BUSINESS AND ITS ENVIRONMENT

BUSINESS:MEANING, CHARACTERSTICS AND OBJECTIVES

ELEMENT OF ENTERPRISE DEALINGS IN EXCHANGE OF GOODS AND SERVICES PROFIT MOTIVE ELEMENT OF RISK AND UNCERTAINITY ECONOMIC ACTIVITIES RELATED TO PRODUCTION AND DISTRIBUTION ELEMENT OF CREATION OF UTILITIES ELEMENT OF CONINUITY OF TRANSACTIONS

CHARACTERSTICS OF BUSINESS
EMERGING ETHICAL ISSUES LARGE SIZE GLOBAL REACH

GOVERNM ENT CONTROL

CHARACTERSTICS OF MODERN BUSINESS OLIGOPOLISTIC STRUCTURE

DIVERSIFIC ATION

BASED ON TECHNOLO GY

BUSINESS ENVIRONMENT: INTERNAL FACTORS

MANAGEMENT STRUCTURE STAKEHOLDERS RELATIONSHIPS PHYSICAL ASSETS TECHNOLOGY RESOURCES HUMAN RESOURCES FINANCIAL RESOURCES FIRMS GOALS OBJECTIVES VALUE SYSTEM

EXTERNAL ENVIRONMENT : MICROECONOMIC

INPUT SUPPLIERS WORKERS AND UNIONS CUSTOMERS MARKETING INTERMEDIARIES COMPETITORS AND PUBLIC

MACROECONOMIC
DEMAND-PRICE SAVINGS/INVESTMENT MONETARY/FISCAL BALANCE OF PAYMENTS SITUATIONS OVERALL GROWTH ACTIVITY

ECONOMIC FACTORS
ECONOMIC SYSTEM MACROECONOMIC SCEDNARIO FINANCIAL SYSTEM ECONOMIC POLICIES ECONOMIC LEGISLATIONS ECONOMIC PLANNINGS

NON-ECONOMIC
POLITICAL-LEGAL SOCIO-CULTURAL NATURAL DEMOGRAPHIC MACROECONOMIC VARIABLES