A STUDY ON CUSTOMER SATISFACTION OF BLUESTAR AIR CONDITIONER WITH SPECIAL REFERENCE TO SMART COOL ENGINEERS TUTICORIN

QUESTIONNAIRE

1.Name: 2.Address:

3.Gender Male 4.Age 18-25years 36-40years 26-30years above 40years 31-35years Female

5.Status Self employed Employed in private company Others 6. Family income (per month) Below Rs 15000 Rs 20000-25000 Rs15000-20000 Above Rs 25000 Government employee Student

7. How do you know about the Blue Star A/C Newspaper Advertisement Family & Friends 8. How long do you use the Blue Star A/C? Less than 1 year 3 to 5 years 1 to 3 years More than 5 years T.V. or Radio Advertisements
Others

9. What is the capacity of your A/C? 0 .8 Ton 1.5 Ton 1.0 Ton 2.0 Ton

10. What kind of A/C do you have? Room A/c Window A/C Split A/C Package A/c

11. For what purpose do you have A/C? Comfort Product safety Prestige Others

12. What is the maintenance cost (per year)? Below Rs300 Rs600-900 Rs300-600 Rs 900-1200

13. Are you facing any problem in your A/C? Yes No

13a. If yes, mention __________________ 14. Rank the following features that you like in your A/C according to the order of preference Feature
Colour

Rank

Style Price Quality Brand image Durability Resale value Maintenance cost

15. Your satisfaction about the Blue Star A/C Satisfied Highly Satisfied 16. Would you recommend this product to others? Yes No Dissatisfied Neither satisfied nor dissatisfied

17. Are you satisfied with the after sales services of Smart Cool Engineers? Satisfied Dissatisfied Highly Satisfied Highly Dissatisfied Neither Satisfied nor Dissatisfied

18. Rank the brand according to your preference Blue Star General Samsung Others _______________ 19. What is the competitive advantage of Blue Star over their competitors? Style Service Comfort Price Voltas LG Godrej

20. Suggestions to satisfy your expectations ________________________________________________