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Yr 13 OCR Media Studies

Website Analysis

Learning Objectives: 1. To identify web page conventions 2. To explore the use of a website as a promotional tool

Spot the difference:

and the difference is?

A web page is one single page of information, whereas a website is made up of a number of different web pages connected by links.

Web page conventions

In pairs, each complete a worksheet
ALERT! There are certain conventions all web pages have, how they are used will vary

Web page analysis

Web page analysis

Choose a music promotion website to analyse and annotate 1. How are web page conventions used? 2. Who is the target audience? How are they targeted?

3. How successful is it at promoting the artist?