INNOVATION MANAGEMENT & ENTREPRENEURSHIP

Dr. JORDI MAURI jmauri@upv.es

Contents

1. INTRODUCTION TO INNOVATION

WHAT IS INNOVATION?. BECAUSE INNOVATION IS IMPORTANT?. MODELS AND PROCESS OF INNOVATION

2. THE CONTEXT OF INNOVATION

UNE 166.002 BUILDING THE INNOVATIVE ORGANIZATION DEVELOPING AN INNOVATION STRATEGY

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Contents

3. CASE STUDIES OF SUCCESS

UNIVERSITIES: THE CPI AT UPV

BUSINESS INCUBATORS
TECHNOLOGICAL CENTRES: THE REDIT

CASE

4. REGIONAL INNOVATION SYSTEMS

VALENCIAN SYSTEM OF INNOVATION NATIONAL SYSTEM OF INNOVATION INTERFACE AGENTS IN NSI

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Goal

To train students to understand the necessary balance that should be in all successOriented business. The course is based on three pillars: Innovation in

Technology
Society Economy

Projects WORKS
Google Travel Smartphones and Turism (mobile APPs) iOS vs Android (which platform is better) Hotel finder booking tripadvisor etc FITUR Tech 2012

Business incubators in your country

The BP of your idea The campus reading book

The campus reading book

Innovation: the five disciplines for creating what customers

want. Innovation and the creative process: towards innovation with care The Myths of Innovation he art of the start: the time-tested, battle-hardened guide for anyone starting anything Innovation and Entrepreneurship. Peter Drucker's classic book on innovation and entrepreneurship Innovation and Entrepreneurship. John Bessant / Joe Tidd Managing innovation: integrating technological, market and organizational change
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Organization & Timetable

PRACTICAL

COURSE WITH THEORY, COWORKING SEMINARS AND CASES TUESDAY & WEDNESDAY from 17:10 hrs CLASS NUMBER 21 & sometimes H-102

Evaluation
30

%. Theoretical test at the end of the course. 50 %. Practical cases. 20 %. Co-working during de class time and
seminars.

Home Work for tomorrow 7/9/11

What

is innovation? Who I am? (I mean), who are You?

A4 with 4 lines about you

Working

groups