Examples of Globalisation

Sunitha.B.K Associate Professor Jain University

Nike
Nike sells its sportswear in 82 countries (63% of sales are in US). It operates 61 retail outlets. It has administrative offices in Austria, Canada, Hong Kong, the Netherlands, and the US.

Nike
The shoes are manufactured at 40 different locations, mostly in East Asia. Since the 1970s, Nike's manufacturing locations have gradually been changed, from Japan in the early years, to Korea, and Taiwan (80% in the 1980s), to China and Indonesia which currently make 62% of Nike's shoes.

Nike
All product development and marketing are carried out at headquarters in Beaverton, Oregon. That is also where Nike makes the the little air bags that cushion the heels of its shoes

Nestle y Nestle makes infant formula, powdered milk, instant coffee, chocolates and other food products which are sold in over 100 countries.

Nestle
y It has factories in 74 nations, almost 500 factories. Nestle engages in manufacturing and wholesale distribution but it is not vertically integrated into farming or retail.

Nestle
y Although about half its sales come from Europe, only 2% come from Switzerland. It has 12 factories in Canada, the same number as in Switzerland. In Africa,it has offices in 17 countries and factories in 12 (including 12 factories in South Africa).

Exxon
y Exxon is vertically integrated and carries out 4 major types of activity: exploration and production (extraction?) and refining and marketing . Exxon Company International (ECI), located in New Jersey, stewards activities of affiliates that conduct oil and gas operations outside the U.S. and Canada .

Exxon
y ECI affiliates operate in more than 55 countries, with about 21,000 service stations, interests in 24 refineries, and oil and gas production in 12 countries. In some countries (e.g Canada, US, Germany, UK) it does all 4. In others, just one (a "major" marketing presence in Brazil, exploration in Nigeria).

Exxon
y Exxon has support companies to support its refining and distribution (located in New Jersey) and its exploration and production (both located in Houston, Texas)