Yum!

Brands

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Content
Introduction and its working area Products of Yum! Brands KFC and its working area in detail Pizza Hut and its working area in detail Taco Bell and its working area in detail Long John Silver and its working area in detail HR Practices Balance Sheet and its Analysis Some Facts related with the Company (Yum! Brands) News and Articles related with the Yum! Brands

Yum! Brands, Inc.

Type

Public (NYSE: YUM) 1997 as Tricon Global Restaurants, Inc. Yum! Brands, Inc. 2002 - rename, merger of (NYSE: YUM) or Yum! is a Tricon and Yorkshire Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Louisville, Kentucky, US Wing street, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W Worldwide in Canada). David C. Novak (Chairman and CEO) Rick Carucci (Chief Financial Officer) Sam Su (Vice Chairman and President) Emil Brolick (Chief Operating Officer) History Anne Byerleine (Chief People Officer) Yum! was created on October 7, 1997, as Tricon Global US$10.8 Billion (FY 2009) Restaurants, Inc. an US$1.10 Billion (FY 2009) US$7.15 Billion (FY 2009)
Based in Louisville, Kentucky, it is the world's largest fast food restaurant company in terms of system unitsover 36,000 restaurants around the world in more than 110 countries and territories. In 2008, Yum!'s global sales totaled more than US$11 billion.

Founded

Headquarters

Area served

Key people

Revenue Net income Total assets

independent company, as a result of a spin-out from PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. Because of the company's previous relationship with Pepsi, Yum! Brands has a lifetime contract with PepsiCo, with notable exceptions being the contract of A&W Restaurants with Dr Pepper Snapple Group to be the exclusive restaurant provider of A&W Root Beer, and the contracts of franchisees such as HMSHost and college-operated locations with Coca-Cola which override Yum's lifetime PepsiCo contract, along with some scattered KFC franchises across the United States which continue to maintain Coke fountain rights. Yum! president David C. Novak is a director of J.P. Morgan Chase and became chief executive officer of Yum! Brands on January 1, 2000, and chairman of the board on January 1, 2001. He is also a member of the Yum! executive/finance committee. In March 2002, Tricon announced the acquisition of Lexington, Kentucky,based Yorkshire Global Restaurants, owner of the Long John Silver's and A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc. On May 16, 2002, the name change became effective after a vote during the company's annual shareholders meeting, and on June 17, 2002, Yum! executed a two-for-one stock split. Shortly afterwards, due to Yum!'s lifetime contract with Pepsi, Long John Silver's and A&W Restaurants (both of which previously served Coca-Cola) switched to Pepsi products once their franchise contracts expired, with A&W retaining A&W Root Beer from a separate deal with Dr Pepper Snapple Group. The growth of Yum! Brands throughout the United States has slowed from its previous rapid expansion because the chain has saturated most of the domestic market. The future growth of Yum! Brands is targeted mainly at other countries; China in particular has a large population and is enjoying increases in income. Since 2006, Yum! Brands has served as the corporate sponsor of the Kentucky Derby.

A single Yum! restaurant facility co-branded as Taco Bell and KFC in San Francisco, California

A Taco Bell and a KFC on adjacent lots in Burlington, North Carolina

Brands

A&W Restaurants (global, limited in Canada) KFC / Kentucky Fried Chicken (global) Pizza Hut (global) Taco Bell (global) WingStreet (United States, Canada, Germany and Cyprus) Long John Silver's (United States, Puerto Rico, Taiwan, New Zealand, Australia and Singapore) Dong Fang Ji Bai (East Dawning) (People's Republic of China)

YUM! Brands the world's largest restaurant company in terms of system restaurants with more than 36,000 restaurants in over 110 countries and territories and over 1 million associates. Four of our restaurant brands KFC, Pizza Hut, Taco Bell and Long John Silver's are the global leaders of the chicken, pizza, Mexicanstyle food and quick-service seafood categories

Specialties Quick service restaurants, chicken, pizza, tacos Your Connections to Yum! Brands

KFC Corporation

Type Industry Genre

Wholly owned subsidiary Fast food Southern fried chicken

1930 (original) (North Corbin, Kentucky) Founded 1952 (franchise) (South Salt Lake, Utah) Founder(s) Harland Sanders Headquarters Louisville, Kentucky, U.S. Roger Eaton, President Harvey R. Brownlea, COO Key people James O'Reilly, VP for Marketing Fried chicken, grilled chicken, Products related Southern foods Revenue $520.3 million USD (2007) Employees 24,000 (2007) Parent Yum! Brands Website http://www.kfc.com KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.[citation needed] The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program; newer and remodeled restaurants will have the new logo and name while older stores will continue

to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.

Contents

1 History 2 The secret recipe 3 Products o 3.1 Packaging o 3.2 Menu items 4 Advertising 5 Criticism o 5.1 Environmental concerns o 5.2 Trademark disputes o 5.3 Wages and working conditions o 5.4 Animal rights o 5.5 Hygiene 6 International operations

History

The restaurant in North Corbin, Kentucky where Colonel Sanders developed Kentucky Fried Chicken\

The first KFC restaurant, situated in South Salt Lake, Utah and since replaced by a new KFC on the same site

Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named "Sanders Court & Caf" and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine. The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to be known as his Original Recipe. The Sanders Court & Caf generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U.S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first "Kentucky Fried Chicken" outlet in 1952. By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004. Sanders sold the entire KFC franchising operation in 1964 for $2 million USD, equal to $14,027,987 today Since that time, the chain has been sold three more times: to Heublein in 1971, to R.J. Reynolds in 1982 and most recently to PepsiCo in 1986, which made it part of its Tricon Global Restaurants division, which in turn was spun off in 1997, and has now been renamed to Yum! Brands. Additionally, Colonel Sanders' nephew, Lee Cummings, took his own Kentucky Fried Chicken franchises (and a chicken recipe of his own) and converted them to his own "spin-off" restaurant chain, Lee's Famous Recipe Chicken.

Today, some of the older KFC restaurants have become famous in their own right. One such restaurant is located in Marietta, Georgia. This store is notable for a 56-foot (17 m) tall sign that looks like a chicken. The sign, known locally as the Big Chicken, was built for an earlier fast-food restaurant on the site called Johnny Reb's Chick, Chuck and Shake. It is often used as a travel reference point in the Atlanta area by locals and pilots.

The secret recipe

The Colonel's secret flavor recipe of 11 herbs and spices that creates the famous "finger lickin' good" chicken remains a trade secret. Portions of the secret spice mix are made at different locations in the United States, and the only complete, handwritten copy of the recipe is kept in a vault in corporate headquarters. On September 9, 2008, the one complete copy was temporarily moved to an undisclosed location under extremely tight security while KFC revamped the security at its headquarters. Before the move, KFC disclosed the following details about the recipe and its security arrangements:

The recipe, which includes exact amounts of each component, is written in pencil on a single sheet of notebook paper and signed by Sanders. The recipe was locked in a filing cabinet with two separate combination locks. The cabinet also included vials of each of the 11 herbs and spices used. Only two executives had access to the recipe at any one time. KFC refuses to disclose the names and titles of either executive. One of the two executives said that no one had come close to guessing the contents of the secret recipe, and added that the actual recipe would include some surprises.

On February 9, 2009, the secret recipe returned to KFC's Louisville headquarters in a more secure, computerized vault guarded by motion detectors and security cameras. Reportedly, the paper has yellowed and the handwriting is now faint. In 1983, writer William Poundstone examined the recipe in his book Big Secrets. He reviewed Sanders' patent application, and advertised in college newspapers for present or former employees willing to share their knowledge.

From the former he deduced that Sanders had diverged from other common fried-chicken recipes by varying the amount of oil used with the amount of chicken being cooked, and starting the cooking at a higher temperature (about 400 F (200 C)) for the first minute or so and then lowering it to 250 F (120 C) for the remainder of the cooking time. Several of Poundstone's contacts also provided samples of the seasoning mix, and a food lab found that it consisted solely of sugar, flour, salt, black pepper and monosodium glutamate (MSG). He concluded that it was entirely possible that, in the years since Sanders sold the chain, later owners had begun skimping on the recipe to save costs. Following his buyout in 1964, Colonel Sanders himself expressed anger at such changes, saying: That friggin' ... outfit .... They prostituted every goddamn thing I had. I had the greatest gravy in the world and those sons of bitches-- they dragged it out and extended it and watered it down that I'm so goddamn mad!

Ron Douglas, author of the book America's Most Wanted Recipes, also claims to have figured out KFC's secret recipe.

Products
Packaging
The famous paper bucket that KFC uses for its larger sized orders of chicken and has come to signify the company was originally created by Wendy's restaurants founder Dave Thomas. Thomas was originally a franchisee of the original Kentucky Fried Chicken and operated several outlets in the Columbus, Ohio area. His reasoning behind using the paper packaging was that it helped keep the chicken crispy by wicking away excess moisture. Thomas was also responsible for the creation of the famous rotating bucket sign that came to be used at most KFC locations in the US.

Menu items
This is a list of menu items sold at KFC.

Chicken

KFC's specialty is fried chicken served in various forms. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers. It features marinated breasts, thighs, drumsticks, and wings that are coated with seasonings before being grilled. It has less fat, calories, and sodium than the Original Recipe fried chicken. Introduced in April 2009. KFC has two lines of sandwiches: its "regular" chicken sandwiches and its Snackers line. The regular sandwiches are served on either a sesame seed or corn dusted roll and are made from either whole breast fillets (fried or roasted), chopped chicken in a sauce or fried chicken strips. The Snackers line are value priced items that consist of chicken strips and various toppings. In the UK, Australia and New Zealand, sandwiches are referred to as "burgers"; there is the chicken fillet burger (a chicken breast fillet coated in an original-recipe coating with salad garnish and mayonnaise) and a Zinger Burger (as with the former but with a spicier coating and salsa). Both of these are available as "tower" variants, which include a slice of cheese and a hash brown. o KFC considers its Double Down product a sandwich in spite of containing no bread. A variety of smaller finger food products are available at KFC including chicken strips, wings, nuggets and popcorn chicken. These products can be ordered plain or with various sauces, including several types of barbecue sauces and buffalo sauce. They also offer potato wedges. Several pies have been made available from KFC. The Pot Pie is a savory pie made with chicken, gravy and vegetables. In the second quarter of 2006, KFC introduced its variation on Shepherd's pie called the Famous Bowl. Served in a plastic bowl, it is layered with mashed potatoes or rice, gravy, corn, popcorn chicken, and cheese, and is served with a biscuit. The bowl had been available at KFC's special test market store in Louisville since the third quarter of 2005. The KFC Twister is a wrap that consists of either chicken strips or roasted chicken, tomato, lettuce and (pepper) mayonnaise wrapped in a tortilla. In Europe, the Twister is sold in two varieties: 1) the Grilled

Twister (chicken strips), and 2) the Grilled Mexican twister/Spicy Toasted Twister (UK) (chicken breast supplemented by tortilla chips and salsa, UK: adds only salsa to pepper mayonnaise), KFC Fillers are a 9 in (23 cm) sub, available in four varieties over the summer period in Australia. Shish kebab in several markets KFC sells kebabs. Kentucky Barbecued Chicken barbecued chicken dipped in the original recipe Wrapstar is a variant of the KFC Twister, consisting of chicken strips with salsa, cheese, salad, pepper mayonnaise and other ingredients, contained in a compressed tortilla.

Other products

Coleslaw

In some international locations, KFC may sell hamburgers, pork ribs or fish. In the U.S., KFC began offering the Fish Snacker sandwich during Lent in 2006. The Fish Snacker consists of a rectangular patty of Alaskan Pollock on a small bun, and is the fifth KFC menu item in the Snacker category. Some international locations also may sell KFC 'Mashies' - balls of mashed potato cooked in original recipe batter Three types of salads (which can be topped with roasted or fried chicken) are available at KFC: Caesar, house, and BLT salads (in the US). The Boneless Banquet Zinger Burger A regular sized burger which regularly consists of a boneless fillet of hot and spicy chicken, lettuce and mayonnaise in a

burger bun. Cheese, tomato, bacon and pineapple can be added upon request. Barbecue sauce can also replace/join the mayonnaise. Chili Cheese Fries By 2007, 2 former KFC/A&W Restaurants locations in Berlin and Cologne, Germany had reverted to KFC-only locations and the third location in Garbsen (by Hannover) was closed in 2005. The only remnant from the former A&W menu are the Chili Cheese Fries which were added to the systemwide KFC Germany menu. Parfait desserts "Little Bucket Parfaits" in varieties such as Fudge Brownie, Chocolate Crme (once called the Colonel's Little Fudge Bucket), Lemon Crme and Strawberry Shortcake are available at most locations in the US. Sara Lee Desserts Available in either Cookies and Cream Cheesecake or Choc Caramel Mousse. Krushers, available in Australia, South Africa and New Zealand. These are drinks containing "real bits". They include "classic krushers", "smoothie krushers" and "fruit krushers". Selected outlets are now equipped with "Krushbars" to serve these drinks.

Sides

Other than fried chicken, many KFC restaurants serve side dishes like coleslaw, various potato-based items (including potato wedges, french fries and mashed potatoes with gravy), biscuits, baked beans, macaroni and cheese, macaroni salad, rice, steamed vegetables and corn on the cob.

Discontinued products

The Colonel's Rotisserie Gold This product was introduced in the 1990s as a response to the Boston Market chain's roasted chicken products, and a healthier mindset of the general public avoiding fried food. Purportedly made from a "lost" Col. Sanders recipe, it was sold as a whole roaster or a half bird. Tender Roast Chicken This product was an offshoot of "The Colonel's Rotisserie Gold". Instead of whole and half birds, customers were given quarter roasted chicken pieces. For a time, customers could request chicken "original", "Extra Tasty Crispy", or "Tender Roast".

Chicken Little sandwich a value oriented sandwich that sold for US$0.39 in the U.S. during the late 1980s and early 1990s. It was a small chicken patty with mayonnaise on a small roll, similar to White Castle's mini chicken sandwich. Extra Tasty Crispy (ETC) Chicken much like the Extra Crispy served today, except ETC was prepared using chicken that had been soaking for 15 minutes in a special marinade machine. There is some speculation that the marinade may have been made with trans-fats, and KFC boasts to no longer use trans-fats in their chicken, the known ingredients were garlic and chicken stock. In the summer of 2007, KFC started marketing the chicken just as "Extra Crispy" without the marinade. Kentucky Nuggets were a chicken nugget product available at KFC from December 1984 until 1996. No reason has been given for their discontinuation. It is still sold in Australia. Smokey Chipotle Introduced in April 2008. The chicken was dipped in chipotle sauce then doubled breaded and fried. It has been discontinued since August 2008.

Nutritional value
KFC formerly used partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know about trans fat content immediately before they buy food. In October 2006, KFC announced that it would begin frying its chicken in trans fat-free oil. This would also apply to their potato wedges and other fried foods, however, the biscuits, macaroni and cheese, and mashed potatoes would still contain trans fat. Trans fat-free soybean oil was introduced in all KFC restaurants in the U.S. by April 30, 2007. CSPI announced that it would immediately drop its lawsuit against KFC and was hopeful that this would create a ripple effect on other restaurants or fast food chains that prepare food rich in trans fat. "If KFC, which deep-fries almost everything, can get the artificial trans fat out of its frying oil, anyone can," CSPI executive director Michael Jacobson said in a statement.

Advertising

KFC's logo used from 1997 until November 2006

Early television advertisements for KFC regularly featured Colonel Sanders licking his fingers and talking to the viewer about his secret recipe, and by the 1960s both the Colonel and the chain's striped bucket had become wellknown. The bucket as product placement can be seen in the hands of both Annette Funicello and Dwayne Hickman in 1965's How to Stuff a Wild Bikini, and was also featured prominently in the 1968 Peter Sellers vehicle, The Party. The Colonel made appearances as himself in Jerry Lewis's The Big Mouth (1967), Herschell Gordon Lewis' Blast-Off Girls (1967) and Al Adamson's Hell's Bloody Devils (1970), as well as an appearance in 1968 on Rowan & Martin's Laugh-In. Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. Before he became a platinum-selling pop star in the 1970s, Barry Manilow sang the commercial jingle "Get a Bucket of Chicken", which was later included on Barry Manilow Live as part of "A Very Strange Medley." Throughout the mid 1980s, KFC called on Will Vinton Studios to produce a series of humorous, claymation ads. These most often featured a cartoon-like chicken illustrating the poor food quality of competing food chains, mentioning prolonged freezing and other negative aspects. TV ads also featured Foghorn Leghorn advising Henry Hawk to visit the restaurant for better chicken.

In the 1980s, KFC was an associate sponsor for Junior Johnson's NASCAR Winston Cup Series cars, with such drivers as Darrell Waltrip, Neil Bonnett, and Terry Labonte. In 1997, KFC briefly re-entered the NASCAR Winston Cup Series as sponsor of the #26 Darrell Waltrip Motorsports Chevrolet with driver Rich Bickle at the Brickyard 400.

A co-branded Long John Silver's and KFC

By the late 1990s, the stylized likeness of Colonel Sanders as the KFC logo had been modified. KFC ads began featuring an animated version of "the Colonel" voiced by Randy Quaid with a lively and enthusiastic attitude. He would often start out saying "The Colonel here!" and moved across the screen with a cane in hand. The Colonel was often shown dancing, singing, and knocking on the TV screen as he spoke to the viewer about the product.

A KFC Take-Away Trailer located in Sargodha, Pakistan

The animated Colonel is uncommon today. Still using a humorous slant, the current KFC campaign revolves mostly around customers enjoying the food. It also features a modified version of Lynyrd Skynyrd's "Sweet Home

Alabama" as the theme song for practically all its commercials, though the restaurant actually hails from Kentucky. In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has had one since 1965.[44][45] KFC says "It marked the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to construct in early November. The logo was placed in the Mojave Desert near Rachel, Nevada.[46] It is located in the northern section of Rachel, Nevada at 37.6460N 115.7507W . Many KFC locations are co-located with one or more of Yum! Brands restaurants, Long John Silver's, Taco Bell, Pizza Hut, or A&W Restaurants. Many of these locations behave like a single restaurant, offering a single menu with food items from both restaurants.

The resurrected Kentucky Fried Chicken logo

One of KFC's latest advertisements is a commercial advertising its "wicked crunch box meal". The commercial features a fictional black metal band called "Hellvetica" performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the "wicked crunch box meal" and saying "Oh man that is hot". In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage. In 2010, an advertisement was shown in Australia showing an Australian cricket fan giving West Indies fans KFC chicken to keep them quiet. The ad sparked a debate over racism in the ad, suggesting that all black people eat fried chicken. Fried chicken was eaten by black slaves because it was cheap and easy to make. Though KFC stated that it was "misinterpreted by a segment of people in the US", the ad was later pulled from TV. However, several Australian commentators have expressed the opinion that the ad is not racist, because this is not a racial stereotype in Australia and the cricket fans

in the ad are not African American, but West Indies cricket supporters (the West Indies cricket team was playing a Test cricket series against the Australian cricket team at the time of the ad). Also in 2010, Yum! signed a naming rights deal with the Louisville Arena Authority for Louisville's new downtown arena, which opened on October 10 of that year as the KFC Yum! Center.

Criticism
Environmental concerns
KFC in the US has been accused by Greenpeace of a large destruction of the Amazon Rainforest, because the supply of soy used for chicken food that KFC receives from Cargill has been traced back to the European KFC. Cargill has reportedly been exporting soy illegally for several years. The Greenpeace organization researched the issue and brought it to the attention of the parent company YUM! Brands, Inc. The parent company denied the illegal operation, and said that their supply of soy is grown in parts of Brazil. Greenpeace has called on KFC to stop purchasing soy from Cargill, to avoid contributing to the destruction of the Amazon.

Trademark disputes
In 1971, Sanders sued Heublein Inc., KFC's parent company at the time, over the alleged misuse of his image in promoting products he had not helped develop. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly referred to their gravy as "sludge" with a "wallpaper taste". In May 2007, KFC (Great Britain) requested that Tan Hill Inn, in the Yorkshire Dales, North Yorkshire, UK refrain from using the term 'Family Feast' to describe its Christmas menu, although this problem was quickly resolved with the pub being allowed to continue use of the term.

Wages and working conditions

Balmoral KFC workers and allies picketing the store

In New Zealand, KFC youth workers earn NZ$10.13 an hour. Staff at the Balmoral, Auckland store went on strike for two hours on December 3, 2005 after Restaurant Brands, the franchise holder, offered no wage increase in contract negotiations. In March 2006, Restaurant Brands agreed to phase out youth rates in New Zealand, although no date was set. Many stores in western Canada are unionized with the Canadian Auto Workers, and as a result many non-franchise stores in western Canada pay higher than minimum wage.

Animal rights

Protesters demonstrating outside a KFC restaurant in Royal Oak, Michigan

Since 2003, animal rights and welfare organizations, led by People for the Ethical Treatment of Animals (PETA), have been protesting KFCs treatment of the animals used for its products. These groups claim that the recommendations of the KFC Animal Welfare Advisory Council have been ignored. Adele Douglass, a former member of the council, said in an SEC filing reported on by the Chicago Times, that KFC "never had any meetings.

They never asked any advice, and then they touted to the press that they had this animal-welfare advisory committee. I felt like I was being used." KFC responded by saying the chickens used in its products are bought from suppliers like Perdue Farms, Tyson Foods, and Pilgrim's Pride, and that these suppliers are routinely monitored for animal welfare violations. Several PETA undercover investigations and videos of these and other KFC suppliers purporting to show chickens being beaten, ripped apart, and thrown against walls contradict KFCs claims. PETA has criticised some of the practices of chicken breeders, such as beak trimming and overcrowding, but KFC says its suppliers meets UK legal requirements. The Department for Environment, Food and Rural Affairs recommends a maximum stocking density of 34 kg around 30 chickensper square metre, and say that in circumstances where beak trimming needs to be carried out to prevent the birds injuring each other, only one third of the beak should be trimmed "measured from the tip towards the entrance of the nostrils". PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of this alleged mistreatment of chickens by KFC suppliers. In June 2008, KFC Canada agreed to PETA's demands for better welfare standards, including favoring suppliers who use controlled-atmosphere killing (CAK) of chickens, and other welfare standards as well as introducing a vegan sandwich at 65% of its outlets. PETA has called off its campaign against KFC Canada, but continues to demonstrate against KFC elsewhere in the world.

Hygiene
In February 2007, a KFC/Taco Bell outlet in New York City was found to be rat infested. A video showing the rats running wild inside the restaurant was shown on television news bulletins around the world, as well as disseminated on the internet via sites such as YouTube. Two KFC outlets in Sydney, Australia, were fined record amounts in 2009 for having unhygienic food preparation areas. Inspectors found layers of grease and dirt, as well as evidence of vermin. The KFC stores had been repeat offenders, and had ignored previous warnings to keep their restaurants clean. They were charged with 11 breaches of food hygiene laws.

In 2009, a KFC outlet in Leicester Square, London was charged with 13 food hygiene charges by officials from Westminster Council, claiming a mouse was seen running across the floor and flies buzzed around their heads at the premises. A court case in August 2010 revealed poor hygiene at a KFC outlet in the suburb of Villawood in Sydney, Australia. KFC staff admitted to the court that they would drop cooked chicken pieces on the floor, and indulge in food fights using french fries and chicken pieces. The court was told that staff did not wash their hands between handling raw chicken blood, and serving cooked chicken pieces to customers. An 11-year-old girl launched legal action against the KFC outlet, claiming she caught salmonellosis after eating a Twister at the store, which she says left her with brain damage and quadriplegia. KFC denied the girl's illness was caused by its food.

International operations

Countries with KFC restaurants

Key: Blue: Countries currently with KFC restaurants

Pizza Hut

Type Industry Founded Founder(s)

Wholly owned subsidiary Restaurants Wichita, Kansas (1958) Dan and Frank Carney

Headquarters Addison, Texas, U.S. Key people David C Novak, Chairman Scott Bergren, President Italian-American cuisine pizza pasta desserts 30,000+ PepsiCo (19771997) Yum! Brands (1997present)

Products Employees Parent

Website

Pizzahut.com

Pizza Hut (corporately known as Pizza Hut, Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc. (the world's largest restaurant company) with approximately 34,001 restaurants, delivery/carry-out locations, and kiosks in 100 countries. Currently based in Addison, Texas (a northern suburb of Dallas), Pizza Hut is relocating its headquarters to Legacy Office Park in nearby Plano when the lease on its current building, which it has occupied since 1995, expires on December 31, 2010.

Contents

1 Concept and format 2 History 3 Products 4 Advertising o 4.1 Pasta Hut o 4.2 Sponsorship o 4.3 Book It! o 4.4 Nutrition 5 Global locations
o

5.1 Countries formerly with Pizza Hut restaurants

Concept and format

Pizza Hut store (with distinctive roof) in Athens, Ohio typical of U.S. Pizza Hut restaurants

Pizza Hut is split into several different restaurant formats; the original familystyle dine-in locations; store front delivery and carry-out locations; and hybrid locations that offer carry-out, delivery, and dine-in options. Many full-size Pizza Hut locations offer lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut "Bistro" locations are "Red Roof"s which offer an expanded menu and slightly more upscale options. "Pizza Hut Express" and "The Hut" locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as Wing Street, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, and in stores such as Target.

History

The plaque on the first Pizza Hut building which was sometimes seen on the box. It was shown from 1970 to 1985. Main article: History of Pizza Hut

Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor, they agreed that the idea could prove successful, and they borrowed $600 from their mother to start a business with partner John Bender. Renting a small building at 503 South Bluff in downtown Wichita and purchasing secondhand equipment to make pizzas, the Carneys and Bender opened the first "Pizza Hut" restaurant; on opening night, they gave pizza away to encourage community interest. They chose the name "Pizza Hut" since the sign they purchased only had enough space for nine characters and spaces. Additional restaurants were opened, with the first franchise unit opening in 1959 in Topeka, Kansas. The original Pizza Hut building was later relocated to the Wichita State University campus.

Pizza Hut's prototype version of a restaurant (19581961) at Wichita State University. This was only used at four prototype Pizza Hut locations. There are only a few menu items on this version.

Dan and Frank Carney soon decided that they needed to have a good standard image. The Carney brothers contacted Wichita architect Richard D. Burke, who designed the distinctive mansard roof shape and standardized layout, hoping to counter competition from Shakey's Pizza, a chain that was expanding on the west coast. The franchise network continued to grow through friends and business associates, and by 1964 a unique standardized building appearance and layout was established for franchised and companyowned stores, creating a universal look that customers easily recognized. By 1972, with 314 stores nationwide, Pizza Hut went public on the New York Stock Exchange under the stock ticker symbol NYSE: PIZ. In 1978, Pizza Hut was acquired by Pepsico, who later also bought KFC and Taco Bell. In

1997, the three restaurant chains were spun off into Tricon, and in 2001 joined with Long John Silver's and A&W Restaurants to become Yum! Brands. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. Traditionally, Pizza Hut has been known for its ambiance as much as pizza. Vintage "Red Roof" locations can be found throughout the United States, and quite a few exist in the UK and Australia. Even so, many such locations offer delivery/carryout service. This building style was common in the 1960s and 1970s. The name "Red Roof" is somewhat anachronistic now, since many locations have brown roofs. Dozens of "Red Roofs" have closed or been relocated/rebuilt. Many "Red Roof" branches have beer if not a full bar, music from a jukebox, and sometimes an arcade. In the 1980s, the company moved into other successful formats including delivery/carryout and the fast food "Express" model.

Products

Pizza Hut in Santiago, Chile.

Pizza Hut sells "Stuffed Crust" pizza, with the outermost edge wrapped around a coil of mozzarella cheese; "Hand-Tossed," more like traditional pizzeria crusts; "Thin 'N Crispy", a thin, crispy dough which was Pizza Hut's original style; "Dippin' Strips pizza", a pizza cut into small strips that can be dipped into a number of sauces; and "The Edge pizza," where the toppings nearly reach to the edge of the pizza. There was also formerly a crust that was

not as thick as Pizza Hut's pan pizza, and not as thin as its thin crust. This crust was used on the Full House XL pizza and discontinued in 2007. Pizza Hut experiments with new products frequently, with less successful ones being discontinued. These include the initially popular two-foot by onefoot square cut pizza Bigfoot, the 16" Big New Yorker, made with a sweet sauce, the Chicago Dish Pizza and Sicilian pizza, the latter also offered in 2006 as Lasagna Pizza. Other products Pizza Hut has offered are the "P'zone", Pizza Hut's version of the calzone; the Cheesy Bites pizza, similar to the Stuffed Crust pizza except the crust has been divided into 28 bite-sized pieces that can be pulled apart; and the Insider pizza, where a layer of cheese is in between two layers of dough. Another limited time offer was a Double Deep pizza with double the toppings and 50% more cheese, with the crust wrapped over the top to hold in all the toppings. In 1985 Pizza Hut introduced the Priazzo, a two-crusted Italian pie that resembled a deep-dish pizza. Varieties included Priazzo Milano, a blend of Italian sausage, pepperoni, beef, pork fillings, a hint of bacon, mozzarella and cheddar cheese; Priazzo Florentine, a light blend of five cheeses with ham and a touch of spinach, and Priazzo Roma, stuffed with pepperoni, mushrooms, Italian sausage, pork filling, onions, mozzarella and cheddar cheese. The double-crusted pie was topped with a layer of tomato sauce and melted cheese. The Priazzo was introduced by a $15 million advertising campaign, but proved too labor-intensive and was removed from the menu several years later.

Buffalo wings

Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as spaghetti and Cavatini a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels).

Pizza Hut Bistro concept location located in Indianapolis.

A new, upscale concept was unveiled in 2004, called Pizza Hut Italian Bistro. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif. Pizza Hut Bistros still serve the chain's traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a "Red Roof" location with the new concept. A new version of Pizza Hut pizza, named Pizza Mia which is lightly topped, was introduced in 2007. The product is aimed at the cost sensitive consumer segment and is priced similarly to the Domino's 555 deal, where each pizza is priced at five dollars if purchased in bulk of three or more. In comparison, a Pizza Hut medium sized, hand-tossed pepperoni pizza is internationally priced at $10.24 (Dallas, Texas 1/1/2009). The Pizza Mia comes in only one size (medium) and extra toppings range from $1.25 to $1.49. One slice of Pizza Hut pepperoni Pizza Mia weighs 83 grams, while one slice of Pizza Hut pepperoni hand-tossed pizza weighs 96 grams. Pizza Hut on May 9, 2008, created and sold in Seattle, Denver, and Dallas, "The Natural", a new all-natural multi-grain crust sweetened with honey, a red sauce of organic tomatoes and topped all-natural cheese (or with allnatural chicken sausage and roasted red peppers). A medium Natural pizza with one topping sold for $9.99. This was discontinued on October 27, 2009 in the Dallas market. It has since launched a nationwide advertising campaign. Also in 2008, Pizza Hut created their biggest pizza ever, the Panormous Pizza. Pizza Hut introduced the Big Eat Tiny Price Menu on June 21, 2009. It features new Pizza Rolls, the P'Zone Pizza, new Personal

Panormous Pizza, and the Pizza Mia Pizza, each item starting at $5.00 or $5.99. Pizza Hut introduced stuffed pan pizza on August 23, 2009 with $10.99 for one toppings and specialty for $13.99. Unlike regular stuffed crust cheese is not inside the crust, just pressed into the pan crust. Pizza Hut introduced the Big Italy, a pizza that is almost two feet long for $12.00, on August 22, 2010. Pizza Hut recently (2010) came under fire when its supplier of palm oil, Sinar Mas, was exposed to be illegally slashing and burning the Paradise Forests of Indonesia to plant palm oil plantations. This act is driving native people off their land and forcing orangutans and Sumatran tigers to the brink of extinction.

Advertising

Long-time/former Pizza Hut logo (1970s1999). Many older locations started with an earlier 1965 logo but were soon upgraded. Some locations still use this logo.

Pizza Hut's very first ad was "Putt Putt to Pizza Hut". It starts with a man apparently ordering take-out and driving his 1965 Mustang JR to Pizza Hut, while some of the townspeople start chasing him. He picks up his pizza and goes to his house, when all of the people who were chasing him start eating

all the pizza except the man who ordered it. Frustrated, he calls Pizza Hut again. Until early 2007, Pizza Hut's main advertising slogan was "Gather 'round the good stuff", and was "Now You're Eating!" from 2008 to 2009. The advertising slogan is currently "Your Favorites. Your Pizza Hut." Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called 'The Pizza Head Show.' These commercials ran from 1993 to 1997 and were based loosely on the Mr. Bill shorts from Saturday Night Live in the 1970s. The ads featured a slice of pizza with a face made out of toppings called 'Pizza Head'. In the 1970s Pizza Hut used the signature red roof with a jolly man named "Pizza Hut Pete". Pete was on the bags, cups, balloons and hand puppets for the kids. In Australia during the Mid to late 1990s, the advertising mascot was a delivery boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase "Here's a tip: be good to your mother". Pizza Hut sponsored the 1989 film Back to the Future Part II, and offered a free pair of futuristic sunglasses, known as "Solar Shades", with the purchase of Pizza Hut pizza. Pizza Hut also engaged in product placement within the film itself, having a futuristic version of their logo with their trademarked red hut printed on the side of a mylar dehydrated pizza wrapper in the McFly family dinner scene, and appear on a storefront in Hill Valley in the year 2015. The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the character's life. In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, "Actually dear, you're only entitled to half", a play on the couple's recent divorce. In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year, where he boasts that "nobody is more right than me," yet he states that for the first time he will do something wrong, which was to participate in

Pizza Hut's then "eating pizza crust first" campaign regarding their stuffed crust pizzas. Talk show host Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying "Stuffed Cwust", to which is a play on Jonathan's pronunciation of 'R's. Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hill's 1994 & 1995 seasons where he was runner up in the Formula One World Championship both won by Michael Schumacher, shouts "And Hill finishes second, again!" at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, "He's lost it! He's out of control!" Following England's defeat to Germany on penalties in the semi-finals of Euro 96, Gareth Southgate, Stuart Pearce and Chris Waddle featured in an advert. The advert shows Southgate wearing a paper bag over his head in shame as he was the one, who missed the crucial penalty against the Germans. Waddle and Pearce, who both missed penalty kicks in Italia 90 are ridiculing him, emphasising the word 'miss' at every opportunity. After Southgate finishes his pizza he takes off his paper bag, heads for the door and bangs his head against the wall. Pearce responds with, "this time he's hit the post". In 1997, former Soviet Union Premier Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives. In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited "greatest of all time boxer" Muhammad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial. Pizza Hut sponsored the first space pizza delivery in 2001 to the International Space Station (ISS), and paid for their logo to appear on a Russian Proton rocket in 2000, which launched the Russian Zvezda module.

In Australia, 2006 saw the introduction of a mascot in Pizza Hut's advertising "Pizza Mutt", a small dog who delivers pizzas. The mascot was dumped after just two ads. Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer. Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their "MySpace Ted" campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their Vice President of Pizza contest. Pizza Hut is also advertised in anime such as Code Geass, Maria-sama ga Miteru, Darker Than Black and Toaru Kagaku no Railgun, though in the translated versions of Code Geass the logo was removed, leaving only the red roof logo. As of October 2009, Pizza Hut is advertising its WingStreet brand on a nationwide basis, having met its internal requirement of 80% of stores having the product available.

Pasta Hut

Pasta Hut logo (2008present)

On April 1, 2008, Pizza Hut in America sent emails to customers advertising that they now offer pasta items on their menu. The email (and similar advertising on the company's website) stated "Pasta so good, we changed our name to Pasta Hut!" The name change was a publicity stunt held in conjunction with April Fools' Day, extending through the month of April, with the company's Dallas headquarters changing its exterior logo to Pasta Hut. This name change was also used to promote the new Tuscani Pasta line and new Pizza Hut dine-in menu. The first Pasta Hut advertisement has the original Pizza Hut restaurant being imploded, and recreated with a sign saying "Pasta Hut" placed on the building.

United Kingdom

Pizza Hut in Stratford-upon-Avon, Warwickshire.

In the United Kingdom, Pizza Hut announced it would be changing its name to Pasta Hut in October 2008, six months after the US 'April Fool' trial. This was announced as being a temporary name change to reflect the chain's new emphasis on healthier foods On January 19, 2009, Pizza Hut announced that the Pasta Hut trial had ended and that the names of all stores previously converted to Pasta Hut would be converted back to Pizza Hut, following an online poll in which 81% chose to keep the Pizza Hut name.

Costa Rica
In Costa Rica, aside from the Pizza Hut restaurants, there is another brand called "PHD - Pizza Delivered Hot by Pizza Hut." This brand is only for food courts at malls and for express delivery. This was created to compete on the "fast food" market while restaurants will concentrate in casual food.

Southeast Asia

New Pizza Hut logo that is in use in Southeast Asia

In Southeast Asia, aside from Pizza Hut restaurants, there is a subsidiary brand called "PHD - Pizza Delivered Hot by Pizza Hut," only for food courts at malls and for express delivery. Pizza varieties are changed to suit local tastes; pasta products with similarly Asian tastes are also sold in Indonesia. In Singapore, Pizza Hut have sold a baked rice dish called Curry Zazzle.

Sponsorship

In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour with Jim Lehrer (and its former moniker, The MacNeil/Lehrer NewsHour), Pizza Hut was included in the acknowledgment alongside Taco Bell and KFC, which PepsiCo owned at the time. In 2000, Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75 Ford in the then NASCAR Winston Cup Series, driven by Wally Dallenbach Jr. Pizza Hut was the shirt sponsor of English football club Fulham F.C. for the 200102 season. Terry Labonte drove selected events with Pizza Hut as the primary sponsor of his #44 car in 2005. Pizza Hut purchased the naming rights to Major League Soccer club FC Dallas' stadium, Pizza Hut Park, prior to its opening in 2005. In March 2007, Pizza Hut partnered with Verizon Wireless to offer a free LG mobile phone with the purchase of a Cheesy Bites Pizza. Pizza Hut is a sponsor of the Newcastle Vipers ice hockey team for the 2007/08 EIHL season in the UK. Pizza Hut is a sponsor of Children's Joy Foundation In The Philippines. Pizza Hut Japan sponsored the anime Code Geass: Lelouch of the Rebellion, with their mascot, Cheese-kun, making cameos throughout the series.

Book It!
Pizza Hut has been a longtime sponsor of the "Book It!" program (started in 1984), which encourages reading in American and Australian schools. Those who read books according to the goal set by the classroom teacher are rewarded with Pizza Hut coupons good for a free Personal Pan Pizza or discounted menu items. In the late 1980s, Pizza Hut threw free pizza parties for classes if all students met their reading goals. The program has been criticized by some psychologists on the grounds that it may lead to overjustification and reduce children's intrinsic interest in reading. However, a study of the Pizza Hut program, Book It!, found that participation in the program neither increased nor decreased reading motivation. The program's 25th anniversary was in 2009. Book It! in Australia ceased in 2002 when

Pizza Hut in Australia was removing its dine-in stores as Australians opt for take away pizza instead of dine-in.

Nutrition
In the UK, Pizza Hut has been criticized for the high salt content of its meals, some of which were found to contain more than twice the daily recommended amount of salt for an adult. The meats that consumers demand for pizza toppings (pepperoni, sausage, bacon, etc.) are, likewise, salty and fatty meats. There have also been concerns raised over food production practices as due to the high level of frozen produce being used.

Taco Bell

Type Industry Founded Headquarters Number of locations Key people Products

Wholly owned subsidiary Fast Food March 21, 1962 Downey, California Irvine, California, U.S. 6,446 restaurants (2009) Glen Bell, Founder Greg Creed, President, CEO Tacos, burritos, and other Tex-Mex cuisine-related fast food

Revenue Employees Parent Website

$1.9 billion USD (2009)[1] 175,000+ Yum! Brands tacobell.com

The classic Taco Bell logo used from 1985 to 1994. It is still in use at many older Taco Bell locations.

Taco Bell's original restaurant design with its first logo sign in Wausau, Wisconsin. Demolished 5/4/10

A Taco Bell restaurant design that was popular in the 1980s and 1990s.

Taco Bell's current restaurant design.

Taco Bell is an American restaurant chain based in Irvine, California. A subsidiary of Yum! Brands, Inc., it specializes in Mexican-style food and quick service. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items and a variety of "Value Menu" items. Taco Bell serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S., of which more than 80 percent are owned and operated by independent franchisees.

Contents

1 History 2 Controversies 3 Menu 4 Advertising 5 Outside the United States

History
Founding and growth
Taco Bell was founded by Glen Bell, a former Marine, who opened his first restaurant, named Bell's Drive-in, in San Bernardino, California at the age of 25. Over the next few years Bell owned and operates a number of restaurants in southern California including four called El Taco. Bell sold the El Tacos to his partner and built the first Taco Bell in Downey, California in 1962. Kermit Becky, a former Los Angeles police officer, bought the first Taco Bell franchise from Glen Bell in 1964 and located it in Torrance, California. The company grew rapidly and by 1967 the 100th restaurant opened at 400 South Brookhurst in Anaheim, California. In 1978 PepsiCo purchased Taco Bell from Glen Bell.

Taco Bell Express

In 1991, Taco Bell opened the first Taco Bell Express in San Francisco, California. This concept is a reduced-size restaurant with a limited menu (primarily items priced under $1), meant to emphasize volume. Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports.

Controversies
In November 2006, Taco Bell made local headlines when 22 customers were sickened by the E. coli bacteria. The bacteria was traced to three New Jersey restaurants. While some people were hospitalized, none were severely harmed. In February 2007, Taco Bell again made headlines when a Taco Bell/KFC restaurant in Manhattan was overrun by rats; footage of the rodents scurrying about were shown on news shows around the globe. The location was closed by order of the Department of Health until the issues were resolved. The outbreak prompted the closure of several additional Taco Bell restaurants throughout the Northeastern United States. In August 2010, Taco Bell was linked to two outbreaks of Salmonella. At least 155 people in 21 states became ill as a result of eating contaminated food.

Coalition of Immokalee Workers

In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. Taco Bell agreed to meet all of the coalition's demands to improve wages and working conditions for Florida tomato pickers in its supply chain. After four years of a tenacious and growing boycott, Taco Bell and Yum! Brands agreed to make an agreement called the CIW-Yum agreement with representatives of CIW at Yum! Brands headquarters. The CIW-Yum agreement set several precedents, establishing:

The first direct, ongoing payment by a fast-food industry leader to farm workers in its supply chain to address substandard farm-labor wages

(nearly doubling the percentage of the final retail price that goes to the workers who pick the produce).

The first enforceable Code of Conduct for agricultural suppliers in the fast-food industry (which includes the CIW, a worker-based organization, as part of the investigative body for monitoring worker complaints). Market incentives for agricultural suppliers willing to respect their workers human rights, even when those rights are not guaranteed by law; Full transparency for Taco Bells tomato purchases in Florida; the agreement commits Taco Bell to buy only from Florida growers who agree to the pass-through and to document and monitor the passthrough, providing complete records of Taco Bells Florida tomato purchases and growers wage records to the CIW.

Lawsuits
Chihuahua
A lawsuit filed in 1998 by Joseph Shields and Thomas Rinks alleged Taco Bell failed to pay them for use of the Chihuahua character they created. The men alleged that Taco Bell had breached payment on a contract after they worked with the restaurant chain for a year to develop the talking Chihuahua for use in marketing. The Chihuahua became a hit: In a commercial, the character bypasses a female Chihuahua for a Taco Bell taco and declares: "Yo quiero Taco Bell." The two men received $30.1 million in compensation plus nearly $12 million in additional interest three months later. Taco Bell in turn sued its ad agency TBWA saying it should have been aware of the conflicts. In 2009, a three-judge federal appeals panel ruled against Taco Bell.

50 Cent
The rap artist 50 Cent filed a federal lawsuit against Taco Bell on July 23, 2008. The suit claimed that his name was used in a print ad asking him to

change his name to 79 Cents, 89 Cents, or 99 Cents as a part of the "Why Pay More?" campaign. 50 Cent was not aware of the ad until it came out, while fake letters containing the name change request were sent to the news media for promotional purposes. He sought $4 million in damages. In turn, Taco Bell spokesman Rob Poetsch said they made a good faith, charitable offer of $10,000 to 50 Cent if he would change his name to 79, 89, or 99 Cents for one day and rap his order at a Taco Bell location. On November 24, 2009 50 Cent and Yum! Brands/Taco Bell settled the suit for an undisclosed amount.

Menu

Two basic "crunchy" corn shell beef Taco Bell tacos

Border Bell
In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California on El Camino Real (SR 82). In addition to a subset of the regular Taco Bell menu, Border Bell offered Mexican-inspired items like those available from Chevys Fresh Mex restaurants (then owned by PepsiCo), such as Chevys signature sweet corn tamalito pudding and a fresh salsa bar.

Reduction of trans fats

As of April, 2007, Taco Bell had switched to zero trans fat frying oil in all of its US single-branded locations.

Volcano Taco and Volcano Double Beef Burrito

Taco Bell revealed in June 2009 that it will be adding to its main menu the Volcano Double Beef Burrito and the Volcano Taco, a former limited-time item.

Cupcakes and Smoothies

It was reported in October 2009 that the chain has been testing smoothies, mini-snacks, and other items. A juice bar has been installed in some restaurants along with a display containing cupcakes and other snacks.

Advertising

Taco Bell's headquarters in Irvine, California

In March 2001, Taco Bell announced a promotion to coincide with the reentry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target. In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho and renamed the stadium Taco Bell Arena. In 2006, Taco Bell was a ESPN partner of its coverage of the 2006 FIFA World Cup.

In 2007, Taco Bell offered the "Steal a Base, Steal a Taco" promotionif any player from either team stole a base in the 2007 World Series the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized. After Jacoby Ellsbury of the Boston Red Sox stole a base in Game 2, the company paid out this promotion on October 30, 2007. This promotion was used again in the 2008 World Series, when Jason Bartlett of the Tampa Bay Rays stole a base during Game 1 at Tropicana Field, which was paid out on October 28, 2008. Taco Bell sponsors a promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores 100 points or more. In 2009, Taco Bell introduced a music video style commercial entitled, "It's all about the Roosevelts" composed and produced by Danny de Matos at his studio for Amber Music on behalf of DraftFCB Agency. Featuring Varsity Fanclub's Bobby Edner, the rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell. The commercial represents Taco Bell's first foray into movie theater advertising, featuring the ad during the opening previews of Transformers: Revenge of the Fallen and Public Enemies as well as screens in some movie theater lobbies. On July 1, 2009, Taco Bell has replaced 20-year sponsor McDonald's as the fast food partner of the NBA. Taco Bell and the NBA agreed on a 4 year deal allowing them to advertise on ABC, TNT and ESPN, and NBA-themed promotions. Infomercial salesman Billy Mays signed a deal in June 2009 to shoot infomercial-style commercials for the chain, with filming to begin in August. His unexpected death from a heart attack on June 28, 2009 canceled those plans. On July 21, 2009, Gidget, the Chihuahua featured in Taco Bell ads in the late 1990s, was euthanized after suffering a stroke. She was 15 years old. 2009 commercials for the "Frutista Freeze" frozen drink feature Snowball, an Eleonora Cockatoo noted for his ability to dance to human music.

In an effort to promote their $2 Meal Deals, Taco Bell started a Facebook group in June 2010 to collect signatures on a petition that appeals to the Federal Reserve to produce more two-dollar bills.

Outside the United States

Australia
Taco Bell first opened in Australia in September 1981, but was ordered to change its name after the owner of a local restaurant successfully sued them for misleading conduct. The local restaurant was called 'Taco Bell's Casa' and had been operating in Australia since the 1970s. The owner successfully argued that Sydneysiders would confuse the takeaway chain with his restaurant, and this would damage his reputation. Taco Bell later opened in 1997 in Australia with a store in the cinema district on George St in Sydney and later in 2002 within a few KFC stores in the state of New South Wales but by 2005, the Taco Bell brand was pulled out of the country.

Cyprus

Taco Bell in Cyprus

A Taco Bell opened in Cyprus in December 2009 in Limassol at the MyMall. Further restaurants are planned to be opened within the next 18 months (probably also in Cyprus' capital Nicosia).

China

Taco Bell Grande's Logo

In 2003, Yum! Brands introduced the Taco Bell brand into People's Republic of China. The Chinese Taco Bell restaurants were not fast-food restaurants like other Taco Bells. Instead, they were full-service restaurants called Taco Bell Grande that are more analogous to a Mexican grill in the United States. In addition to the usual taco and burritos, Taco Bell Grande also served other Mexican cuisine like albndigas (meatball soup), tomatillo grilled chicken, fajitas, and alcoholic drinks such as Margaritas. The chain had operated three restaurants in China, two in Shenzhen and one in Shanghai. However, the Shanghai location closed at the end of January 2008. One location in Shenzhen closed on February 20, 2008; the second location followed shortly after, closing on March 5, 2008.

Iceland
Taco Bell in Iceland is operated as a part of the KFC establishment in Hafnarfjrur, suburb of Reykjavk. It was established in late 2006, after the departure of the U.S. Navy from Naval Air Station Keflavik. A second location opened in the rtnshfi part of Reykjavik in November 2008

India
India's first Taco Bell outlet is in Mantri square mall, Bangalore.

Mexico
Taco Bell has attempted to enter the Mexican market twice. After a highlypublicised launch in Mexico City in 1992, all the restaurants were closed two years later. In September 2007 Taco Bell returned to Monterrey, this time promoting itself as selling American food, but closed in January 2010 due to low patronage.

Philippines

Taco Bell opened its first Philippine branch on October 30, 2004 at the Gateway Mall in Cubao, Quezon City. They now have one on the Ground Floor and one on the 4th floor in the food court at the Gateway Mall. They have also added another branch at the TriNoma mall in Quezon City.[40]

Singapore
Taco Bell in Singapore existed for a number of years, mostly as combination stores with KFC such as the one that operated at the Funan Digital Life Mall, but in 2008 they completely pulled out of Singapore.

Spain
The first Taco Bell in Spain was opened at Naval Station Rota in 2004 and is available only to those authorized to access the naval base. The first Taco Bell for the general public was opened in the Islazul Shopping Mall, Madrid, in December 2008. Yum! Brands announced that it would open additional restaurants in Spain in early 2009 as part of a test trial for the European market. A second location has now opened at the Vaguada Shopping Mall, Madrid (03/2010).

United Arab Emirates

A Taco Bell opened in the United Arab Emirates in November 2008 in Dubai at the Dubai Mall.

United Kingdom
The United Kingdom was the first European country with a Taco Bell, although it remains extremely difficult for UK inhabitant to patronise a store. In 1986 a location was opened in London on Coventry Street (between Leicester Square and Piccadilly Circus) followed by a second location in Earls Court near the Earl's Court tube station. One other store opened in Uxbridge but all closed in the mid 1990s. In 1994 the university food provider Compass announced plans to open stores in its university and college sites. However only one store was opened in Birmingham University, no other stores were opened and the Birmingham site is now closed. There is at least one Taco Bell site in the UK in operation at the Strategic Air Command and

United States Air Force bases at RAF Mildenhall and RAF Lakenheath but, commensurate with existing security controls, access is restricted to relevant service personnel. Yum! Brands announced that it is considering reopening Taco Bell locations in the United Kingdom as part of a large planned expansion into Europe, with trial outlets opening first in Spain in early 2009. Yum! is taking advantage of the recent recession which led to increasing sales at other fast food outlets, it also said that there is now a greater awareness of Mexican food in the UK and that it can be successful with improved menu offerings and marketing. The first new store opened at the Lakeside Shopping Centre on 28 June 2010. Taco Bell recently announced on Facebook that they will be opening a second store in Basildon at the end of November.

Dominican Republic
The Dominican Republic, Puerto Rico, Costa Rica, Canada, and Spain are the only countries where Taco Bell offers French fries. Having this product in 2 varieties: Fiesta Fries (Topped Fries in Spain) (Like Nachos Supreme, changing nachos for fries) and regular French fries.

Long John Silver's, Inc.

Type Industry Founded Headquarters Products

Wholly owned subsidiary Restaurants 1969 Louisville, Kentucky, U.S. Seafood

Employees Parent Website

8,400 (world wide) Yum! Brands http://www.ljsilvers.com/

A typical meal from Long John Silver's. A platter with battered and fried fish, french fries, battered fried shrimp, hushpuppies and coleslaw

A co-branded KFC and Long John Silver's restaurant in Lafayette, Tennessee

A co-branded Long John Silver's and Taco Bell in Kent, Ohio

Long John Silver's, Inc. is a United States-based fast-food restaurant that specializes in seafood. The name and concept were inspired by Robert Louis

Stevenson's book Treasure Island. Its headquarters are in Louisville, Kentucky.

Contents

1 History 2 International operations o 2.1 Australia o 2.2 Canada o 2.3 New Zealand o 2.4 Singapore o 2.5 United Kingdom o 2.6 Taiwan

History
The first restaurant was opened in 1969 in Lexington, Kentucky. (The original location, on Southland Drive just off Nicholasville Road, was previously a seafood restaurant named the Cape Codder, which accounts for the Cape Cod style of LJSs early chain restaurants.) Until its bankruptcy in 1998, Long John Silver's was a privately owned corporation. The chain began as a division of Jerrico, Inc., which also operated Jerry's Restaurants, a chain of family restaurants which also began in Lexington, and was very similar to Big Boy restaurants. Jerry's was located in the Midwest and South. When the company was sold in 1989, the Long John Silver's concept had far outgrown the Jerry's chain. Most of Jerry's 46 remaining locations were converted to Denny's by the new owners, with a handful staying under the original name, usually because there was already an existing Denny's nearby. Only a dozen or so, now called Jerry's J-Boy Restaurants, are still open in Kentucky and southern Indiana. LJS stores were largely unaffected by this move. (Many original LJS franchisees were also operators of Jerry's locations.) Earlier restaurants were known for their Cape Cod-style buildings, blue roofs, small steeples, and nautically-themed decorations such as seats made to look

like nautical flags. Most early restaurants also featured separate entrance and exit doors, a corridor-like waiting line area, food heaters that were transparent so customers could see the food waiting to be served, and a bell by the exit which customers could "ring if we did it well." Many of these buildings had dock-like walkways lined with pilings and thick ropes that wrapped around the building exterior. Somewhat newer restaurants kept the basic structural design and theme, but eliminated most of the interior features. The contemporary, multi-brand outlets do not use the blue roofed Cape Cod-style buildings. All locations continue to have the "ring if we did well" bell by the exit, a feature that was later copied by Arby's. Originally, the chain had a much larger focus on a pirate theme. For example, the chain used to offer small chicken drumsticks which they called "peg-legs". The restaurant, which has over 1200 units worldwide, is a division of Yum! Brands, Inc. The company purchased it from Yorkshire Global Restaurants, which originally acquired it from Fleet Boston Bank after its having gained control of the restaurants due to bankruptcy. Yum! originally combined many of the franchises' locations with its chain of A&W Restaurants, and most new Long John Silver's locations in the first few years after the acquisition were co-branded with A&W. Yum! announced in 2005 that it would expand the multi-brand concept and pair Long John Silver's with KFC, just as they had paired Taco Bell and Pizza Hut along with A&W, and Long John Silver's has since been paired with all of Yum!'s other chains. The parent corporation of the chain's Canadian franchises, which have no connection with A&W in Canada, is Priszm.

International operations
Australia
There was one Long John Silver's Store located in Australia, in Kings Park, a suburb of Sydney, NSW. The burgers and seafood varied from the American menu to make it a more classic Australian Menu, although still taking on 'A&W Root Beer' and its logo as a partner. In 2007, the restaurant was shut down due to poor sales. The restaurant still remains standing and vacant, and is quickly become dilapidated and somewhat of an eyesore.

Canada

Beginning in the late 1970s, a lone franchise operated four stores in the midsouthwestern area of Ontario. The stores were located in Kitchener, Cambridge, Guelph and Stratford. Their menus were broader than American stores of today as they included a small selection of salads as meals, some including boiled shrimp. The menu also included seafoods not offered today, such as clams, oysters, scallops, and "Peg Legs" (which were parts of chicken wings but named in keeping with the pirate theme). The stores also offered a limited selected of beer and wine. The design (Cape Cod style) of the stores was similar to American stores of that time period. By the late 1980s there was also a location in London, Ontario, but by the early 1990s some locations began to close and by the mid 1990s only a lone store in Waterloo was operating, which closed shortly thereafter. In 2006, a store was opened by Yum! Brands in Woodbridge, Ontario, a northern suburb of Toronto, and a joint store with KFC, which only offered a partial LJS menu, was opened in Pickering Town Centre Mall, in Pickering, an eastern suburb of Toronto. These locations were closed within a year and two years, respectively, due to poor sales.

New Zealand
The New Zealand chain LJS Seafood is unrelated to Long John Silver's.

Singapore
There are currently 31 stores operating in Singapore, more than any other single city in the world.

United Kingdom
Long John Silver's broke into the United Kingdom market in 2006. They had one branch in Walsall near Birmingham. The restaurant however did not do particularly well becoming run down very quickly, which has stalled their expansion (though the UK is the largest consumer of fish and chips in the world, they also have the largest number of independent restaurants, therefore

Long John Silver's had no foothold on the competition). The restaurant is now re-branded as a KFC.

Taiwan
There are a couple of stores located in Taiwan.

HR Practices
When it comes to operations, franchisors constantly evaluate their processes to reduce unit-level costs and increase profitability. However, many franchisors do not apply the same level of rigor to their "people processes." Your franchise system's people processes--selection, training, and performance management systems--allow you to turn dusty operations manuals into a living brand that satisfies customers and increases revenues and profits. Franchise systems often follow very different business models, and they require workers with vastly different skills and expertise, such as: * The front-line QSR cashier who enters customers' orders and makes prepares meals; * The franchisee who generates 40 to 60 page RFPs to sell large-ticket technology solutions to large corporations and organizations; and, * Schedulers and technicians who perform on-site services for residential customers. All of these roles require the franchisee's employees to follow a process and please their customers. Let's examine how a franchisee's people processes tie to key performance

metrics within the franchise industry, such as: customer satisfaction, retention, and unit-profitability. We will also look at franchisors who invested in the success of their franchisees by developing their systems' people processes. Three Steps to Building Firm-Specific Human Capital The world's best processes become worthless unless people can execute them consistently. It doesn't matter how much the phone rings if there's no one there to answer it. When we talk about human-resources processes, three elements form a tightly-integrated pathway for success:

* Selection--choose the right franchisees and provide tools that will help them choose the right employees, * Training--teach people how to execute processes consistently and well, and * Performance management--measure outcomes at every level by inspecting what you expect. People processes are like any other operational processes. They must be implemented, monitored, and refined. For many years, businesses managed their people practices by instinct and assumption rather than evidence-based methods. Bill Sherman, managing partner of Exardius, a consultancy that creates custom people practices for franchises, says that contemporary HR professionals must be able to provide clear answers to the franchisor's CEO and CFO. According to Sherman, it is not enough for a company to have strong people

practices. "They must be implemented within a culture of continuous improvement. Yesterday's solution may not meet tomorrow's needs." Therefore, when franchisees experience challenges, it is worthwhile to investigate how they currently apply their people processes within their unit. * Do the franchisees use the system's people processes, such as selection, training, and performance management? * Do they apply them consistently? * Do these tools meet the current needs of the franchisees and their employees ? Franchise systems need answers to all three questions. If the tools do not meet current needs, they can be refined and improved. However, if franchisees avoid the tools entirely, then franchisors need to know why. Either way, the franchisor will know which levers to pull in order to improve performance. Selecting the Right People for Each Role Selection systems can be as simple as a single pen-and-paper test or a single, structured interview. However, selection systems can also contain multiple selection tools to build a well-rounded understanding of the candidate and their capabilities. Selecting the right characteristics in a candidate is a lot like panning for gold. Your selection choices may not be perfect candidates. You may not have star performers out of the gate. But, when you actually start with gold, you can refine nuggets into bars. Franchisors must understand what skills a franchisee needs to bring to the table and what skills can be taught later. Jim Nicholas, president of FRS

Team, a fabric-restoration franchisor, quotes the movie Chariots of Fire: "I can't put in what God left out." According to Nicholas, "If an applicant comes with a strong service ethic, then we can train policy and process. They will be willing to go the few extra steps to ensure a satisfied customer." Custom-selection systems allow franchisors and franchisees to find candidates most suited to the roles that they want to fill. However, selection systems must be developed by professionals to ensure that they do not produce adverse impact. Training Leads Unit Performance Franchisors are required to disclose training programs and instructional hours in their franchise disclosure documents. However, both the best and worst training programs can be listed as "two weeks at our corporate headquarters." Training works most effectively when it has been designed to align with the learners' needs as well as the franchise system's goals. In this regard, training programs can be like coffee. You can order a cup of coffee custom-brewed by a barista or you can drink day-old, burnt coffee poured from a dingy coffee pot. They are both coffee, but one will be much higher quality than the other. For a long while, people invested in training without knowing whether it actually yielded measurable results at the unit level. They hoped that improving individual performance would yield improved business metrics and profitability. YUM! Brands recently participated in an academic research study that examined whether selection and training systems impacted unitlevel performance. Franchisors can now link top-tier people processes to the unit-level bottom line performance. While franchisors need professionals to guide their training initiatives, they must remember to take advantage of the rich depth of experience within the franchise system itself. Jotham Hatch, training director at Harris Research, the franchisor of the ChemDry and NHance systems, says "if you can have someone with proven success stand up in front of their peers and show them how they have been successful, then

your adoption rate will increase." Therefore, Harris Research hosts frequent topic-based retreats where all of the training is handled by franchisees who excel in the selected topic area. When a member of their group models success, it validates their self-identity and buy-in Occurs. Inspect What You Expect In Steven Kerr's article about performance management, "On the Folly of Rewarding A, While Hoping for B", he outlines several examples of misaligned performance management systems. Many times, our best-laid plans can go awry, creating unforeseen consequences of our attempts to reward behaviors and motivate franchisees and their employees. Performance management can be a bit more complex for franchisees than regular employees, simply because the psychological contract and the relationship between employer and employee are very different than between franchisor and franchisee. A franchisee is not bound by an employee's paycheck. Franchisees are more influenced by the profits and the implicit joy in operating their own businesses. However, entrepreneurs thrive on competition. Human beings are naturally interested in competing with one another, and franchisors can tap into this by giving them what they crave. "They respond just like they're in high school," says Kim Rubin, CEO of SightMind, which offers networked IP video security solutions to large organizations. According to Rubin, "Franchisees are always interested in the metrics and how they stack up to their peers. When someone is ahead, they want to brag. If they are behind the pack, they want to know why." According to Hatch, the franchise uses an agricultural mantra to guide its performance management efforts: "Get the water to the end of the row."

Literally, this means that when you irrigate crops, you cannot scrimp on water. You have to make sure that even the crops furthest from the head row are also getting enough nourishment." Performance management follows a similar set of principles. You need to gather and disseminate information widely. Knowledge must nourish the entire franchise system not just the top performers. Recent technology makes it much easier to collect data and provide benchmarking data with franchisees. SightMind chose to go with a 100 percent software-as-a-service solution that automates the entire CRM and project management pathway. Corporate can monitor performance and offer just-in-time help when needed. Similarly, FRSTeam implemented a Webbased performance management and benchmarking system across the brand. According to Jim Nicholas of FRSTeam, he first wondered whether franchisees would want to share their data. However, they all said, "put us in there!" However, franchise systems must also preserve the privacy of the individuals involved. Performance management must never shame individual franchisees. Instead, the franchise's performance management system should drive performance higher and higher. Each year, standards and measures should be revisited and analyzed. Successful franchisors embrace the spirit of partnership with their franchisees. An important part of that partnership is working to make sure that the people processes they provide to their franchisees align with the franchise system's organizational goals and values. Study: People Processes and Unit-Level Performance, An interview with Dr. Chad Van Iddekinge, of Florida State University, the study's principal author.

YUM! Brands collaborated with researchers on a study to determine whether specific HR practices actually impacted unit- level performance. The study examined 861 restaurants in the southeastern United States for more than one year and examined the impact of selection and training practices on customer service scores, retention, and profitability. * What type of employees did you focus on? We looked at front-line restaurant employees within YUM! Brands. Typically the QSR industry can see over 100 percent turnover for these hourly jobs. We took a very close look at whether selection and training were worth the investment for these employees. * What were the study's key findings? Although the restaurant units in the study all sold the same products, units that best applied the selection and training practices saw direct benefits, such as a 15 percent improvement on retention and an 8 percent increase in customer service performance. These led to an 11 percent increase in profits over expectations. These results are not based upon a handful of restaurants over a few days, but upon over 800 restaurants looked at for over an entire year. * What advice would you offer franchisees? Our research supports the idea that "your customer experience will never be better than your team members' experience." Even during tough and very busy times, it is vital to use top-tier people practices. Rigorous selection and training practices can seem a large up-front cost, but in this study, the investment repaid itself through increased retention and profitability.

* What advice would you offer franchisors? Really listen to your franchisees and franchise operations leaders. They will readily share what is connecting and what is not with the front-line team members. Make sure that franchisees and their teams understand the "why" for any people processes that come from the franchisor. What will be the benefit or the ROI? If the benefit is not clear, do not expect execution. If HR systems and processes are being executed, great. If they are not, take time to understand why they are not. Your hourly employees are the face of your brand and company. They are the closest to your customers. Start here. Make sure that you have the very best people practices in place for your largest workforce. Articles cited: Van Iddekinge, C. H., Ferris, G. R., Perrewe, P. L., Perryman, A. A., Blass, F. R., & Heetderks, T. D. (2009). Effects of selection and training on unit-level performance over time: A latent growth modeling approach. Journal of Applied Psychology, 94(4), 829-843. Kerr, S. (1975). "On the Folly of Rewarding A, While Hoping for B." Academy of Management Journal, 18(4): 769-783. Dan Hawthorne is the director of research for Exardius, Limited. He holds B.A. degrees in both Psychology and English, a M.A. degree in Industrial/Organizational Psychology, and is a doctoral candidate in Industrial/Organizational Psychology at The University of Missouri -St. Louis. Hawthorne can be reached at drhawthorne@nyctophobia.com.

Exardius provides franchisors and franchisees the evidence-based tools they need to launch, grow, and manage successful franchises. Established in 2007, and based in Henderson, Nevada, Exardius is an industry-diverse franchise services provider with an international reach. Yum! Brands Wins Diversity Recognition [2008-06-24] Yum! Brands Inc., parent company of A&W All-American Food, KFC, Long John Silver's, Pizza Hut, and Taco Bell, has been named one of BLACK ENTERPRISE magazine's "40 Best Companies for Diversity" for its comprehensive results across key diversity measures for the fourth consecutive year. BLACK ENTERPRISE's fourth annual list of the best companies for diversity is featured in the July 2008 edition. The Magazine evaluated diversity programs, consulted with diversity experts, and surveyed over 1,000 of the country's largest public companies and more than 50 leading global companies with significant U.S. operations. The Magazine made its selection based on the number of African-Americans and members of other ethnic minority groups in four categories including supplier diversity, senior management, Board of Directors, and total workforce diversity. BLACK ENTERPRISE reported that supplier diversity and total workforce diversity are two areas in which Yum! Brands is particularly strong. The Magazine said the following about Yum! Brands in its July issue: "Yum!'s supplier diversity spend has grown from one percent to eight percent in the last 10 years. The company also has a rigorous succession planning process that examines diversity gaps in each function and sets action plans to achieve those goals." "It is vitally important to us to hire, retain, and develop the right people, with diverse backgrounds and styles, who have the ability and attitude to be Customer Maniacs," says David C. Novak, chairman and CEO, Yum! Brands Inc. "BLACK ENTERPRISE's recognition helps fuel our passion to go for breakthrough results that make us a world leader in diversity and inclusion. Through the global power of Yum!, our brands and our franchisees, we are leveraging our diversity around the world to build a culture where everyone

can and does make a business difference by freely contributing their views, ideas, styles, cultures, and perspectives," Novak adds. For the past several years, Yum! Brands has been recognized for its commitment to diversity. More than 50 percent of Yum!'s U.S. workforce are minorities as well as more than 50 percent of the company's new hires. In addition, the company has been named one of Fortune magazine's "Top 50 Employers for Minorities" for the past four years, one of Fortune's "Top 50 Employers for Women," one of BLACK ENTERPRISE's "30 Hottest Franchises for 2006," one of the "Corporate 100 Companies Providing Opportunities for Hispanics" by Hispanic Magazine, and one of the "Top 50 Corporations for Supplier Diversity" by Hispanic Enterprise Magazine, and by BusinessWeek as one of the "Top 15 Companies for In-Kind Corporate Philanthropy." Yum!'s strategy for leveraging diversity includes franchising and supplier diversity. Yum! supports minority entrepreneurship through its sponsorship of the National Minority Supplier Development Council and is a founding member of the National Minority Franchising Initiative, the International Franchise Association's Diversity Institute, and the Women's Franchise and Distribution Forum. In addition to franchising and supplier diversity, Yum!'s diversity strategy includes employment, leadership development, and community involvement. Over 25 percent of Yum!'s annual corporate giving goes to support predominantly minority communities. Each year Yum! partners with our multicultural customers through high impact programs such as College Black Expos, KFC Pride 360, the NCLR Charter School Arts Grant, Organization of Chinese Americans (OCA) Youth and College Programs, the American Indian College Scholarship Fund, lead sponsorship of the National NAACP Youth and College Division, creation of the Hispanic Enterprise Hispana Leadership Summit, and a strategic partnership with National Urban League's Young Professionals and Urban Influence Magazine, among others. Many of Yum! Brands' philanthropic efforts are focused on minority community giving and employee volunteerism. The Yum! Brands Foundation has committed approximately $1 million to the Louisville-based Muhammad Ali Center, an international cultural and educational institution, for the

advancement of humanity worldwide and $250,000 for the creation of the Children's Educational Center as part of the Kentucky Center for AfricanAmerican Heritage. Yum! and its brands also have been committed to fighting hunger for more than a decade by donating $50 million of prepared food annually to the underprivileged in the United States. The company has been the primary sponsor of the Dare to Care Food Bank in Louisville, Kentucky, donating $1 million annually for the past seven years to feed 90,000 hungry children in underserved minority communities. In addition, last year Yum! Brands launched the world's largest private sector hunger relief effort, in partnership with the United Nations World Food Program and other hunger relief agencies. This effort raised $16 million for the World Food Program and other hunger relief organizations and helped save over 1.6 million people from starvation in remote corners of the world, where hunger is most prevalent.

Balance Sheet of Yum! Brands

(In $)
PERIOD ENDING Dec-07 Assets Current Assets Cash And Cash Equivalents 789,000 353,000 216,000 Short Term Investments 26-Dec-09 27-Dec-08 29-

Net Receivables 350,000 Inventory 128,000 413,000 Current Assets

320,000

310,000

282,000

122,000 143,000 Other Current Assets 214,000 Total 1,208,000 951,000 1,481,000

Long Term Investments 144,000 65,000 153,000 Property Plant and Equipment 3,899,000 3,710,000 3,849,000 Goodwill 640,000 605,000 672,000 Intangible Assets 462,000 335,000 333,000 Accumulated Amortization Other Assets 544,000 561,000 464,000 Deferred Long Term Asset Charges 251,000 300,000 290,000 Total Assets 7,242,000 Liabilities Current Liabilities Accounts Payable 1,138,000 59,000 25,000 Liabilities Total Current Liabilities 2,062,000 Long Term Debt 2,924,000 1,174,000 7,148,000 6,527,000

1,594,000 1,085,000 Short/Current Long Term Debt 288,000 Other Current 612,000 636,000 1,653,000 1,722,000 3,207,000 3,564,000 Other Liabilities 1,117,000 Minority

1,349,000

Interest Total Liabilities 6,103,000

89,000 6,123,000

6,635,000

Analysis of Balance Sheet

By this balance sheet it can be inferred that in 2008 companys current assets were less than 2007 but company was concerned about its reputation and all things so current assets increased in 2009 again.

This same thing was with its total assets, so company worked hard and again it increases its total current assets. So it is a very good sign for any type of organization.

But as per we talk about the analysis of its liabilities, it is having very good sign. Because its liabilities were more in 2007 as compare to 2008 and 2009. If any company (organization) is having fewer liabilities as compare to its assets, so it is consider as a very good sign for the company.

So it is very good for Yum! Brands that it is having good financial position in the market.

Some Facts related with the Company (Yum! Brands) New Hires and Recent Promotions at Yum! Brands

Wayne Fleenor
Global IT Security Architect was Supervisor Global IT Security Operations 2 months ago

Allysia Kizzee
Sr. Equipment Engineer was Facilities Manager last month

Melissa Faurest
Senior Manager, KFC Strategic Planning was Manager, U.S. Mergers & Acquisitions 2 months ago

Tanisha Brito

Brand Manager - Taco Bell Brand Marketing was Associate Brand Manager - Taco Bell Brand Marketing 3 months ago

Rita Tompkins
Manager, IT SSC Shared Applications was Sr. Team Lead/Project Lead, Web Applications 6 months ago

Key Statistics about Yum! Brands Top Locations

Louisville, Kentucky Area (500+) Dallas/Fort Worth Area (234)

Yum! Brands Headquarters Address Headquarters Louisville, Kentucky Area Industry Restaurants Type Public Company Status Operating Company Size 1,400,000 employees 2006 Revenue $9,561 mil (2%) Founded 1997 Website http://www.yum.com More Yum! Brands info Common Job Titles Manager 8% Area Coach 4% Director 2%

Coach 2% General Manager 2% Univ. of Louisville 11% Top Univ. of Kentucky 4% Schools Bellarmine Univ. 3% Median Age 36 years Median 3.5 years Tenure Male 55% Gender Female 45% Estimated based on LinkedIn Data Companies related to Yum! Brands Divisions

Yum! Restaurants International

Career path for Yum! Brands employees before:

Pizza Hut Taco Bell

after:

Taco Bell Humana

News
News about Yum! Brands

China's Challenge: Tapping the Brake on Growth

From: | November 13, 2010

Nothing Scary In McDonald's October Sales Numbers From: | November 08, 2010

KFC Corporation, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain, specializing in Original Recipe, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe fried chicken -- made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products -- from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008.

Equity Research on Yum! Brands Inc. and Darden Restaurants Inc. --Sneak Peek in the Restaurant Industry
11 Nov 10 08:13 JOHANNESBURG, SOUTH AFRICA, Nov 11, 2010 (MARKETWIRE via COMTEX) --http://www.stockcall.com/ offers investors comprehensive research on the restaurants industry and has completed analytical research on Yum! Brands Inc. (NYSE: YUM) and Darden Restaurants Inc. (NYSE: DRI).

Register with us today at http://www.stockcall.com/ to have free access to these researches. Companies in the Restaurant industry such as Yum! Brands Inc. have seen a return to profits recently, as market conditions have improved. While the recession drove many people to eat at home, the uptick in the economy has sent people back into restaurants. Restaurants are also benefitting from increased margins. Many found ways to lower their operating costs in the down economy, and are still reaping the rewards of those innovations now that business has returned. For the quarter Yum saw a profit of $357 million that is a 7% rise as compared to a year ago. Yum! Brands Inc. research report is accessible for free by registering today athttp://www.stockcall.com/YUM111110.pdf Yum! Brands and many other companies within the industry have also been looking to emerging markets and expansion to increase their sales figures. China is still seen as a strong market for expansion, and companies with operations there have posted positive results. The Middle East is also being seen as a market for expansion, with Darden Restaurants Inc. recently inking deals to begin construction in the area. Darden Restaurants Inc. research report is available for free by signing up now at http://www.stockcall.com/DRI111110.pdf . While the news for the Restaurant industry is positive now, rising food costs could eat into margins. With food prices going up, restaurants will pass the expense onto the customer. Companies will have to create interesting promotions and marketing in order to keep customers at their tables. Visit http://www.stockcall.com/ to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

News related with the Company (Yum! Brands) New in Yum

Yum! Brands has appointed Gregg Dedrick to the post of president of its KFC U.S. division. Dedrick has worked with Yum! For 10 years, most recently serving as executive vice president of people and shared services. He replaces Cheryl Bachelder, who has resigned to pursue other interests. Yum! Has also announced its sales for the four weeks that ended on Sept. 6, KFC reported a 6% decline in same-store sales compared to a year ago. Pizza Hut same-store sales grew 4%, while Taco Bell reported a 2% increase. Overall, Yums U.S. same-store sales for the period were even compared to a year ago.

Yum plans new products, promotions Pizza Hut, Taco Bell, KFC to unveil new flavors, menu lines By Susan Spielberg
LOUISVILLE, K.Y. Yum! Brand Inc., which this month reported flat U.S. revenues of $1.7 billion for the 4th quarter, plans to drive domestic sales at its Pizza Hut, KFC and Taco Bell chains with new products in 2005, including a highly spiced new variety for its struggling chicken chain. While Yum is focusing on menu innovations for the 6,300 domestic units of Pizza Hut, product upgrades also are planned for the 5,030 U.S. branches of Taco Bell, which began the year with a new chicken enchilada burrito item. The emphasis on highly flavored fried chicken at KFCs 5,450 domestic branches will come as the chain launches a test of a high-quality, lower-period product in March.

Yum! Brands To Report Q3 Results

10/5/2010 3:37 AM ET RELATED NEWS Yum! Brands Q3 10 Earnings Conference Call At 9:15 AM ET Yum! Brands Q3 10 Earnings Conference Call At 9:15 AM ET Yum! Brands Profit Climbs 7% On China Growth Yum! Brands Q3 Profit Up 7%; Lifts FY10 EPS Outlook - Quick Facts Yum! Brands Boosts Quarterly Dividend By 19% Quick Facts Trade YUM now with TOP MARKET NEWS Australian And New Zealand Dollars Pare Recent Gains Against Majors Stocks Rebound In Response To Upbeat Employment Data - U.S. Commentary Obama Pardons Two Thanksgiving Turkeys Armed Services Committee To Hold Hearings On "Don't Ask, Don't Tell" Dollar Strengthens As Jobless Claims Drop Sharply (RTTNews) - Yum! Brands, Inc. (YUM: News ), a quick service restaurant company, is scheduled to report third-quarter results after the market closes Tuesday. The Louisville, Kentucky-based company operates under the KFC, Pizza Hut, Taco Bell, Long John Silver's, and A&W All-American Food Restaurants brands. Its restaurants specialize in chicken, pizza, Mexican-style food, and quick-service seafood categories. While the recession hurt the company's U.S. business, the booming Chinese market has witnessed significant growth. Credit Suisse last month raised its third-quarter earnings estimate for the company by $0.02 to $0.74 per share, reflecting stronger China EBIT growth.

On average, 18 analysts polled by Thomson Reuters expect the company to have earned $0.72 per share in the quarter, with estimates ranging between $0.69 and $0.74 per share. Revenue for the quarter is estimated to be $2.87 billion. Analysts' estimates typically exclude special items. In the year-ago quarter, the company earned $334 million or $0.69 per share. Excluding special items, earnings totaled $0.70 per share. Sales slipped 2% to $2.778 billion, but sales growth in China was 11%. In the second quarter of the current fiscal, the company's net income was $286 million or $0.59 per share. Excluding special items, earnings amounted to $0.58 per share. Revenues in the quarter grew 4% to $2.57 billion, with a 22% sales growth in China. However, revenues in the U.S. division dropped 10% from last year.
While announcing the second-quarter results, Yum! Brands raised its full-year 2010 adjusted earnings outlook to $2.43 per share from its previous estimate of $2.39 per share. The company is likely to update this guidance today.

Credit Suisse last month raised its fiscal 2010 earnings per share outlook for the company to $2.54 from $2.52. The restaurant chain also said in July that it intends to continue its international expansion aggressively. When the company announces results today, investors will be keen to know how far this expansion has reached. Among peers, McDonald's Corp. (MCD) is expected to announce thirdquarter results on October 21. Analysts look for earnings of $1.24 per share, on revenues of $6.19 billion.

Yum! Brands Directs $500,000 to Haiti Through Its World Hunger Relief Effort ***

Company Foundation Matches Cash Donations from Global Employees to $500,000; Mobilizes Hunger Relief Ambassadors Around the World to Collect Clothing, Blankets, Food and Conduct Blood Drives for Red Cross
LOUISVILLE, KY, January 14, 2010 Yum! Brands (NYSE: YUM) announced that it is directing $500,000 from its World Hunger Relief global effort to provide food for earthquake victims in Haiti. Yum! Brands World Hunger Relief is the worlds largest private-sector, hunger-relief effort, spanning 110 countries, 36,000 KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W Restaurants, to raise awareness, volunteerism and funds for the United Nations World Food Program (WFP). Since World Hunger Relief launched in 2007, the effort has raised nearly $60 million for WFP and other hunger relief organizations and is helping to provide approximately 250 million meals, saving the lives of millions of people in remote corners of the world. More than 1.4 million of the Companys employees, franchisees and their families have volunteered more than 15 million hours to aid hunger relief efforts in communities worldwide. The situation in Haiti is devastating and our sympathies go out to everyone impacted by the earthquake. Because Yum! is a company with a huge heart, we immediately committed $500,000 from our World Hunger Relief effort to help the people of Haiti, said David Novak, Chairman and CEO, Yum! Brands, Inc. I visited Haiti over a year ago after hurricanes ravaged the country. We were so moved that we immediately pledged the first $1 million rose from our World Hunger Relief campaign that year to go to Haiti, said Novak. The funds helped WFP feed 35,000 school children for six months. While the company has no restaurants in Haiti, employees around the globe are mobilizing to collect much-needed items and are making cash donations as well. Im so proud of the way our global system has rallied to provide support to Haiti in their time of need, added Novak.

At the Clinton Global Initiative in 2008, Yum! Brands was recognized for its hunger relief efforts. Over a five-year span, the Company pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States; and use the Companys marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution. Customers can make donations to World Hunger Relief by visiting FromHungertoHope.com and Company and brand web sites. Funds raised go to the United Nations World Food Program and other hunger relief organizations. Yum! Brands Foundation will match all global Yum! employee donations up to a system-wide total of $500,000. Yum! and its brands have been committed to fighting hunger for more than a decade by donating over $46 million of prepared food annually to the underprivileged in the United States. Since the Company went public in 1997, it has donated more than $550 million of its food to hunger relief agencies in the U.S. The Company also has been the primary sponsor of the Dare to Care Food Bank in Louisville for nine years, and has donated $9 million to this local agency. Yum! Brands, Inc., (NYSE:YUM) based in Louisville, Kentucky, is the worlds largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in over 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the Companys restaurant brands KFC, Pizza Hut, Taco Bell and Long John Silvers are the global leaders of the chicken, pizza, Mexicanstyle food and quickservice seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.

Our Brands: A&W Restaurants | KFC | Long John Silver's | Pizza Hut | Taco Bell

Yum! Brands International Division Opens First Taco Bell in India *** Yum! is Largest and Fastest Growing Restaurant Company in India and Building Taco Bell into Third Powerhouse Global Brand
Louisville, KY, March 24, 2010 Yum! Brands, Inc. (NYSE: YUM) announces the grand opening of the first Taco Bell in India by its international division, Yum! Restaurants International (YRI). Yum! is the leading restaurant company in India with its KFC and Pizza Hut brands. The introduction of the first Taco Bell in India reflects the Companys strategy of creating a third global brand. Were delighted to be offering Taco Bell to consumers in India, a key growth market in our global portfolio, said Graham Allan, president, Yum! Restaurants International. Based on customer feedback so far, we expect it will become extremely popular, just as it is in the United States. The Mexicanstyle food is perfect for the Indian taste palate and we will be offering a variety of vegetarian meals as well so that everyone can enjoy it. Yum!s new Taco Bell international restaurant, located in Bangalore, India, is the countrys first experience with the Mexicaninspired quickservice restaurant brand. Taco Bells Think Outside the Bun positioning and brand essence is expected to resonate extremely well with Indias young population. The new Taco Bell India menu features tacos, burritos, nachos, quesadillas and Crunchwraps, including spicier products tailored to the Indian market. The menu offers breakthrough value priced items starting at 35 cents. In addition, fifty percent of the menu features a vegetarian range of products specially created for Indian consumers including potato paneer burritos and crunchy potato tacos, among others.

We are confident that Taco Bell will redefine the eatingout market in India with incredible taste catering to many consumer segments, day parts and occasions at an unmatched price, said Niren Chaudhary, managing director, Yum! Restaurants International India. We are excited to be opening the first Taco Bell in India and we plan to expand it nationally as an incredibly vibrant and youthful brand. Yum! Brands is focused on developing Taco Bell into its third global brand after KFC and Pizza Hut. Taco Bell is the second most profitable brand in the United States. Over the past few years, the Company has expanded Taco Bell beyond Canada and Puerto Rico to other markets including Guatemala, Costa Rica, Panama, Dominican Republic, Guam, Iceland, Philippines, Dubai, Spain and Cyprus. Yum! is optimistic about the longterm potential of growing Taco Bell internationally. As of yearend 2009, there are more than 250 Taco Bell restaurants outside of the United States. India is a key growth market for Yum! Brands due to its extremely young and large population of 1.1 billion people, growing middle class and emerging economy. Over the past 12 years, Yum! has become the largest and fastest growing restaurant company in India by successfully developing a strong infrastructure, highlyskilled workforce focused on providing outstanding customer service and innovative, localized menus offering value options. By 2015, the Company expects to have at least 1,000 restaurants in India, up from 230 restaurants as of yearend 2009. KFC is the fastest growing quickservice restaurant brand in India with 72 restaurants in 13 cities as of yearend 2009. Yum! opened 27 new KFC restaurants in India in 2009, which is among the highest number of store openings in the countrys quickservice restaurant industry. KFC is a young, vibrant brand in India from its contemporary restaurant designs featuring bold colors, open seating areas for large groups and flatpanel televisions to innovative marketing programs to unique signature products, including vegetarian items. Last year, the Company opened its first KFC Krushers beverage bar and store design in India highlighting YRIs popular new line of yogurt and fruit smoothies, dairybased and sodabased drinks and teas. Pizza Hut has been named the Most Trusted Food Service Brand in India for the fifth year by The Economic Times (India), ahead of all other Indian

and global brands, demonstrating its popularity in the country. As of yearend 2009, there are 158 Pizza Huts in 34 cities offering a range of localized products including masala pizza, chicken tikka appetizers and spicy Indian drinks. YRI is the largest division of Yum! Brands with more than 13,000 restaurants outside the U.S. and China Division. One of Yum! Brands four key business strategies is to drive aggressive international expansion and build strong brands everywhere. In 2009, operating profit for YRI was $491 million. The year 2009 also marked the tenth year that YRI has opened more than 700 new restaurants outside the U.S. and China. Yum! Brands, Inc., based in Louisville, Ky., is the worlds largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues of nearly $11 billion in 2009. Four of the companys restaurant brands KFC, Pizza Hut, Long John Silvers and Taco Bell are the global leaders of the chicken, quickservice seafood, pizza and Mexicanstyle food categories. A&W Restaurants is the longest running quickservice franchise chain in America. Outside the United States, Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development.

Yum! Brands on Track to Beat FiveYear Clinton Global Initiative Hunger Relief Commitment to Raise $80 Million and Help World Food Program Provide 200 Million Meals to School Children in Developing Countries *** Yum! Raises $42.5 Million and Provides 170 Million Meals in Two Years as Part of World Hunger Relief Effort This Fall

LOUISVILLE, KY, September 20, 2010 Yum! Brands (NYSE: YUM), parent of KFC, Pizza Hut and Taco Bell, announced today the Company is on track to beat its fiveyear, multimilliondollar hunger relief commitment made at the Clinton Global Initiative. In just two years since Yum! Brands pledge at the Clinton Global Initiative, the Company has: raised $42.5 million to help the United Nations World Food Program (WFP) and others provide 170 million meals for hungry school children in developing countries; donated 11 million hours of hunger relief volunteer service; donated $120 million worth of its prepared food to hunger agencies in the United States; and generated approximately $100 million worth of awareness of the hunger problem. The funds have been raised through Yum! Brands annual World Hunger Relief global effort that is kicking off soon in the U.S. and other countries. World Hunger Relief is the worlds largest private sector hunger relief effort, spanning 110 countries, 37,000 KFC, Pizza Hut, Taco Bell, Long John Silvers and A&W AllAmerican Food restaurants and more than 1 million employees. The campaign raises awareness, volunteerism and funds for WFP and other hunger relief agencies. Yum! Brands is determined to be a leader in wiping out hunger, said David Novak, Chairman and CEO, Yum! Brands, Inc. As the worlds largest restaurant company, we are committed to raising even more awareness, volunteerism and money to help the approximately 1 billion hungry people around the globe. Today, more than ever, there is a need for companies like ours to get involved and find a meaning solution to this critical problem. At the Clinton Global Initiative in 2008, President Bill Clinton announced the Companys fiveyear commitment during a special Plenary Session that made school meals a top priority in the fight to end global hunger. Over a fiveyear span, the Company pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States; and use the Companys marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.

In the past three years, World Hunger Relief has raised nearly $60 million for WFP and other hunger relief organizations and is helping to provide approximately 250 million meals for millions of people in remote corners of the world. More than 1 million of the Companys employees, franchisees and their families have volunteered more than 15 million hours to aid hunger relief efforts in communities worldwide. For more than ten years, the Company has also donated more than $60 million of prepared food annually to the underprivileged in the United States. Since the Company went public in 1997, it has donated nearly $550 million of its food to hunger relief agencies in the U.S. Yum! Brands, Inc., based in Louisville, Ky., is the worlds largest restaurant company in terms of system restaurants with more than 37,000 restaurants in more than 110 countries and territories. The company is ranked #216 on the Fortune 500 List, with revenues of nearly $11 billion in 2009. Four of the companys restaurant brands KFC, Pizza Hut, Taco Bell and Long John Silvers are the global leaders of the chicken, pizza, Mexicanstyle food categories and quickservice seafood categories. A&W Restaurants is the longest running quickservice franchise chain in America. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. WFP is the worlds largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries. For more information, visit www.wfp.org. Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI) convenes global leaders to devise and implement innovative solutions to some of the worlds most pressing challenges. Since 2005, CGI Annual Meetings have brought together more than 125 current and former heads of state, 15 Nobel Peace Prize laureates, hundreds of leading CEOs, heads of foundations, major philanthropists, directors of the most effective nongovernmental organizations, and prominent members of the media. These CGI members have made more than 1,700 commitments valued at $57

billion, which have already improved the lives of 220 million people in more than 170 countries. The 2010 CGI Annual Meeting will take place from September 2023, 2010, in New York City. The CGI community also includes CGI University (CGI U), a forum to engage college students in global citizenship, MyCommitment.org, an online portal where anybody can make a Commitment to Action, and CGI Lead, which engages a select group of young leaders from business, government, and civil society. For more information, visit www.clintonglobalinitiative.org.

Latest News Yum Brands (YUM) Down 2% Following Broker Upgrade

Posted: Tuesday, November 23, 2010 2:47 PM EDT

Yum Brands (YUM) was upgraded today by analysts at EVA Dimensions, LLC and the stock is now at $49.63, down $1.01 (-2.0%) on volume of 1,654,261 shares traded. EVA Dimensions, LLC upgraded the stock today to

Buy from Overweight. Over the last 52 weeks the stock has ranged from a low of $32.49 in February to a high of $52.47 earlier this month. Yum Brands stock has been showing support around $49.57 and resistance in the $51.43 range. Technical indicators for the stock are neutral and S&P gives YUM a neutral 3 STARS (out of 5) hold ranking. If you are looking for a hedged play on YUM the stock seems like it could be a candidate for a January out-of-themoney bull-put credit spread below the 44 range. [ABR-Seven Summits Strategic Investments NewsBite]

Yum Brands (YUM) 11/24/2010 Volume Leaders Alert Showing Bullish Technicals With Resistance At $50.72
Posted: Wednesday, November 24, 2010 8:37 AM EDT YUM! Brands Inc. (NYSE: YUM) closed Tuesday's trading session at $49.70. In the past year, the stock has hit a 52-week low of $32.49 and 52week high of $52.47. Yum Brands stock has been showing support around $48.96 and resistance in the $50.72 range. Technical indicators for the stock are Bullish and S&P gives YUM a neutral 3 STARS (out of 5) hold rating. For a hedged play on this stock, look at the Jan '11 $50.00 covered call for a net debit in the $48.14 area. That is also the break-even stock price for this trade. This covered call has a duration of 59 days, provides 3.14% downside protection and an assigned return rate of 3.86% for an annualized return rate of 23.90% (for comparison purposes only).

A lower-cost hedged play for this stock would use a longer term call option in place of the covered call stock purchase. To use this strategy look at going long the YUM Jan '12 $30.00 call and selling the Jan '11 $50.00 call for a total debit of $18.54. The trade has a lifespan of 59 days and would provide 2.33% downside protection and an assigned return rate of 7.87% for an annualized return rate of 49% (for

comparison purposes only). Yum Brands has a current annual dividend yield of 1.97%. [ABR-Seven Summits Research]