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1. Marketing is: a) About the invention of new markets, new products and new services b) About the invention of new ways of distributing and reaching customers c) About researching, finding, understanding and making new markets d) About creating and changing market processes that change markets e) All of the answers listed 2. The presence of price and quality variance in markets means: a) Markets are not efficient b) Many consumers are ignorant c) A few suppliers products and services are best buys. Most are no t d) All of the answers listed 3. Marketing is about: a) Trading off between increased customer satisfaction and increased profits b) Increasing customer satisfaction, which in turn increases profits c) Increasing both customer satisfaction and company profits d) All of the answers listed 4. Product innovation and the diffusion of innovation create: a) Customer satisfaction b) Profits c) Capital d) All of the answers listed 5. Marketing is the business discipline responsible for: a) Product innovation b) The diffusion of innovation c) Product innovation and the diffusion of innovation d) None of the answers listed 6. The focus of companies needs to be on winning: a) The product innovation race b) The distribution innovation race c) Both a and b d) Either a or b e) None of the answers listed 7. A responsibility of marketers is to sell new products and ideas to: a) Their organization b) Their existing customers c) New customers d) All of the answers listed 8. Excellence in advertising and promotions is most needed: a) When your products and distribution are weak b) When your products and distribution are strong c) At all times d) At no time 9. The United States market is no longer where the action is: a) Because it is no longer the largest economy in the world b) Because its economy is shrinking in size c) Because it is growing much slower than Asia d) All of the answers listed
10. The future of the United States and Canada depends on their: a) Product innovation skills b) Service innovation skills c) Marketing skills d) Diffusion of innovation skills
9. When a nations trading ability declines: a) It often resorts to raiding b) People blame the leaders c) It is because it becomes overconfident and arrogant d) The whole culture loses its vitality and declines 10. The good created by global free trade vastly outweighs the bad it has created. a) This is a matter of opinion b) This has been established by thousands of years of advancing civilization and prosperity c) Is the sort of statement you would expect from a marketing textbook d) This is simply not true
8. What is yet to fully react to the extraordinary changes in distribution over the last four generations? a) Our economy b) Our species c) Our culture d) All of the answers listed
7. The lower the cost of trade and the faster the speed of trade flows: a) The faster the opening up of new markets around the world b) The faster new sources of low cost labour are introduced into the supply-chain c) The more everyone benefits d) a and c above e) a and b above 8. A positive outcome of the global trading dynamic is: a) Prices drop b) Inflation drops c) Interest rates drop d) All of the listed options 9. __________ production methods can be made to work in regions that have barely progressed beyond the stage of peasantry. a) Older b) Modern c) Mass d) No 10. FedEx, UPS and DHL have a few great process thinkers and a lot of good distribution process implementers who are________________: a) Paid very well b) Highly trained to do exactly what they are told and not think about it c) Asked to think about what they do and how to improve what they do d) None of the options listed
6. Change management in marketing is most important in a firms: a) Product development management processes b) Customer relationship management processes c) Supply chain management processes d) All of the answers listed 7. What follows Supply shifts to serve the demand of the most profitable market segments.? a) Effective products and process are quickly imitated and improved b) Sellers learn directly and by observing other sellers how to add customer and shareholder value c) The variation in consumer demand is constantly changing. d) Competition forces sellers to try new ways of serving customers and reducing costs. e) The supply of products and processes is constantly changing 8. What follows Sellers learn directly and by observing other sellers how to add customer and shareholder value.? a) Effective products and process are quickly imitated and improved b) Supply shifts to serve the demand of the most profitable market segments c) The variation in consumer demand is constantly changing d) Competition forces sellers to try new ways of serving customers and reducing costs e) The supply of products and processes is constantly changing 9. What follows Competition forces sellers to try new ways of serving customers and reducing costs.? a) Effective products and process are quickly imitated and improved b) Sellers learn directly and by observing other sellers how to add customer and shareholder value c) The variation in consumer demand is constantly changing d) Competition forces sellers to try new ways of serving customers and reducing costs e) The supply of products and processes is constantly changing 10. Which of the following is the implication of Effective products and process are quickly imitated and improved.? a) Sellers who implement faster are more competitive b) Sellers with an insatiable self-improvement drive are more competitive c) Sellers with superior market orientation and analysis skills that are listened to are more competitive d) All the options are correct