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1. Classify the majority of your customers A. High class B. Upper middle class C. Middle class D.

Lower middle class E. Low class 2. Which category of outlet do you belong? a. Speciality retail outlets (kids wear, womens wear, inner wear) b. exclusive branded outlets c. multi-branded outlets d. fashion boutique 3. what is the average footfall/week in your shop? a. <1000 b. 1000-3000 c. 3000-6000 d. 6000-10000 e. 10000 & above 4. What is the average billing in your shop? a. <1000 b. 1000-3000 c. 3000-6000 d. 6000-10000 e. 10000 & above 5. What is the format type ? a. Multi branded b. Exclusive branded c. Speciality 6. Floor size a. <5000 sq.ft b. 5000-10000 c. 10000-15000 d. 15000-20000 e. 20000 & above 7. Categorize your location 8. Categorize your products a. Apparels & accessories for men, women and children b. Apparel & accessories for men c. Apparel and accessories for women d. Apparel and accessories for kids e. Stylized clothes, footwear & accessories

f. Relaxed wear, body care products, apparel & accessories g. Footwear accessories & home furnishing 9. How will you position your store? a. Value for money b. Family store c. Style & affordability d. Enjoying the change e. Family shopping destination & value for money 10.

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