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ap. 10: Comunicaci&#xf3;n Mediatizada">
<node CREATED="1307500992878" ID="ID_626666416" MODIFIED="1308104534192" POSITIO
N="right" TEXT="No confundir:">
<node CREATED="1307962509983" ID="ID_950128209" MODIFIED="1307964152918" TEXT="C
omunicaci&#xf3;n Masiva:">
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P&#xfa;blico Numeroso"/>
<node CREATED="1307964152918" ID="ID_637313844" MODIFIED="1307964162744" TEXT="P
&#xfa;blico Desconocido"/>
<node CREATED="1307964165332" ID="ID_1844137676" MODIFIED="1307964173083" TEXT="
P&#xfa;blico An&#xf3;nimo"/>
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<node CREATED="1307962526476" ID="ID_1010436346" MODIFIED="1307964216610" TEXT="
Comunicaci&#xf3;n Medi&#xe1;tica:">
<node CREATED="1307964216610" ID="ID_1844019669" MODIFIED="1307964228167" TEXT="
Usa tecnolog&#xed;a, &quot;medio&quot;"/>
<node CREATED="1307964230069" ID="ID_303705326" MODIFIED="1307964237992" TEXT="N
o necesariamente masiva"/>
</node>
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<node CREATED="1307501013096" ID="ID_267312193" MODIFIED="1308104606588" POSITIO
N="right" TEXT="Evoluci&#xf3;n de medios y p&#xfa;blicos masivos">
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Cultura Oral"/>
<node CREATED="1307962542048" ID="ID_1439959255" MODIFIED="1307962547512" TEXT="
Cultura Alfabetizada"/>
<node CREATED="1307962555645" ID="ID_671245066" MODIFIED="1307962564300" TEXT="C
ultura Electr&#xf3;nica"/>
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ON="right" TEXT="Funciones y efectos de los medios">
<node CREATED="1307962571219" ID="ID_199836415" MODIFIED="1308050786898" TEXT="T
eor&#xed;a de la aguja hipod&#xe9;rmica"/>
<node CREATED="1307962579671" ID="ID_1450083394" MODIFIED="1308050952589" TEXT="
Modelo: Fuente-Mensaje-Canal-Receptor"/>
<node CREATED="1308051073972" ID="ID_1855036832" MODIFIED="1308051087578" TEXT="
Exposici&#xf3;n Selectiva - Retenci&#xf3;n Selectiva"/>
<node CREATED="1308051176569" ID="ID_303173243" MODIFIED="1308104752484" TEXT="S
atisfacci&#xf3;n del P&#xfa;blico">
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upervisi&#xf3;n"/>
<node CREATED="1308051192413" ID="ID_729561463" MODIFIED="1308051197952" TEXT="I
nformaci&#xf3;n"/>
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Entretenimiento"/>
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Utilidad Social"/>
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<node CREATED="1308051968256" ID="ID_1627199501" MODIFIED="1308051977456" TEXT="
Definir agenda p&#xfa;blica"/>
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N="right" TEXT="Conocer los medios">
<node CREATED="1308094387926" ID="ID_1222604441" MODIFIED="1308094398107" TEXT="
Intereses subliminales">
<node CREATED="1308094398117" ID="ID_1505547921" MODIFIED="1308094438268" TEXT="

Qu&#xe9; puntos de vista presentan?"/>

<node CREATED="1308094410947" ID="ID_587889209" MODIFIED="1308094431168" TEXT="Q
u&#xe9; puntos de vista evitan?"/>
<node CREATED="1308094421657" ID="ID_1314428109" MODIFIED="1308094427118" TEXT="
Qui&#xe9;n se beneficia?"/>
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<node CREATED="1308094477333" ID="ID_599237586" MODIFIED="1308094553112" TEXT="T
&#xe9;cnicas de producci&#xf3;n">
<node CREATED="1308094483350" ID="ID_1654467848" MODIFIED="1308094494560" TEXT="
M&#xfa;sica de fondo"/>
<node CREATED="1308094496460" ID="ID_1392110983" MODIFIED="1308094509490" TEXT="
Se eliminan palabras o im&#xe1;genes"/>
<node CREATED="1308094528951" ID="ID_172163451" MODIFIED="1308094545042" TEXT="M
anejo de sombras e iluminaci&#xf3;n, qu&#xe9; transmiten?"/>
<node CREATED="1308094553112" ID="ID_698660263" MODIFIED="1308094556872" TEXT="S
e puede confiar?"/>
</node>
<node CREATED="1308094570602" ID="ID_336889681" MODIFIED="1308094603233" TEXT="V
alores">
<node CREATED="1308094574572" ID="ID_1766265783" MODIFIED="1308094580512" TEXT="
Mensajes ofensivos?"/>
<node CREATED="1308094588633" ID="ID_437025400" MODIFIED="1308094596583" TEXT="P
odr&#xed;a presentarse de otra forma?"/>
<node CREATED="1308094603233" ID="ID_472522933" MODIFIED="1308094609723" TEXT="M
ensajes presentados de forma confusa?"/>
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<node CREATED="1308094664984" ID="ID_1925345219" MODIFIED="1308094716415" POSITI
ON="left" TEXT="El reto: Comunicarse de manera responsable">
<node CREATED="1308094673374" ID="ID_1311752964" MODIFIED="1308094723755" TEXT="
Plano Profesional"/>
<node CREATED="1308094690015" ID="ID_1264170956" MODIFIED="1308094730945" TEXT="
Plano Personal"/>
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