TABLE OF CONTENTS Topic Global Market in Sports Nutrition Sports Nutrition Market in USA & Trends P.

No 2-3 4-8

Competitors in Sports Nutrition Market (USA &Canada) 9 -14 Popular Brands with Products,Price and Distribution a) b) c) d) e) f) g) h) i) j) Muscle Tech IOVATE Nutrex SAN Nutrition AST Sports Nutrition BSN Cyto Sport MRI EAS Optimum Nutrition 15 -18 19-20 21 -22 23 -26 27 -29 30 -32 33 -36 37 -39 40 -43 44-51 52-54

Product and Brand Analysis in General

Distribution of Sports Supplements in General a)Popular Stores in USA and Canada 55 -56

Channel Analysis and Key Points

57 -58

Case Study on Dos and Donts to Start a Sports Supplement Business 59-63

Live Cases

64

How to choose Supplements and Popular Supplements with theirs uses and side affects 65-69

Sources

70

Global Market for Sports Nutrition:y The global market for sports nutrition $31.2 billion in 2008 and will reach $91.8 billion in 2013, a compound annual growth rate (CAGR) of 24.1 The market is broken down into sports beverages, sports food and sports supplements. The largest and fastest growing segment is sports beverages. This segment generated revenues of $27.8 billion in 2008. This is expected to in crease to $87.0 billion in 2013, for a CAGR of 25.6%. This segment is further sub -categorized into energy drinks and sports drinks. The energy drink segment is the one driving growth for the segment and the industry while the sports drinks are at a mature stage. The sports food segment was worth $1.5 billion in 2008. This should increase to $2.5 billion in 2013, for a CAGR of 10.0%. The sports supplements segment was worth $1.9 billion in 2008. This should reach $2.3 billion in 2013, a CAGR of 4.0%. In terms of market sizes, the United States is the largest consumer of sports nutrition products. This is followed by Western Europe and Japan. The developing markets are Asia and Latin America. The key market drivers for the industry are taste, price, variety and brand trust. Now that the demand for sports nutrition products is coming from mainstream consumers, convenience and taste are being looked upon as the biggest growth drivers.

Global Sports Nutrition Retail Sales US$mn

6000

5000
4000 3000

2000
1000 0

2005

2006

2007

2008

2009

Global Sports Nutrition Retail Value - 2009

Protein Bars
41%

10%
Protein powder 42% Protein Ready to Drink Other Sports Nutrition Products

8%

Global Energy and Nutrition Bars 20072009

2500

2000 1500
1000

500 0 2007 2008 2009

Canada Japan USA

Rest of the World Source :- Euromonitor

Sports Nutrition Market in USA:The sports nutrition market is one of the biggest and fastest growing categories in USA according to Nutrition Business Journal. The robust growth in the sports nutrition market proves supplements are a core part of such a commitment. NMIs 2009 Health & Wellness Trends Database reported 22 percent of consumers indicated they use sports nutrition products (amino acids, creatine, protein powders, sports hydration drinks, sports nutrition bars and sports nutrition supplements).
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The current sports nutrition market within the US was worth $4.1bn in 2009. Although the category has expanded by 4.9% (CAGR 2003-2009), Business Insights expects a slowdown to a projected growth of 3.6% over the period 2009-2013 The figures for Canada are $171.8m in 2009 and $200.8m in 2013
According to Mintel, the sports and energy drink segment gained 164 percent in sales during 2002 to 2007

United States market value in Sports Drinks is US$1.6 billion In Canada, Gatorade (71%) and Powerade (19%) dominate market share Canada market value C$423 million

Sport Nutrition and Weight Loss Business Market Share in USA in

Sports and Energ Drinks Weight Loss- Pill form Supplements Sports Nutrition Supplements Weight Loss- Meal form Supplements Nutrition Bars

11% 6%
11% 13%

51%

Low Carb foods

Source NBJ

Sales by products
Herbs/Botanicals Minerals Specialit /Others

Vitamins Sports Nutrition Meal Replacements

17% 11%

36%

12% 7%

17%

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Initially this industry in SA was all about bulking up, bodybuilding and performance enhancement; but today, sports nutrition products are attracting a much broader, mass audience. It is now dealing with a new generation of consumers who have grown up knowing an active lifestyle has positive, long-term implications for health, fitness, weight management and longevity which derives the sales of such products

Am

Fitness & ecreational

enters

Estimated Size of the Entire Sports Industry,

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414 8.7

Bil. S Bil. S

Source:Plunkett

esearch estimate

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he huge growth in Sports Industry in SA which is giving rise to more fitness and recreational centres and creating demand for sports nutrition supplements

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he most recent data from the enters for isease ontrol ) reports that in 7, % of the .S. population engaged in recommended moderate-intensit physical acti ity, up from 5% in 1. Increased physical acti ity as most pronounced among cons umers aged 18 years old. Men aged 5 years old saw the iggest increase in acti ity, with the number increasing.

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hose three companies account for 51% of the market ith the remaining sports nutrition supplement manufacturers. approximatel

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Personal training is the most widely used health club program. ardiovascular equipment is the top area of expansion in

Even with a flood of publicity and medical research pointing to physical fitness as the solution, nearly % of America has yet to join a gym. 5 Million By 2010 - he industry's goal is to have 50 million health club members nationwide by 2010. Source: International ealth, aquet & Sportsclub Association I SA) Member ensus orking out at a health club is the #1 sports activity in the nited States according to the ational Sporting oods Association. And old's ym is the #1 gym providing over 3 million men and women around the world with both facilities and expertise that can change their lives through a regimented fitness routine.

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Obesity is a global problem that affects 300 million people worldwide. early two-thirds, or 130 million adults in the nited States are overweight, and nearly onethird, or 61 million are obese. Approximately 15 percent of children and adolescents are overweight. Forty percent of .S. adults are sedentary. isk for heart disease and high blood pressure is two to four times higher among the 18 million Americans with diabetes. An estimated 70 percent of diabetes risk in the .S. can be attributed to excess weight. eart disease is the number one cause of death in American women, killing six times as many as breast cancer. Annual medical spending for the treatment of overweight and obese people is nearly 100 billion a year, approximately nine percent on .S. health expenditures. As many as 300,000 adult deaths in the nited States each year are attributable to unhealthy dietary habits or physical inactivity. Exercise helps prevent heart disease, diabetes, high blood pressure, stroke, arthritis, osteoporosis, insomnia and cancer. Exercise has been proven to reduce stress, anxiety and depression and increase energy, focus and stamina. People who exercise regularly are happier, healthier and live longer.

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he average health club member attends their club 2 days per year.

.S. health clubs.

he average health club member has an annual income of 76,

ealth club memberships nationwide are 48 percent male and 52 percent female. .

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here are 42.7 million health club members in the .S. is home to 23,5

nited States.

health clubs and the number grows each day!

Fitness is a 17.6 billion industry that has doubled in size in the last 1 years.

Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing

the stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of consumers seeking out a healthier lifestyle.

New Product Development. Innovation drives the sports nutrition category as consumers seek

the holy grail of natural performance enhancement and brands aim to create a point of differentiation in the marketplace.

Increase in Sports Women. The participation of women in sport and exercise is significantly on

arket Challenges in SA y
Continuous innovation:- In case one needs to be sustainable in the sports nutrition

supplements market one has to be innovative in its products and has to change or upgrade them at a certain time span with proper positioning in the minds of the consumer y
Expanding distribution channels :- In order to rise from above and that too in a country like

SA one should have a strong distribution channels to market and sell the product.This is dicussed in detail in Distributional segment

Strong competition:- ith more than 200 competitors in this segment this business is affected by strong competition and to have a competitive edge above them the distributional strategy along with clear product mix is a must

the rise. In 2003, more than half of all frequent 100 or more times per year) fitness participants were female. Private Label. The current economic downturn in the S has led to strong sales and increases for private label products in all categories. igh priced sports nutrition is no exception.

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New sensory experiences :- ith new products in the market there is a huge demand among the consumer to try the products which are coming in the market with a perfect blend of new taste and give the immediate results.The positioning of new products enriched with different nutrients drives customer to try and experience them Leveraging new echnology :- A new technology has been leveraged in case of ingredients where faster absorbing ingredients are coming in the market , new compounds with electrolytes and amino acids are the part of new technological transfer in this field.More over the packaging style of the products has been changed a lot which helps to position the products much better in the minds of the consumer.Type of innovative packing includes TD, gels and pouches Heal h orientated innovation The ealth Indulgent flavours and healthy ingredients are coming in market as a result of consumer orientation among preferred flavours in the last couple of years in SA.

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Article about comparison between sub categories of Sports Nutrition arket like Energy drinks, Sports nutrition supplements and Energy bars and their demand in previous years in SA:Athletes want their supplements to be convenient, accessible and portable. Their demanding schedules require innovative applications, making it effortless to supplement their diets and schedules. As consumers continue to learn about which ingredients can truly help them meet their fitness and sports goals, the market responds by offering a continual stream of new delivery systems in order to utilize these ingredients, said Kevin Owen Ph.D., afta head of technical marketing and scientific affairs, LO ZA. There is a direct functional relationship between the science that supports the products, and the continual development and launch of new delivery systems to use these products. New options such as energy shots are stocking grocery shelves, but oldies such as beverages, bars and powders are advancing and becoming more prominent in the sports nutrition arena. Theres no question that energy shots and drinks are one of the biggest trends in sports nutrition, reen said. This growing market of active lifestyle enthusiasts need and want more energynot just for their workouts, but also to help them get through their busy days. reen noted Convenience Store News reported sales of energy shots doubled in 2009. This is in spite of the fact that were in the middle of a recession. And a key sub-trend is the emerging emphasis on sports nutrition ingredients especially thermogenic componentsin both energy drinks and shots, he said. Mintel reported in its June 2008 report an estimated total market size for ready-to drink TD) noncarbonated beverages at 40,993 million. owever, in light of recent declining economic conditions, Mintel revised its estimates for TD non-carbonated beverages with a growth of just 2.7 percent in 2008, compared to the previously published comparatively optimistic 2008 growth rate of 6.2 percent . Mintel noted, The decline in TD beverages is likely to be propelled by slower than expected growth in sports and energy drinks segment, where consumers are likely to retract demand for high-price energy drinks. Steil found the three most popular delivery methods are capsules/tablets, powders and beverages. There have been a few newer technologies that have evolved, such as creams, strips and effervescent or quick dissolve tablets, but they have not penetrated the market to any noticeable degree, he said. In addition to the basic capsules and tablets, drink sticks have become very popular to deliver nutrients for sports nutrition, Simmons said. The drink sticks are very convenient and can also help the athlete to stay hydrated during sporting events. And companies such as atson Inc. provide several fortification premixes for sports drinks, fortified waters and add-to-water type powdered beverages, as well as functional bars. e see consumers wanting more than just good taste from their food, they also want functionality, Alderton said. So if they are going to reach for a beverage or bar anyway, consumers are now turning toward beverages or bars that provide taste and additional nutrients such as electrolytes, vitamins, minerals, protein, active ingredients. In effect, the food serves a dual purpose. Adhering to MPs, avoiding unsubstantiated label claims, implementing an effective system for avoiding adulterated products and product innovation all ensure the quality and success of the sports nutrition market. Sports nutrition is constantly evolving and the immediate future will be no different. Luchsinger said. ith peoples emphasis of quality of living and publication of reliable research, sports nutrition will become mainstream in the future, Liu said. There will be more variety of new items coming out the market since the competition is crucial and every player tries to come up new stuff; market will be more mature, advance and stable.

Comeptitor Analysis in Sport Nutrients Supplement Business in USA& Canada

227 Competitors in the Sport Nutrition Supplement Business

# 1Fast400 2:1

4Ever Fit

Ab oller Absolute Nutrition AccuFitness Advanced Muscle Science AJ DiCaprio AkPharma All American EFX AL I American Bodybuilding American Sports Anabolic Innovations

B BCS Labs Beverly International Biochem Bioplex Nutrition BioTest Bookazine Body-FX Bodywell BNRG BSN

C Carb Boom Central Coast Nutraceuticals Champion Nutrition Chef Jays Clif Bar CMI Con-Cret Controlled Labs Country Life Cutting Edge Labs Cytodyne CytoSport

Amino Vital Anabolic Xtreme Apollo Fitness Applied Nutraceuticals APS Nutrition Aquagen ASN AST Sports Nutrition Athletic Bodycare Athletic Edge Nutrition Atkins Nutritionals Axis Labs

E EAS Eclipse Elite Delivery Technologies Epic Nutrition EST Evolution Labs Extique

F Fizogen Flexsports International Freedom

G Gamma-O Gaspari German American Tech Goliath Labs Growth Labs Gu

H arbinger ard Nutrition DT ealth and Nutrition Systems

I IBE IDS In Control Iovate Iron Tek Infinite Labs

Designer DiMaxx

hey

Dorian Yates Dymatize Durus Sports

ealth From The Sun ealthy N Fit igh Energy Labs i Tech Pharm Products ogan Energy ouse of David

Instone Interceuticals

Irwin Naturals iSatori ISS Research

J Jay Cutler Jay Robb J-Fit JS Nitro

K Kaizen Kidz Med Kilo Sports

L Labrada Lara Bar Layfield Energy Lenny and Larry's LG Sciences LMR Sports Luna Bar

Man Sports Mega-Pro Meridian Naturals MD Science Lab Met-Rx MHP MLO MMA Muscle Molecular Nutrition MRI MRM

Mucos MM SA Muscle Asylum Project MuscleLink Muscle Pharm MuscleTech Mushroom isdom Myogenix Myotrend My eigh

Natrient Natrol Naturade Nature's Answer Nature's Best Neocell Nordic Naturals Novex Biotech Now Foods NRG-X Labs

Nugo Nutrition Nutrabolics Nutraceutics Nutrasci Nutrex Nutrology Nx Labs

O Olympian Labs Omega Sports Optimum Nutrition Organic Food Bar Ostrim

P Pacific Health Palladium Palo Alto Labs Panthera Labs Peaceworks Pharmagenx Power Bar Power Butter Pre Premier Nutrition PrimaFORCE Primal Spirit Foods ProLab Promax Nutrition ProTan Pure Fit Pure Life PVL

R Rainbow Light Reveal

S SAN Nutrition Schiek Schwartz Labs Sci-fit Scivation Sequoia Fitness Six Star SlimQuick Snac Snac Lite SNI Sopharma Source Naturals Soy Joy Species Spectra Force Spirit Science SportPharma Sport Specifics Stacker Products Starchem Labs Starmark Labs Stax System Strengthade Sundesa Syntrax Innovations SZM

T Tahiti Trader Tapout Teazen ThermoLife Think Thin Tiger's Milk TwinLab

V Valeo VHT Vitaminder Vitol VPX Sports

ltimate Nutrition ltra Lab niversal Nutrition

ltra Lab SP Labs

W orldwide Sports Nutrition

Xe -

Zone Perfect

Xen-Tan

Xtre e Formulations Xyience

Analysis of some top competitors with respect to product, price and distribution:A) MUSCLE TECH:- 37 Products)
Muscle Tech is engaged in continuously researching and developing the most effective sports supplements in the world.Our commitment to producing high-quality, scientifically researched MuscleTech supplements is what has separated us as an industry leader for many years and has helped us set superior standards for supplementation on a global scale! MuscleTech supplements continue to shock the sports nutrition industry year after year with the introduction of revolutionary.

Products with Price:Acai, 60 vcaps price: $14.72 Alpha Amino Prototype 216 120 cplts price: $38.70

Anabolic Halo price: $44.99

Anator P70 price: $50.99

Aplodan price: $41.86

Cell Tech Pro Series, 4.4 lb price: $35.88

Cell Tech Pro Series, 6.7 lb

Cell-Tech Hardcore Pro Series Power Packs 30 pck

price: $52.95 price: $38.70

Cell-Tech Hardcore, 6.7 lbs price: $39.99

Creakic Hardcore price: $38.99

Creatine 6000-ES, 510 grams

Cryotest, 168 caps

price: $18.49 price: $41.86

Extreme Energy Shot, 2 pack price: $3.99

Gakic Hardcore price: $51.95

Hydrazide, 60 caps price: $17.94

Hydroxycut Complete Cleanse Kit for Men, Kit price: $32.30

Hydroxycut Complete Cleanse Kit for Women, Kit price: $32.30

Hydroxycut Hardcore X RTD 12 bttls price: $25.66

Hydroxycut Hoodia, 60caps

IntraVol 2.1 lbs price: $36.47

price: $16.74

Leukic Hardcore, 180 caps price: $46.99

Mass-Tech Hardcore Pro Series, 5 lb price: $38.40

Meso-Tech Complete Bars, 12 bars price: $23.00

Meso-Tech, 20 pack price: $41.41

MuscleBuilding Stack price: $69.99

MyoShock HSP, 140 caps price: $38.66

naNO Vapor Hardcore Pro Series Ignition Stix 20 pckts price: $25.81

naNO Vapor Hardcore Pro Series Powder 2 lbs price: $43.23

naNO Vapor Hardcore Pro Series, 150 cplts price: $37.22

Nano X9 Hardcore, 300 caps with free 180 caps price: $91.39

naNOx9 Hardcore 300 caps price: $83.33

NaNOX9 Hardcore, 180 caps price: $53.95

NanoX9, 180 caps price: $56.89

Nitro Tech Hardcore Bars, 12 bars price: $27.99

Nitro Tech Pro Series, 2 lb

Nitro Tech Pro Series, 4 lb w/ Free T-Shirt price: $57.99

price: $31.99

Vitakic Hardcore, 150 caps price: $31.99

Brand Analysis:Total no of Products of MUSCLETECH :- 37 Avg Price per product:- $41 Products yielding Maximum revenue:- C ll-T ch,MYO Sh ck,Vit kic,M T ch,C kic -T ch, M

b f

d t http://www.muscletech.com

Distribution:MuscleTech supplements can be found at retailers, health clubs, gyms, and health -food stores everywhere in SA. Online store where they can be found are as under:y y y y y y y y y y y y y GNC Live well Body building.com The Vitamin Shopee Pro Source All Star Health Drugstore.com Vitacost.com Bulknutrition.com Netrition.com DAmuscle SNI SA Lone Star Distribution strongernutrition.com

Distributors of Muscletech in USA:y BOSS y DNA Sports Nutrition y Dynamic Marketing y Europa East HQ) Europa Sports Products Inc. y Europa Southwest Europa Sports Products Inc y Europa est Europa Sports Products Inc. y Europa North Europa Sports Products Inc. y Europa Northeast Europa Sports Products Inc. y Europa Southeast Europa Sports Products Inc. y Fitness & Nutrition y Select Nutrition y Tree Of Life Midwest y Lone Star Distribution y American Fitness Wholesalers y Power Shack y Perfect Nutrition

Product focus:-St it ic Oxid I j cti

gth d iz b ildi g, m cl b ildi g, high-p t i m Sy t m,p -w k t ppl m t

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B) IOVATE:- 5 Products)

Products with Price:-

Joint MD Sale price: $10.99

Professional Strength Whey Protein 2 lbs Sale price: $20.31

Rapid Slim, 60ct

Six Star Body Fuel - Advanced Creatine 2.5 lbs Sale price: $16.47

Sale price: $24.99

Sleep MD, 30 caps

Sale price: $11.48

Brand Analysis:Total no of Products of IOVATE :- 5 Avg Price per product:- $17 Product focus:formula i t imp v m t, m cl b ildi g, w ight l

Distribution:IOVATE supplements can be found at online retailers, health clubs, and health-food stores in SA

d an all-in-one fast-acting sleep

C) NUTREX:- (16 Products)

Nutrex was the first supplement company to release liquid capsules.While everyone else was busy trying to copy our successful liquid capsule formulation Nutrex invested time and resources and took it to the next level by developing liquid multi-phase capsules, which are two capsules in one.Nutrex products are truly in a class by themselves and we will continue to provide a way to make them even better.

Products with price

Hemo-Rage, 2 lb Sale price: $37.99 Ignite, 60 caps Sale price: $21.10

Lipo 6 Sale price: $24.39

Lipo 6 Her's, 120 caps Sale price: $35.98

Lipo 6, 240 caps Sale price: $53.98

Lipo 6X Sale price: $40.49

LIPO-6 BLACK HERS, 120 Caps Sale price: $35.98

Lipo-6 Black, 120 caps Sale price: $38.99

Lipo-6X, 240 liquid inner-caps Sale price: $59.98

Mass XXplosion, 15 pack Sale price: $35.98

Niox, 180 liqui-caps Sale price: $33.99

Pro-Gram, 2.48 lb Sale price: $31.98

Vitargo-CGL, 3.38 lb Sale price: $38.97

Vitrix, 180 caps Sale price: $39.73

Vitrix, 90 caps Sale price: $24.83

Volu-Gro, 3.38 lb Sale price: $35.98

Brand Analysis:Total no of Products of Nutrex :- 16 Avg Price per product:- $34

Product focus:- F t b ,b ildi g m cl t gth, performance enhancers & pre-workout detonator

gy

Products yielding Maximum revenue:- Hem - R ge, Lip , i x, Vit ix,A

b l,Ig ite

More Can be found at http://www.nutrex.com

Distribution:Their products are distributed through :1)Nutrex online store on their website 2)Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)FitRX.com i)SNI SA j) strongernutrition.com 3) Distributors and Dealers in USA:a)NPC b)Cape Cod Nutrition c)Ultimate Sports Nutrition d)Lindberg Nutrition e)Max Performance Supplements f)FitRx

h c m

t, male libido and

D) SAN Nutrition:- (41 Products)

Products with price

100% Pure Platinum Whey 10 lbs Sale price: $74.61 100% Pure Platinum Whey 4.93 lbs Sale price: $37.21

BCAA-Pro 250 caps Sale price: $30.04

BCAA-Pro 5000 690 gr Sale price: $37.76

Bioactive Myotein Protein, 30 servings Sale price: $22.25

Blaze Sale price: $23.97

Blaze Xtreme Sale price: $25.14

CM2 Alpha Sale price: $23.91

CM2 Nitrate 240 caps Sale price: $24.48

Element Waxy Maize, 2 lb Sale price: $15.07

Element Waxy Maize, 5.5lb Sale price: $31.02

Endotest Sale price: $31.99

Fierce Sale price: $31.85

Fish Fats Sale price: $15.91

Infusion Sale price: $34.49

Lipidex Sale price: $25.14

Lipo Redux 6 fl.oz Sale price: $33.80

Myodrive Sale price: $46.09

MyoJuiced Weight Gainer, 20 serving Sale price: $31.01

Myotest, 90 caps Sale price: $23.63

NAG Sale price: $44.99

NAG, 615 grams Sale price: $35.99

Performance Creatine 250 gr Sale price: $6.80

Pure CLA 1250 180 sgels Sale price: $23.33

R-ALA, 60 caps

Sesamin

Sale price: $15.07

Sale price: $17.97

Shredded Sale price: $13.23

T3, 180 caps Sale price: $16.58

Tight Sale price: $26.43

Tight Extreme, 80 caps

Sale price: $29.99

Tight Fem 30 caps

Tight Hardcore

Sale price: $17.15

Sale price: $30.15

Tight RTD 12 bttls Sale price: $20.31

Tight RTD, 8oz-12pk Sale price: $27.89

Top Fuel Launch 240 caps

Tribuvar

Sale price: $31.06

Sale price: $12.55

V12

V12 HP 844, 2.11 lb

Sale price: $31.85

Sale price: $36.49

V12 Magnum, 2.58 lb

VasoFlow, 360 softgels

Sale price: $39.39

Sale price: $49.97

ESTRODEX
Sale price: $39.95

Brand Analysis:Total no of Products of SAN Nutrition :- 41 Avg Price per product:- $30

Product focus:- A ti E t gen,P teins enh ncement, high q lity c b hyd te source,Creatine Enhancer, Fatty Acids, Fat burner, building muscle strength, energy enhancement, Increasing Glycogen Storage , Advanced utrient Partioning,Weight Gainer, pre & post-workout detonators

Products yielding Maximum revenue:- 100% Pure Platinum Whey ,BCAAPro,Blaze,Bioactive,CM2,Element,Myodrive,Lipo, AG,R-ALA,Tight,V12 More Can be found at http://www.sannutrition.net/

Distribution:Their products are distributed through :1)SAN online store on their website 2)Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

E) AST Sports Nutrition:- (22 Products)

Products with price

Alpha Lipoic Acid Anabolic Rush, 38 servings

Sale price: $23.46

Sale price: $41.99

BCAA (4500mg) 500 caps Sale price: $23.97 (Save 40%)

BETA-X 100 cplts Sale price: $26.45

CLA Sale price: $20.30

CM525 Creatine Monohydrate, 525 grams Sale price: $15.11

CM750 Creatine

DGC

Sale price: $10.18 Sale price: $18.23

DHEA 100mg Sale price: $15.63

Dymetadrine Xtreme Sale price: $19.29

GABA Sale price: $15.20

GL3 750 L-Glutamine, 500 caps Sale price: $20.85

GL3 Glutamine, 1200 grams Sale price: $39.99

GL3 Glutamine, 525 grams Sale price: $21.46

Multi Pro 32X 200 cplts Sale price: $26.97

Multi-Pro 32x Sale price: $13.02

Muscle XGF, 2.64 lb Sale price: $30.94

Musclebar, 12 bars Sale price: $23.21

Myo-D, 120 softgels Sale price: $23.20

VP2 Whey Protein Sale price: $38.46

VP2 with Aminogen 2 lbs Sale price: $35.07

Vyo-Pro Bars Sale price: $20.10

Brand Analysis:Total no of Products of AST Sports Nutrition :- 22

Avg Price per product:- $25 Product focus:-Mutlimineral Supplements, building muscle strength, energy enhancement,Fatburner, Protein Enhancer, Enhances Glucose Utilization, metabolism and maintenance of muscle Products yielding Maximum revenue:- Anabolic Rush,VP2,BCAA,MultiPro,VYOPRO, More Can be found at http://www.ast-ss.com/

Distribution:Their products are distributed through :1)AST online store on their website

2)Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health-food stores in USA

F) BSN :- (23 Products)

Bio-Engineered Supplements and Nutrition, Inc. (BSN) was created in order to provide the most unique and effective products scientifically engineered to enhance your physique, physical performance, and well being. Founded in 2001, BSN has become a global leader in sports nutrition with its precise dedication for creating dynamic, cutting edge, and result-producing products which are sure to inspire each person to exceed their true potential and greatness that lies within.BSN is steadfast in its commitment to setting new standards in product development with complete dedication to one very important principle: innovation never duplication! It is for this reason that BSN has some of the best selling and most sought after supplements in the world like: NITRIX, CELLMASS, ENDORUSH, SYNTHA -6, ATRO-PHEX and of course, the product that wrote the book on pre-training energy and performance ignition the one and only N.O.-XPLODE

Products with price

Atro-Phex

Atro-Phex, 48 caps

Sale price: $38.95

Sale price: $17.14

Atrophex Trial Size, 4pk Sale price: $2.89

Axis-HT Sale price: $47.14

Cell Mass, 1.76lb Sale price: $39.17

CellmassNT, 30pckts Sale price: $33.87

Cheaters Relief Sale price: $17.21

Endo Rush Sale price: $41.49

Epozine-02 NT, 180 tabs Sale price: $42.54

Lean Dessert Protein Sale price: $16.05

Nitrix, 180 tabs Sale price: $34.45

Nitrix, 360 tabs Sale price: $59.89

NO-Xplode Igniter Shot 12 bttls Sale price: $24.58

NO-Xplode NT, 30 servings Sale price: $39.63

NO-Xplode, 2.25lb Sale price: $39.99

Syntha 6 Sale price: $26.66

Syntha 6, 5 lb Sale price: $44.77

Syntha-6 RTD, 17oz 12pk Sale price: $36.67

Thermonex, 120 caps Sale price: $24.76

True-Mass Sale price: $40.43

Volumaize 1.26 lbs Sale price: $20.33

Volumaize RTG, 12 pack Sale price: $42.89

Volumaize, 40 servings Berry Flavor Sale price: $42.89

Brand Analysis:Total no of Products of BSN:- 23 Avg Price per product:- $33 Product focus:- weight loss supplements, building muscle strength, energy, tasting protein supplements , creatine, Energy Drink,Post workout supplement Products yielding Maximum revenue:- NO Xplode Syntha 6,5lbs, Cell Mass,Endo Rush More Can be found at http://www.bsnonline.net/

Distribution:Their products are distributed through :1)BSN online store on their website

2)Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

G) Cyto Sport :- (40 Products)

CytoSport, Inc. was founded in 1998 and is based in Benicia, California. CytoSport manufactures dietary supplements for professional and amateur athletes. The company offers muscle milk products, performance protein supplements, endurance and recovery products, energy products, joint health products, and collegiate products. The company also offers ready to drink beverages for active individuals. Our 150,000 sq ft. state-of-the-art manufacturing facility is where we produce all of our powder products and pre-blends for ready-to-drink products. It is also where we exercise complete control over our brands from what goes into the mix to what goes into the package.

Products with price

Complete Casein 2.05 lb Sale price: $25.45

Complete Whey, 2.2 lb Sale price: $23.99

Complete Whey, 5 lb Sale price: $47.56 (Save 34%)

Cytocarb II, 2 lb Sale price: $7.37

CytoGainer, 3.25 lb Sale price: $25.66

Cytogainer, 6 lb Sale price: $41.06

Cytomax Go, 24 pckts Sale price: $17.97

Cytomax Natural 1.5 lbs Sale price: $11.90

Cytomax Natural, 4.5 lbs Sale price: $22.84

Cytomax RTD, 12 pack Sale price: $15.99

Cytomax, 1.5 lb Sale price: $13.49

CytoMax, 4.5 lb Sale price: $25.85

Evopro - Nature's Perfect Protein, 2.25 lbs Sale price: $27.37

Fast Twitch Sale price: $30.21

Fast Twitch Performance, 20oz-12pk Sale price: $20.99

Joint Matrix, 120 caps Sale price: $22.62

Monster Amino, 2.65 lbs Sale price: $19.43

Monster Food, 5.77 lbs Sale price: $25.27

Monster Maize, 2.98 lbs Sale price: $16.50

Monster Mass, 5.95 lbs Sale price: $39.32

Monster Milk RTD 20 oz, 12 pack Sale price: $38.92

Monster Milk, 2.2 lb Sale price: $38.99

Monster Pump, 2.64 lbs Sale price: $27.50

Muscle Milk Collegiate RTD, 11oz12pk Sale price: $21.99

Muscle Milk Collegiate, 5.29lb Sale price: $33.88

Muscle Milk Light Bar, 12 bars Sale price: $15.29

Muscle Milk Light RTD 12 bttls Sale price: $36.49

Muscle Milk Light RTD, 24pk Sale price: $34.79

Muscle Milk Light, 1.65lb Sale price: $21.54

Muscle Milk Light, 3.31 lb Sale price: $42.44

Muscle Milk N' Oats, 6 pack Sale price: $12.50

Muscle Milk RTD, 11oz 24 pack

Sale price: $47.95

Muscle Milk RTD, 17oz 12 pack Sale price: $33.99

Muscle Milk, 2.47 lb Sale price: $23.50

Muscle Milk, 20 pack Sale price: $40.00

Muscle Milk, 4.94 lb Sale price: $50.32

Muscle Milk, 60 pack Sale price: $114.99

MuscleMilk Bars Sale price: $14.85

Pure Protein Performance Drinks Sale price: $27.78

Whey Isolate, 2 lbs Sale price: $21.22

Brand Analysis:Total no of Products of Cyto Sport :- 40 Avg Price per product:- $34

Product focus:- energy from high quality carbohydrates, proteins and fats, fueling workouts and long training sessions, advanced complex carbohydrate, electrolyte performance energy drink. Ensures proper hydration, steady energy and reduced fatigue during exercise. Products yielding Maximum revenue:- Muscle Milk, Cytomax Natural,Muscle Milk RTD,Complete Whey, More Can be found at http://www.cytosport.com

Distribution:Their products are distributed through :1)Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

H) MRI:- (20 Products)

Products with price

Anabolic Switch, 2.2 lb Sale price: $31.99 Black Powder 10 pckts ale price: $11.51

Black Powder 5 pckt Sale price: $9.31

Black Powder, 1.7 lb Sale price: $37.90

Black Powder, 20 pack Sale price: $30.39

Black Powder, 3 lb Sale price: $79.99

CE2 Hi-Def, 180 caps Sale price: $51.99

CE2 Platinum, 180 caps Sale price: $39.99

Minus 10, 120 caps Sale price: $26.90

MRI War, 1.5 lb Sale price: $43.60

N30, 128 caps Sale price: $23.99

N30, 16 pack Sale price: $36.99

NO2 Black, 180 caps Sale price: $67.99 (Save 20%)

NO2 Black, 300 caps

Sale price: $69.75

NO2 Platinum, 180 caps Sale price: $55.99

NO2 Platinum, 300 caps Sale price: $79.99

Pro-NOS, 1 lb Sale price: $17.59

Pro-NOS, 12 pack Sale price: $39.99

Pro-NOS, 3 lb Sale price: $43.99

Quick Gainer, 5 lb Sale price: $30.15

Brand Analysis:Total no of Products of MRI:- 20 Avg Price per product:- $40

Product focus:- power anabolism,pre-workout, enhanced muscular definition, reduce the damaging effects of free radicals caused by UV radiation and other environmental factors, NOS-

Enhancing,Muscular Strength,Proteins
Products yielding Maximum revenue:- Anabolic Switch, Black powder,NO2,Pro-NOS

Distribution:Their products are distributed through :Popular Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

I) EAS:- (36 Products)

Products with price

100% Whey, 2 lb 100% Whey, 5 lb

Sale price: $21.52

Sale price: $47.45

Advantage Edge Carb Control Bars Sale price: $19.00

AdvantEdge Carb Control Ready to Drink 24 cans Sale price: $39.36

AdvantEdge HP Soy Protein 1.4 lbs Sale price: $8.20

Body For Life Book

Sale price: $16.45

Body for Life RTD Sale price: $6.29

Eating For Life Book Sale price: $26.25

Mass Factor Sale price: $81.29

Myoplex Carb Control Bars Sale price: $26.64

Myoplex Carb Control RTD, 24 pack Sale price: $51.89

Myoplex Carb Sense Sale price: $39.95

Myoplex Deluxe 18 packets Sale price: $35.99

Myoplex Deluxe, 36 packs Sale price: $69.99

Myoplex Lite Bars Sale price: $20.99

Myoplex Lite RTD, 24 pack Sale price: $49.29

Myoplex Lite Shake 13.3 oz Sale price: $13.20

Myoplex Lite, 20 packs Sale price: $41.92

Myoplex Lite, 42 packs Sale price: $70.99

Myoplex Original Shake 19.3 oz Sale price: $18.51

Myoplex RTD, 12 pack Sale price: $40.76

Myoplex Strength Bar 6 bars Sale price: $13.96

Myoplex, 20 packs Sale price: $40.76

Myoplex, 42 packs Sale price: $79.89

Phosphagen Sale price: $18.99

Precision Protein RTD, 1 drink Sale price: $3.99

Pro Science - Finish RTD 12 cans Sale price: $37.51

Pro Science Armor Sale price: $31.99

Pro Science CLA Sale price: $21.24

Pro Science Creatine 500 gr Sale price: $12.59

Pro Science Finish, 20 packs Sale price: $44.79

Pro Science HMB Sale price: $29.79

Pro Science L-Glutamine Sale price: $16.89

Pro Science Push, 14 pkts Sale price: $22.79

Pro Science Reload, 21 pckts Sale price: $19.89

Thermo DynamX Sale price: $20.99

Brand Analysis:Total no of Products of EAS:- 36

Avg Price per product:- $38

Product focus:- minimal carbohydrate meal supplement, maximize muscle gain and increase recovery potential,Energy Enhancement, Muscle Rebuilding,Creatine , Protein Enhancement, repair and recovery from workouts Products yielding Maximum revenue:- Myoplex ,PRO Science,

Distribution:Their products are distributed through :Popular Online Retailers as under:a)Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store J)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

J) Optimum Nutrition:- (113 Products)

Optimum Nutrition, Inc. (ON) is a wholly owned subsidiary of Glanbia, a leading international cheese and nutritional ingredients group. ON owns and operates two brands of nutritional supplements (Optimum Nutrition and American Body Building) providing a comprehensive line of products across multiple categories.With state-of-the-art production facilities occupying over 500,000 square feet of operating space, ON is the only sports nutrition company to manufacture items in every product category. Whether its nutritional bars, protein powders, ready-to-drink sports beverages, or vitamins, essential minerals, and herbs, Optimum Nutrition is able to control the integrity of all products through in-house manufacturing. Supported by Costellos Health Distributors (Optimum Nutritions sister distribution company) and ABB s nationwide direct service distribution network, customers are ensured prompt delivery and unmatched customer support.

Products with price

100% Casein Protein, 2 lb Sale price: $28.74

100% Casein Protein, 4 lb Sale price: $47.86

100% Egg Protein, 2 lb Sale price: $28.74

100% Natural Casein, 2 lb Sale price: $28.74

100% Soy Protein, 2 lb Sale price: $15.54

100% Whey Crisp Bar 12 bars Sale price: $25.88

100% Whey Gold Standard Variety Pack, 16 pack Sale price: $18.99

100% Whey MRP, 20 pack Sale price: $38.27

100% Whey MRP, 45 servings Sale price: $70.21

100% Whey Protein Natural, 2 lb Sale price: $29.49

100% Whey Protein Natural, 5 lb Sale price: $47.86

100% Whey Protein, 10 lb by Optimum Nutrition Sale price: $89.33

100% Whey Protein, 1lb Sale price: $12.76

100% Whey Protein, 2 lb Sale price: $22.98

100% Whey Protein, 5 lb Sale price: $42.99

2:1:1 Recovery, 3.7 lb Sale price: $33.63

After Max Sale price: $33.63

Amino 2222, 150 caps Sale price: $9.85

Amino 2222, 16 oz Sale price: $10.10

Amino 2222, 160 tabs Sale price: $10.50

Amino 2222, 300 caps Sale price: $19.10

Amino 2222, 300 gels Sale price: $18.90

Amino 2222, 32 oz Sale price: $16.86

Amino 2222, 325 tabs Sale price: $12.83

Any Whey, 1.35 lb Sale price: $19.15

Any Whey, 2.7 lb Sale price: $34.35

BCAA 1000 Sale price: $13.11

BCAA 1000 Caps, 400 caps Sale price: $19.34

BCAA 5000 Powder Sale price: $22.63

CGT Sale price: $14.85

Chitosan Diet Formula, 100 caps Sale price: $6.20

Chitosan Diet Formula, 200 caps Sale price: $10.93

CLA Sale price: $16.62

CLA, 180 softgels Sale price: $26.74

Classic Whey, 2 lb Sale price: $17.99

Classic Whey, 5 lb Sale price: $38.99

Complete Diet Boost, 120 caps Sale price: $15.39

Creatine 2500, 100 caps Sale price: $10.63

Creatine 2500, 200 caps Sale price: $17.70

Creatine 2500, 300 caps Sale price: $25.78

Creatine 750 caps, 120 caps Sale price: $6.09

Creatine 750, 60 caps Sale price: $3.79

Creatine Powder, 1200 grams Sale price: $26.61

Creatine Powder, 150 grams Sale price: $5.42

Creatine Powder, 2000 grams Sale price: $36.67

Creatine Powder, 300 grams Sale price: $7.94

Creatine Powder, 600 grams Sale price: $14.08

Fish Oil Sale price: $6.94

Flaxseed Oil Sale price: $5.15

Flaxseed Oil, 200 softgels Sale price: $9.34

Glucosamine + CSA Super Strength, 120 tablets Sale price: $22.89

Glucosamine Plus CSA, 120 caps Sale price: $21.49

Glutamine Caps 1000mg, 240 caps Sale price: $16.81

Glutamine Powder, 1000 grams Sale price: $34.25

Glutamine Powder, 150 grams Sale price: $10.26

Glutamine Powder, 300 grams Sale price: $15.57

Glutamine Powder, 600 grams by Optimum Nutrition Sale price: $26.27

Glycomaize Unflavored, 6.6 lb Sale price: $19.55

Gold Standard 24 Pak, 2 lbs x 2 Sale price: $48.48

HMB, 90 caps Sale price: $38.99

L-Carnitine, 60 tabs Sale price: $18.95

Lift Bar, 24 bars Sale price: $30.99

Liquid L-Carnitine 1000, 12 fl oz Sale price: $11.02

Mega Fat Burner Sale price: $10.12

Melatonin 3mg, 100 tabs Sale price: $1.77

Natural Pro Complex, 4.6 lb Sale price: $57.43

Nitro Core 24, 3 lb Sale price: $25.54

Nitro Core 24, 6 lb Sale price: $47.99

Opti Vites, 60 caps Sale price: $6.29

Opti-Men, 180 tabs Sale price: $20.66

Opti-Men, 90 tabs Sale price: $12.39

Opti-Women, 120 caps Sale price: $17.50

Opti-Women, 60 caps Sale price: $10.01

Optimal Protein Diet Bar 15 bars Sale price: $18.76

PerforMAXX Vitamin Sale price: $14.94

Platinum HydroWhey Turbo, 1.75 lb Sale price: $30.57

Platinum HydroWhey Turbo, 3.5 lb Sale price: $55.02

Pre-Load Creatine Complex, 2 lb Sale price: $10.25

Pre-Load Creatine Complex, 4 lb Sale price: $18.05

Pro Complex Gainer, 10.16 lb Sale price: $61.88

Pro Complex Gainer, 14 srv Sale price: $38.99

Pro-Complex, 2.2 lb Sale price: $38.99

Pro-Complex, 4.4 lb Sale price: $57.43

Serious Mass, 12 lb Sale price: $39.15

Serious Mass, 6 lb Sale price: $23.21

Stevia Liquid Twinpack Sale price: $6.72

Stevia Powder 250g, 250 grams Sale price: $4.54

Stress B Complex, 120 caps Sale price: $7.97

Super Antioxidants, 120 caps Sale price: $15.00

Super Antioxidants, 60 caps Sale price: $8.49

Super Multi Pak, 30 pack Sale price: $18.58

Thermo Cuts, 100 caps by Optimum Nutrition Sale price: $19.99

Thermo Cuts, 200 caps Sale price: $28.31

Tribulus 625, 100 caps Sale price: $9.92

Tribulus 625, 50 caps Sale price: $5.69

Vanadyl Sulfate Sale price: $7.77

Vassive-C5, 30srv Sale price: $23.99

Vassive-EA8, 30srv Sale price: $23.99

Vassive-NO Formula X, 180 tabs Sale price: $29.66

Vassive-NO, 30srv Sale price: $27.99

WhollyOats! Bars 12 bars

ZMA, 180 caps Sale price: $22.80

Sale price: $21.55

ZMA, 90 caps by Optimum Nutrition Sale price: $12.32

Brand Analysis:Total no of Products of Optimum Nutrition :- 113

Avg Price per product:- $28

Product focus:- overall health and performance.Creatine, Protein enhancement, increase endurance, healing, growth and restful sleep, tools for strength and power, lasting size, reduced muscle soreness, and faster post-workout recovery, weight gain, stabilize blood sugar levels and help the efficiency of glycogen storage in the liver and muscle tissue,Vitamins and Minerals,Amino acids,Muscle Strength. Products yielding Maximum revenue:- 100% Gold Standard Whey ,Creatine Powder,Serious Mass,After Max,Opti-Men,Opti Vites,ZMA,Casein Protein,Pro Complex,Stevia, Serious Mass. More Can be found at http://www.optimumnutrition.com

Distribution:Their products are distributed through :1)Their Online Web store 2) Popular Online Retailers/Distributors as under:a) Netrition.com b)Bodybuilding.com c)The Vitamin Shopee d)Nutrition Express e)GNC Live well f)Vitamin World g)A1supplements.com h)Lone Star Distribution i)Whole Sale Supplement Store j)Allmax k)SNI USA l) strongernutrition.com Besides they are also distributed through health clubs, and health -food stores in USA

Produ t and

rand Anal sis in

eneral

It has been observed during the analysis of the top sellers in Sports Nutrition that : ) A era e pri e per produ t per rand is et een ) Top Prdou t o us in ludes ollo in se ments -

3)

ere as Ni

e Pro ita le Produ ts ould e laun

ed in ollo in se ments:-

4) Co pl t sub cat o i s of Products in Sports Nutrition are as Under:

y y y y y y y y y y y y y y y y y y y y y y y y y y y y y

A ino Acids Antioxidants Cellulite Cream Cholesterol Reducers Creatine Detoxification Formula EFAs / Beneficial Oils Energy Booster Glutamine Immune Booster Intra Workout Formula Joint Support Liver Support Mood Enhancer Muscle Enhancers Natural Nitric Oxide Post Workout Formula Pre Workout Formula Protein Recovery Formula Sleep Aids Tanning Products Testosterone Booster Vascular Dilators Vitamins / Minerals Water Loss Products Weight Gainer Weight Loss

Distribution of Sport Nutrition Supplements in General:Popular Store Distributors in USA:-

BodyBuilding.com

http://www.bodybuilding.com

Vitamin Shoppe Vitamine Shoppe Online

http://www.vitaminshoppe.com

Nutrition Express

http://www.nutritionexpress.com

A1 Supplements

http://www.a1supplements.com

SupplementWarehouse.c om

http://www.SupplementWarehouse .com

All-Star Health

http://www.allstarhealth.com

Victory Supplements

http://www.victorysupplements.co m

Super Supplements

http://www.supersup.com

Muscle & Strength

www.muscleandstrength.com

Nutrition Health & Sport

www.n101.com

Popular Store Distributors in CANADA:Popeyes http://www.popeyescanada.com

SND CANADA

http://www.sndcanada.com

Supplements Canada

http://www.supplementscanada.com

GNC

http://www.gnc.ca

Nutrition House

http://www.nutritionhouse.com

SVN Canada

https://www.svncanada.com

FitShop.ca

http://www.fitshop.ca

HERC's Nutrition

http://www.hercs.com/

Your Good Health

http://www.yourgoodhealth.com

Healthy Body Services

http://www.hbscanada.com

Allmax Nutrition UK

http://www.allmaxnutrition.co.uk

Distributional Analysis according to Channels :6DOHVFKDQQHOVLQFOXGH  5HWDLO 1)++&2WKHU  5HWDLO 0DVV0DUNHW  0DLO2UGHU  0XOWL/HYHO1HWZRUN  3UDFWLWLRQHUV)LWQHVV&OXEVDQG  ,QWHUQHW

102$ Billion US Nutrition Industry Consumer Sales 2008

F n ctional Food 10 Nat ral and organic food

Source:- NBJ

MLM

Practitioner

Key Points

32

Mail Order/DRTV/Radio Internet Nat r al and S eciality Retail

56

a ss Market Retail

29

N&OPC and Ho se old

25

36

lements

y y

Natural and Specialty Retail represents natural, health food, supplement and specialty retail outlets. Mass Market Retail represents grocery, drug, mass merchandise, club and convenience stores. Mail Order represents catalogs, direct mail, direct response TV and direct response radio. Practitioners represent conventional and alternative practitoners selling to their patients as well as heath clubs. MLM represents multi-level marketers or network marketers U.S. sales of dietary supplements, natural & organic foods and beverages, functional foods and beverages, and natural & organic personal care (N&OPC) and household products in the four NBJ-defined direct-to-consumer channels multi-level marketing (MLM), practitioner, Internet and direct response increased 6.9% to $18.2 billion in 2009. U. S. direct-toconsumer sales accounted for 12% of total U.S. nutrition industry sales in 2008 Disribution can be enhanced by tie up with upcoming online stores like www.usasports.net

http://supplementgenius.com, DAMuscle.com, strongernutrition.com, http://sniusa.net/

and others available on the Internet. y Tie up with various Nutrition Goverment Agencies and Sports agencies in USA also like International Society of Sports Nutrition and National Society of Sports Nutrition. Tie up with shops which sell sports related products so that it can reach to target audience in a better way Creating and effective affiliate marketing with partners in USA and Canada Selling through own online webstore can be enhanced by adding several innovative features in website like RSS feeds, Updated articles, upcoming trends and forecasting. Sponsporing various bodybuilding and sports events

y y

Case Study :- How to Start your own Sports Supplements Business

Starting your own body building supplement shop is a lucrative and profitable business. You need to assess on the products that you will sell in your store as this can make and break your entire business. If you are fitness fanatic, it might have cross your mind to start a business related to it. It is a good idea to turn a hobby into a money making venture. There are a lot of options for you. You might want to start a gym, become a personal trainer or start your own bodybuilding supplement shop. The last one may prove to be lucrative as there are quite few shops that deal with bodybuilding supplements

Any supplement company would be successful if they: 1. 2. 3. 4. Are carried by the major supplement retailers or distributors. Are respected in the industry by competitors and customers. Are giving great results to people that buy and use their product. Are making a profit.

The following guidelines and tips can help you succeed where MANY have failed!

The following guidelines and tips can help you succeed where MANY have failed!
A) Be Different:If you are starting a supplement line, it is very easy to simply try to copy the popular products that are on the market. We have seen too many supplement lines that have a generic whey protein, a creatine, a multi-vitamin, and a glutamine. Sometimes they also offer some basic copy-cat amino acids and usually have a version of the latest "hot" product. So one should not have only these products, which are obviously all big sellers but should be more than this. A company that does not differentiate itself will not succeed. Unless you can offer your products cheaper than the leading brands, then why would customers choose your plain creatine product? If you offer a few cutting-edge and unique products, you can round out your line with a plain creatine, whey protein, etc., since customers that are buying your unique products may want to add these other products to their supplement plan. If you simply copy what 100 other brands already have, there is no reason for retailers to pick up your product or for customers to choose you over a bigger, more well-known brand.

B) Create Good Looking & Accurate Labels You can have the greatest product in the world, but if it is not packaged nicely, it will not sell or be as trusted. Customers should not judge a book by its cover, but the fact of the matter is that they do. The supplement lines with the coolest and flashiest labels, often sell better even if they are the same as other lines. Customers (sometimes accurately) decide if a company knows what they are doing if the company spent time creating professional labels that have accurate information.

Hire a good graphic designer and don't accept anything but the best for your labels. Check the labels for accuracy and be sure you have the proper disclaimers on them. FDA requires certain statements to be made. Make sure you have the right ones by contacting FDA at http://www.fda.gov and also by studying the labels of well-known supplement companies.

3) Get Insurance This is necessary. We all know that in this sue-happy world, a customer may blame some type of negative effect on your product, whether it is true or not. All of your hard work could go down the drain if you are not protected.

4) Keep Your Products In Stock

When we are out of a product, we try to tell customers to choose a different product. This means that the loyal buyer of your brand is now being introduced to another brand. If it is not in stock, you can't make a sale. It doesn't matter if you have a huge demand for it or not. e.g One recently went to the mall to buy some shoes from Foot Locker. He had 100 in his hand, ready to buy. The sales rep checked and they didn't have his size! All the work that Foot Locker did to create a store, advertise it and hire employees didn't matter. He was about to give them another 100 in revenue (on a slow day) and they would NOT let him do it. This is true in any company. Keeping products in stock can be difficult, but it is worth applying effort to. You will be known as a reliable supplier and you will win new customers. Making the retailers look bad to their customers (the customer blames the retailer in their mind, not the supplement company) is not a good way to do business.

5) Create A Demand With Advertising Unless you have some new and amazing product, people will not know about it if you do not advertise. When we look to pick up a new brand that we have not heard of, we ask them about their advertising programs. Are they advertising nationally? If not, why should we carry it? The last thing a retailer wants to do is spend money on a new brand and then just watch it collect dust until it expires. Of course, if the product is different or new, retailers may still take a chance on it. If you can afford it, advertising in the national muscle magazines not only will create a demand for your product, but it will have the retailers calling YOU to buy your product, rather than the other way around. The best thing you can do is make it so that customers ask retailers about your product.

6) Contact The Major Distributors Once you have created the products and created a demand, if you can get a supplement distributor to pick up your line, it can take your company to new levels. Many retail stores simply purchase the brands that their distributors carry, since that is the easiest way to order.

This is not mandatory, and you can be successful by selling direct. In fact, if your pricing model depends on it, you may not want to have a middle-man.

7) Know The Science Or Hire Somebody That Does

Are you a supplement and biology guru? If not, you better become one before you create your products. You may be better at the business or advertising side of things, and hiring a "guru" may be a better idea. You can even contract a person that you do not hire to create a product for you for a fee. The companies that are successful are constantly reviewing the latest supplement studies and creating their own tests. Creating products that are not based on real science just brings this industry down and gives every company a bad reputation.

8) Create Marketing Materials For The Retailer To Use

Unless your brand is very well-known, do not expect to simply send the products to retailers without support materials. This is especially true if you succeeded in creating different and/or new products. Giving the retailer informational brochures that they can give to customers and use to educate employees will help in a big way. The last thing a retailer wants is for a customer to ask them about your product and be left with no answers. Customer: "Is this product any good? Employee: "Um? it's pretty good. I heard one guy whose friend used it got some good results." Customer: "What is this ingredient? hydroxy-amino-creatine-malate-tryptophan?" Employee: "Oh? HACMT is awesome! It really works." Customer: "How does it work?" Employee: "Um? uh? you take it orally and then workout and stuff." That makes the retailer look bad and the product won't sell. Other ideas for support material would be REAL testimonials, a place that employees can call for information, posters, stickers, free gifts for the customers, educational information for the employees, hand-outs, REAL before and after pics, or other things like this. Be creative. Also, be truthful. Don't make things up to sell products. It may work in the short-term, but in the long run you will lose in a big way.

9) Put Barcodes On All Of Your Labels

This is another simple tip that some companies don't follow. Putting a barcode on a label is as simple as downloading a barcode font from the Internet and putting in on the side of your product. For some reason, many companies do not do this, and it is a hassle for the retailer. Most retailers have a scanner for ringing up purchases in their store. If your brand is one of the ones that they have to "manually" look up and enter in, it will be thought of as a pain in the butt. It also makes

your company look less professional.

10) Create A Pricing Structure That Works

When pricing your product, you may either be tempted to charge too much for your product to make a big profit ("If I only sell 20 bottles a day, I will be rich!") or charge too little in order to sell more ("At 10 per bottle, I will be the cheapest and sell a ton!"). Charging too much will severely limit your sales, because unless your product is absolutely unlike anything out there and it works better, customers will not buy it. There is too much competition out there for a customer to choose your expensive brand otherwise. Be realistic rather than simply looking at the potential dollar signs. Also, if you charge too much, many customers will simply not be able to afford it, even if they want the product. They will be forced to choose a different product. This will limit your sales. On the other hand, if you try to set your price too low, you will make it hard for your company to make a profit (which can hopefully be re-invested in new science and/or marketing), and you will make it hard for the retailers to make a profit. Many retail stores simply can't survive by only making a few bucks per sale, since they have a lot of costs to keep their stores open. It is easy to understand how some companies can charge too little for their products, and put themselves out of business. One day they run a sale on their creatine, and BAM!, sales increase by 50%! To a company owner, sales are like crack cocaine. They love sales and need sales to fuel their ego and they believe higher revenues always means more success. So the company leaves the creatine price at this low price in order to keep their sales up, not realizing that they are not making enough money to even pay their bills. When they realize what is happening, they raise the price back up, but the sales fall back down to normal, or even lower than normal since customers will be upset at the price increase. Short-term sales are fine every once in awhile, but be careful about setting your prices so low that you can't survive. To price effectively, study the market for similar products, look at all the costs involved in running your company, and keep in mind that the retailers who carry your line must also be able to make a profit and pay their bills. Test different pricing structures if you are unsure, until you find the perfect one for your company.

11) Have Your Products Tested

Most likely you will be having your products manufactured by another company. Be sure to choose a company with a good reputation, and demand that you get a certificate of analysis for every batch that they run for you. If they won't do it, or if you do not trust that they are doing it correctly, do not use them, even if they have the best prices. Get your products tested from time to time from another third party to be sure. If it comes out that your products do not meet what your labels say they are, your company is pretty much through. Start over with a new name if you think you can. This hurts the industry as a whole since customers will wonder if other brands are as "shady" as you are. The media also loves these kind of negative stories, as we all learned from the ephedra fiasco.

12) Create Products That Work

This is the most important tip of all. If your products do not work, you will not be successful. End of discussion. If you spend millions in advertising, you may make money in the short-term, but it will not last. Customers will only be burned once, and they will tell everybody they know (and millions that they don't know on the Internet). You will be hurting the industry since customers will be leery of other products on the market. Test your products. Use real science. If a product is a dud, discontinue it or don't come out with it at all. Word of mouth is by far the most powerful form of advertising and it will make or break your business, your investment, and your hard work.

13) BONUS! The Secret To Getting Any Store To Carry Your Line

So if you have the done the above, what is the next step? Obviously, getting your product on the sites and shelves of the leading supplement retailers is the only way to true success. Selling it by yourself on your own site or in your own store limits your revenue in a huge way. You want to have your products in front of as many supplement buying customers as possible. So how do you convince a site or store owner to spend their money and time in order to carry your line? They have probably been contacted by five other companies this week alone! The secret is to give them free product to start with. If you send them a small amount of each product in your line, absolutely free, the offer is almost too hard for any retailer to resist. They can put in on their shelves or on their site, and make 100% profit with no strings attached. Why not at least give it a try, and if it doesn't sell, they haven't lost anything, and if it does sell, they have just made money for nothing. The thing is, once they have spent the time putting the product into their company systems or onto their site, it is easy for them to place an order with you. Also, they have introduced your products to their customers. If these customers liked your product, they will come back to purchase again. The retailer needs to keep it in stock to please their loyal customers! They have no choice but to place an order. It's a win-win situation. This obviously won't work if your product has a bad reputation, horrible labels, or something else that will make the retailer uneasy.

14) Conclusion

So that's it. Pretty easy, huh? If you work hard and always keep the customer in mind at ALL times, you can succeed. You can help the industry to improve and make a lot of friends at the same time. Isn't that what everybody wants? Source :- Bodybuilding.com

Live Experience of 2 People who started their Supplement Business!!

A) Mr NATHANIEL :Hi there, I have been trying to start my online supplement business for years now. It's more work then you would think. Tons and tons of data entry. I have used and tested many distributors. www.Europasports.com is the main one that most people use. www.bossonline.net is o.k. but they recently lost a few good manufacturers such as cytosport. So I do not recommend them as Muscle Milk by Cytosport is too big of a seller to miss out on. After you fill out there online form and submit your business license you are in and can then gain access to their online catalog and even get FTP access to download their inventory and excel sheets with pricing. However when dealing with these companies they will give you high prices and hope you keep your mouth shut. First things first, ask for the discount below wholesale excel sheet. These are deep discounts. Some are up to 30% below the original prices they give you. Now we are talking business. Now you have to be a wiz with excel. which I have gotten pretty good at creating the formulas needed for the pricing and inventory. You must also remember that Europasports.com has over 5,000 products that will all need descriptions and need inventory update at least a couple of times a week. Europasports.com do drop shipping meaning you don't keep any inventory you simply forward your orders to europasports.com then they bill you and you pocket the market that you billed the customer. Also, your discount below wholesale is not as deep if you do the drop shipping program. But I think the drop shipping is worth it as you only lose a small percentage on the discount usually around 2 to 5 percent. You will also need to know a little HTML and FTP depending on the shopping cart software you use. I have used a couple. I recommend 3dcart.com as you have control over your metatags, urls, description, titles, HTML, CSS, many other cool things as well. I do not recommend godaddy.com their shopping cart software is terrible. you will not have control over any of the things I listed above. Once you get into it you will realize how important these things are. If your website is not indexed by google and yahoo then you will not be found and you will not have a chance. 3dcart.com software is pretty good. I got indexed by google and yahoo in no time. However I have just given up on building my supplement website. It has just proven to be too much data entry. If I could find a business partner or two that are willing to sacrifice as much time as I am we could hang with the big dogs like bodybuilding.com, massnutrition.com and many more. Bodybuilding.com claims millions in sales each year. I would love to have a piece of that Nathaniel, nathanielseeley@yahoo.com

B) Betan Court Experience can be read from Body Building Website:http://www.bodybuilding.com/fun/supp-of-the-month-betancourt.htm

A brief Introduction about Laws and Framework in Nutrition Business in USA with Uses and Sideaffects of some Supplements
Dietary Supplement Health and Education Act     Signed on Oct 25 1994 Congresss intent was to meet the concerns of consumers and manufacturers to help ensure that safe and appropriately labeled products remain available to those who want to use them. Definition, new framework for safety, outline guidelines for literature displayed, claims, ingredients Congress passed DSHEA in 1994 on the basis of two quite questionable assumptions: that supplements are basically harmless, and that supplement makers are honest .

How to choose supplements: -

 Look for standardized supplements (USP)  Buy only single-name supplements  Beware of claims that sound too good to be true  Be extremely cautious about supplements manufactured outside of USA

Europe is an exception The distinctive USP Verified Mark represents that USP has rigorously tested and verified the supplement, to assure the following: 1. What's on the label is in fact in the bottle all the listed ingredients in the declared amount. 2. The supplement does not contain harmful levels of contaminants. 3. The supplement will break down and release ingredients in the body 4. The supplement has been made under good manufacturing practices. USP is an independent, not-for-profit organization. o other organization in the U.S. that tests supplements is recognized in federal law as the nation's official standard-setting body for medicines and supplements. USP standards are enforceable by the FDA.

Sample Labelling (Single Name Supplements)

It Should Include: -

y y y y

Brand name Dose Amt of Active Ingredient Subscription needed for full details

For more details visit http://www.consumerlab.com/

Key Points to Remember :y y y y y

Supplements not meant to replace foods, but to supplement diet Use peer-reviewed non-biased scientific trials to determine effectiveness Double blind Placebo controlled If it doesn t have a side effect, it probably doesn t work.

Some Famous Supplements with their Uses and Side affects:    Amino Acid powders/Protein drinks Creatine Anabolic Steriods & Precursors

 Ephedra

a) Amino Acids:-

Amino Acids are building blocks of proteins.They are in Powder form for sport performance/body building .There are 20 different amino acids, get varying amounts from protein containing foods.They increase muscle size and help in weight gain.
Dosing and Side Effects : Dosing:

 1-2 scoops of powder (2-4 Tbsp) before work out, variable upon brand  Usually mix with water or milk*(Usually whey protein)
 Side Effects:

 Well-tolerated  Stomach cramping, diarrhea, weight gain  Consider whole foods b) Creatine: Phosphocreatine for energy  ATP -> Phosphocreatine -> Glucose -> Fat  Best used in sports/events needing short bursts of energy  Sprinting  Wrestling
 Side effects and use: Side Effects 

Shot put

Nausea

 Cramping  Diarrhea  Stomach pain  May cause kidney and liver problems
 Use

 Most athletes consume 20-30 g/day, but studies done on athletes using 5 g/day, as the manufacturer recommends  ~5 of middle and high schoolers had used creatine  May lead to more dangerous supplement use

c)

Anabolic Steroids:  Synthetic form of testosterone  Gels  Tablets  Injections  Patches  Build muscle and increase endurance  3 million people use steroids, 1 in 4 started as teens, 1 in 10 is a teen
Side Effects:-

 Halt bone growth  Permanently short stature  Heart damage  Liver damage
d) Steroid precursors: -

 Androstenedione  Androstenediol  Norandrostenedione  Norandrostenediol

 Dehydroepiandrosterone (DHEA)

*All precursors will have similar side effects as anabolic steroids

e)

Ephedra (Ma Huang): Used by athletes to reduce fatigue, increase mental awareness, and induce weight loss  Weight loss shown when used in combination with caffeine, when used alone results questionable
 Side Effects

 Strokes  Seizures  Heart Attack  Increase blood pressure  Death

* FDA in hard position since it cannot ethically test ephedra s safety at low dosages. FDA does think

ephedra is harmful * According to a recent study conducted by the University of Michigan, 25 of girls turn to pills when trying to lose weight

Sources:Some Useful Links while Making this report: Bodybuilding.com Massnutrition.com Nutrition Business Journal nutrishopusa.com europasports.com strongernutrition.com lonestardistribution.com usalabs.com Allmax Search Engine:www.google.com Research Reports Euromointor, Market Research Reports BCC Research Mintel Journals , Magazines/E-Magazines Nutrition Business Journal Nutraceuticals World Food Navigatior