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UNPLANNED COMMUNICATIONS
A
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B

IMAGE
IDENTITY
Spontaneous governing council feedback

ACCUMULATED
Patients

COMPETITORS
Marketing
Communication
Org. Personality

IDENTITY IMAGE
Strategy
Feedback Suppliers

EXPERIENCES
Org. Culture Donors

Employees
Org. Philosophy Brand View of Local Communities
Idea Identity
INTERFACE

Government

ACTIVITY

OF THE BRAND
Core values Feedback
Media

Services
Influential Groups
Organization mission

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