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SAMPLE MEDIA PLAN

Philadelphia-Reading, PA
Presented by: Kelly, Scott & Madison

Media Key

Philadelphia-Reading, PA Media Plan

ONLINE PRINT

TELEVISION PROMOTION CABLE

Sept 7: Sept 19: Sept. 28: Oct 12:

Labor Day Rosh Hashanah Yom Kippur Columbus Day 2009

NET Media Budget: $215,000

RADIO OUT-OF-HOME

AUGUST MEDIA DETAILS 27 3 10 17 24 31

SEPTEMBER 7
7

OCTOBER 21 28
28

14
19

12
12

19

GOS

Philly Show

Reading Show

ONLINE

Google.com SEM campaign

Philly.com (Philadelphia Inquirer) Banner ads B d

PRINT / ONLINE PACKAGES

Philadelphia City Paper Half Page 4C Insertion Citypaper.net Leaderboard ads 20 1 8 15

Philly Weekly Half Page 4C Insertion PhiladelphiaWeekly.com Leaderboard ads (ROS) Leaderboard ads (Events page sponsorship) 19 14

The Reading Eagle Times Half Page 4C Insertion - Entertainment section ReadingEagle.com Leaderboard ads 20 8 15 22

Media Key

Philadelphia-Reading, PA Media Plan

ONLINE PRINT

TELEVISION PROMOTION CABLE

Sept 7: Sept 19: Sept. 28: Oct 12:

Labor Day Rosh Hashanah Yom Kippur Columbus Day 2009

NET Media Budget: $215,000

RADIO OUT-OF-HOME

AUGUST MEDIA DETAILS 27 3 10 17 24 31

SEPTEMBER 7
7

OCTOBER 21 28
28

14
19

12
12

19

GOS PRINT ONLY

Philly Show

Reading Show

Lancaster Intelligencer Quarter Page B&W Insertion - Entertainment section 21 23

RADIO

PHILADELPHIA RADIO WDAS-FM (#2T / Urban Adult Contemporary) :30 spots 20 22 M-F 19

WISX-FM (#2T / Contemporary Hit Radio) :30 spots 24 26

M-F 22

WNTP-AM (News Talk) :30 spots (Ticket Trade) 20

Total Philly Radio TRPs: 91.7 W25-54

29.9

32.5

29.3

ALLENTOWN-BETHLEHEM RADIO WAEB-FM (#3 / Contemporary Hit Radio) :30 spots 12 12 M-F 12

Total Allentown Radio TRPs: 112.2 W25-54

37.0

37.6

37.6

READING RADIO WRFY-FM (#1 / Adult Hits) :30 spots 14 14 M-F 12

WAVT-FM (HOT AC) - Pottsville, PA :30 spots (Ticket Trade) 37 WEEU-AM (News Talk) :30 spots (Ticket Trade) 34 34

Total Reading Radio TRPs: 176.4 W25-54

60.6

60.6

55.2

Media Key

Philadelphia-Reading, PA Media Plan

ONLINE PRINT

TELEVISION PROMOTION CABLE

Sept 7: Sept 19: Sept. 28: Oct 12:

Labor Day Rosh Hashanah Yom Kippur Columbus Day 2009

NET Media Budget: $215,000

RADIO OUT-OF-HOME

AUGUST MEDIA DETAILS 27 3 10 17 24 31

SEPTEMBER 7
7

OCTOBER 21 28
28

14
19

12
12

19

GOS TELEVISION

Philly Show

Reading Show

KYW-TV (CBS 3) :15 spots 6 5 6 3

M-F 4

WCAU-TV (NBC 10) :15 spots 17 19 16 16

M-F 15

WPHL-TV (MYN 17) :15 spots 8 7 8 8

M-F 8

WPVI-TV (ABC 6) :15 spots 15 16 13 15

M-F 13

WTXF-TV (FOX 29) :15 spots 11 7 11 5

M-F 10

Total TV TRPs: 600.6 W25-54

119.9

121.4

121.8

119.7

117.8

Media Key

Philadelphia-Reading, PA Media Plan

ONLINE PRINT

TELEVISION PROMOTION CABLE

Sept 7: Sept 19: Sept. 28: Oct 12:

Labor Day Rosh Hashanah Yom Kippur Columbus Day 2009

NET Media Budget: $215,000

RADIO OUT-OF-HOME

AUGUST MEDIA DETAILS 27 3 10 17 24 31

SEPTEMBER 7
7

OCTOBER 21 28
28

14
19

12
12

19

GOS CABLE

Philly Show

Reading Show

Target Media Services / LV 3 Networks Included: A&E, Bravo, E!, HGTV, Travel Channel, and ABC Family Channel :30 spots 65 65 65

M-F 46

Comcast / Philadelphia Interconnect Networks Included: A&E, Bravo, E!, GSN, HGTV, History Channel, LMN, Oxygen, Style Network, Travel Channel, DIY, ABC Family, Fine Living, and Food Network

M-F 228 227 227 247

:30 spots

Total Interconnect TRPs: 159.4 W25-54

40.6

40.1

40.1

38.6