10 Rules for Building a Great Business

1. Believe in your vision and your business. Commit to it 2. Define shared values and let values rule 3. Build and synergize your corporate capabilities 4. Focus on your customer 5. Create a winning organization 6. Reinvent your business continually 7. Surprise markets and competitors by introducing disruptive products 8. Live speed 9. Institutionalize innovation 10. Make business fun

5 Keys To Building a Great Company

Leadership Vision Benchmarking Measuring To Improve Shared Values 1. Leadership: First of all, you need good leadership. Great leaders raise the aspirations of their followers; they make people more confident, energetic and enthusiastic. Such leaders make people embrace the adage: a plausible impossibility is better than a convincing possibility. People, who are motivated by great leaders, dream big, make sacrifices and achieve miracles. It is not sufficient just to have great leaders. You need a mechanism to identify, train, empower and mentor successive generations of leaders. Such leadership training and mentoring has to become the responsibility of the current generation of leaders. 2. Vision: You have to create a grand, noble vision which elevates the energy, enthusiasm and self-esteem of everyone in the company while ensuring that everybody sees a benefit in following the vision. 3. Benchmarking: Your company has to benchmark itself on a global scale in every area including sales, production, human resources, R&D and finance. It creates an open and confident environment where first-raters recruit first-raters.

4. Measuring To Improve: A great company continuously measures and improves the following attributes: meritocracy, fairness, justice, openness, speed , imagination and excellence in execution. 5. Shared Values: A great company practices an enduring value system, and follows the finest system of corporate governance.