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Lower middle class E. Low class 2. Which category of outlet do you belong? a. Speciality retail outlets (kids wear, womens wear, inner wear) b. exclusive branded outlets c. multi-branded outlets d. fashion boutique 3. what is the average footfall/week in your shop? a. <1000 b. 1000-3000 c. 3000-6000 d. 6000-10000 e. 10000 & above 4. What is the average billing in your shop? a. <1000 b. 1000-3000 c. 3000-6000 d. 6000-10000 e. 10000 & above 5. What is the format type ? a. Multi branded b. Exclusive branded c. Speciality 6. Floor size a. <5000 sq.ft b. 5000-10000 c. 10000-15000 d. 15000-20000 e. 20000 & above 7. Categorize your location 8. Categorize your products a. Apparels & accessories for men, women and children b. Apparel & accessories for men c. Apparel and accessories for women d. Apparel and accessories for kids e. Stylized clothes, footwear & accessories
f. Relaxed wear, body care products, apparel & accessories g. Footwear accessories & home furnishing 9. How will you position your store? a. Value for money b. Family store c. Style & affordability d. Enjoying the change e. Family shopping destination & value for money 10.