MARKETING STRATEGY

KOLEJ PENDIDIKAN PERDANA

WHY MARKETING?
Marketing is important in building customer relationships as well as creating product awareness. Without an effective marketing strategy you stand to not gain customers or lose customers which equates to revenue loss and no growth. For a company to grow, marketing is the vehicle.

TYPES OF MARKETING
O N LI E N SEA RC H EN G I E N O N LI E N E W S PA P E R N SO C I L N ETW O R K A O N LI E D I E C T O R Y N R O N LI E B LA S T N O FFLI E N PO S TER S BRO CH URE D I EC TO RY R PO ST EX H I I I N B T O TA LK N E W S PA P E R AG EN T

ONLINE MARKETING

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the top 10 list below will get you started on a plan that has worked for many.

ONLINE - SEARCH ENGINE

Get your website seen in search engine results. This could lead to visitors coming to your website and know more about your college.

ONLINE - NEWSPAPER

U T U S A N O N LI E N

T H E S TA R O N LIN E

B E R ITA H A R IA N O N LIN E

M E T R O O N LI E N

N E W S T R A IT S T IM E S O N LIN E

T H E S U N O N LIN E

ONLINE - SOCIAL NETWORK

FA C E B O O K

M Y S PA C E

FR IE N D S T E R

ONLINE - DIRECTORY

WWW.BULLETPAGE.COM

WWW.STUDYMALAYSIAGUIDE.COM

WWW.STUDYMALAYSIA.COM

WWW.STUDY-IN-MALAYSIA.COM

WWW.YELLOWPAGES.COM.MY

WWW.HOTCOURSES.COM.MY

ONLINE - BLAST

S M S B LA S T E -M A I B LA S T L

OFFLINE POSTERS/BROCHURE

OFFLINE DIRECTORY
1)STUDEY MALAYSIA GUIDE 2)DOCTOR JOBS 3)YELLOW PAGES 4)MALAYSIA LEARNING HUB etc.

OFFLINE POST

S TA N D A R D M A I N G LI

OFFLINE EXHIBITION
1) G E T S 2)NAPEI 3)KEMENTERIAN PENGAJIAN TINGGI 4)SUREWORKS 5)THE STAR EDUCATION FAIR 6)PLKN 7)MAJLIS AMANAH RAKYAT
(GLOBAL EDUCATION & TRAINING SERVICES )

OFFLINE TALK

1) M A J S G U R U K A U N S E LI G LI N 2) P E J B A T P E N D I I A N D A E R A H A D K 3) S C H O O LS

OFFLINE NEWSPAPER
TA R G E T E D M A J R N E W S PA P E R O
1) U T U S A N M A LA Y S I A 2) B E R I H A R I N TA A 3) N E W S T R A I S T I E S T M 4) T H E S TA R 5) T H E S U N 6) H A R I N M E T R O A

OFFLINE AGENT
Recruiting agent would be an effective method to attract students, they may have certain networks and approach to the parents and potential students. By offering attractive commissions and benefits, it is not impossible for them to get student for your organization.

TARGET & IMPACT

ONLINE MARKETING OFFLINE MARKETING
ITEMS
SEARCH ENGINE ONLIEN NEWSPAPER SOCIAL NETWORK ONLINE DIRECTORY ONLINE BLAST POSTERS BROCHURE DIRECTORY POST EXHIBITION TALK NEWSPAPER AGENT

TARGET IMPACT

LEGEND
TARGET PARENTS STUDENTS TEACHERS IMPACT LOW MEDIUM HIGH

BUDGET
NO ITEM SEARCH ENGINE 1 ONLINE NEWSPAPER 2 SOCIAL NETWORK 3 ONLINE DIRECTORY 4 ONLINE BLAST (e-mail) 5 POSTERS 6 BROCHURE 7 DIRECTORY 8 POST 9 EXHIBITION 10 TALK 11 NEWSPAPER 12 AGENT 13 TOTAL (RM) COST (RM) 10,000.00 10,000.00 10,000.00 10,000.00 Free 10,000.00 30,000.00 15,000.00 50,000.00 100,000.00 5,000.00 50,000.00 Free 300,000.00

CONCLUSION