Beruflich Dokumente
Kultur Dokumente
market
Segmentation of the market
market
Entrenched brand loyalty
US Minimal market growth
ProjectedPCUnit Sales(10yrs)
Global PC Shipment
Rest of World
1.5 billion desktops
1.2 billion laptops Asia
Source: ZDNet Business Network,
Deloitte Market Analysis
Marketing and sales action in
Asia
market
Bringing VIBE’s brand to Asia
market
Custom
Financ
Streamlined Responsibility
er
e
Sales Malaysia,
Service Ireland,
market
Research &
Developmen
Manufacturi
Marketing
ng
Customer
Sales
Service
How do we coordinate product
launches?
market
IT
R&D R&D R&D R&D R&D
Product Product Product Product Product
Customer Service
How do we time these
launches?
market
CHRISTM
AS
market
Achieve future goals
US Market
Develop new high-end products
Expand line of product service and support
solutions
Questions
VIB E