ANNUAL REPORT

2000 / 2001
Contents

Message from the President 1

Key Figures 3

The Annual Meeting 2001 in Davos 4

New Governance Structure 6

Centre for the Global Agenda 7

Centre for Global Industries 9

Centre for Regional Strategies 11

Resources and Knowledge Management 15

Communications 15

Strategic Partners 17
Message from the President
The past year has certainly been a tumultuous one
for all of us, beginning with the threat of anti-
globalization protest and ending with the threat of
global terrorism. But despite the many challenges, the
World Economic Forum was able to effect a major
transformation in its governance structure and in its
approach to its mission. While recognizing the
critical role of business in achieving the Forum’s
goal of “improving the state of the world,” the new
structure enables other stakeholders to be more
strongly involved in the process. We were able to
bring on board a strong new leadership team to help
manage our expanding portfolio of activities, and we
were able to provide even greater value to our
members and partners.

During fiscal year 2000/2001, the World Economic

Forum moved from its traditional role as a convener
of events to a wider new role as a catalyst for
progress on important items on the global agenda. In
collaboration with our members and partners, we
created task forces and initiatives that advanced
knowledge and human progress on issues of industry,
social and geopolitical interest. And we redefined our
mission to emphasize the collaborative role of
business in improving the state of the world.

The financial reporting year ended before

11 September, but the events of that day have so
coloured our reality that I feel I must devote some
space to assessing the impact of those events on the
World Economic Forum.

As I have written in personal correspondence to our

members and partners, I was in New York on
11 September and the horrific events that took place
in lower Manhattan made an indelible impression on
me, as I know they did on people around the world. In
the days following the tragedy, the World Economic
Forum expressed its heartfelt condolences to the
families and friends of the thousands of victims of the
attacks, and we communicated our sympathies and
statements of support directly with our member
companies, many of whom lost colleagues that day.

The tragic events of 11 September have shown more

than ever before the need for a global platform which
allows business, governments, international
organizations, academia and the media to join
together in collaborative efforts to address key issues
on our global agenda. The World Economic Forum is
ideally suited to perform this role based on the

1 ANNUAL REPORT 2000 / 2001

engagement of its 1,000 corporate members and the
trust it has established with governments and other
constituents in the course of its over 30-year history
of entrepreneurship in the global public interest.

In the weeks that followed the events of

11 September, the World Economic Forum staff
completely reshaped the programme for the Annual
Meeting 2002 to reflect the changed world in which
we live. We will convene an Annual Meeting early
next year that will directly address the enormous
geopolitical and global economic problems
confronting us. We will turn the next Annual Meeting
into a comprehensive workshop to establish signposts
for the new era. Peace and security for everybody,
dialogue between cultures, bridging the economic and
education divides, and relaunching the world
economy are among the key themes to be
addressed. As in years past, we will bring together
world leaders from all walks of life and ask them to
work together, in partnership. But given the enormity
of the challenges we face, we will ask them to
engage more deeply in the difficult task of finding
solutions to these urgent problems. In our view, the
Annual Meeting 2002 could well be the most
important Forum gathering in our history.

The data included in this document shows that the

Forum has succeeded in managing its finances
prudently and efficiently, and that we have made
substantial progress in transforming the foundation
into a more action-oriented and outcomes-oriented
institution. But it is clear that the real tests lie ahead
of us. All of us as individuals, and the Forum as an
institution, must show leadership and courage in
meeting the challenges we now face. History will
judge us by what we do today, and tomorrow, to help
to put the pieces of our world together again. The
World Economic Forum remains committed to its
mission – “Business and society in partnership to
improve the state of the world” – and will do its part to
meet these formidable challenges.

2 ANNUAL REPORT 2000 / 2001

 Key Figures in Swiss Francs

YEAR 1996/97 1997/98 1998/99 1999/2000 2000/2001

Total income 42,074,397 51,890,452 51,306'002 61,100,642 63,806,052

out of which,
members’ fees 16,047,893 18,761,000 20,915,531 22,106,920 23,588,125

Total expenditure
including R&D
and investments 41,432,138 51,047,818 50,380,441 59,416,135 63,556,294

Surplus to be
added to the
Foundation capital 642,259 842,633 925,560 1,684,507 249,759

Foundation capital 5,293,847 6,136,481 7,062,041 8,746,549 8,996,308

TOTAL STAFF

Full time 59 73 68 81 125

Part time 21 26 24 22 22

In order to support the Forum’s widening role, the

Forum invested particularly in human resources in
2000/2001, and this was reflected in an increase of
30.08% to personnel costs.

3 ANNUAL REPORT 2000 / 2001

Annual Meeting 2001 in Davos
The Annual Meeting 2001 was convened on the
theme, “Sustaining Growth and Bridging the Divides:
A Framework for Our Global Future.” Sessions and
workshops examined in depth the divisions between
rich and poor, between those who have adequate
medical care and those who do not, between the
“e-ready” and the technologically deprived, and
between those who receive a basic education and
those who are consigned to lives of ignorance.

The Annual Meeting recognized the need for

cooperation among business, government and other
relevant voices of civil society on issues such as the
problems created or exacerbated by the cumulative
impact of globalization and the IT revolution. The
discussions in Davos provided new input and impetus
for initiatives previously launched by the World
Economic Forum – such as the Global Digital Divide
Initiative concerning access to Internet and digital
facilities. It created the basis for new initiatives that
are being undertaken in 2001 and will be assessed
for their outcome at the Annual Meeting 2002.

At the Annual Meeting 2001, World Economic Forum

members launched the Global Health Initiative to
engage the international business community more
closely and systematically in the fight against
diseases that cause poverty, particularly malaria,
tuberculosis, HIV and childhood illnesses. The World
Health Organization, along with other international
organizations, NGOs and representatives from
developed and developing countries are cooperating
on this new initiative.

UN Secretary-General Kofi Annan returned to Davos

to encourage business leaders to participate in the
UN’s Global Compact which was introduced at the
Annual Meeting 1999. Annan announced the
appointment of Goran Lindahl, former CEO of ABB
Switzerland, to lead moves to obtain the support of
1,000 companies. The compact aims to build social
infrastructure through corporate support of nine
principles in the areas of human rights, labour
standards and the environment.

For the first time in Davos, four African heads of state

assembled in the plenary hall to present a recovery
plan for the continent, providing common guidelines
for tackling economic, political and social challenges.
South African President Thabo Mbeki, Nigerian
President Olusegun Obasanjo, Senegalese President
Abdoulaye Wade and Tanzanian President Benjamin

4 ANNUAL REPORT 2000 / 2001

Mkapa pledged their support to a recovery
programme that would promote investment in viable
infrastructure and business opportunities in Africa. In
another historic first, Vojislav Kostunica, newly
elected as President of the Federal Republic of
Yugoslavia, joined Albanian President Rexhep
Meidani, Bulgarian President Petar Stoyanov,
Croatian President Stjepan Mesic, Macedonian
President Boris Trajkovski, and Slovenian Prime
Minister Janez Drnovsek to discuss the future path
toward reconciliation and reconstruction in the
Balkans.

The Annual Meeting 2001 was organized to afford

participants more intense discussion, deeper
involvement and a higher quality interaction than in
years past. New formats were introduced, such as the
Socratic Dialogue, the IdeasLab Workshops and the
outcome-oriented World Economic Brainstorming.
These gave greater opportunity for airing new ideas,
conducting dialogues and voting on new initiatives.
Participants said the new insights and priorities that
they generated provided significant value to them
personally and to their respective institutions. These
innovations are moving the World Economic Forum
beyond its traditional role as convener to a new,
broader role as catalyst for progress. The Annual
Meeting 2001 was further evidence of the Forum’s
role as a multi-stakeholder platform for discussion,
debate and action on the key items on the global
agenda.

5 ANNUAL REPORT 2000 / 2001

New Governance Structure
Greater Stakeholder Engagement
In order to develop as a unique and enduring
institution for the 21st century, the World Economic
Forum has adapted its governance system to ensure
that, while the business community continues to play
a critical role, the Forum also integrates the other
stakeholders in world society in its activities. With this
more inclusive approach, the Forum opens the way
for a very broad range of participants in the global
economy to join in identifying and addressing the
issues on the global agenda.

The building blocks for this system of governance and

stakeholder integration are:
• the Foundation Board and the Managing Board,
which have responsibility for the executive oversight
and management of the Forum's work, respectively
• the Global Business Council, which engages global
business leaders as a driving force into the activities
and initiatives of the World Economic Forum
• the new Forum Councils, which establish a
structured process of inclusion of the other key
stakeholders.

The New Forum Councils

The following Councils are being established to
integrate the various groups of major stakeholders in
the world economy:

• The Academic Council*

• The Business Organizations Council*
• The Global Unions Council*
• The Governmental Representatives Council*
• The International Organizations Council
• The Mayors Council*
• The Non-Governmental Organizations Council
• The Religious Leaders Council*

* already established or in the process of being

finalized

By creating the Forum Councils, the Forum takes a

new step in its commitment to providing a non-
partisan, multi-stakeholder platform for debate, and to
its mission of improving the state of the world. The
Councils will be integrated into the World Economic
Forum on the basis of constructive partnership and
mutual respect and trust.

6 ANNUAL REPORT 2000 / 2001

Centre for the Global Agenda
The Centre for the Global Agenda (CGA) monitors
and analyses global issues to provide programme
content for the Forum's Annual, regional, country and
industry meetings. It stimulates thinking and dialogue
by organizing task forces and other initiatives
involving different regions, intellectual disciplines and
stakeholders in the world economy. These initiatives
seek to expand common ground, develop new
approaches, or mobilize additional effort. The CGA
also manages the Forum's engagement with
constituencies, including the academic and scientific
communities, business trade associations and
organizations, international organizations, labour
leaders, non-governmental organizations, religious
leaders, Technology Pioneers and Global Leaders for
Tomorrow.

Global Digital Divide Task Force

In July 2000, the Global Digital Divide Initiative
submitted its statement of shared principles to the
G-8 Kyushu-Okinawa Summit. Key elements of this
document were incorporated in the final G-8
communiqué, leading to the creation of the G-8
Digital Opportunities Force. At the Annual Meeting
2001, the Forum Governors of the IT, Telecom, Media
and Entertainment industries mandated the following
co-chairs to lead the task force: Joao Roberto
Marinho, Co-Chairman, Organizaçoes Globo, Brazil,
Jean-Marie Messier, Chairman and Chief Executive
Officer, Vivendi Universal, France, and Maureen
O'Neil, President, International Research and
Development Centre, Canada. In the first part of
2001, the Global Digital Divide Task Force focused its
efforts on implementing programmes in education,
entrepreneurship and policies.

Global Health Initiative

Following up discussions at the Annual Meeting 2001
in Davos, World Economic Forum members launched
an initiative to engage international corporations more
closely and systematically in the fight against
infectious diseases in poor countries, in particular
HIV/AIDS, tuberculosis and malaria. The Initiative is
being undertaken in partnership with the World Health
Organization and UNAIDS, as well as representatives
of developing and developed countries, NGOs and
other experts. It promotes the application of good
work force and community health practices;
partnerships to improve prevention, treatment and
care; corporate philanthropy; and the private sector's
advocacy of global public health issues.

7 ANNUAL REPORT 2000 / 2001

Global Governance Initiative
The World Economic Forum launched a Global
Governance Initiative to monitor progress on key
global goals involving cooperation among
governments, intergovernmental organizations and
non-state actors. The goals concern poverty
reduction, disease, human rights, armed conflict and
environmental degradation. In coming months it will
issue reports spotlighting the gap between the vast
scale of global problems and the inadequate
mechanisms available to deal with them.

Multilateral Trade Initiative

At the Annual Meeting 2001, three former director-
generals of GATT and the WTO (Arthur Dunkel, Peter
Sutherland and Renato Ruggiero) issued a joint
statement calling on political and business leaders to
continue building an effective multilateral trading
system. The World Economic Forum created a
working group to improve mutual understanding and
expand common ground among developed countries,
developing countries, civil society and business on
trade issues.

Informal Dialogue Initiative

In 2000-2001, the World Economic Forum created an
Informal Dialogue Initiative to foster better
understanding and cooperation between major global
companies and some of the most influential NGOs.
The Forum facilitated discussions in Geneva, Davos,
Mexico City, Buenos Aires and Durban.

Global Leaders for Tomorrow (GLTs)

The GLTs represent an important and unique
community of young entrepreneurial leaders who
have a demonstrated capacity to shape future
agendas in their communities and countries as well
as in the world at large. Drawn from the ranks of
business, government, civil society and media, they
work with the Forum to identify and address global
issues of the future. In 2000-2001, the young leaders
took part in the annual GLT Summit, the Annual
Meeting 2001 and several regional meetings.

Technology Pioneers
The World Economic Forum refined its process of
identifying Technology Pioneers – chief executives
that are developing and applying the most innovative
and transformational technologies. An external review
committee of technology experts evaluated
nominations for entrepreneurs harnessing
technologies to find new vaccines, create economic
growth and enhance global communication. They
include entrepreneurs in IT, biotechnology and
energy.

8 ANNUAL REPORT 2000 / 2001

Centre for Global Industries
The Centre for Global Industries (CGI) handles
relations with the Forum’s members drawn from the
world’s 1,000 foremost global corporations.
Membership criteria are highly selective and forward-
looking to ensure that those chosen truly represent
the evolving global economy and are committed to
the mission of the World Economic Forum. Members
must represent the top companies within their
industry and/or country, play a leading role in shaping
the future of their industry and/or region, engage in
activities with a global dimension, and be healthy in
terms of growth and reputation. To enable the Forum
to develop expertise and special relationships with its
members, the CGI is divided into five broad Industry
Groupings: Basic Industries, Communications and
Technology, Consumer and Health, Financial Services
and Mobility Industries.

The CGI selects members, develops understanding of

the challenges facing each sector and identifies
specific industry issues. The CGI also provides the
leaders of the various industries with a framework to
draw up responses to the challenges, in collaboration
with other constituencies. This is accomplished
through the Forum’s Governors Groups, numerous
member events and several task forces and initiatives
organized in liaison with the Centre for the Global
Agenda and the Centre for Regional Strategies.

The Governors Groups provide an opportunity for

industry leaders to discuss informally among
themselves strategic responses to challenges and
opportunities facing their sectors. Currently, there are
14 Industry Governors Groups, which typically
convene during the Annual Meeting and pursue an
agenda thereafter.

The CGI continues to act as a catalyst to coordinate

and support global and industry specific initiatives,
launched in the context of the Forum+ strategy, which
aims to develop a more proactive approach to global
issues:
• The Global Digital Divide Initiative, launched at the
Annual Meeting 2000 by chief executives in the
Communications and Technology, and Media and
Entertainment sectors, is now in its second year. It
aims to spread access to Internet and digital
technologies more widely throughout the world. It
focuses on education, entrepreneurship and
policies/strategies.
• The Agricultural Trade Task Force brings together
agricultural producers, food and beverage
companies, international organizations, NGOs and
experts on agricultural trade and alleviation of

9 ANNUAL REPORT 2000 / 2001

 poverty in the developing world. The Task Force,
which has met several times over the past year, is
making recommendations on equitable agricultural
trade reform, as well as on the investment and
capacity-building needed for developing countries to
ensure secure supplies of food and share in the
benefits of a more open food trade system.
• Chief executives from the Automobile industry have
formed the Global Automotive Climate Change
Forum (GACCF) to promote intra-industry dialogue
on the subject. The GACCF aims to identify state-
of-the-art climate change knowledge, circulate it
among participating companies, and share
perspectives on the roles and responsibilities of the
industry.
• The Pension Task Force, launched by chief
executives from the Financial Services sector, is
creating a pension readiness "scorecard" for OECD
countries. This Task Force will bring leaders of the
Financial Services industry together with other
interested stakeholders, i.e. NGOs, educational
institutions and government agencies. The outcome
will shed light on the relative strengths and
weaknesses of OECD countries, and act as a
catalyst for change.
• In light of the tragic earthquake in India that
occurred during the week of the Annual Meeting
2001, Governors representing the Engineering and
Construction, and Logistics and Transportation
sectors determined that business and industry
should do more to help victims of natural disasters.
They called upon the World Economic Forum to
create a “Disaster Relief Network” that would help
organize industry efforts. After meeting with experts
in the field and representatives of member
companies, the Forum drafted a proposal and
created a committee to prepare an initiative. The
World Economic Forum’s Disaster Relief Network is
set to be launched at the Annual Meeting 2002.

The Forum’s strategic partner companies have played

an increasingly significant role in the Forum’s
initiatives and events. Partners represent the key
industries and regions of the world, and contribute
specialized knowledge and resources to support the
Forum's mission. Several important companies have
joined the Forum as strategic partners over the last
year.

10 ANNUAL REPORT 2000 / 2001

Centre for Regional Strategies
The Centre for Regional Strategies (CRS) allow our
members and constituents to share first-hand
information and insights on key trends and
developments affecting a region with all the
stakeholders in global society. In addition, at our
Summits and Meetings around the world participants
become involved in the task forces and initiatives of
the World Economic Forum; Summit teams work
closely with the Centre for the Global Agenda and the
Centre for Global Industries on these important
issues. Global Leaders for Tomorrow and Technology
Pioneers also take part in regional activities, meeting
privately on the occasion of a meeting and taking an
active role in the meeting programmes.

During the 2000/2001 fiscal year a number of

Summits and Meetings were held and contributed
significantly to achieving the Forum's mission of
improving the state of the world.

The Asia Pacific Economic Summit 2000 will be

remembered as the Summit that several thousand
anti-globalization protesters tried – and failed – to
shut down. The turmoil outside the meeting venue
only focused minds inside and spurred those taking
part in the interactive sessions to deeper and more
thoughtful participation. After all, many of the social
issues being pressed by the protesters were in fact
on the meeting agenda or were raised during
vigorous discussions. NGO representatives willing to
engage in constructive dialogue, including the head of
the Australian Council of Trade Unions (ACTU) mixed
easily with the CEOs, academics and senior
ministers.

It was not surprising then that a major highlight of the

Summit was the plenary session on the impact of
globalization on the region. A neatly balanced panel in
true Forum tradition included Moderator Minoru
Murofushi, Chairman of Japan’s Itochu Corporation,
and Thomas Russo, Vice-Chairman of US investment
house Lehman Brothers, representing the business
sector, while Singapore’s young Minister of State for
Defence and for Information and the Arts, David Lim
Tik En, and Japanese Ministry of International Trade
and Industry official Tatsuya Ito provided the
government view. Rounding out the panel were
Vandana Shiva, Director of the Research Foundation
of Science, Technology and Natural Research Policy
in India and an outspoken advocate for developing
countries, and ACTU President Sharan Burrow, as

11 ANNUAL REPORT 2000 / 2001

eloquent a spokesperson for workers as anybody in
Australia.

Once again, the India Economic Summit 2000, held

in partnership with the Confederation of Indian
Industry, was the year’s most outstanding reunion of
Indian and foreign decision-makers. Social issues
were high on the agenda for the first time at the
Summit. Many sessions were devoted to issues of
crucial importance if India is to improve the life of the
poor. Education, AIDS, corruption, empowerment of
women and business/government/civil society
partnership were discussed with experts and
representatives of non-governmental organizations.
Summit participants made many suggestions and
proposals to address these issues.

With the victory of Vicente Fox in Mexico's

presidential election in July 2000, the Mexico
Meeting 2001 in Cancun was designed to promote
interactive dialogue between the new administration
and leaders from the business community,
international organizations, academia and civil
society. Leaders of civil society organizations were
welcomed to participate in the Meeting and presented
an important manifesto promoting further integration
and collaboration with the Forum. The Meeting also
gave Vice-President Carlos Quintanilla Schmidt of El
Salvador a chance to express to the Mexican and
international business communities his country's vital
need for support to rebuild El Salvador following the
two devastating earthquakes. The World Economic
Forum was encouraged to commit to another Mexico
Meeting which will take place in 2003.

Just 11 weeks into a new US administration, it is

perhaps no great surprise that the USA Meeting
2001 paid more than passing attention to the politics
– and policies – of America’s new president, George
W. Bush. However, panellists and participants
examined, analysed and debated in addition a long
list of critical issues, ranging from policing the
cyberworld to the rapid evolution of the global
financial markets and the perils facing the multilateral
trade system.

The domestic and international challenges facing the

Bush administration were discussed at length and in
great detail, both by veteran observers of the
Washington scene and by key officials who will shape
the administration’s policies, such as Secretary of
State Colin Powell and Lawrence Lindsey, the
president’s top economic adviser. In keeping with the
World Economic Forum’s long tradition, this year’s
meeting put a premium on interaction, allowing both

12 ANNUAL REPORT 2000 / 2001

session panellists and participants to engage in a
freewheeling exchange of information and opinion.
This was an affirmation of the Foundation’s core
mission. “Our goal,” Klaus Schwab told participants at
the meeting’s opening, “is to create a community of
business and government leaders, in order to improve
the state of the world.”

The World Economic Forum’s China Business

Summit 2001 marked the 20th year this important
annual meeting has been held. The Summit has now
grown to encompass the concerns of both foreign and
domestic parties who are active in China and wish to
discuss, network and question. While many of the
themes, such as SOE reform or bank restructuring,
reappear from year to year, certainly the nature of the
discussion has continued to push further outward and
the frankness with which issues and problems are
addressed has grown. Also, one must note the clear
enthusiasm and inquisitiveness of Chinese business
people and entrepreneurs to participate in discussions
not only about their own companies but also about
the larger questions facing the nation.

Our seventh Mercosur Economic Summit 2001

provided a timely opportunity to confront issues such
as economic downturn in Argentina and other Latin
American countries and the challenges imposed by
the goal of 2005 for a Free Trade Area of the
Americas (FTAA). Ongoing projects of the World
Economic Forum such as the Environmental
Sustainability Index and Corporate Governance
Initiative were also on the agenda. Emphasis was
placed on social development. Many innovative
projects in the region were presented demonstrating
the positive impact of information technology on
education. As a follow-up to the Global Digital Divide
Initiative launched in Davos in 2000, several private
and public sessions focused on best practices to
transform the digital divide into a digital opportunity.
Many examples showcased the wider spread of social
entrepreneurship. It was also recognized that a
partnership between government, business and civil
society was essential to reduce the social gap.

The Forum’s new approach of “less is more” was met

enthusiastically by the 900 participants at the
Southern Africa Economic Summit 2001.
Representatives of diverse industry sectors and
interest groups addressed the challenges of the
health and digital divides. Workshops and small
working groups combining representatives of
governments, business and civil society examined
how to improve coordination to yield faster results.
The Forum was the stage of an unprecedented event,

13 ANNUAL REPORT 2000 / 2001

namely the shared address by Simba H. S. Makoni,
Zimbabwe’s Minister of Finance and Economic
Development, and opposition leader Morgan
Tsvangirai, President of the Movement for Democratic
Change (MDC). “Team Zimbabwe” was created in
Davos at our Annual Meeting and followed up in
Durban. Under the impetus of the Forum and
Zimbabwean business leaders, "Team Zimbabwe"
seeks to show that a common will exists to deal with
the country’s crisis, and looks for the international
community’s support for Zimbabwean citizens and
responsible leaders.

Finally, the exercise of identifying the strengths and

weaknesses of South and Southern Africa as seen
from various geographical standpoints provided the
region’s leadership with a useful checklist of priorities
which must be addressed urgently to convert the
sceptics into friends of Africa. We are particularly
pleased that the Forum received an invitation from
the heads of state to prepare and present a report on
the key messages and conclusions of our work in
Durban at the Southern African Development
Community Summit in Malawi.

14 ANNUAL REPORT 2000 / 2001

Resources and Knowledge
Management
This year was marked by a major overhaul of the
World Economic Forum’s entire operational and
administrative infrastructure. This effort was important
to support the significant growth of the Forum’s staff
and activities over the past years. During the year we
have:
• revisited our finance system to allow for activity
based accounting and full activity attributed
personal costs
• introduced processes for all aspects of the
operational management to further enhance our
cost efficiency and quality support for the Forum’s
activities
• introduced a management by objectives system to
be able to have an annual performance review with
all members of the staff
• introduced an associate programme to allow young
professionals to have their first experiences with the
Forum leading possibly to a Forum career
• further improved the IT management and the
technology support for the organization.

One of the results of the overhaul was the extremely

smooth operation of the Annual Meeting 2001. We
introduced a leading-edge, interactive service called
the Davos Companion for use by participants.
Providing information and communications on a hand-
held device, it was created with the support of some
of our strategic partners, demonstrating the Forum's
ability to convene partnerships to produce state-of-
the-art products. We also launched a new interactive
website for the Annual Meeting 2001, in line with our
Forum+ strategy pursuing a more inclusive and
proactive approach to issues.

Communications
The major communication issue during the past year
was the ongoing challenge from anti-globalization
protesters. Demonstrators appeared at the Annual
Meeting 2001 and at Regional Summits and Meetings
in Melbourne, Cancun, Buenos Aires and Salzburg.
While the demonstrations did not actually interfere
with the Forum's meetings, they risked distracting
attention from the content of our events.

Among the media attracted by the demonstrations,

we successfully took the opportunity to stimulate new
awareness of the Forum and the value it provides to
society. Through op-eds, interviews with key reporters
and editorial board briefings, we were able to pass
our messages to key audiences around the world.

15 ANNUAL REPORT 2000 / 2001

The Forum enlarged its "media targets" to include the
mainstream press rather than just business media.
We invited a larger number of reporters and editors
from popular newspapers and broadcasting
companies to Forum events. (And even more will be
invited to the Annual Meeting 2002.)

We launched a successful monthly in-house

newspaper for Forum employees entitled WeForum
News to keep them up to date on institutional
developments.

16 ANNUAL REPORT 2000 / 2001

Strategic Partners of the World
Economic Forum

Strategic Partners are select member companies of

the Foundation who strongly support the Forum's
commitment to improving the state of the world. They
are actively involved in the Foundation’s endeavours
at the global, regional and industry levels. They
contribute their expertise and resources at the highest
level in order to advance worldwide economic and
social progress.

ABB
Accel Partners
Accenture
Andersen
Arthur D. Little
Ascom
A.T. Kearney
Audi
Barco
The Boeing Company
Booz, Allen & Hamilton
BP
Cisco Systems
The Coca-Cola Company
Compaq Computer Corporation
Deloitte Touche Tohmatsu
DHL Worldwide Express
Ernst & Young
General Atlantic Partners
Goldman Sachs
Heidrick & Struggles
IBM
Investcorp
Korn/Ferry International
KPMG
McKinsey
Merck
Merrill Lynch
Microsoft Corp.
NagraCard / Kudelski Group
PricewaterhouseCoopers
Reuters
J. & W. Seligman & Co.
Siemens
Suez
Sun Microsystems
UBS
Vivendi Universal
Volkswagen

As of 22 November 2001

17 ANNUAL REPORT 2000 / 2001

World Economic Forum
91 - 93 route de la Capite
CH-1223 Cologny/Geneva
Switzerland
Telephone (41 22) 869 1212
Fax (41 22) 786 2744
e-mail: contact@weforum.org
www.weforum.org