Sie sind auf Seite 1von 12

A Study on

CUSTOMER SATISFACTION FOR PEPSI CO.


with special reference Tripty Drinks Pvt. Ltd.

A summer project report submitted in the partial fulfillment of the requirements for the award of the Degree

UTKAL University Submitted by:

Under

GOPAL CHANDRA GUPTA Regd. No.: 0706286047 Under the guidance of

Internal guide: guide:


Mr. Subash ch. Nath

External

Mr. S.B. Rout


Asst prof. (Marketing) Customer Executive

CAPITAL COMPUTER COLLEGE


Bhubaneswar
2006-2009

DECLARATION
I, Gopal Chandra Gupta, do hereby declare that the project report
submitted by me in the partial fulfillment of the requirement of the Bachelor Business Administration (BBA) degree of Capital Computer College, Bhubaneswar under Utkal University. This is a report of independent work and it has not been submitted to any other institution and not published earlier.

pabitra
Regd.No. 0706286047

ACKNOWLEDGEMENTS
I acknowledge my greatest thanks and gratitude to Asst. Prof. Mr. Subash Ch. Nath and Customer Executive Mr. S.B. Rout for their gracious help without which I couldnt complete my project on Customer satisfaction PEPSI with reference to Tripti Drinks Private Limited. Jagatpur, Cuttack. I register my sincere thanks to asst. Prof. Mr Subash Ch. Nath for his wise consent and inspiration. To under take the project at PEPSI Tripti Drinks Pvt. Ltd. Jagatpur, Cuttack.

Date: Place: -

pabitra Reg. No. 0706286047


Srusti Academy of Management

Contents
Chapter I
Research Methodology

CHAPTER-II

Problem of the study Objective of the study Scope of the study Relevance /Importance of the study Methodology Used Limitation of the study
Introduction

Corporate profile Company Overview. PEPSI History


Chapter III
Data Analysis


Chapter IV

Analysis and Interpretation Hypothesis Customer satisfaction Servey Customer satisfaction: How do you Perceive? Marketing Mix/ Four Ps of Marketing SWOT analysis of Pepsi(Tripty Drinks Pvt. Ltd)

Finding

Suggestion Conclusion

CHAPTER-I

RESEARCH METHODOLOY 2.1- PROBLEM OF THE STUDY 2.2- OBJECTIVE OF THE STUDY 2.3- SCOPE OF THE STUDY 2.4- RELEVANCE/IMPORTANCE OF THE STUDY 2.5- METHODOLOGY USED 2.6- LIMITATION OF THE STUDY

2.1 PROBLEM OF THE STUDY:


To study the customer satisfaction for PEPSI with the special reference to Tripti Drinks Pvt. Ltd. Some respondant are not co-operative to give the information .so I have to devote more time to them.

2.2 OBJECTIVE OF THE STUDY:


To find out the customer satisfaction for PEPSI Co. in Bhadrak. To determine the factor satisfaction which affect the customer satisfaction. To determine the acceptance of PEPSI by the customers at the Bhadrak. To analyse the strength and weakness of PEPSI as well as customers. To find out consumers profile for softdrinks. To examine the consumption pattern for softdrinks. To understand brand preference of softdrinks. To evaluate the level of satisfaction of the softdrink consumers.

2.3- SCOPE OF THE STUDY:


Graphical scope of the study is the city of Bhadrak only.The data we are collected from the 100 different customers, each and every customer. I visit the study mainly concerned with the PEPSI Company in Bhadrak market in present market scenario. The finding based on the analysis of the customers opinion which is collected through the personal internal interview method and through questionnaire.

2.4- RELIVANCE OR IMPORTACE OF THE STUDY:


This project is a great imortance from the PEPSI of view. The report gives the performance of PEPSI and to know the position of their compititor who are already make a position. From the project the company also know their strong area , weak point ,threats from outside etc.The project is cunducted in Bhadrak market which is the part of the Orissa state. This project is also much important from my point of view also, because this training helps me how to conduct a marketing research and to provide solution about the problem in the customer which is very much important in my coming future and as per our course curriculum it is a part of our MBA program.

2.5- METHODOLOGY USED:


Data collection Data were collected through questionnaire and also direct interview. Sample size 100 sample respondents were randomly selected for this study out of 1000 population. Method used The methods which are used for this purpose are stated bellow. a. b. c. Chi square. Liker scale method. Percentage method.

2.6- LIMITATION OF THE STUDY:


This report doesnt cover the whole town as it is confined to only limited customers only. So this report shows the outcome of their view that was covered by me. This report is also authentic to the extent of the respondents ethics. The study area is small in size to gather accurate information about the project.

This project only done in Bhadrak town. Some respondent are not co-operative to give the information .so I have to devote more time to them. The sample size was limited to 100 and this may not reflect the perception of whole population.

Comparision between logo

CHAPTER-II
INTRODUTION
With diversity in climatic condition, seasonal variation and geographical barriers disappearing, the soft drink industry in India is no more a seasonal business. The changing needs desires and preferences of consumers differentiating the limitations, which were there before. The soft drink industry is a massive industry and that influence a stiff competition among various brands available. The present market comprises new products/brands due to scientific inventions whereas technology development has drastically reduced the cost of production. The shift penetration of Globalization is another factor for the expedition of market scope for the different soft drink brands in Indian Market. Todays business environment for brand building is very much complex. Creating strong brands that connect with consumers in such an ever-changing environment requires thoughtfully developed, creatively designed, carefully implemented and scrupulously maintained brand platforms. In the current market, where the competition is intensive, consumers choose a brand according to their own tastes, flavors and preferences and the way they are analyzing a particular brand. A most interesting feature of this growing market is that of targeting and positioning of different brands of soft drinks in the mind of the consumer. And here comes the intangible value imbued in different brands that differentiates from competitors

and builds strong bond with consumers. While Thumps Up brand is targeted at consumers in age group 20-30 years and positioned as a brand for adventure-loving persons. Fanta and Mirinda are targeted at consumers in preteen age group as well as age group above 40 years positioning as a fun thing & enjoying light moment of life. Maaza and Slice are positioned as family drink & targeted to all age groups. Cola and Pepsi brands are targeted at teenagers & youth positioned as refreshment for mind and body. Yet consumers want the predictable performance and unique experiences that strong brands promise.

CORPORATE PROFILE
PepsiCo entered India in 1989 and in the span of a little more than a decade, has grown to become the countrys largest selling soft drinks company .The Company has invested heavily in India making it one of the largest multinational investors. The group has built an expansive beverage, snack food and exports business and to support the operations are the groups 39 bottling plants in India, of which 17 are company owned and 22 are franchisee owned. PepsiCo stays committed to providing its consumers top quality beverages. Its diverse portfolio of brands include the flagship Cola brand-Pepsi; Diet Pepsi;7 Up ; Mirinda; Mountain Dew; Slice fruit drink; Tropicana brand 100% fruit juices in various flavours ; Aquafina packaged drinking water; Getored plus local brands Lehar evervess Soda , Dukes Lemonade and Mangola. PepsiCo is one of the largest MNC exporters in India and its export business consists of three categories:1. Agri-Business 2. Commodities 3. Pepsi system sales PepsiCo has made significant investments with the Punjab Agriculture University to develop a comprehensive agro-technology programme that has helped thousands of farmers across India improve the yield of their farms and the quality of their agricultural products .PepsiCo has leveraged its knowledge in contracts forming to

develop seaweed cultivation in Tamilnadu and has partnered with the Govt. of Punjab to help farmers of the state through utilisation of developed technology for citrus farming

COMPANY OVER VIEW


Our largest market is the United States, Mexico, the United Kingdom and Canada.

Our roots go back more than 100 years to the creation of pepsicola by New Bern, N.C.drugist caleb "er

Satisfaction

Customer Satisfaction Surveys are often regarded as the most accurate barometers for predicting the success of a company. Because they directly ask about the critical success factors of a b

A Study on
CUSTOMER SATISFACTION FOR PEPSI CO.
with special reference Tripty Drinks Pvt. Ltd.

A summer project report submitted in the partial fulfillment of the requirements for the award of the Degree
Under

UTKAL University Submitted by:

GOPAL CHANDRA GUPTA Regd. No.: 0706286047 Under the guidance of

Internal guide: guide:


Mr. Subash ch. Nath

External

Mr. S.B. Rout


Asst prof. (Marketing) Customer Executive

CAPITAL COMPUTER COLLEGE


Bhubaneswar
2006-2009