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MARKET DEMAND

COMPUTATION
MARKETING | TECHNICAL | FINANCIAL

TARGET MARKET
TM = CS + (KR x AG)
where:

TM = target market
CS = college students from UP, AdMU and Miriam
College
KR = residential population of pre-selected areas near
Katipunan
AG = percentage of population between 15 to 24
MARKETING | TECHNICAL | FINANCIAL

Population and Growth Rate of Targeted


Schools
School Population Growth Rate
AdMU – College
8,437 1.83%
Dept.
Miriam College 3,982 1.22%

UP - Diliman 12, 959 2.03%

TOTAL 25,378
MARKETING | TECHNICAL | FINANCIAL

Population of Targeted Locality


Locality Population
Pansol 18,968
Teacher’s Village 25,643
Loyola Heights 15,344
Blue Ridge A& B 3,450
Xavierville 10,989
White Plains 2,010
TOTAL 76,404
MARKETING | TECHNICAL | FINANCIAL

Projected Population for the next five years


Residentia
Age Of Collegiate
l Target
Year Between Populatio
Populatio Market
15-24 n
n
2006 76,404 16,045 25,378 41,423

2007 77,871 16,353 25,844 42,197

2008 79,366 16,667 26,319 42,986

2009 80,890 16,987 26,803 43,790

2010 82,443 17,313 27,295 44,608

2011 84,026 17,645 27,797 45,442


MARKETING | TECHNICAL | FINANCIAL

MARKET DEMAND
MD = AMAR x TM x CR
where:

MD - market demand
AMAR - adjusted market acceptability rate
TM - target market
CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL

MARKET DEMAND
AMAR = MAR x Conservative Rate
where:

MAR = number of willing to buy / sample


size

AMAR = 81.91% x 95%


MARKETING | TECHNICAL | FINANCIAL

Market Demand Forecast


Potenti Annual
Target Consumptio Monthly
Year AMAR al Deman
Market n Rate Demand
Buyers d
2 77.81 128,92
41,423 32,231 4 10,744
006 % 5
2 77.81 131,33
42,197 32,833 4 10,944
007 % 4
2 77.81 133,79
42,986 33,447 4 11,149
008 % 0
2 77.81 136,29
43,790 34,073 4 11,358
009 % 2
2 77.81 138,83
44,608 34,709 4 11,570
010 % 8
2 77.81 141,43
45,442 35,358 4 11,786
011 % 4
MARKETING | TECHNICAL | FINANCIAL

MARKET SHARE

PantSaloon Ave. Monthly Production Capacity


Monthly Market demand

Market Share = 900 / 9422.99


9.55% Market Share