WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL
WHY WE DONT WANT TO TAKE RISK
FEAR TO LOOSE COME OUT FROM COMFORTABLE ZONE
WHEN WE TAKE RISK
REAL
IGNORANT
SUSPECT
KNOWLEDGE
It is the difference between what we are expecting and what we actually got
Basis of Taking Risk
Confidence Courage Experience Knowledge Determination Love
CONFIDENCE
COurage
EXPERIENCE
Some Great Decisions in Business world
Michael Dell decided to sell PCs direct and built to order. Now everybody in the industry is trying to imitate Dell Computer's strategy. Sony chief Akio Morita noticed that young people liked listening to music wherever they went. He and the company developed what became the Walkman, first made in 1980. For over 20 years, Mittal has been picking up and turning around steel plants that no one else wants, and his empire now spans the globe from Trinidad to Kazakhstan via Chicago. About 18 months ago, when I began working on 9XM, I decided that the channel would have no VJs, and would play music all day long. Everyone, except my CEO, thought it was a huge risk. 9XM is not just India's, but the world's biggest Bollywood music channel.