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“EDUCATION-BASED MARKETING” MULTIPLIER™

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I. LEVERAGE OUR EXPERTISE – Shift from doing to teaching.

How are we educating others? Who is an audience we can share our expertise with?

Expertise We Have: Who Would Be Interested?

Our Craft, Our Business Experience, Our Hobbies Consumers, Industry Peers, Enthusiasts

! Teaching Avenues:
What we are doing NOW to educate? (Circle all that apply)

IN PRINT: articles newsletters brochures consumer guides advertorials

letters postcards business cards
other: ________________________

ON-LINE: website content blog enewsletters article directories podcasts/audio

email sequences video clips forum posts social network posts
eBooks/guides audio products video products webinars
membership programs iPad/laptop presentations
other: ________________________
MOBILE: free recorded messages text for tips teleseminars apps
other: ________________________

IN PERSON: TV interviews/programs radio interviews/programs consultations

group workshops seminar presentations networking groups
other: ________________________

! Teaching Avenues:
What do we want to ADD in the FUTURE? Deadline?

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 II. LAYER OUR EXPERTISE – Shift from one way to several ways.
How can we MULTIPLY our top working strategy results through multiple layers?

Our TOP 3 “Working” Strategies 3 Ways To “Go Deep” And Layer Results
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NEXT ACTION STEPS

ACTION Who Helps? Our Deadline?

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