Local Television Market Universe Estimates

Comparisons of 2010-11 and 2011-12 Market Ranks

2010-11
Rank
1
2
3
4
5
6
7
9
8
10
11
13
12
14
15
16
17
18
19
20
21
22
24
25
23
27
26
28
29
30
31
34
32
35
33
37
36
38
40

2011-12
Rank
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39

Difference

+1
-1

+1
-1

+1
+1
-2
+1
-1

+2
-1
+1
-2
+1
-1
+1

DMA Name
New York
Los Angeles
Chicago
Philadelphia
Dallas-Ft. Worth
San Francisco-Oak-San Jose
Boston (Manchester)
Washington, DC (Hagrstwn)
Atlanta
Houston
Detroit
Seattle-Tacoma
Phoenix (Prescott)
Tampa-St. Pete (Sarasota)
Minneapolis-St. Paul
Miami-Ft. Lauderdale
Denver
Cleveland-Akron (Canton)
Orlando-Daytona Bch-Melbrn
Sacramnto-Stkton-Modesto
St. Louis
Portland, OR
Pittsburgh
Raleigh-Durham (Fayetvlle)
Charlotte
Indianapolis
Baltimore
San Diego
Nashville
Hartford & New Haven
Kansas City
Columbus, OH
Salt Lake City
Milwaukee
Cincinnati
San Antonio
Greenvll-Spart-Ashevll-And
West Palm Beach-Ft. Pierce
Birmingham (Ann and Tusc)

2011
TV Homes
7,515,330
5,666,900
3,502,610
3,015,820
2,594,630
2,523,520
2,460,290
2,389,710
2,407,080
2,177,220
1,883,840
1,874,750
1,881,310
1,795,200
1,753,780
1,580,580
1,572,740
1,526,200
1,453,120
1,409,400
1,258,580
1,197,780
1,160,820
1,131,310
1,166,180
1,106,420
1,108,360
1,089,010
1,039,430
1,018,770
974,820
915,950
953,950
901,100
923,830
844,910
878,550
773,890
747,190

2012
TV Homes
7,387,810
5,569,780
3,493,480
2,993,370
2,571,310
2,506,510
2,379,690
2,360,180
2,292,640
2,185,260
1,842,650
1,811,420
1,811,330
1,788,240
1,721,940
1,583,800
1,548,570
1,514,170
1,465,460
1,388,570
1,253,920
1,190,010
1,171,490
1,143,420
1,140,900
1,109,970
1,097,310
1,077,600
1,024,560
1,006,280
939,740
932,680
927,540
907,660
896,090
880,690
860,930
788,020
738,790

42
39
41
43
45
46
47
44
50
48
49
51
52
53
54
55
56
57
58
61
60
59
65
62
63
64
66
68
69
71
67
72
73
75
70
74
76
78
77
81
79
80
84
83
82
85
86
87
89
88
92
97

40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91

+2
-2
-1
+1
+1
+1
-3
+2
-1
-1

+2
-2
+3
-1
-1
-1
+1
+1
+2
-3
+1
+1
+2
-4
-1
+1
-1
+2
-1
-1
+2
-2

+1
-1
+2
+6

Las Vegas
Harrisburg-Lncstr-Leb-York
Grand Rapids-Kalmzoo-B.Crk
Norfolk-Portsmth-Newpt Nws
Oklahoma City
Albuquerque-Santa Fe
Greensboro-H.Point-W.Salem
Austin
Louisville
Memphis
Jacksonville
Buffalo
New Orleans
Providence-New Bedford
Wilkes Barre-Scranton-Hztn
Fresno-Visalia
Little Rock-Pine Bluff
Richmond-Petersburg
Albany-Schenectady-Troy
Tulsa
Mobile-Pensacola (Ft Walt)
Knoxville
Ft. Myers-Naples
Dayton
Lexington
Charleston-Huntington
Roanoke-Lynchburg
Wichita-Hutchinson Plus
Flint-Saginaw-Bay City
Green Bay-Appleton
Tucson (Sierra Vista)
Honolulu
Des Moines-Ames
Spokane
Toledo
Springfield, MO
Omaha
Columbia, SC
Portland-Auburn
Rochester, NY
Huntsville-Decatur (Flor)
Paducah-Cape Girard-Harsbg
Champaign&Sprngfld-Decatur
Shreveport
Syracuse
Madison
Chattanooga
Harlingen-Wslco-Brnsvl-McA
Waco-Temple-Bryan
Cedar Rapids-Wtrlo-IWC&Dub
Colorado Springs-Pueblo
El Paso (Las Cruces)

718,030
749,020
740,230
716,050
704,670
703,720
699,040
707,430
674,940
693,860
678,430
636,320
635,860
620,600
595,480
581,340
573,670
558,500
557,860
535,820
539,190
557,040
499,410
527,030
515,320
505,200
464,480
457,880
455,840
445,510
461,450
433,530
432,820
424,220
445,600
424,270
418,290
405,670
410,300
392,090
399,440
398,820
384,990
387,060
389,970
382,700
376,910
356,010
344,020
346,010
336,880
315,130

737,300
729,440
722,150
718,750
712,630
710,050
691,200
686,830
674,050
669,940
669,840
645,190
643,660
620,010
590,740
574,800
571,630
559,390
551,120
529,100
527,930
527,790
504,240
493,600
488,850
465,030
455,860
454,590
451,880
445,760
442,020
434,730
431,300
426,690
426,280
423,010
415,510
404,830
401,370
398,790
394,010
393,330
386,160
386,150
386,090
378,290
366,790
361,820
353,190
344,150
343,160
336,570

96
90
94
95
91
93
98
101
99
100
102
104
103
106
105
109
108
107
111
114
113
112
110
115
116
120
121
117
119
118
122
126
123
124
125
127
128
129
131
130
132
133
134
135
136
138
137
139
140
141
146
142

92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143

+4
-3

-5
-4
+2
-1
-1
+1
-1
+1
-1
+2
-2
+1
+3
+1
-1
-4

+3
+3
-2
-1
-3
+3
-1
-1
-1

+1
-1

+1
-1

+4
-1

Savannah
Jackson, MS
Baton Rouge
Burlington-Plattsburgh
Tri-Cities, TN-VA
South Bend-Elkhart
Charleston, SC
Greenville-N.Bern-Washngtn
Davenport-R.Island-Moline
Ft. Smith-Fay-Sprngdl-Rgrs
Johnstown-Altoona-St Colge
Myrtle Beach-Florence
Evansville
Lincoln & Hastings-Krny
Tallahassee-Thomasville
Tyler-Longview(Lfkn&Ncgd)
Reno
Ft. Wayne
Youngstown
Augusta-Aiken
Boise
Sioux Falls(Mitchell)
Springfield-Holyoke
Lansing
Peoria-Bloomington
Fargo-Valley City
Macon
Montgomery-Selma
Traverse City-Cadillac
Eugene
SantaBarbra-SanMar-SanLuOb
Yakima-Pasco-Rchlnd-Knnwck
Lafayette, LA
Monterey-Salinas
Bakersfield
Columbus, GA (Opelika, AL)
La Crosse-Eau Claire
Corpus Christi
Amarillo
Chico-Redding
Wilmington
Columbus-Tupelo-W Pnt-Hstn
Rockford
Wausau-Rhinelander
Topeka
Monroe-El Dorado
Columbia-Jefferson City
Duluth-Superior
Medford-Klamath Falls
Beaumont-Port Arthur
Wichita Falls & Lawton
Lubbock

329,460
338,030
334,730
330,730
337,610
336,220
312,770
294,550
309,800
304,060
293,940
289,570
292,440
279,820
282,110
269,760
271,380
277,050
268,150
257,030
262,920
263,790
269,500
253,380
251,880
241,990
241,120
244,470
242,700
243,870
239,250
225,320
231,560
229,150
225,670
219,450
216,510
199,370
195,070
198,370
191,630
190,270
187,970
186,010
179,510
177,900
178,610
174,570
172,230
170,010
157,030
161,450

335,080
334,530
333,010
323,750
323,640
322,090
311,260
307,610
307,050
301,120
294,770
289,060
287,880
280,310
272,520
271,400
271,020
267,710
263,850
262,560
261,810
261,530
257,080
252,890
247,850
246,780
245,910
245,100
244,050
241,270
230,830
230,010
229,320
223,620
221,920
215,410
213,660
203,550
195,650
194,590
190,730
189,910
184,360
181,280
177,710
177,410
176,470
173,710
170,670
168,420
160,540
160,160

143
145
144
149
150
148
147
151
157
153
152
154
155
158
159
156
162
161
163
160
165
166
164
167
170
169
168
172
171
173
174
175
182
176
177
178
179
180
181
183
184
186
185
187
188
191
190
192
193
189
194
197

144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195

-1
-2
+2
+2
-1
-3
+5
-2
-1
-1
+1
+1
-3
+2
+1
-3
+1
+1
-2
+2
-2
+1
-1

+6
-1
-1
-1
-1
-1
-1

+1
-1

+2
+1
+1
-4
+2

Salisbury
Palm Springs
Erie
Sioux City
Anchorage
Joplin-Pittsburg
Albany, GA
Odessa-Midland
Minot-Bsmrck-Dcknsn(Wlstn)
Rochestr-Mason City-Austin
Terre Haute
Bangor
Bluefield-Beckley-Oak Hill
Binghamton
Wheeling-Steubenville
Panama City
Idaho Fals-Pocatllo(Jcksn)
Sherman-Ada
Biloxi-Gulfport
Gainesville
Abilene-Sweetwater
Missoula
Yuma-El Centro
Hattiesburg-Laurel
Billings
Dothan
Clarksburg-Weston
Quincy-Hannibal-Keokuk
Utica
Rapid City
Elmira (Corning)
Lake Charles
Jackson, TN
Watertown
Harrisonburg
Alexandria, LA
Marquette
Jonesboro
Bowling Green
Charlottesville
Grand Junction-Montrose
Laredo
Meridian
Greenwood-Greenville
Lafayette, IN
Butte-Bozeman
Great Falls
Twin Falls
Parkersburg
Bend, OR
Eureka
Cheyenne-Scottsbluff

159,630
157,180
158,000
155,490
154,820
156,360
156,910
146,310
138,730
144,590
144,950
144,130
143,280
136,740
132,910
139,700
128,860
129,480
126,610
130,460
115,200
113,380
118,700
112,120
109,090
110,080
110,440
102,010
104,990
97,930
96,390
96,210
77,700
95,750
94,670
90,640
87,670
83,000
81,750
76,700
76,320
70,090
72,280
69,450
67,560
65,780
65,900
65,310
64,370
66,680
61,570
55,210

159,640
158,440
157,730
157,060
155,600
153,910
151,620
146,040
145,480
145,450
142,780
141,580
137,380
136,730
133,120
132,120
128,940
128,790
128,150
124,730
115,630
114,590
112,850
111,560
109,940
109,080
108,980
104,790
104,750
100,120
96,600
94,850
94,650
93,090
91,620
90,160
85,230
81,300
79,990
74,630
72,970
72,060
70,190
67,730
67,260
66,910
66,190
65,800
63,120
62,620
61,180
56,640

195
196
198
199
200
201
202
203
204
205
206
207
208
209
210

196
197
198
199
200
201
202
203
204
205
206
207
208
209
210

-1
-1

Casper-Riverton
San Angelo
Mankato
Ottumwa-Kirksville
St. Joseph
Lima
Fairbanks
Zanesville
Victoria
Presque Isle
Helena
Juneau
Alpena
North Platte
Glendive

Copyright 2011 The Nielsen Company

All Rights Reserved

56,700
55,280
52,640
51,370
48,040
40,020
36,450
32,550
31,660
30,380
28,030
25,250
17,040
15,350
4,040

56,460
55,570
53,720
47,810
46,690
39,350
37,010
33,140
31,540
29,850
28,050
25,500
17,100
15,180
4,180