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Make Your Own Burger Feasibility Study

Submitted by: Jose P. Bautista Nina Andrea A. dela Pena Mary Anne G. Lacuesta Chriszelle Angelice Lao Danica Laurence P. Lancero Clara Cecilia S. Santos Radiance Charm T. Tamayo Crisha Bianca I. Vizcarra 4-MA2

I.

SUMMARY OF PROJECT A. Name of Firm GNM Partnership

B. Location: Head Office & Factory Unit 24 2nd floor University of Santo Tomas-Multi Deck Parking, Espana, Sampaloc, Manila

C. Brief Description of Project

1. History of business

We humans have the nature of not being contented; we want innovation, changes and something new to our eyes: especially on food. We are also a victim of this kind of status quo. And with this, we found a business opportunity that will not just ease the customers preferences and wants but will also generate us profit and a new line of business. We fused the buffet style dining and burger chains. And we came up with the idea to let the customer choose what they want, how they want, what ingredients, how its done and, how much their burger is, and that is Make Your Own Burger. We are giving the customers the freedom and chance to savor the taste of their own made burgers by letting them to pick what kind of patty they want, what ingredients or toppings therein, what buns will be used, and even the choice of having the patty fried or grilled.

2. Nature or kind of industry In this fast pacing world, there is nothing better than getting a ready meal. The food industry is the only line of business where there is an assurance that it will remain in high demand because of its variety. These industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry. (Source: http://manilareviews.com/2010/07/food-service-industry-

philippines.html#ixzz1XpiLHqOW)

Burger King, McDonalds, Jollibee, Burger Machine and Wendys are examples of companies known for selling high quality products in the Philippines.

3. Type of organization Partnership

4. Organization chart

General Manager Sales Manager

Cook Staff

Finance Manager Cashier Accountant

5. Officers of the business and their qualifications

General Manager The one responsible in making final decision for every undertaking the business may encounter. He administer over all activities and for sees projects, forecast, and solve problems. He also supervises the overall operation of the business.

QUALIFICATIONS: Candidate must possess at least a Bachelors/College degree in Business Administration/Management, or any business related courses Must have an understanding of all aspects of business including production, service, finance, human resource etc. With excellent leadership skills and outstanding oral and written communication skills At least 5 years working experience in the related field Male or Female, not below 28 years old, with pleasing personality

Finance Manager He ensures that all finances are properly administered and monitored, including credit control. He is also responsible for giving advice on proper allocation of resources; maintains and regulates day-to-day financial control on daily operations of the business. QUALIFICATIONS: Candidate must possess at least a Bachelors/College degree in Accountancy, Management Accounting, Financial Management or any finance related courses Must be of good moral character and willing to work overtime With good oral and written communication skills At least 4 years working experience in the related field Male or Female, not over 30 years old

Cashier Responsible for maintaining outstanding customer service as per Company standards, processing sales quickly, accurately and efficiently, cash register operations and safeguarding business assets. QUALIFICATIONS: Candidate must possess at least a College graduate Must have enough basic mathematical skills Must be of good moral character and should be able to deal tactfully and pleasantly with customers Male or Female, 20-30 years old

Accountant The one responsible for preparing the financial statements of the business and for the books and the preparation of the company book of accounts. He also prepares the payroll and he examines the financial status of the company. QUALIFICATIONS: Candidate must possess a College/Bachelors Degree in Accountancy Must be a Certified Public Accountant Must have a knowledge on BIR regulations and other government reportorial requirements Can operate accounting softwares and proficient in MS Excel Must be honest, result oriented and with excellent communication skills 2-3 years of experience in the field of Accountancy

Male or Female, not below 25 years old, with pleasing personality

Sales Manager Responsible for the sales of product, operational reliability of services and provides customer care. He is also responsible for finding markets for the products and promotions. QUALIFICATIONS: Candidate must possess at least a Bachelors/College degree in Business Administration/Management or any Business related courses Amiable, creative, innovative and must demonstrate outstanding communication skills Has the ability to influence and motivate others to improve At least 3-4 years working experience in the related field Male or Female, not below 25 years old, with pleasing personality

Cook The one in charged with the duty of overseeing all kitchen operations. Included in his duties are: (a) determines the ingredients and equipments to be kept in the kitchens inventory; (b) supervises inventory and stock control; (c) ensures the health and safety standards are maintain in the kitchen; (d)deals with the suppliers. QUALIFICATIONS: Candidate must possess at least a vocational course in HRM Must have an intense desire to cook, be creative, personal cleanliness and have a keen sense of taste and smell At least 2-3 years of working experience in the food service or hospitality industries

Staff He is in charge of assisting the customers, cleaning the workplace and also buying raw materials from suppliers. QUALIFICATIONS: Candidate must be at least a High School Graduate Multi-tasking and flexible person Willing to work overtime Knows how to handle and monitor people At least 1-2 years of working experience in the related field Male or Female, not below 20 years old, with pleasing personality

II.

ECONOMIC ASPECTS 1. Market Description

a.) Areas of Dispersion With the growing demand of food stores inside universities, the GNM Partnership plans to sell its products at the University of Santo Tomas specifically at the 2nd floor of the UST-Multi Deck Parking. Its target market is the students ranging from 16 to 21 of age both male and female.

b.) Channels of distribution GNM Partnership directly acquires its raw materials from suppliers then passes it to Harry Patty, which in return sells it to the customers. Its location gives a better market dispersion since it is in the core of University of Santo Tomas.

Supplier

Store

Customer

c.) General Trade Practices Based on the survey conducted, the top 2 competitors are McDonalds and KFC. Both of them sell high quality burgers at affordable prices. They have great market penetration due to heavy advertising and regularly introducing new products. They also provide well-known drinks like Pepsi and Coca Cola to gain more customers.

2. Demand

The demand of the product will be based on the past demand of burgers consumed by the students of AMV College of Accountancy particularly those that are sold by McDonalds and KFC. McDonalds and KFC are some of the successful fast food chains inside UST campus because of their quality products, just price and convenience. Certain foods, such as burgers, fries and ice cream, have experienced significant growth in consumption for the past years.

Opening a mini-restaurant is a highly competitive one. To be successful, it must be able to project the right image as well as meet the needs of customers. Marketing strategies must be formulated to attract customers. GNM Partnership is created to keep up with rapidly changing consumer preferences, demographics, and spending patterns. Since food is one of the necessities and Filipino students are known for being selective when it

comes to food, Harry Patty provides you a chance to customize your own burger. Therefore, the major target consumers of the product will be the students of AMV College of Accountancy.