIRO

19. P M SENGE

20. RICHARD WHITTINGTON

 21. E J ZAJAC

DTA:
1. Attendance 10%

2. Test 20%

3. Case Analysis 10%

4. Presentation 10%

5. Paper / Case 10%