SUMMER INTERNSHIP PROGRAMME

ON
CUSTOMER SATISFACTION SURVEY FOR VIDEOCON INDUSTRIES, LTD.

Submitted by
IIMT,APPROVED BY AICTE ,AN
AUTONOMOUS COLLEGE

Mr. NIROJA KUMAR BEHERA

FOR THE PARTIAL FULFILMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (2008-2010) UNDER THE GUIDANCE OF Prof. Praip Kumar Das. Mr. Bijay Adhikari Faculty Member Marketing Manager, IIMT, Bhubaneswar Videocon Industries, Ltd, Orissa, BBSR

INTERNAL GUIDE CERTIFICATE

This is to certify that Mr. NIROJA KUMAR BEHERA bearing the College Roll No- IIMT0801007 a bonafide student of IIMT has executed his all the work related to this SUMMER INTERNSHIP PROGRAMME entitled CUSTOMER SATISFACTION SURVEY FOR VIDEOCON INDUSTRIES LTD complete fairly, originally by hard working. I wish all the success and prosperity in his life for future hoping the same will continue.

Prof. P. K. DAS Faculty,IIMT, Bhubaneswa

Reference No.

Date.

CERTIFICATE
Mr.Niroja Kumar Behera a student of IIMT Interscience Institute of Management and Technology Bhubaneswar pursuing PGDM was permitted to undertake summer project in our organization. Niroja Kumer Behera was assigned the project on customer satisfaction survey in Videocon Industries Ltd. Bhubaneswar. During his training he had shown keen awareness in understanding the significance of the assigned subject. The study is systematic and analytical. He has submitted a report on the project work. The report has been compiled and presented well. He was associated with the project for the period from 1 st April to 31st May, 2009. During this period he was found to be regular in his attendance. We wish his the best in his career.

Mr. Bijay adhikari

Marketing manager
BBSR,Orissa

Videocon industries Ltd,

DECLARATION I Mr. NIROJA KUMAR BEHERA pursuing POST GRADUATE DIPLOMA IN MANAGEMENT (08-10) from IIMT under bearing the College Roll No-IIMT0801007. Undertaking the SUMMER INTERNSHIP PROGRAMME entitled CUSTOMER SATISFACTION SURVEY OF VIDEOCON INDUSTRIES LTD is the original work of researcher never been submitted to anywhere else or for any other purpose. I declared that all the information given above is true to the best of any knowledge of belief.

Date: Researcher Place:

Signature of the

ACKNOWLEDGEMENT

I do here by express my sincere thanks to Mr. BIJAY ADHIKARI, marketing Manager, Videocon , Bhubaneswar for providing me this opportunity to carry my project under the esteem organization like VIDEOCON INDUSTRIES LTD. I am indebted to my mentor Prof. P.K.DAS, Faculty Member, IIMT, Bhubaneswar, VIDEOCON INDUSTRIES LTD, ORISSA. for his valuable guidance and unconditional co-operation to complete this project report. I also express my whole hearted thanks and obligations to all the staff members of VIDEOCON and FACULTY members of IIMT, Bhubaneswar without whose guidance and assistance this project report may not have came into existence at all.

At last but not the least I am thankful to my friends.

CONTENTS
DECLARATION ACKNOWLEDGEMENT CERTIFICATE FROM INSTITUTE EXECUTIVE SUMMARY ABSTRACT CERTIFICATE FROM COMPANY INSTITUTE PROFILE
Chapt Serial er no no Topic

Introduction Objective Scope Research Methodology Limitation Company profile and product Data analysis Findings Conclusion Suggestion

3 4 5

3 4 5

Questionnaire Bibliography

EXECUTIVE SUMMARY
Marketing research is systematic and objective collection recording and analysis of data about the problems of marketing of goods and services. Market research is one of the easy methods to know about the market potential, consumer behavior about the product or the company. Every company does a market research to know about his company or product. A company does market research when it lunches a new product, to develop its exiting product or services. By the help of the research the company knows about its target market and segmentation. This project is based on consumer behaviour. Consumer is one who consumes while customer is one who purchases the product. Both of these are synonymous term. There are two types of consumer they are, Household consumer Industrial consumer Household consumers: In case of household consumers the buying motive are to make or save money, love, affection, pride, status etc. Emotional factor plays an important role, direct demand, smaller and less powerful buyer, small quantity buyer; less number of people are involved Industrial consumer: In case of industrial consumer the buying motive are to make or save money to comply with regulation, charity etc. emotion factor

plays less important role, derived demand, large and very powerful buyer, large quantity buyer, more number of people are involved. Consumer roles while purchasing o Initiator o Influencer o Decider o Buyer o User o Gatekeeper The following factors are studied while studying consumer behaviour What going on the consumer mind before purchasing The act of purchasing What happen after purchasing

Consumer decision making process consists of Need recognition Information search Alternative evaluation Purchase Post purchase outcome

There are some factors which influencing consumer behaviour. They are as follows Cultural factor Social factor

 Personal factor Psychological factor

INTRODUCTION
Marketing research is systematic and objective collection recording and analysis of data about the problems of marketing of goods and services. Market research is one of the easy methods to know about the market potential, consumer behavior about the product or the company. Every company does a market research to know about his company or product. A company does market research when it lunches a new product, to develop its exiting product or services. By the help of the research the company knows about its target market and segmentation. This project is based on consumer behaviour. Consumer is one who consumes while customer is one who purchases the product. Both of these are synonymous term. There are two types of consumer they are, Household consumer Industrial consumer Household consumers: In case of household consumers the buying motive are to make or save money, love, affection, pride, status etc. Emotional factor plays an important role, direct demand, smaller and less powerful buyer, small quantity buyer; less number of people are involved

Industrial consumer: In case of industrial consumer the buying motive are to make or save money to comply with regulation, charity etc. emotion factor plays less important role, derived demand, large and very powerful buyer, large quantity buyer, more number of people are involved. Consumer roles while purchasing o Initiator o Influencer o Decider o Buyer o User o Gatekeeper The following factors are studied while studying consumer behaviour What going on the consumer mind before purchasing The act of purchasing What happen after purchasing Consumer decision making process consists of Need recognition Information search Alternative evaluation Purchase Post purchase outcome

Need recognition: It means whether the customer aware of the

need of the product? Is there any need gap & where and when does he/she recognize need?

Information search:

It means are the consumer aware? What

are their beliefs and attitude? From where do consumers collect information?

Alternative evaluation: It means which criteria do consumers

use to compare various alternative product and brand?

Purchase: It means the purchasing decision about product, brand,

dealer, purchase timing and quantity.

Post purchase outcome: It means are the customer satisfied or

dissatisfied? How are they likely to react?

There are some factors which influencing consumer behaviour. They are as follows Cultural factor Social factor Personal factor Psychological factor

Cultural factor: it consists of internal mental culture,

external material culture

Internal mental culture: knowledge, beliefs, customs, traditions,

value system (sense of right & wrong)

External material culture: food, clothing, shelter, leisure time

& celebration

Social factor:

It consists of reference group, family, role of an individual in the family and society.

Reference group: family, friends, neighbors, professional group,

community group

Family: influences of parents, husband, wife, children

Personal factor: It consists of age & family lifecycle stage,

occupation & income, personality & self concept,

Psychological factor: It consists of motivation, perception,

attitude, and learning.

Motivation: It is the starting point & the reason for buying. Perception: process of assigning meaning to information Attitude: It is the total of preconceived notion, biases, emotion,
feelings etc.

Learning: It is the relatively permanent change in behaviour.

CONSUMER BEHAVIOUR
Market dominated Other dominated Product Physical Price Place Promotion Cultural Biological Factors influencing Consumer decision process Cultural Social Personal Psychological

Consumers decision Product, Brand, Dealer, Purchasing timing & Quantity

RESEARCH OBJECTIVE
Here the research objectives are as follows. To study the market potential for VIDEOCON PRODUCTS. To study the market share of various brand. To study the image of various brand. To study the attitude of consumers about various brand. To study the attitude of consumers about VIDEOCON PRODUCTS. How people differentiate various brand among themselves.

Scope

Geographic Scope : As the study is conducted in ORISSA

the result may not be applicable to other regions

Product scope: The study is related to the consumer

behaviour and buying decisions Ares of VIDEOCON PRODUCTS.

METHOD OF COLLECTION OF DATA

At Videocon industries ltd, I got an opportunity to study and analyze the future of VIDEOCON PRODUCTS in the market and the brand preference of Videocon Company. The detail study was carried out through various processes of actually collecting, measuring and evaluating the in formation regarding the income level, choice, age, the believe of the customer and the qualification to know about the company position and the future of VIDEOCON PRODUCTS. In short the total information gathering was made by adopting the following process:

 Interaction Questionnaires Actual Involvement Desk research

To study the market potential and the preference of customer the systematic random sampling method and snowball sampling method has been used in this project for the purpose of carrying out a survey. The questionnaire was prepared same for all. On the basis of observation the conclusion and the suggestion was given below.

Limitations
The project was to completed within two months of time: therefore the respondents could not be studied in much detail

 The findings of the survey are strictly based on the responses of the

customers therefore it is difficult to ascertain the authenticity of statement

Unavailability of sufficient data in the secondary methods data collectionall the data were not available in the internet because of the privacy policies of the companies.

Unwillingness of respondents to give information

COMPANY PROFILE

VIDEOCON INDUSTRIES LTD.

Company profile
Company Profile
Business Type Buying Office Exporter Manufacturer Trading Company Capital More than US$999,999,999 Primary Competitive Advantages Experienced R&D Department OEM Capability Production Capacity Large Product Line Reliability Quality Approval /Service Total Annual Sales US$500,000,000 to 999,999,999 No. of Total Staff More than 9,999 Year Established

Brand Names Videocon, Kenstar

Current Export Markets North America Mid East/Africa Asia Western Europe
India, Russia OEM Services Provided Yes No. of R&D Staff More than 99 No. of Engineers 500 to 999 Product Range o

Color TV CRT TV round and pure flat,

1987 Payment Terms T/T or L/C

o o o

slim LCD TV PDP TV Home entertainment systems DVD player

Other consumer electronics Major Customers ELECTROLUX / UNITED / BUSH HYUNDAI / ROADSTAR / AMSTRAD KELVINATOR / ALBA KENSTAR / KEYMAT SANSUI / AKAI / TOSHIBA

The Late Shri. Nandlal Madhavlal Dhoot Founder, The Videocon Group (26 February 1932 - 26 April 1993) A man of Ideas. A man of Substance. A man of Vision.

HISTORY OF VIDEOCON INDUSTRIES LTD

Shri Nandlal Madhavlal Dhoot, the founder of the Videocon Group, completed his education in Ahmednagar and Pune. He was a successful sugarcane and cotton cultivator. As a next logical step to vertical integration, he boldly took upon an entrepreneurial venture by importing machinery from Europe to set up the Gangapur Sakhar Karkhana (Sugar Mill) in 1955. Those were the times when the village did not even have electricity. Thus was unleashed an Industrial Revolution. The die was cast. Over the years, Nandlalji's path-breaking attitude found expression in a myriad ways, earning him the well-deserved reputation of the pioneer of industrial activity in Marathwada India. In early 80's Nandlalji initiated his three sons - Venugopal, Rajkumar and Pradeep into business. Through a technical tie up with Toshiba Corporation of Japan, he launched India's first worldclass color Television: Videocon. Today, Videocon is household name across the nation- India's No. 1 brand of Consumer Electronics & Home Appliances, trusted by over 50 million people to improve their quality of life.

Corporate profile
The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979.

Today the group operates through 4 key sectors:

Consumer Durables

Thomson CPT

CRT Glass

Oil & Gas

Consumer Electronics, Home Appliances & Compressor manufacturing in India

We enjoy a pre-eminent position in terms of sales and customer satisfaction in many of our consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by our in house compressor manufacturing technology in Bangalore.

Display industry and its components

With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Mexico, Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT.

Colour Picture Tube Glass

Videocon is one of the largest CPT Glass manufacturers in the world with a high level of experience and technical expertise operating through Poland and India. Videocon will leverage on this synergy after the Thomson acquisition to internally source glass for its CPT manufacturing increasing efficiencies and lowering costs.

Oil and Gas

An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. The group has ambitious plans for expansion in this sector globally.

GROUP PROFILE

BRANDBASKET
Partner Samsung Electronics Product Nature Of Tie-Up Fly Back Technical Support Transformers, Tuners Washing Technical * Collaboration Machine Air Conditioner Design & Drawing Refrigerator Design & Drawing Audio Products ODM for Indian Market and Colour TV Glass Shell Technical Collaboration Audio Products ODM for Indian Market and Colour TV Co lour TV ODM for Indian Market

Matsushita Electric Matsushita Electric Matsushita Electric Sansui Electric Co. Ltd Techneglas Akai Hyundai

Venugopal N Dhoot Chairman

CEO PROFILE
Name Address - Office Venugopal Nandlal Dhoot Videocon Industries ltd. FortHouse,2ndFloor 221,Dr.D.N.Road Mumbai40001 Tel:091-22-66113500 Fax:091-22-66551985 vnd@videoconmail.com Married to Rama, having one son & one daughter 30.09.1951 B.E.(Electrical),FIE. SchoolingatFirodiyaHighSchool,Ahmednagar College Pune Engineering College, Pune Flute recital & discourse on Bhagwad-Gita Chairman&ManagingDirector Videocon Group The Associated Chambers of Commerce and Industry of India (ASSOCHAM) a)PresidentElectronicIndustriesAssociationofMarathwada b) Member of Advisory Committee of "Poona University Information Employment & Guidance. c) Adviser to Govt. of Orissa for Industrial Development of Orissa d) Younger brother Shri Rajkumar Dhoot Member of Parliament

Marital status Date of birth Qualifications

Hobbies/Interest Present Position President Other Achievements

CEO MESSAGE
This year marks a milestone in the history of Videocon with the acquisition of the complete Colour Picture Tube operations of the Thomson group and the Indian operations of AB Electrolux, Sweden. Further subscribing to their faith in Videocon, Thomson and Electrolux bought about 15% and 5% stake respectively in Videocon Industries Ltd., our flagship company having a market capitalization of around 2.5 USD billion. The group today is one of the largest manufacturers of Colour Picture Tubes and Glass shells from state of the art units in Mexico, Italy, Poland, India and China which form the backbone of many Colour Televisions manufacturers around the world. Our strategy continues to drive the fast changes in the technology and markets, but our foundations remain rock-solid. These directives are value systems that nurture the growth and the progression of the corporate, essayed by a multi-stage process consisting of pruning of the business portfolio and management processes, identifying new business opportunities and creating innovative products, keeping in tune with changing needs and adapting to its demand. Videocon group is more ready than ever for further expansion and serving to continue spreading happiness to millions of people around the world through its products.

Venugopal N Dhoot Chairman

Logo Logic
This is the new Videocon symbol. It reiterates the ethos of a company dedicated to maintaining the highest international standards of

excellence through quality, technology and innovation. For over a decade now, Videocon has been bringing the latest and very best in Consumer Electronics and Home Appliances. Successfully adapting the best of international technology to suit Indian needs, and crafting it to improve the quality of life as million of satisfied customers will agree. The new symbol of Videocon asserts its passion for global impact, and the two Es on either side represent the Groups wide spectrum of interests ranging from Electronics to Energy. Along with the steely glint, this communicates the group's global ambition, its strength, sterling credentials and innovative drive. A symbol that proclaims a paradigm shift. A sign that represents the new force that is Videocon. Thus recapitulating our principle of reaching out and touching the lives of millions of people. Worldwide.

BOARD OF DIRECTOR List Of Directors

Sr. Director's Name No. 1 Venugopal N Dhoot 2 Pradipkumar N Dhoot 3 Kuldeep Drabu 4 S Padmanabhan 5 Karun Chandra Srivastava 6 S C N Jatar 7 Arun Laxman Bongirwar 8 Satya Pal Talwar 9 Didier Trutt 10 Johan Fant 11 Ajay Saraf 12 B Ravindranath Designation Chairman and Managing director Whole Time Director Director Director Director Director Director Director Nominee Director Nominee Director Nominee Director Nominee Director

Business Description
Videocon Industries Limited. The Group's principal activity is to
manufacture and market Consumer Electronics, Home Appliances, Crude Oil and Natural Gas. The Consumer Electronics and Home Appliances Industry comprises of Brown Goods, White Goods and Small Domestic Appliances. Color Televisions, Video products, Home Entertainments are regarded as Brown Goods. The White Goods comprises of Washing Machines, Refrigerators, Airconditoners etc and Small Domestic Appliances comprises of Vacuum Cleaners, Water purifiers, Irons etc. The Group has strategically located manufacturing bases domestically, and its subsidiaries internationally.

Vision & Mission

Videocons mission expression has been crafted to envelope both extant and emerging realities:
To delight and deliver beyond expectation through ingenious strategy, intrepid entrepreneurship, improved technology, innovative products, insightful marketing and inspired thinking about the future. A breakdown of the statement above reveals a means and end approach, where the end is articulated at the beginning with the means linked to it. To delight and deliver beyond expectation the end This segment not only underlines the importance of the ultimate goal customer satisfaction (delight) and ultimate target - the customer, but also of intermediate processes and principals, which have contributed to building a robust, dependable Videocon value chain (deliver). As a result of its focus on developing loyal customers and reliable associates, Videocon is able to exceed expectations. through ingenious strategy the means

In the cutthroat world of today, it is only by taking recourse to advance planning and strategy that a business can hope to survive. Although textbook strategy has its uses, reproducing it in verbatim for the real world would be foolish because of the absence of textbook conditions. Thus, there is a need for a bounded rationality, spontaneity and improvisation that is flexible enough for scenarios both imaginable and unimaginable. Videocons ingenious manoeuvres are actually flexistrategy that abstracts from shifting ground conditions and decides game-plans, or sometimes changes the rules of the game. intrepid entrepreneurship the means An enterprise with the odds stacked against it makes great business sense. This is because higher the obstacles lower the number of players likely to be active in that field - thus, fetching extraordinary returns. The only requirement is a bold and confident attitude willing to brave the odds. Videocons foray into oil and gas is a bold and intrepid Endeavour that arises from immense faith on the surefooted competence of the companys in-house managerial talent.

improved technology the means Technology is no more a premium input; it has become the bare minimum in recent years. Rapid advances have only fuelled this phenomenon. Videocon is extremely vigilant in shunting out dated technology and replacing it with the best-in-class offers of the times. innovative products the means Product development, innovation and customization are the tools Videocon uses to stay ahead of the competition. This is because a continuous stream of innovative products excites the market and enhances brand recall. A strategy that Videocon banks on a lot, especially on the domestic front. insightful marketing the means The market share battle scene has long shifted from technology and processes to the psyche of the customer. This means that those with deeper insights into the elusive mind of the buyer are likely to dominate. Videocon is reinforcing marketing strengths to read better

the pulse of the market and help create products that map perfectly into customer preferences. inspired thinking about the future. the means The future is unpredictable, but not doing anything about it is fraught with grave risk. Videocon extrapolates future trends on the basis of current changes in technology and preferences as well as sheer gut feel. Fine-tuned business instincts are worth their weight in gold, lots of it. The company has perfected its practice almost into an art form with some calculated gambles like oil and gas proving to be absolute money-spinners.

Corporate Governance
The company's philosophy on corporate governance enshrines the goal of achieving the highest levels of transparency, accountability and equity in all spheres of its operations and in all its dealing with the shareholders, employees, the government and other parties. The company believes in the philosophy on code of corporate governance, which provides a structure by which the rights and responsibility of different constituents, such as the board, employees and shareholders are carved out. In carrying out this, it is ensured that the company's objectives are well defined and performance against those objectives are adequately measured and monitored.

Corporate governance is considered as an important tool for shareholders protection and maximization of their long -term values. The cardinal principal such as accountability, responsibility, transparency and fair disclosure serve as the means for achieving this.

Future Plans
To strengthen and maintain & its leadership status, the Videocon

group has clearly charted out its course for the future. Aggressive development is in full swing at the R & D Centers to bring out state-ofthe-art technologies including True Flat, Slim, Extra Slim, Plasma & LCDs, at the earliest. Cost rationalization processes - are in various stages - including rationalizing factories in Europe, increasing automation and improvement of efficiency in China, accessing flass shells from India for international CPT facilities and a lot more - are in various stages of implementation. Internationally all existing client relationships are being strengthened. The cost competitiveness and increase in capacity in Mexico and Poland has opened up big opportunities in the OEM business. Last but not the least, in the domestic market consolidation with multiple brands paves the way for an unassailable lead in the market. In the Oil & Gas business, having all the basic operator capabilities of a prospecting entity, the group is looking to add more explorations and production depth as also oil bearing assets. The group will also get into gas distribution in India significantly.

Philosophy & Resolve

No business can function in a vacuum. There is the society at large with which it engages in innumerable transactions; the more involved the engagement, the better its qualitative and quantitative effect on the business. Aware of this debt to society, a successful corporate like Videocon is committed to fulfilling its obligations: both as providers of outstanding products as well as sterling community initiatives. They include, among others, a first-rate academic haven for the highschool education of underprivileged girls and a 100% world-class, charitable hospital specializing in cancer and heart surgery for the benefit of societys marginalized sections. Videocons deep-rooted commitment to environment conservation translates into process improvements that help recycle CRT glass, curb carbon emissions and other pollutants. Among others, the groups India glass plant has supported a large-scale initiative like the plantation of over 2, 00,000 teak trees. Apart from material support, society needs spirit; that vital ingredient that makes the difference between living life and merely existing. Videocon is inspired heavily by the uplifting nature of sports; its power

to generate mass passion, where innumerable hearts throb as in unison; its ability to draw people together irrespective of differences in race, religion, gender or caste. Unity of spirit and purpose is ultimately what builds bridges between diverse cultures. This is the core belief of a group that has operations spread over a cross-cultural milieu worldwide. Videocon supports mass sports for another reason: at the heart of sports is fair play, a virtue that enjoys exalted status among values cherished by Videocon. The groups sponsorship of cricketing events across the globe underlies its commitment and passion for sports as well as its goal to uplift the spirits of a global audience. Videocon has not forgotten the grassroots either; the Videocon School of Cricket launched in Kolkata under the guidance of former India captain, Saurav Ganguly, aims to inspire budding cricketers in the age group of 10 to 17 years to greater heights.

Social Commitment
Charities

Blood Donation Camp

To pay homage to our beloved chairman late SHRI NANDALALJI DHOOT / (KAKASAHEB) we have arrange Bhajan program & blood donation on date 26th April every year. Most of our employees participate in blood donation camp. In year 2004 & 2005 90 to 110

employees have donated blood. The blood donation camp is arranged at our Dhoot Hospital Blood Bank.

Cricket

Videocon cricket series

The Videocon School of cricket was launched in Kolkata to train budding talent in the age group of 10 to 17. The academy has been undertaken in cooperation with the captain of the Indian cricket team, Saurav Ganguly, who has been designated Chief Coach. It aims to put about 700 students through the paces every year. Sponsorship of cricketing events across the globe underlies Videocon's commitment and passion for sports as well as its goal to connect with a global audience.

Employee Contribution

On every government declared pulse polio program date we provide free vaccination to the crche children of our employees.

Training program on health for workers by Dr. Rajesh Bhat at Vivekananda Hall.

Videocon believes its most valuable capital are its people. Nurturing their personal growth is tantamount to building the group's future. As the group enlarges to envelope people from diverse social and cultural backgrounds, creating opportunities of exchange, learning and exposure to a unique corporate ethos is becoming extremely important. Videocon's main training centre in India is supplemented by other learning resources strategically located around the globe. These offer advanced programs designed to develop management and operational skills. Result-oriented seminars on varied topics and workshops by worldfamous motivators encourage people to expand their potential. These initiatives inspire them to develop their creativity, thus helping build capable professionals and responsible members of society. From 4th March 2005 to 12th March 2005 we celebrated safety week and organized slogan competition, poster competition, and essay writing competition. The prize distribution function was held at Vivekananda hall and the prizes were awarded by Mr. S S Nabar, Mr. Shenoy R. G, and Mr. Vinay Lambay

Energy Conservation
The Company consistently pursues reduction in energy consumption in its manufacturing process on an ongoing basis. An overall awareness has been created among the employees/workers to avoid wastage of water and power by shutting the power off when not in use. A parameter has been developed in office atmosphere to shut power off for some part of day so as to take up manual work and complete the manual activity during that part of the day. The lighting fixture in the administrative areas has been optimized. A Quality team has been appointed to closely monitor the consumption of fuel and lying emphasis on non-conventional energy sources. The group takes environment conservation seriously. It is working to equip its facilities with methods that help recycle CRT glass, curb carbon emissions and other pollutants. Videocon's India glass plant has supported plantation of over 2, 00,000 teak trees.

Hospital

World-Class charitable Nandlal Dhoot Hospital

In the memory of our founder Videocon runs a world class hospital with the latest equipments, MRI, CT scan machines run by dedicated doctors specializing in Cancer and heart surgery. The hospital is 100% charitable and caters to the people in Indian villages which cannot even support their families let alone afford medicines. To pay homage to our beloved chairman late SHRI NANDALALJI DHOOT / (KAKASAHEB) we have arrange Bhajan program & blood donation on date 26th April every year. Most of our employees participate in blood donation camp. In year 2004 & 2005 90 to 110 employees have donated blood. The blood donation camp is arranged at our Dhoot Hospital Blood Bank.

Schools

Best of the best trophy in mini convention Videocon supported school in China

The group runs a world class school dreamt by our LATE founder in the village of Gangapur, dedicated to giving high quality high school

education to underprivileged girls inspiring them to aim higher and work for the development of the country. Creative quality circle team won manufacturing trophy for excellence case study in 3rd convention held at Jawaharlal Nehru Engineering College Aurangabad and distinguished award in 17th National Convention at Madurai between 04/12/2003 to 07/12/2003. BHARARI Team won distinguished award in 3rd convention of at Jawaharlal Nehru Engineering College Aurangabad and also won excellence award in 17th national convention at Madurai between 04/12/2003 to 07/12/2003. Best of the best trophy in mini convention at Jawaharlal Engineering Collage on 17/02/2005. MANTHAN: QC team IGQA Dept won distinguished award in 18th national convention held at Ruparel College from 27/12/2004 to 30/12/2005.

Sponsorship

Videocon Sponsored Cup

Videocon is inspired heavily by the uplifting values perpetuated by sports. Its ability to draw people together irrespective of differences in race, gender, religion and country. Unity of spirit and purpose is ultimately what builds bridges between diverse cultures. This is the core belief of a group that today has operations spread over a crosscultural milieu worldwide. Also, at the heart of sports is fair play, a virtue which enjoys exalted status among values cherished by Videocon. The group has been deeply involved in supporting sports. Its sponsorship of cricketing events across the globe underlies its commitment and passion for sports as well as its goal to connect with a global audience. It is a matter of pride that Videocon's Audio Visual products entertain enthusiasts and fans passionate about watching sports worldwide.

R&D

Videocon belives its people must have an infinite capacity of not knowing what cannot be done.

The company gives utmost importance to the R & D activities, which are carried out, at in-house R & D center. The company carries on new innovations in product development, cost reduction, quality improvement, process implementations, process controls.

1) Specific areas in which R & D is carried out by the company

During the year, the company has carried Development in the following areas.

out Research

and

Home theaters - High-end models and HTIB Models. Larger Screen Television i.e. 32 inch and 38inch. True Flat Televisions Plasma Televisions Cosmetic design and new out look to the TVs Manufacturing of components for CTV, Refrigerators and Air conditioners.

Efforts to reduce power consumption of all its final products.

2) Benefits derived as a result of the above R& D.

The company has derived the following benefits as a result of the Research and Development:

Development of new design in product and launch of various new models. Able to compete with the foreign players in the Indian Markets by cost reductions and offering innovation features and to maintain market leadership in Television under Videocon umbrella. Increase in Productivity. Reduction in power consumption of some of the products.

3) Future Plans of action

In the coming days company is aiming to achieve development in the following areas through Research & Development:

Manufacturing of components for consumer Electronics Products. Multimedia TV. Plasma Televisions. Launching of New Brands & Sub-brands under Videocon umbrella. Composite Home Entertainment system with internet adaptability. To work on better features, better quality & improved reliability with reduced/low prices.

Plant Locations In India

Videocon International Limited 14 Km Stone, Aurangabad-Paithan Road Village Chitegaon Tq- Paithan Dist: Aurangabad-431105

Videocon Applainces Limited 15 Km Stone, Aurangabad-Paithan Road Village Chitegaon Tq- Paithan Dist: Aurangabad-431105 Videocon Communications Limited Gut No 350, Bhalgaon Dist: Aurangabad 431210 Applicomp (India) Limited Survey No-6 To 11 Krishna Sagar Village Attibele, Hosur Road Bangalore -562107 Indian Refrigerator Co. Ltd

Plot No-72 (Phase -1) Sipcot Industrial Complex Hosur 635126

Kitchen Appliances India Ltd

Sector V, Block B.P Salt Lake City Kolkata 700 091

Millennium Appliances India Ltd

Hardwar Park, Survey No-1/1 Village Imarat Kancha Maheshwaram Mandal Dist. Ranga Reddy 500 005 Videocon Narmada Glass
P.O Box No-68 Videocon House Village Chhavaj Bharuch 392002

Office Locations

Videocon International Ltd.

Shenzhen Representative Office Room 5106, 51st Floor, Dieing Commercial Centre 5002, Shun Hing Square, Shennan Road East, Shenzhen, China Phone No. +86-755-25833-845 Upto 850

Thomson
46, Quai A. Le Gallo 92648 Boulogne Cedex - France Phone No. +33-141-86-54-11

Thomson Displays Polska Sp. Z O O

Ul. Gen. L. Okulickiego 7/9 05-500 Piaseczno Poland Phone No. (48 22) 7571112

Thomson Displays Italy

Localita Fratta Rotonda 03012 Anagni France Italy Phone No. +39-775-701275

BRANCHES IN INDIA
Chandigarh Dehradun Kraal New Delhi Jaipur Udaipur Ahmedabad Rackets Surat Ghaziabad Agra Luknow Varanasi Bhopal Jabalpur Indore Patna Ranchi Raipur Nagpur Aurangabad

Nashik Kolhapur Pune Mumbai Hubli Banglore Calicut Kochi Coimbatore Madurai Vijaywada Hyderabad Vizag Bhubaneshwar Kokata Guwahati Panjim GOA Gujarat Kerala In Mumbai there are Two Branches; one at Andheri and the other at Thane OwnershipStructure
Shareholding Pattern as on 20-1-2009
Sr. No Category of shareholder Number of Total shares held As a As a % Number of number of in de % of of shareholders shares materialized (A+B) (A+B+C) form

(A) Shareholding of Promoter and Promoter Group (1) Indian (a) Individuals/ 13 1619838 1292950 Hindu Undivided Family (b) Bodies 44 153823583 152711452 Corporate
Sub-Total (A)(1)

0.87

0.73

82.6

69.57

57 155443421 154004402 83.47

70.3

(2) Foreign

(a) Individuals (NonResident Individuals/ Foreign Individuals) (b) Bodies Corporate (c) Institutions (d) Any Other (specify)
Sub-Total (A)(2) Total Shareholding of Promoter and Promoter Group (A)= (A)(1)+(A)(2)

0 0 0

0 0 0

0 0 0

0 0 0

0 0 0

0 70.3

57 155443421 154004402 83.47

(B) Public shareholding (1) Institutions (a) Mutual Funds / UTI (b) Financial Institutions/ Banks (c) Insurance Companies (d) Foreign Institutional Investors
Sub-Total (B)(1)

21 36

36571 304403

35228 291166

0.02 0.16

0.02 0.14

5 95

5600352 13467563

5599752 12706367

3.01 7.23

2.53 6.09

157

19408889

18632513 10.42

8.78

(2) Non-institutions (a) Bodies Corporate (b) Individuals (i) Individual Shareholders holding nominal share capital up to Rs. 1 lakh (ii) Individual

1927

5516620

4962476

2.96

2.5

342862

4685290

2998613

2.52

2.12

19

1171618

1171618

0.63

0.53

Shareholders holding nominal share capital in excess of Rs. 1 lakh (c) Any Other (specify)
Sub-Total(B) (2) Total Public Shareholding (B)= (B) (1)+(B)(2) TOTAL(A)+(B)

344808 344965

11373528 30782417

9132707

6.11

5.15 13.93

27765220 16.53

345022 186225838 181769622

100

84.23

(C) Shares held by Custodians and against which Depository Receipts have been issued
GRAND TOTAL (A)+(B)+(C)

34867863

34862403

15.77

345024 221093701 216632025

100

100

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PRODUCT OF VIDEOCON INDUSTRIES LTD

Mainly Videocon Company produces two kind of product (1) Consumer durables
Plasma TV

VAP32 HBT
81 cms Plasma TV 5000:1 Contrast Ratio & PC Input 3 - D Video Noise Reduction 550cd/m2 Brightness 3D Comb Filter

(2) (3)
LCD TV

HAUTE VDL32 FBT*/ HBT

81 cms LCD TV Full HD 1080P* 50000:1/30000:1 Super Contrast Ratio Response Time 6.5 ms 16:9 aspect ratio 480/500 cd/m2 brightness dVBS(Digital Video Boosting Station)

HAUTE VBL32 HBT

81 cms LCD TV 6.5 ms Response Time 30000:1 Super Contrast Ratio 16.7 Million display color 16:9 aspect ratio 500 cd/m2 brightness Compatibility Back light adjustment

HAUTE VBL26 HBT/ VBL19 SBG

66/48cms LCD TV Response Time 8/5 ms 20000:1/6000:1 Super Contrast Ratio 16.2 Million Display Colours 500/300 cd/m2 brightness Digital Comb Filter HD Ready

INTEGRA 32C/ 26C

81/66cms LCD TV Response Time 6.5/8 ms Cinema Surround Sound 1000W (optional) 10000:1/6000:1 Super Contrast Ratio 16.7/16.2 Million display color 450/500 cd/m2 brightness High Resolution (1366x768)

INTEGRA 32/ 27 HD
81/66cms LCD TV & PC Input High Resolution (1366x768) 16.7/16.2 Million display color 6000:1 Super Contrast Ratio Backlight adjustment 3D Comb Filter MPEG noise reducer

INTEGRA TE80
81cms LCD TV Built-in 80GB Hard Disk Drive 50 Hrs. Recording & Replay & PC Input 6000:1 Super Contrast Ratio 16.7 Million Colours 6.5 ms Response Time High Resolution (1366x768) MPEG Noise Reducer

INTEGRA 20
48cms LCD TV 1440x900 Resolution 6000:1 Super Contrast Ratio 16:2 Million Display Colors 16:10 Aspect Ratio 300 cd/m2 brightness 5 ms Response time

VCL 42 FBT
81 cms LCD TV Full HD 1080P 50000:1 Super Contrast Ratio 1.06 Billion Display colors Response Time 5 ms 500 cd/m2 brightness 16:9 aspect ratio

(4)
34" TV

Jumbo 34
800 W 4-Mode Selectable Sound DDPI Technology

(5)
Slim TV

VAS21 SDR/ VAS29 SDJ

Slim 54/74cms Slim TV 250W/400W Stereo Sound 4-Mode Selectable Sound Picture Improvement Technology 5-Band Graphic Equalizer

VBS 21 SDR
Super Slim 54cms Super Slim TV 100W Stereo Sound Digital Sound Booster Surround Sound Music Mode 10-Mode Selectable Picture 10-Mode Selectable Sound

VCS21 SSR
Ultra Slim 54cms Flat TV 10 Picture Mode 10 Sound Mode 100W Booster Surround Sound

(6)

VBF 21 WDW
54cms Flat TV 1500W Stereo Sound Surround Sound 3-Band Graphic Equalizer

VBF 29 SDJ
74cms Flat TV 400W Stereo Sound Picture Improvement Technology
7-

VBF21 SDV
54cms Flat TV 700W Stereo Sound Built-in Game/Music Mode Hindi OSD Language Favorites Mode 4-Mode Selectable Sound

VBF 15 CDV
38cms Flat TV 250W Stereo Sound Built-in Game/Music Mode Favorite Mode Hindi OSD Language 4-Mode Selectable Sound

VCS21 SSR
54cms Flat TV 10 Picture Mode 10 Sound Mode 100W Sound Booster Surround Sound

VDF 29 SSJ
74cms Flat TV 5 Picture Mode Picture Improvement 4 Sound Mode Equilizer X Bass Music Mode Noise Filter Game Hotel Mode Child Lock

VDF21 SSV
54cms Flat TV 5 Picture Mode 4 Sound Mode Music Mode Hindi OSD Language Child Lock Game

VFF21 WSW
54cms Flat TV 1200W Stereo Sound Digital Noise Reducer Game Favorite Mode 3-Band Graphic Equalizer

VGF21 SSV
54cms Flat TV 5 Picture Mode 4 Sound Mode DDPi Noise Reducer Music Mode Hindi OSD Language Child Lock Game

VJF34 SDH
86cms Flat TV 800W 4-Mode Selectable Sound DDPi Technology

(7) (8)

VAS21 SDR/ VAS29 SDJ

54/74cms Slim TV 250W/400W Stereo Sound 4-Mode Selectable Sound Picture Improvement Technology 5-Band Graphic Equalizer

VAF 29 SDJ
74cms Flat TV 700W Stereo Sound
7-

DDPi Technology Digital Noise Filter

VAF21 SDV
54cms Flat TV 500W St ereo Sound Music Mode
\

Hindi OSD Language

5

VAF15 SDV/ VAF 15 UDV

38cms Flat TV 250W Stereo Sound Hindi OSD Language Built-in Game/Music Mode USB - Card Reader Input

VAF21 ESV
54cms Flat TV 5 Picture Modes Noise Reducer
AVL

Music Mode Hindi OSD Language Sensi Eye Child Lock Game

VBS 21 SDR
54cms Super Slim TV 100W Stereo Sound Digital Sound Booster Surround Sound Music Mode 10-Mode Selectable Picture 10-Mode Selectable Sound

VBF 29 WDH
74cms Flat TV 1200W Stereo Sound DDPi Technology

Conventional TV

VAN14 MSP/ VAN20 ESP

36/51cms 200 Program Memory Quick View 10 Mode Selectable Picture Music Mode Child Lock

VBN14 MSP/ VBN20 ESP

36/51cms 200 Program Memory Quick View 10 Mode Selectable Picture Music Mode Child Lock

VCN14 MGP / VCN20 EGP

36/51/54cms 200 Program Memory Quick View 10 Mode Selectable Picture Music Mode Child Lock Other available Model VCN21 EGP

VQN29 SDJ
74cms Picture Improvement Technology 700W 5-Band Graphic Equalizer Digital Noise Filter 4-Mode Selectable Sound

VSN34 SSJ
84cms Picture Improvement Technology 800W 5-Band Graphic Equalizer Digital Noise Filter

DVD

VBD14 SAG
In-built Amplifier 12 Bit Video/24 Bit Audio DAC Prologic-II Composite/Component Video Output Game Facility

VAD12 SCU
In-built USB & Card Reader Port Composite/Component Video Output Parental Lock

VBD15 SAU
In-built Amplifier In-built USB Port Composite/Component Video Output

VBD13 SAN
In-built Amplifier 12 Bit Video/24 Bit Audio DAC Prologic-II Composite/Component Video Output

VAD11 SUN
In-built USB Port Composite/Component Video Output Power Resume

(9)
Multimedia Speakers

VAH32 BNN
3200W PMPO PC/DVD/VCD/TV/Walky Compatible AC-3,5.1 Channel Fully Functional Remote Control 2.1/5.1 Channel Selector

VBH45 SNN
4500W PMPO Compatible with PC/DVD/VCD/TV/Walky/Audio Systems 5.1 Ch. Amplifier Super Bass Master & Individual Volume Control Magnetically Shielded Speakers 2Ch. Input to 5.1Ch. Output Conversion Fully Functional Remote Control

VCH45 BUN
4500W 5.1 Ch. Amplifier Super Bass Effect USB Input LED Display 2 Ch. Input to 5.1 Ch. Output Conversion Multi Functional Remote Control

(10)Home appliances

D 500 DX
500 Ltr Dual Tone Steel Finish Vertical Chrome Plated Handle Twist Ice Tray Door Lock Facility
Deodorizer

Toughened Glass Shelves

Request To Quote

D 350 DX
350 Ltr Twist Ice Tray Transparent Shelves Transparent Chiller Room Crisper Cooling Technology

D 280 WD DX
250 Ltr 4 Star Rating Twist Ice Tray Transparent Shelves Steel Finish Crisper Cooling Technology Water Dispenser Crisper Door Lock Facility

D 280 DX
250 Ltr 3 Star Rating Transparent Shelves Crisper Crisper Cooling Technology Twist Ice Tray Door Lock Facility

D 245 DX
235 Ltr Vertical Door Handle Door Lock Facility Chiller Room Twist Ice Tray Bottle Rack Crisper Cooling Technology Steel Finish Door

D 245
235 Ltr Crisper Powder Coated Door
Humidity Control

Twist Ice Tray Door Lock Facility Crisper Cooling Technology Wire Shelves

Direct Cool Refrigerators

S 225 SSDX
215 Ltr Stainless Steel Gray Door Finish Adjustable wire Shelves Table Top and Bottom Base Side Lock Facility Transparent Chiller Room

S 225 WD DX
215 Ltr Stainless Steel Finish Water Dispenser Adjustable wire Shelves Six Years Warranty Table Top

S 225 FLR
215 Ltr 4 Star Rating 3 Combi Shelves with 7 Adjustable Slots Door Lock Facility Tinted Transparent Blue Crisper Box Floral Door Pattern Toughened Glass with color Deco Frame Duo Cooling Chiller Available Colour - BR,DG,RR

S 225 GLX
215 Ltr 3 Star Rating Sparkle/ Hair Line Door Finish 3 Wire Shelves with 7 Adjustable Slots Colour Deco Shelf Net Door Lock Facility Duo Cooling Chiller Available Colour - OB,BR,DG

S 225 DLX
215 Ltr 3 Star Rating 3 Wire Shelves with 7 Adjustable Slots Colour Deco She Door Lock Fa ient Box New Door Pattern Duo Cooling Chiller Available Colour OB,SG,BR,MG,AB,RR,CG

S 225
215 Ltr 3 Star Rating 3 Wire Shelves with 7 Adjustable Slots Colour Deco Shelf Net Door Lock Facility Blue Color Crisper Box Emboss Door Duo Cooling Chiller Available Colour - AB,RR,CG,BR

S 192 WDDX
190 Ltr 3 Star Rating 2 Wire Shelves with 7 Adjustable Slots Removable Gasket Duo Cooling Chiller Water Dispenser Door Lock Facility \ Colour Deco Shelf Net Tinted GPPS Crisper Box with Blue Colour Available in DG Table Top

S 192 FLR
190 Ltr 4 Star Rating 2 Combi Shelves with 7 Adjustable Slots Removable Gasket Duo Cooling Chiller Door Lock Facility Floral Pattern Door Finish Available Colour - BR,DG,RR Table Top

S 192 DLX
190 Ltr 3 Star Rating 2 Wire Shelves with 7 Adjustable Slots Removable Gasket Duo Cooling Chiller Door Lock Facility Available Colour OB,SG,BR,MG,AB,RR,CG Colour Deco Shelf Net

S 192 GLX
190 Ltr 3 Star Rating 2 Wire Shelves with 7 Adjustable Slots Removable Gasket Duo Cooling Chiller Door Lock Facility Tinted Transparent Crisper Box Colour Deco Frame Shelf with Glass Holder Sparkle/ Hair Line Door Finish Available Colour - OB,BR,DG Table Top

S 182 FLR
170 Ltr Insitu Door FLR/SS Finish Door Sheet 4 Star Rating Door Handle

S 182
170 Ltr External Handle 4 Star Rating Insitu Door Opaque Accessories
\

55X - DC
50 Ltr Stainless Steel Gray Finish Sleek Interiors Recessed Door Handle Chrome Plated Door Cap

S 091 DX
80 Ltr Stainless Steel Gray Finish Sleek Interiors Recessed Door Handle

Side By Side Refrigerators

VSBS 775 DX
Capacity 775 Ltrs. Humidity Control Crisper Covered Dairy Compartment Adjustable Door Bins ICE & Water Dispenser System Utility Bin/Egg Bucket Crystal Clear ICE & Water Filtration System Freezer Shelves

Fully Automatic Washing Machines

K 5001 FL
5 Kg Fuzzy Logic o Hot Wash Up to 95 C Quick Wash Multiple Spin Selection
Delay Start

Toughened Glass Door

Child Lock Digital Display

Memory Back-up

K 7500 DX
7.5 Kg Multiple Digital Display
Stainless Steel Tub 10 Water Level Selection 8 Wash Program

Spl. Spin Dry Program Memory Back-up

Delay Start ote

Machine Level Indicator

K 6500 DX
6.5 Kg Unique VFD Display
Stainless Steel Tub

Try-way Super Cascade 10 Water Level Selection 4 Wash Program Fiber Body Memory Back-up

K 6200 DX
6.2 Kg
Stainless Steel Tub Digital Sensi Logic Four Way Super Cascade 10 Water Level Selection 8 Wash Program Digital Display

Special Air-Dry Program Auto Error Correction Memory Back-up Hole Less Tub
e

K 6003 DX
6 Kg
Digital Sensi Logic Stainless Steel Tub Four Way Super Cascade

Selection 4 Wash Program Special Air-Dry Program

10 Water Level Digital Display

Memory Back-up Hole Less Tub

K 6001 DX
6 Kg
Stainless Steel Tub

8 Water Level Selection 6 Wash Program Auto Balancing

Digital Display

Memory Back-up Hot & Cold Inlet

K 6002 DX
6 Kg Fiber Body
Stainless Steel Tub

4 Water Level Selection 4 Wash Program Auto Balancing

Digital Display

Memory Back-up Cascade

K 5800/ K 5300
5.8/5.3 Kg
Stainless Steel Tub Digital Sensi Logic

Selection 4 Wash Program Memory Back-up Fiber Body

10 Water Level Digital Display Delay Start

Auto Error Detection Auto Balancing

K 5200
5.2 Kg Plastic Tub
Digital Sensi Logic

4 Water Level Selection

8 Wash Program

Memory Back-up Auto Balancing

K 5500 DX
5.5 Kg Steel Tub 6 water Level Selection 4 Wash Program Memory Back-up Auto Error Detection Auto Balancing

FA 55
5 Kg Plastic Tub
Digital Sensi Logic

4 Water Level Selection

8 Wash Program

Memory Back-up Auto Balancing

Semi Automatic Washing Machines

Multie 7800
7.8 Kg Rust Free Pulsator with Unique Scrubber 3 wash Program Unique Impellers for Effective Turbulance Unique Spin Fountain 3 water Level Selection Magic Lint Filter 4 Way Super Cascade

VBS68GPW
MARINE 6.8 Kg Roller Coaster Pulsator
Germ Free

3 wash Program Auto Soak Auto Start(after power cut resumption) High Power Wash Center Water Fall Transparent Window(wash & spin)
Buzzer

Castor Wheels
te

VHS60GMW
AQUA 6 Kg Rust Free Multie' Pulsator 3 wash Program 5 Water Level(including overflow) Center Water Fall

VCS68GRZ
NEMO 6.8 Kg Rust Free 2 wash Program 4 Water Levels Lint Filter Spin Shower

VES68GME/ VES68BME
RIPPLE 6.8 Kg Rust Free Multie' Pulsator
Germ Free

6 wash Program 4 Water Levels Auto Soak Twin Tub Spin Fountain Plastic Spin Tub
Buzzer

VBS68GAW
MARINE Dlx 6.8 Kg Rust Free
Germ Free

3 wash Program 4 Water Level Selection Auto Soak

Pulgitator Wash

Indication Center Water Fall Auto Start(after power cut resumption)

Buzzer

VFS68GAZ/ VFS68AAZ/ VFS68PAZ/ VFS68EAZ/ VFS68MAZ

ATLANTIC 6.8 Kg Rust Free
Germ Free

4 Water Level Selection 2 wash Program Auto Soak

Pulgitator Wash Buzzer

Indication

VHS60GMC/ VHS60EMC/ VHS60AMC/ VHS60PMC

PACIFIC 6 Kg Rust Free Four Fine Multie' Pulsator
Germ Free

Auto Soak 5 Water Level(including overflow) 3 wash Program Tri Way Turbo Wash Center Water Fall Plastic Spin Tub

VCS68AMZ/ VCS68PMZ/ VCS68EMZ/ VCS68MMZ/ VCS68VMZ/ VCS68BMZ

DOLPHIN 6.8 Kg Rust Free Multie' Pulsator
Germ Free

2 wash Program 4 Water Level Auto Soak

Buzzer

Spin Fountain Plastic Spin Tub

Microwave Ovens

Solo ES1197P
19 Litres
Express Cooking

Settings 5 Power Levels 245 mm Turn Table 700 Watts

Defrost

Solo ES2210P
21 Litres
Defrost Express Cooking

Function 5 Power Levels 800 Watts

Grill EG2253P
25 Litres 95 Mins Timer Defrost Settings
Express Cooking

5 Power Levels Pulldoor Handle 800 Watts

Grill EG2211P
21 Litres
Defrost Express Cooking

Function 5 Power Levels 800 Watts

Convection EC2275S
27 Litres 95 Mins Timer Defrost Settings
Express Cooking

5 Power Levels Pulldoor Handle 900 Watts

Convection EC3208SS
30 Litres
Defrost Express Cooking

Function 10 power Levels Child Safety Lock Double Grill 1400 Watts

Convection EC3320S
32 Litres Auto Cook Menu
Express Cooking

5 Power Levels Auto Defrost Child Safety Lock 1400 Watts

Convection ECR3321S
32 Litres Auto Cook Menu
Express Cooking

5 Power Levels Auto Defrost Child Safety Lock 1400 Watts

Window AC

VW 1R-5244
INTEGRA 1.5 TON 1 Star Power Saving 20 Micron Anti-Bacterial Filter Turbo Speed Sleep Mode Real Time Clock in the Remote LCD Remote Hydrophilic Coating - Evaporator On/Off Timer

VW S-5223/ VW S-5222B
SPLENDOUR 1.5 TON 20 Micron Anti-Bacterial Filter 24 Hrs. On/Off Timer Sleep Mode Auto Restart Full Functional Remote(LCD Optional) Fan Speed (Turbo/Quite) Soft Touch Digital Panel Auto Air Swing 2x3/2X2 Row Coil with 9.5 c.u. mm Tube

VW M-2644
VISTA 0.8 TON 20 Micron Anti-Bacterial Filter Sleep Mode On/Off Timer LCD Remote Soft Touch Digital Panel 3 Min. Time Delay Auto Restart

VW F-2622/ VW F-3522
VISTA 0.8/1.0/1.6/2.0 TON 20 Micron Anti-Bacterial Filter Ioniser (VW F-5233I) Sleep Mode LCD Remote(Optional) On/Off Timer Auto Restart Soft Touch Digital Panel (VW F-2622/VW F-3522/VW F-7034) Anti Freeze Sensor (VW F-5233I/VW F-7034) Auto Air Swing (VW F-2622/VW F-3522) Other Available Models VW F-5233I/ VW F7034

VW H-5222B
GRACE 1.5 TON 20 Micron Anti-Bacterial Filter On/Off Timer Sleep Mode LCD Remote Self Diagnosis Hydrophilic Coating - Evaporator Anti Freeze Sensor
R

Split AC

VS 2C-5233I / VS C-7033B
INTEGRA 1.5/2.0 TON 2 Star Power Saving Ioniser Turbo Speed Sleep Mode On/Off Timer Self Diagnosis Hydrophilic Coating - Evaporator LCD Remote 4 Way Air Circulation

VS 3C-2644/ VS 3C-3544
INTEGRA 0.8/1.0 TON 3 Star Power Saving Deodorising Filter Turbo Speed Sleep Mode On/Off Timer Self Diagnosis Hydrophilic Coating - Evaporator & Condenser Auto Restart 4 Way Air Circulation

VS 3R-3544/ VS R-5233
GRACE 1.0/1.6 TON 3 Star Power Saving Catechin Filter Sleep Mode On/Off Timer Self Diagnosis Hydrophilic Coating - Evaporator 6 Step Air Swing LCD Remote

VS G-5222/ VS G-7033
GRACE 1.5/2.0 TON 20 Micron Anti-Bacterial Filter Sleep Mode On/Off Timer Auto Restart Anti Freeze Sensor LCD Remote

VS T-2644/ VS T-3544
SPLENDOUR 0.8/1.0/1.5/1.6 TON 20 Micron Anti-Bacterial Filter Turbo Speed Sleep Mode Self Diagnosis Hydrophilic Coating - Condenser Hydrophilic Coating - Evaporator LCD Remote

VS T-5233M
VISTA 1.6 TON 20 Micron Anti-Bacterial Filter Turbo Speed Sleep Mode Self Diagnosis Hydrophilic Coating - Evaporator 6 Step Air Swing LCD Remote
Cassette AC

VC C-7033 BI/ VC C-10555 RCI

GRACE 2.0/3.0 TON Ion Recharger 24 Hrs On/Off Timer Silent Operation Self Diagnosis Function Anti-Corrosive Blue Fins For Evaporator LCD Remote With Night Glow Hydrophilic Coating for Evaporator Coil

Project Title
Customer Satisfaction Survey For Videocon Industries LTD. In Bhubaneswar.

Objectives:

To give the reasonable price and after sale give service immly. for

To Identify the Factors Responsible satisfaction of the existing customers.

CUSTOMER SATISFACTION:
Whether the buyer is satisfied after purchase depends on the offers performance in relation to the buyers expectations .In general , satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance {or outcome} in relation to his or her expectations. If the performance falls shorts of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted. Although the customer-centered firm seeks to create high customer satisfaction, that is not its ultimate goal. If the company increase customer satisfaction by lowering its price or increasing its services , the result may be lower profits. The company might be able to increase its profitability by means other than increased satisfaction .The company has many stakeholder, including employees, dealer, suppliers, and stockholders .Spending more to increase customer satisfaction might divert funds from increasing the satisfaction of other partner .Ultimately, the company must operate on the philosophy that is trying to deliver a high level of customer satisfaction subject to delivering acceptable levels of satisfaction to the other stakeholders,

Research Methodology
The objectives of a market research were accomplished when it is conducted in a systematic process of marketing research. Market research is the systematic process of research problem formulation, research design, method of data collection, analysis and reporting of data to the client and findings of market research that will help the client in making or inferring any decision. Our marketing research processes are carried out through following stages:

Research Process: Research Plan

While developing the research plan following points were taken into considerations Data sources, Research approach, Research instrument, sampling plan and survey method so that needed information can be gathered in most effective way.

Data Sources
Depending upon the nature of the project the data was collected from the primary sources as well as secondary sources (data).

Research Approach
There are various research approaches for collecting primary data such as observation, survey, behavioral and experiments. But according to need of the project, the best suited approach i.e. survey (personal interviews) was selected.

Sampling Plan
1) Sample size: The sample size was fixed at 100
respondents as per own convenience and judgment

2) Sample unit: Household customer 3) Geographical extent:

(Bhubaneswar,Cuttack,Puri) ORISSA

4) Time: 2 months
Here it is sample based research because the census is too big for me and the time constraint is also a factor.

Sampling method: I use snowball sampling and

systematic random sampling method for my research process.

Collection and Sources of data:

Market research requires two kinds of data, that are primary and secondary data .Primary data refers to the data that are directly collected during the research
.

Secondary method refers to those data which are already collected, these data we collect from mainly internets and from news papers.

Collection of primary data:

Interviewing Questionnaire

Collection of secondary data:

Newspaper Internet Booklet

Interviewing: -

It certainly is common to use an When

interview to ask question and record their answers.

interviewers are used, it is important to avoid having them to influence for answer & at the same time maximize the accuracy with which questions are answered.

Questionnaire:- In
up the questionnaire

this method respondent himself fill

Analyze the collected information:

This involves converting raw data into a useful tabular format. Then using statistical methods to arrive on a conclusion.

Report Research findings:

This part refers to the formal representation of the research carried on in the form of a written document. The research findings and personal experience are used to propose the recommendations.

DATA ANALYSIS
Market research details of Videocon ltd. After the market research conducted by us we analyze the data and following are the results regarding customer. Q1.
Do you buy electronic appliances?

Yes

No

Customer response on using electronic appliances Yes No

response 100 0

From the above diagram we found that the most of the customer buy electronic appliances. So In this question we found that most of the people use the electronic appliances. That why we prepare our questionnaire to do the market survey for better future of Videocon ltd. Q2.How often you buy them? After 6 months Often Rare

Customer demand on TV brand

After 6 months 34

Often 37

Rare 24

From the above diagram we found that the most of the customer are buying electronic appliances within short period. Q3. Which appliance is most essential in your daily life? TV FREEZE WASHING MACHINE AC DVD Daily life TV FREEZE WASHIN AC DVD useful G appliance MACHINE 44 16 19 10 11

From the above diagram we conclude that the most of the customer think that TV is most essential for there daily life. So In this question we conclude that TV is must for the peoples

daily life. Thats why we prepare our questionnaire to do the market survey for better future of Videocon ltd. Q4. Do you think the price of product of Videocon is less than others?

Yes Price concern

Yes No

No response
59 41

From the above diagram we conclude that the most of the customer are buying electronic appliances. And they said that yes price of Videocon is less than others. Q5. Name the brand of electronics you prefer? Videocon Customer preference brand LG n 22 17 19 32 Samsung Videoco LG Sony Samsung Sony

From the above diagram we conclude that the most of the customer are buying electronic appliances. And the customer are preferring Sony as there brand. Q6. What is that you like about Videocon?

Reason for customer like Videocon

price 19

Picture clarity 41

popularity 11

User friendly 8

Brand name 12

Warrant y 9

From the above question we conclude find out the picture clarity of Videocon is the best liking factor for the customer. Q7. What does Videocon gives you? Recognition , Satisfaction, Reasonable prices , Social acceptability , Praise from friends

Quality of videocon

Recognitio n 10

Satisfactio n 36

Reasonabl e prices 21

Social acceptabilit y 11

Praise from friends 18

According to our market survey we found , customers are basically get satisfaction from Videocon brand. Q8. What does Videocon gives you?

Price Popularity, Brand image, Price

Image, Availability, Image 18 Brand image 36 Availabilit y 15 Price 16

Quality of Videocon

Price Popularit y 15

According to market survey we conclude that because of brand image customers are purchasing Videocon. Q9. Do you go to Videocon for re-purchase or do you go in for different brands? (1)Yes I want to purchase Customer are going to repurchase or going for another brand (2) No I want to go for other brand Yes I want to purchase 58 No I want to go for other brand 42

From the above diagram we conclude that the most of the customer are going to repurchase Videocon brand. Q10.

From the table and diagram we came to know: On the basis of reliability SAMSUNG is the market leader. On the basis of customer satisfaction Videocon is the market leader. On the basis of brand personality SAMSUNG is the market leader. On the basis of after sales service Sony is the market leader. On the basis of prices LG is the market leader.

Q11. Which is the best product of Videocon? TV Refrigerator AC Washing Machine DVD Best product TV Refrigerat AC Washin DVD of Videocon. or g Machine On a show card of 1-6 rank your brand. (1-being the highest and 6- the lowest.) 32 21 17 20 10 Brand Reliability Customer Brand After sale satisfaction Personality services Videocon Sony LG Samsung Philips 164% 185% 182% 190% 162% 177% 155% 156% 163% 168% 188% 181% 192% 196% 172% 169% 197% 184% 191% 178%

Prices 176% 132% 188% 179% 153%

As per our market survey we got result that TV is the best product of Videocon. Q12. Which company is having the best Advertising or promotional activities? Videocon Sansui Akai LG Best company having the best Advertising or promotional activities Samsung Videocon 18 Sansui 12 Akai 13 Sony LG 22 Samsun g 24 Sony 11

According to market survey we conclude that Samsung is the market leader of best Advertising or promotional activities Q13. Which source of Advertising do you come to know about Videocon? ..

source of Advertising do you come to know about Videocon

TV 51

Road hooding 24

News paper 22

Magazin e 19

From the above diagram we conclude that TV is the best source of Advertising for customer come to know about Videocon. Q14. What is the best ever Advertising You has seen? From the above diagram we conclude that the most of the customer are told Saharukhs advertisement is the best ever advertisement of Videocon. Q15. Which dealer product outlet is known to you in this city? Best dealer Raj Bharat Plazma Raj product outlet electronic sales, vision, ID electronic is known to s, Bapuji Rajmahal market s, CRP customer in nagar sqare this city 32 22 17 19 that Dhonis and Kalinga, Saheednag ar 10

As per our market survey we conclude that raj electronic Bapuji Nagar is the most popular dealer product outlet is known to all customer in this town Q16 What is the appliances u wants in future?

Customer want to buy appliances in future.

refrigerat or 16

AC

TV

LCD

24

15

15

Washin g machin e 19

DVD

11

According to our market survey we found most of the customer gave their opinion, they want to buy ac in future. Q17. Have you already used any product of Videocon. Customer are already using Yes No product of Videocon 59 41

As per our market survey most of the customer said that they already used electronics product of Videocon. Q18. Have you already used any co -product of Videocon? Electrolux kelvinator Sansui Akai Kenstar Customer already used co -product of Videocon Electrolu x 26 kelvinator 19 Sansui 24 Akai 11 Kenstar 20

As per our market survey most of the customer said that they already used co -product of Videocon Q19. Please give your suggestion as per your convenience EXCELENT LG VIDEOCON SAMSUNG ONIDA GODREJ 36% 31% 15% 15% 20%

Put tick mark as per your ranking VERYGOO D 20% 30% 24% 17% 18% GOOD 18% 16% 33% 25% 20% FAIR 12% 12% 16% 24% 25% POOR 14% 10% 12% 19% 17%

From the above diagram we came to know that: On the basis of excellent LG is the no.1 brand. Very good Videocon is the no.1 brand. Good SAMSUNG is the no.1 brand. Fair GODREJ is the no.1 brand. Poor ONIDA is the no.1 brand.

As per this result we found that LG is the market leader of Bhadrak and Balasore market

Findings Conclusion Suggestion

FINDINGS
Most of the buyers consider technology is the important factor while they look forward to buy any electronics appliances.

 LG is the market leader. Most of the buyers consider quality is the important factor while buying. Advertisement of Videocon product is more on TV than other media. According to customer the service of LG Company is better than other. Present user influences a new customer in his/her purchasing decision. Easy availability influences buyer to buy any brand. Most of the customer prefer Sony brand. According to customer TV is the most essential brand of their daily life. So many customer want ac in future. Advertising campaign of MK brand is not properly done

SUGGESTIONS
The company must develop its product quality. The company must give advertisement in all other media also not only on TV because there are some areas where there is not more TV or most of the customer does not see the TV when the add is given or any other reason

 The company must provide better service than other which influences the customer to buy its brand. The company must satisfied the present user who uses its brand by providing them better services for that they can influences some other to buy the brand. The company must consider that its product must be easily available in the market so that customer can buy it easily The company must consider about its after sales service for those customers are satisfied and influences other to buy the brand.

The company must consider about its availability of its product and
parts. The company should target the serviceman more than businessman for sale of product. The company must provide after sales service and watch whether it works properly or not. The company must give advertisement in all media for that it will reach in all reason and people could know about the all product. The company must consider more on TV than other product. The company must consider about the technology while manufacture. The company needs proper office setup and more man power.

The company needs implementation of effective promotional activities.

CONCLUSION
At last the project report shows that the company must immediately take steps to improve the product distribution system. The company has to concentrate on the customers demand .To give service after sale. The company should analyse the given suggestions and take necessary steps to improve the customer satisfaction of Videocon brand.

Bibliography Questionnaire

Bibliography / References

BOOKS

Marketing management by PHILIP KOTLER. Research for marketing decision by TAUL E. GREEN.

2.INTERNET

GOOGLE SEARCH. VIDEOCON WEBSITE. MARKET RESERCH WEB SITE.

3.MAGAZINE

VIDEOCON in high gear. VIDEOCON identity crisis.

4.NEWS PAPER

Annexure / Appendix
The questionnaire used in the survey is attach below

QUESTIONNAIRE

1. 2. 3. 4. 5.

Do you buy electronic appliances? How often you buy them? Which appliance is most essential in your daily life? Do you think the price of product of Videocon is less than others? Name the brand of electronics you prefer?

YES Often

NO Rare AC DVD

After 6 months TV Yes a. b. c. FREEZE

WASHING MACHINE No

Videocon LG Samsung Sony Any other d. e. f.

6.

What is that you like about Videocon?

7.

What does Videocon gives you?

8.

On what basis do you select Videocon?

9.

Do you go to Videocon for repurchase or do you go in for different brands?

Recognition Satisfaction Reasonable prices Social acceptability Praise from friends Any others Popularity Image Brand image Availability Price Any other . Yes I want No I want to go for other to brand purchase

10 .

On a show card of 1-6 rank your brand. (1-being the highest and 6- the lowest.) Brand Videocon Sony LG Samsung Philips Reliability Customer satisfaction Brand Personality After sale services Prices

11 . 12 .

Which is the best product of Videocon? Which company is having the best Advertising or promotional activities? Which source of Advertising do you come to know about Videocon?

TV

Refrigerator Videocon

AC Sansui

Washing Machine Akai

DVD

LG Samsung Sony Other.............................................................. ..

13 .

14 . 15 . 16 . 17 . 18 .

What is the best ever Advertising You has seen? Which dealer product outlet is known to you in this city? What is the appliances u wants in future? Have you already used any product of Videocon?

.. .. Electrolux Akai kelvinator Kenstar Sansui other..

Have you already used any co -product of Videocon? 19 Please give your . suggestion as per your convenience EXCELENT VERYGOO D LG VIDEOCON SAMSUNG ONIDA GODREJ 20 Suggestions if any: . 21 . Complaints if any:

Put tick mark as per your ranking GOOD FAIR POOR

CUSTOMER DETAILS Name of the person: Sex: Phone no: Address: Age: Occupation: With Regard