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MARKETING STRATEGIES FOR

RURAL INDIAN MARKETS


Submitted By:

Sandeep Singh Bhadwal - 10

Twarit Bhargava - 12

Rajinder Dhindsa - 19

GauravGupta - 26

SaurabhKumar - 41

Alpana Sarangi - 61
TAXONOMY OF RURAL
MARKET
Ø Constituents :
 Agricultural and allied activities,
 Poultry farming,
 Fishing,
 Animal husbandry,
 Cottage Industries,
 Panchayat office etc.

Ø Products :
 Consumables,
 seeds,
 Fertilizers,
 Pesticides,
 Petroll diesel etc.

Ø Durables :
 Tillers,
 Tractors,
 Pump sets,
 Generators,
 Boat etc.
MARKET DIFFERENCES WITH
URBAN MARKET
Distribution Channel Includes: