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External opportunities and threats

External Factor Evaluation (IFE Matrix)

Internal strengths and weaknesses

Internal Factor Evaluation (IFE Matrix)

Identify the firms competitors

The following companies are the major competitors of CIMB Group Holdings Berhad: Public Bank Berhad

Public Bank is currently the biggest domestic bank in Malaysia by shareholders' funds. It focuses on retail customers and small to medium sized enterprises. The bank was founded in 1966 by Teh Hong Piow, the then general manager of Malayan Banking. The bank was listed on the Malaysian Stock Exchange in 1967. RHB Capital Berhad

RHB Bank Berhad (also known as the Rashid Hussein Bank) is a bank based in Kuala Lumpur, Malaysia. It specializes in commercial banking, corporate and investment banking and international banking services. The bank was formed after a merger between Kwong Yik Bank and DCB Bank (Development and Commercial Bank, also formerly known as D&C Bank), on July 1, 1997, and Sime Bank and Bank Utama later. On March 9, 2007, the Employees Provident Fund (EPF) gained control of the bank, after winning a bid against EON Capital and a Kuwait Finance House-led consortium. RHB Bank is a part of RHB Capital Berhad financial conglomerate. Malayan Banking Berhad

Maybank a trade name for Malayan Banking Berhad is the largest bank and financial group in Malaysia, with significant banking operations in Singapore, Indonesia and the Philippines. The bank also has large interests in Islamic banking through Maybank Islamic Berhad and insurance via its Etiqa subsidiary. Maybank is the largest bank in Malaysia with 384 domestic branches and 90 international branches and offices. Maybank is among the top 2 largest listed companies on the Malaysian Stock Exchange, Bursa Malaysia, with a market capitalization of over RM53 billion as of end-August 2010.

EON Capital Berhad

EON Capital Berhad is a company listed on the Main Board of Bursa Malaysia (formerly known as the Kuala Lumpur Stock Exchange) on 23 December 2002. It is the holding company of EON Bank Group. EON Bank Berhad is a licensed banking and finance company operating under the regulations of Bank Negara Malaysia under the provisions of the Banking and Financial Institutions Act, 1989. EON Bank is principally engaged in the provision of a comprehensive range of both conventional and Islamic banking services and products.

Competitive Profile Matrix (CPM)