A8PlnAnuAn 10M8MA34 ul8LC1 CCMA8lSlCn A8CACP W ASSuM1lCn Lconomlc loglc Lells us LhaL slmllar asseLs should sell aL slmllar prlce W 8lnClLL value an asseL by looklng aL Lhe prlce aL whlch a comparable asseL has changed hands beLween a reasonably lnformed buyer and seller W Commonly applled ln real esLaLe W 1he approachcan be reflecLed ln a slmple formula v 1 x L (v C / x c ) where v 1 appralsed value of LargeL flrm or asseL x L observed varlable for LargeL flrm LhaL drlves value v C value of comparable flrm x c observed varlable for comparable company S1LS ln ul8LC1 CCMA8lSCn A8CACP W Analyse Lhe economy W Analyse Lhe lndusLry W Analyse Lhe sub[ecL company W SelecL comparable companles W Analyse sub[ecL and comparable companles W Analyse mulLlples Care should be Laken Lo choose approprlaLe varlable usually flnanclal varlables chosen ConslsLency essenLlal whlle comparlng varlables lew commonly used raLlos/ mulLlples W llrm value Lo sales W llrm value Lo book value of asseLs W llrm value Lo 8lu1 W llrm value Lo 8l1 W LqulLy value Lo equlLy earnlngs (rlce/ Larnlngs mulLlple) W LqulLy value Lo neL worLh (markeLbook raLlo) W value Lhe sub[ecL company W 8CS Cl 1PlS A8CACP l lL ls a popular meLhod because lL relles on mulLlples LhaL are easy Lo geL ll Lspeclally useful when comparable companles are Lraded and prlced falrly CCnS Cl 1PlS A8CACP l MulLlples amenable Lo mlsuse and manlpulaLlon ll Cholce of comparable companles sub[ecLlve as companles dlffer ln Lerms of rlsk and growLh lll MulLlples used reflecL valuaLlon errors (under or over) of Lhe markeL Lg sofLware companles 8C8LLM 1he flnanclal lnformaLlon ls avallable for company u a pharmaceuLlcal company 8ased on an evaluaLlon of several pharmaceuLlcal companles companles A8 and C have been found Lo be comparable Lo company u 1he flnanclal lnformaLlon foe Lhese company ls glven below 10Nk \0I