FASHION WEEK

DESIGNERS

MODELS

WELCOME TO THE WORLD OF fashiontv

CONTENTS
SECTION 1 FTV INTRODUCTION 3

2
3

FTV DISTRIBUTION
FTV PROGRAM

6
14

4
5

FTV HD
FTV VOD

18
20

6
7 8 9 10 11

FTV AUDIENCE
FTV ADVERTISING FTV MERCHANDISE FTV BEVERAGES FTV VENUE LICENSING FTV REFERENCE CLIENTS

24
30 33 35 40 36

fashiontvINTRODUCTION

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SECTION 1 FTV INTRODUCTION

fashiontvINTRODUCTION

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Since fashiontvs inception in 1997 its popularity has skyrocketed in an unprecedented mode and the channel established itself as one of the worlds best distributed TV Channels and one of the worlds most recognized fashion media brands. The fashiontv channel is broadcasted via 14 satellites and thousands of local cable, IPTV and DTH networks, 24 hours per day, reaching more than 350 million households worldwide. FTVs unique mix in productions and distribution gives its viewers a VIP seat alongside the international fashion walks and makes audiences across five continents sayI love fashiontv.

fashiontvINTRODUCTION
FTV A FASCINATING AND UNIQUE TV STATION

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FTV is the only 24/7 Fashion, beauty and style television station worldwide.
FTV is the biggest Fashion Medium in the world. FTV is one of the best distributed channels worldwide. Since 1997 fashiontv has become a must carry program all around the world.

FTV is present in 193 countries on 5 continents.

technical reach: 349 million households worldwide.

fashiontvDISTRIBUTION

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SECTION 2 FTV DISTRIBUTION

fashiontvDISTRIBUTION (10 FTV SD CHANNELS)

10 FTV CHANNELS

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FTV STARTED IN 1997 WITH ONE GLOBAL FEED, TO ACCOMMODATE CULTURAL AND TIME ZONE DIFFERENCES FTV REGIONALIZED INTO DIFFERENT FEEDS FOR EACH CONTINENT. TODAY FTV LOCALIZES CHANNELS TO NATIONAL AND REGIONAL LEVELS AND WORKS WITH LEADING MEDIA PARTNERS ALL OVER THE WORLD TO ACCESS LOCAL BUDGETS AND PROVIDE EVER IMPROVING VIEWING EXPERIENCES. FTV DELIVERS ALL INTERNATIONAL SIGNALS VIA SATELLITE

FTV EAST EUROPE AND FTV RUSSIA FTV TURKEY FTV NORTH AMERICA FTV JAPAN

FTV WESTERN EUROPE

FTV ARABIA FTV SOUTH AMERICA FTV CZECH REPUBLIC & SLOVAK REPUBLIC FTV INDIA

FTV ASIA

FTV OCEANIA

fashiontvDISTRIBUTION (3 FTV HD CHANNELS)

3 FTV HD CHANNELS worldwide reach

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FTV HD LAUNCHED IN OCTOBER 2008 AND HAS BEEN ONE OF THE MOST RAPIDLY EXPANDING HD CHANNELS ON THE MARKET.

FTV HD NORTH AMERICA FTV HD EUROPE

FTV HD ASIA

fashiontvDISTRIBUTION (TECHNICAL REACH WORLDWIDE)

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LAUNCHED IN EUROPES FASHION CAPITAL - PARIS IT WAS FTVS STRATEGY TO OBTAIN GLOBAL DOMINANCE OF THE FASHION BROADCASTING SECTOR. WITHIN THE FIRST 10 YEARS OF ITS EXISTENCE FTV SWIFTLY EXPANDED TOWARDS THE EAST, AND GOT ESTABLISHED IN SOME OF THE WORLDS MOST POPULATED COUNTRIES LIKE CHINA AND INDIA. SOON FTV BECAME THE REFERENCE FOR FASHION ON TELEVISION ALSO IN REMOTE MARKETS LIKE AUSTRALIA. FTV IS POPULAR IN AFRICA AND SOUTH AMERICA. TODAY, FTV IS CONQUERING THE MARKET IN NORTH AMERICA AND ALREADY REACHES 349 MILLION HOUSEHOLDS WORLDWIDE. FTV ACHIEVED ITS AIM TO BE THE GLOBAL LEADER IN THE FASHION BROADCASTING BUSINESS, AND IS STRIVING CONSTANTLY TO IMPROVE ITSELF FOR THE BENEFIT OF CUSTOMERS AND VIEWERS ALIKE.
Russia 8 MILLION NORTH AMERICA 4 MILLION EUROPE 41 MILLION ABS1 at 75.0 E 14 MILLION Hotbird 8 Amos Eutelsat W 2 Eurobird 1 78 MILLION Intelsat 805 31 MILLION ASIA 91 MILLION

Reported numbers from contracted cable, IPTV and DTH providers.

MIDEAST 4.4 MILLION

ASIASAT 3 56 MILLION

NILESAT 102 EUROBIRD 2 11.4 MILLION CENTRAL & SOUTH AMERICA 15.5 MILLION AFRICA 2.7 MILLION

INDIA 5 MILLION

Reported numbers from satellite stations. Within very strong coverage (for 60 cm dishes)

Thaicom 5 18 Million

Intelsat 7 16.5 MILLION

AUSTRALIA & NEW ZELAND 3 MILLION

data updated Mai 2010

Total: 388.1 million households

fashiontvDISTRIBUTION (FTV HD WORLDWIDE REACH)

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SINCE ITS LAUNCH 2008, FTV HD HAS BECOME AVAILABLE TO 23 MILLION HOUSEHOLD WORLDWIDE AND IS CURRENTLY DISTRIBUTED TO 40 PLATFORMS.

NORTH AMERICA 4 MILLION

EUROPE 7 MILLION

ASIA 12 MILLION

Reported numbers from contracted cable, IPTV and DTH providers.

Galaxy

Eurobird Asiasat 5

satellite stations from which it can be uplinked encrypted channel.

Total: 23 Million

fashiontvDISTRIBUTION (NEW MEDIA)

FTV NEW MEDIA

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AFTER A DECADE OF EXPERIENCE IN DELIVERING THE MOST EXCLUSIVE FASHION PROGRAM TO TV VIEWERS ALL OVER THE WORLD, FTV ALREADY LEADS THE WAY IN NEW MEDIA TV DISTRIBUTION

TV DISTRIBUTION ON NEW MEDIA PLATFORMS

IN ADDITION TO THE 349 MILLION HOMES FTV REACHES WITH SATELLITE, ANALOGUE AND DIGITAL CABLE TV BROADCAST. FTV PROVIDES ACCESS TO THE NEWEST AND HOTTEST FASHION PROGRAMS VIA NEW MEDIA TECHNOLOGIES. FTVS NEW MEDIA DISTRIBUTION WILL REACH MORE THAN 250 MIO VIEWERS UNTIL 2010 VIA..

IPTV AND BROADBAND INTERNET MOBILE TELEPHONES WWW.FTV.COM VOD SERVICES POD CASTS

fashiontvDISTRIBUTION (MOBILE PARTNERS)

WATCH FTV MOBILE LINEAR STREAMING AND VOD ON

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ALCATEL (TECH.PARTNERS) ERICSSON (TECH.PARTNERS) NOKIA (TECH.PARTNERS) AND MANY MORE.

fashiontvDISTRIBUTION (GOOGLE RANKING)

FTV - AMONG THE WORLDS LEADING NICHE CHANNELS
IF YOU "GOOGLE" THE KEYWORD *NEWS* CNN APPEARS IN THE 1ST PLACE, BBC IN THE 2ND PLACE, GOOGLE.NEWS IN THE 3RD PLACE... IF YOU "GOOGLE" THE KEYWORD *MUSIC* MTV APPEARS IN THE 13TH PLACE. IF YOU "GOOGLE" THE KEYWORD *FASHION* FTV APPEARS IN THE 4TH PLACE.

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THIS MEANS THAT FTV IS A REFERENCE MEDIUM FOR THE FIELD OF FASHION, SAME AS CNN FOR NEWS AND MTV FOR MUSIC AND HENCE FTV IS AMONG THE LEADING NICHE MARKET CHANNELS.

fashiontvPROGRAM

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SECTION 3 FTV PROGRAM

fashiontvPROGRAM
THE FTV CHANNEL MORE THAN 500 HOURS OF NEW PROGRAM CONTENT PER YEAR

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OVER 100 NEW CLIPS EVERY MONTH

300 NEW SHOWS PER SEASON

COVERAGE OF ALL MAJOR FASHION WEEKS

TOP SHOWS ,TOP DESIGNERS ,TOP MODELS..THIS IS THE CORE OF FTV

fashiontvPROGRAM (THEMATIC CHANNELS)

PROGRAM NAME DESCRIPTION WE COVER THEM ALL, WITH YOU IN THE FRONT ROW! FASHION WEEKS SHOW THE STYLES THAT MAKE THE FASHION WORLD GO ROUND. FTV FOLLOWS THE HAUTE COUTURIERS AROUND THE WORLD AND COVERS DIRECTLY THE GLOBAL TRENDS FROM THE FASHION METROPOLISES - SEE IT FIRST ON FTV! CREATORS LIKE CAVALLI PRADA CK KENZO HAVE BECOME MORE THAN JUST DESIGNERS. THEY ARE GLOBAL BRANDS! DISCOVER THE SECRETS BEHIND THEIR SUCCESS YOU KNOW THE FACE, TAKE A LOOK BEHIND THE SCENES. TOP MODELS LIKE YOUVE NEVER SEEN THEM BEFORE. GRACES ON THE CATWALK OR NATURAL BEAUTIES ALSO OFF STAGE? MODELS - BEYOND THE MAKEUP. A GOOD MODEL IS LIKE A CANVAS - A SURFACE TO EXPRESS THE ARTISTS CREATION. WATCH THE ARTISTS AT WORK. FASHION BEYOND THE CATWALK. HOW THE STARS GLITTER WHEN THEY COME OUT AT NIGHT. FROM THE OSCARS TO CANNES, FROM GALA DINNER TO VIP DJ GIG.

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RELATED PROGRAMS Designers Talk
Designers talk about their creations

FTV BRINGS YOU EXCLUSIVELY A WORLD WIDE OVERVIEW OF FASHION, BEAUTY, LIFESTYLE & LUXURY
THE BEST SHOWS FROM THE MAIN FASHION CAPITALS OF THE WORLD : PARIS, MILAN, LONDON, NEW YORK, L.A., TOKYO, SAO PAULO, HONG KONG, MOSCOW. VIP ACCESS TO TOP DESIGNERS SUCH AS D&G, CAVALLI, DIOR, LOUIS VUITTON, STELLA McCARTNEY, VIVIENNE WESTWOOD, CALVIN KLEIN, RALPH LAUREN, KENZO, ISSEY MIYAKE. RED CARPET TO VIP EVENTS, CELBRITIES, DJs & THE WHO IS WHO... A FRESH NEW VIEW ON FASHION WITH FTV

FASHION WEEK

FTV Tendencies
Scouting trends at the fashion week

FTV In stores now

Buy the look of tomorrow today.

focus on Designers
Designers development through the years drawing on FTVs huge content library.

DESIGNER

Global Fashion Lingerie Model Awards

Mirror, Mirror on the wall who is the prettiest of all.

MODELS

first face
first Ladies of the fashion weeks.

focus on Models Midnight Haute

HAIR&MAKEUP

Backstage Models Talk foto f.People, f.Party fashion&Film fashion&Music,

RED CARPET

fashiontvPROGRAM
3 REASONS TO WATCH FTV (THERE ARE MANY MORE..) 1.

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FASHION AND LIFESTYLE: THERE IS A HUGE DEMAND FOR FASHION AND LIFESTYLE INFORMATION THOUSANDS OF DIFFERENT FASHION MAGAZINE TITLES ARE SOLD EVERYDAY ALL OVER THE WORLD TO MILLIONS OF FEMALE AND MALE READERS. FTV IS THE ONLY TV EQUIVALENT AND APPEALS TO EVERYONE WHO IS INTERESTED IN FASHION, LIFESTYLE, BEAUTY AND TRENDS, BY THE PUSH OF A BUTTON UPDATED EVERY DAY. MODELS AND VIPS: FTV BRINGS YOU THE LATEST NEWS ABOUT THE MODELING INDUSTRY AS WELL AS DELIVERING INFORMATIVE AND INSPIRATIONAL PROGRAM GENERATING FAN SUPPORT BY A LARGE MALE AND FEMALE AUDIENCE TO FEMALE VIEWERS. ALSO FTVS RED CARPET PROGRAMMING: F-PEOPLE DELIVERS HOURLY INFO ON THE WORLDS WHO IS WHO FOR EVERYONE INTERESTED IN THE LATEST CELEBRITY GOSSIP. THE SOUND OF FASHION: FTV IS THE FAVORITE CHANNEL OF CLUBBERS, DJS AND SOPHISTICATED PARTY GOERS. DELIVERING THE BEST OF HOUSE, CHILL OUT AND NEW AGE SOUNDS, FTV MIRRORS WHAT IS HOT IN THE WORLDS TOP CLUBS. MUSIC THAT HAS NO VIDEO CLIPS AND HENCE APPEARS ON NO MUSIC CHANNEL. ONLY ON FTV - THE MOST FASHIONABLE MUSIC.

2.

3.

fashiontvHD

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SECTION 4 FTV HD

fashiontvHD

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HIGH DEF FASHION HIGH FASHIONFASHION HIGH IN HIGH DEFINITION

IN HIGH DEFINITION

fashiontvHD (OVERVIEW)
EVERY SECOND A SENSATION. FTV HD PROVIDES A UNIQUE HIGH END EXPERIENCE TO THE DEMANDING AUDIENCE FROM ALL OVER THE WORLD EVERY MINUTE AN UPDATE. NEWS AND STORIES ABOUT DESIGNERS, MODELS, STARS ,FASHION WEEKS AND THE GLAMOROUS EVENTS SUROUNDING THEM
EVERY HOUR A JOURNEYTO THE CAPITALS OF FASHION PARIS, MILAN, LONDON, MOSCOW,NEW YORK, L.A., SAO PAOLO, TOKYO, HONG KONG EVERY DAY A NEW FASHIONABLE EVENTAND EVERY NIGHT A PARTY.

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OUTSTANDING PICTURE QUALITY RICHER AND MORE NATURAL COLORS THAN EVER BEFORE DELIVERED IN WIDESCREEN FORMAT

FTV HD ADVANTAGES

FTV HD CONTENT

CONTENT RENEWED DAILY ALL PROGRAMS AVAILABLE 24/7 NEWS AND STORIES ABOUT DESIGNERS 300 NEW SHOWS AND 600 NEW CLIPS EVERY SEASON

FTV HD TECHNICAL DETAILS

FULL HD: 1080i@50 FTV HD 24/7 VIA SATELITTE SIGNAL BROADCAST : 8MBPS HD H.264 STORAGE MPEG 2/ rate 16mgps

*ILLUSTRATRED EXAMPLE

*ILLUSTRATRED EXAMPLE

HIGH RESOLUTION

LOW RESOLUTION

fashiontvVOD

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SECTION 5 FTV VOD

fashiontvVOD

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VOD- OVER 10.000 FASHION CLIPS AND PHOTOS 5000 NEW CLIPS EVERY MONTH

fashiontvVOD

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SELECT YOUR FAVORITE VOD CLIPS ON DEMAND

MAKE YOUR VERY OWN PLAYLIST

WHAT FASHION WEEK

WHO

WHEN

WHERE

ARMANI

2009

MILAN

SELECT AND START WATCHING THE EASIEST WAY

CHOOSE FROM OVER 10.000 VOD CLIPS

fashiontvAUDIENCE

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SECTION 6 FTV AUDIENCE

fashiontvAUDIENCE
PREMIUM TARGET GROUP
FTV viewers are: MEN (64,7%), WOMEN (35,3%) AGE: 21-44 YEARS (61%); 45-54 (23%); 55+ (16%) EDUCATION: DEGREE OR EQUIVALENT (62%); BELOW DEGREE (38%) WELL-OFF, TECHNOPHILE, GLOBETROTTERS, TRENDY AND AD-AWARE EARLY ADOPTERS, OPINION LEADERS, MODELS, FASHION STARS AND FASHION PROFESSIONALS MORE AFFLUENT, OLDER AND ENJOY HIGHER EDUCATION LEVELS THAN MUSIC CHANNEL VIEWERS

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YOUNGER THAN NEWS CHANNEL VIEWERS BUT FALL INTO A SIMILARLY HIGH INCOME BRACKET
YOUNGER THAN VIEWERS OF SPORTS CHANNELS BUT HAVE A HIGHER DISPOSABLE INCOME WITH FTV YOU ARE ABLE TO REACH A UNIQUE TARGET GROUP AND WILL HAVE A LARGER IMPACT ON OUR YOUNG AFFLUENT VIEWERS

fashiontvAUDIENCE
high

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news

cable

income

free TV

sports

music

low

young

age old

fashiontvAUDIENCE
high

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Customer Evolution in FTVs Media Mix

Similar income bracket as news

news

Customer Evolution in traditional media mix

cable

sports free TV

ADDITIONAL AUDIENCE GAINED BY INCLUDING FTV IN A MEDIA MIX

income

music

low

young

age

Much younger audience than news

old

fashiontvAUDIENCE
FTV THE BIG SPENDER AUDIENCE

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WOULD THE AVERAGE NEWS /MUSIC CHANNEL USER EVER SPEND 1500 ON A WATCH ,OR SPLURGE HIS INCOME ON A SECOND CAR, OR SPEND MORE THAN 10 NIGHTS IN AN EXPENSIVE LUXURY HOTEL ABROAD?

THE FTV AUDIENCE WOULD DARE TO DO IT

OUR RELATIVELY YOUNG VIEWERS HAVE A HIGH DISPOSABLE INCOME. THIS AUDIENCE IS SEARCHING FOR HINTS AND TRENDS WHICH FTV PROVIDES

UNIQUE CHANNEL WITH UNIQUE VIEWERS THERE ARE MANY NEWS CHANNELS AROUND THE GLOBE, EVEN MORE NEWSPAPERS, AND EVEN MORE PRINT MEDIA FOCUSED ON FASHION AND LIFESTYLE, BUT THERE IS ONLY ONE 24/7 GLOBAL TV NETWORK DEDICATED TO THE HIGH-END WORLD OF FASHION AND STYLE. THE COMMUNITY OF FTV VIEWERS IS CONSIDERED THE MOST LUXURIOUS, GLAMOROUS AND FASHION-ORIENTED TARGET GROUP AMONG ALL MEDIA CONSUMERS.

fashiontvAUDIENCE
FTV IS THE WORLDS MOST PREFERRED CHANNEL IN
CLUBS, BARS, RESTAURANTS AND HOTELS FITNESS- AND WELLNESS CLUBS HAIR- AND BEAUTY SALONS FASHION- AND COSMETIC BOUTIQUES AIRPORTS STATIONS CITY SCREENS

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ABOUT 6,6 MILLION PUBLIC PLACES AND HOTSPOTS!

fashiontvADVERTISING

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SECTION 7 FTV ADVERTISING

fashiontvADVERTISING
WHY ADVERTISE ON FTV?
FTV IS ONE OF THE WORLDS BEST DISTRIBUTED TV CHANNELS. FTV IS THE MOST DISTRIBUTED CHANNEL IN PUBLIC PLACES. FTV IS THE GATEKEEPER TO THE WORLD OF FASHION AND GLAMOUR.

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FTV DESIGNS NEW AND INNOVATIVE TV CONCEPTS AROUND THE THEME OF FASHION. FTV IS THE ONLY TV EQUIVALENT TO HUNDREDS OF PRINT PRODUCTS ABOUT FASHION AND LIFESTYLE. FTV DELIVERS THE NEWEST TRENDS FASTER TO A DISTINGUISHED TARGET GROUP VIA LIVE TV AND HENCE IS SIGNIFICANTLY FASTER THAN OTHER FASHION MEDIA. FTV ENHANCES BRAND COMMUNICATIONS TO BECOME FASHION & LIFESTYLE STATEMENTS.

fashiontvADVERTISING

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FTV PROVIDES A UNIQUE MIX OF MARKETING TOOLS TO DIRECTLY ACCESS THE MOST SOUGHT AFTER CONSUMER GROUP YOUNG, HIGH INCOME TRENDSETTERS WITH INTEGRATED MULTI CHANNEL CAMPAIGNS: ON AIR
CLASSICAL ADVERTISING FORMAT & TITLE SPONSORSHIP SPECIAL FORMATS - COLLECTIVE PROGRAMS PRODUCTION WITH CLIENTS

ON LINE
BANNERS EDITORIALS CHANNEL AND COMMUNITY SPONSORING

ON GROUND
EVENT SPONSORING PRODUCT PLACEMENT EXCLUSIVE PARTNERSHIPS WITH FASHION BARS

fashiontvMERCHANDISE

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SECTION 8 FTV MERCHANDISE

fashiontvMERCHANDISE

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FTV MERCHANDISE COLLECTION CONSISTS OF A WIDE RANGE OF GARMENTS AND ACCESSORIES WHICH HAVE BECOME VERY POPULAR AMONG YOUNG AND TRENDY CONSUMERS WHO LOVE FTV FTV HAS ITS OWN LINE OF BEVARAGES: F VODKA; F VODA; F ENERGY AND F CHAMPAIGN

CLOTHING
T-SHIRTS, BLOUSES, JEANS, SHIRTS, ETC.

PHONE CHAINS
VARIOUS DESIGNS & COLORS

ACCESSORIES
BAGS, CAPS, BELTS

JEWELRY
EARRINGS, NECKLACES, PINS

OTHER MERCHANDISE
FTV MUSIC CDS, FTV DVDS, FTV CALENDARS, ETC.

fashiontvBEVERAGES

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SECTION 9 FTV BERVERAGES

fashiontvBEVERAGES
FTV S IN-HOUSE BEVARAGE LINE: F VODKA; F VODA; F ENERGY AND F CHAMPAIGN

SECTION 9 BACKGROUND
As a vodka connoisseur, I can say that nowadays there are many vodka brands that try to capitalize on the vodka trend without delivering a quality product. The reality is different with F Vodka. My main motivation behind F Vodka is to deliver a high-quality spirit at an affordable price. And my greatest wish is to give enjoyment of the delicate taste that the best quality of vodka provides to all the people in the fashion world. It is the best of drinks the Elixir of Fashion.

MISSION STATEMENT
I was born in Poland. Vodka is my favorite drink. My vodka is based on a traditional recipe served to White Eagle Legion led by Polish General Kosciuszko during the American War of Independence in 1783. Now I created F Vodka, the Elixir of Fashion. Quadrupled distilled from the finest polish wheat & rye. Refined with diamond clear water from 400 meters artesian well. Models, Tycoons, Celebrities... Enjoy my vodka fashionably & responsibly. Na zdrowie!

fashiontvBEVERAGES
FTV S IN-HOUSE BEVARAGE LINE: F VODKA; F VODA; F ENERGY AND F CHAMPAIGN

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THE LUXURY VODKA Using only the best wheat and rye, and one of the most sophisticated distillation techniques for the production, Vodka is a real luxury with a quality second to none. To emphasize this fact, we proudly call it The Luxury Collection by Michel Adam. Latest printing techniques, reminding of glamorous embroidery and crystals on luxury fabrics, have been employed for the bottle production, as we feel that visual aspect of the packaging is equally important. All the above elements, including the refined flavor, striking design, exceptional packaging, along with a fashionable marketing, can be summarized in nothing else but three words Elixir of Fashion.

fashiontvBEVERAGES
FTV S IN-HOUSE BEVARAGE LINE: F VODKA; F VODA; F ENERGY AND F CHAMPAIGN

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POS MATERIAL

A Ice Bucket

B LED Display for Key Accounts

C LED Display for C LED Display for HORECA HORECA

FTV Merchandise & Accessories (caps, phone chains, t-shirts, CDs, DVDs, calendars, etc.) E. Banners & Photo-walls

fashiontvBEVERAGES
FTV S IN-HOUSE BEVARAGE LINE: F VODKA; F VODA; F ENERGY AND F CHAMPAIGN
I was born in Poland and in Polish

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VODA means WATER. I grew up in Vienna, Austria. The water in Vienna is of such high quality, that everybody drinks from the tap. The Vienna water comes via an ancient viaduct, constructed by the Austrian Habsburg Emperors, stemming from the Roman times. We climbed to the source in the C LED Alps, and have filled our bottles with the fresh Display for HORECA and purest alpine water... to refresh ourselves like the emperors, philosophers, musicians, psychologists which made Vienna so famous. I created the F VODA, to join our Elixirs of Fashion. Models, tycoons, celebrities enjoy VODA. Drink as much as you can drink.

fashiontvVENUE LICENSING

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SECTION 10 FTV VENUE LICENSING

fashiontvVENUE LICENSING

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f.BAR CONCEPT
THE FASHION BAR IS A CONCEPT FOR TRENDY HOT-SPOTS AND WAS INITIATED BY FTV PRESIDENT AND FOUNDER, MICHEL ADAM, IN ORDER TO CONVEY FTVS LOOK AND FEEL TO CAFS, LOUNGES AND BARS IN MAJOR CITIES AND HOLIDAY RESORTS WORLDWIDE. THE FBAR CONCEPT HAS BEEN SUCCESSFUL AND MANY FBARS HAVE ALREADY OPENED IN CITIES AROUND THE WORLD. THE CONTINUOUS DEVELOPMENT AND ENHANCEMENT OF THE OPERATING LICENSE AND THE SUPPORT FROM FTV CHANNEL ENSURES THAT THE EXPANSION WILL CONTINUE AS MANY MORE FBARS ARE PLANNED TO BE OPENED IN THE FOLLOWING MONTHS.
THE FBAR CONCEPT AIMS TO GRASP A NICHE OF THE ENTERTAINMENT MARKET AND EACH VENUE SERVES AS A CENTER FOR PROMOTIONAL ACTIVITIES, PHOTO AND MOVIE SHOOTS, STAR INTERVIEWS, FASHION SHOWS, VIP PARTIES AND OTHER EVENTS. FTV BROADCASTS DAILY REPORTS OF SUCH EVENTS AND THIS AIRTIME PROMOTION OFFERS A UNIQUE OPPORTUNITY TO EACH FBAR TO BECOME KNOWN TO A WIDE RANGE OF AUDIENCE, LOCALLY AND INTERNATIONALLY. THE AIRTIME PROMOTION IS A UNIQUE BENEFIT TO FBARS WHICH DIFFERENTIATES THEM FROM COMPETITION AND IT IS USED BY THEM AS THE PERFECT TOOL TO ATTRACT SPONSORS WHO LIKE TO BE ASSOCIATED WITH THE WORLD OF FASHION.

fashiontvVENUE LICENSING
FBARS WORLDWIDE

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More venues such as fbar Tel Aviv and Belgrade which are not listed heruneder.

fashiontvVENUE LICENSING(Style & Interior Design Concept)

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FBARS are trendy and sophisticated life-style venues which become part of one of the most recognized brands worldwide. fashiontv provides general guidelines for the image, design, style, service, etc. while at the same time offers flexibility for incorporating local elements, culture and style into every FBAR.

fashiontvVENUE LICENSING(Style & Interior Design Concept)

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First fully integrated retail store, planned for Thailand under brand f.fashion. 40 stores are scheduled within next 2 years. The f. flagship retail space of 340 square meters features latest f fashion in a fashion forward manner at affordable luxury price levels. Over 300 styles ranging from jeans, to swimmwear, accessories and nightclub wear with bags, and bijoux are sold at the f.fashion.

fashiontvVENUE LICENSING(Style & Interior Design Concept)

F Hotels and F Resorts are coming soon............................

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fashiontvCLIENTS&PARTNERS

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SECTION 11 FTV CLIENTS&PARTNERS

fashiontvCLIENTS&PARTNERS
CASE STUDIES

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AIM
Establishing Nokias Oh lamour collection as a fashionable distinguished gadget for the sophisticated consumer

COMPANY/PRODUCT
NOKIA/ Oh Lamour collection

SOLUTION
On Air Program sponsorship of Paris Fashion Week on FTV Paris Fashion Week on fashiontv is brought to you by NOKIA Lamour collection On Ground and On Air Event sponsoring of several fashiontv parties across Europe
On Line Banner and On Air classical advertisement linked to the official tourism campaign of Greece visit Greece On Ground and On Air sponsoring of FBAR openings. Positioning Bentley cars in front of the club and highlighting the Bentley logo and cars in the clip on FTV On Air classical advertisement with several daily ad clips to achieve multiple million contacts

STOLICHNAYA/ Elit Vodka Ministry of Tourism/ Greece

Introducing Stolichnaya Elit Vodka to target group as a high class product

Attract potential visitors from around the world to Greece and present a fresh, hip and luxurious picture of the country. Increase brand awareness and sales directly to potential customers Mark the worldwide launch of Gaultiers new men perfume and push sales instantly world wide

BENTLEY

JEAN PAUL GAULTIER/ Le male

fashiontvCLIENTS&PARTNERS
THIS IS A SMALL SELECTION OF OUR PARTNERS AND CLIENTS

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