*creativity would basically mean innovation in business if you are not creative your business will die as you

have to change according to the markets and you have to deliver always new things for making this new things you need creativity.. an endless creativity *Dear friend, any kind of business depends upon the basics viz: land, labour, capital, organisation. Creativity has to closely follow these basics and bring about inovative products, services, techniques. Many times, the methods, operations, executions etc. are not that much inovotative but adopt the principle of old wine in new bottle, but still they succeed. Only occasionally, hitherto unheard, unseen, products, services, show their presence. Hence, it is important to study the market needs, consumers requirements, as associated with the above basics continuously. Thus creativity can be extended to any kind of activity whereby, production, process, utilisation of man power, machine power, marketing & its asssociated services including aftersales services and customers feed back. The point to be understood here is that the creativity shall be felt in the reqjuired area and it shall bring about the results. It runs through the concepts to end results. O.K? *Every business requires an amount of creativity. the creativity has to be shown in managing the resources in the optimum manner and marketing the products in the best possible manner. The intensity of creativity required varies from business to business.A business house dealing with FMCG's have to be more creative especially with its products and marketing techniques whereas a business house dealing with production of steel or petroleum does not require much of creativity.