Beruflich Dokumente
Kultur Dokumente
OVERVIEW
Worlds leading producer of cereal and one of the leaders in production of convenience food Born in 1894 but officially launched in 1902 in US and in 1994 in India First product was only corn flakes
First company to include nutrition messages, recipes and product information on cereal boxes
Set up its 30th manufacturing facility in India with a total investment of $30million
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RESULTS
Indias biggest player in the Breakfast cereals. They build trust and faith in the Indians towards the brand They have Re-defined healthy breakfast habits in Indians