La Venta Franchise General Scope

Business Concept
Traditional Spain
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To be able to enjoy typical, top quality Spanish cuisine.

Modern Spain
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LA VENTA
In a light-hearted, friendly and cosy atmosphere.

Tourism Effect
OUR PROPOSAL: A wide variety of tapas:
Top quality, Both traditional as well as new creations, Dynamic. Constantly renewed.

In a Restaurant Unit (RU) with a modern, Spanish design. In a relaxed atmosphere, with entertainment a la Espaola.

Enjoy a little bite of Spain wherever you are

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What does La Venta offer?

FRANCHISEE
The protective umbrella of a brand name in which you can trust A quality offer (typical menu, merchandising & entertainment) far away from the normal routine.

CONSUMER
A brand which smacks of good quality, Spanish cuisine Will be able to enjoy a variety of high quality Spanish / Mediterranean cuisine, in pleasant surroundings and far away from the usual routine. A gastronomic proposal, merchandising and surroundings (RU), suitably adapted to individual customs and needs.

A flexible and constantly updated offer.

Support based on Dynamic Marketing

The best price in relation to the different qualities offered. Know-how in business procedure & start-up. Training & permanent attention.

Good price/quality relationship.

Good service. Cosy atmosphere

ATTRACTIVE EARNING POWER

SATISFACTION & LOYALTY

Brand Image: Corporative

Merchandising Labelling Commercial Material

Web site: www.tapaslaventa.com Promotional Activity

Brand positioning
Spain

Staff Uniform

Good quality Away from Gastronomy routine

Dcor of the RU

Brand personality
Media coverage Stationery

Aim: to develop a powerful brand, a benchmark for quality Spanish cuisine which generates loyalty abroad.

Brand Policy
Manufacturers Original Brand Aim
Add value to the menu

La Venta Brand
Consolidate the brand as a benchmark. Stimulate loyalty from the consumer & the franchisee

Brand range used

Star products with prestigious brand names

Other brands.

Examples

Global brand image.

Mediterranean Diet will play a crutial role in our communication.

All of our food offering will be adjusted to the principles of MD. La Venta plans to do a lot of didactics about Mediterranean Diet.

09/11/2011

Brand Image: Restaurant Unit (RU)

Faade

Tasca Area
Approx. 36m2 (150m2 type RU) Faster consumption. Higher turnover of customers. High bar stools. Wooden.

Patio Andaluz Area

Approx. 22 m2 (150m2 type RU) More relaxed consumption. Lesser turnover of customers. Low tables. Patio type chairs.

Bar Area
Approx. 12m2 (150m2 type RU) Faster consumption. High turnover of customers. High bar stools. Wooden. 7 Glass displays for products.

Marketing support
A set of standardized marketing actions has been created in order to ensure: brand and restaurant awareness, traffic, loyalty and average ticket.

An sms/internet platform has been created allowing us to implement targeted promotional actions, with higher returns.

Our offer
Eating & Drinking in the rest. Food Take away
Formats:

Set menu
Tapa

Seasonal menu Fiesta menus

Ration Baguette Complem.

LA VENTA gadgets: welcome gift.

LA VENTA Merchandising

Items linked to the fiestas. LA VENTA Merchandising.

Food offering
Flexible and Adaptable.
A range for outlets with and without smoke extraction. Sur place as well as Take away.

Easy to manage: open, heat and serve. Dynamic: constantly updated. Constant renewal of the list: permanent vs. seasonal. Consistent quality.

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Food offering
Advantages of 4th and 5th range products:
ORGANOLEPTIC ADVANTAGES Vacuum packaging preserves the product's original organoleptic properties, since cooking it in an airless hermetic environment means that none of these volatile characteristics are lost. Vacuum packing favours the concentration of aromas and accentuates food's natural appearance. Heat-sealing the packaging prevents cross-contamination. NUTRITIONAL ADVANTAGES There are also nutritional advantages. Unlike traditional cooking, moisture is not lost during the cooking process, meaning that the food retains almost all of its vitamins (especially water-soluble ones). These foods are somewhat easier to digest, as they avoid the phenomenon of fermentation that is caused by air. ECONOMIC ADVANTAGES The process involves less wastage (up to 8 times less for some products), as liquids are not evaporated. The products have a longer shelf life, thereby also reducing wastage.

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The Restaurant
Faade

The Restaurant
Bar area

Supply Chain
Spanish products

Supplier identification

Supplier panel
- Food -Restaurant items - Merchandising

Centralized Global negotiation

Highest quality, best choice, lowest cost to franchisee

Local products

La Venta has deep knowledge of Spanish foods and suppliers. Taking advantage of opportunities such as Guarantee of Origins departments.
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Logistics Solutions
Location of Suppliers
Partnership with a Spanish 4PL contractor to consolidate the purchases of all Spanish products and distribute them to the countries of destination Currently 3 candidates under evaluation

Temperature of Food Products

All logistics partners are 3-Temperature capable

Location of Customers
Partnership with a Swedish 4PL contractor: BRING FRIGOSCANDIA, to receive goods from Spain and local suppliers and deliver to all restaurant units BRING FRIGOSCANDIA currently distributes all food products to IKEA stores, WORLDWIDE

Control of Supply and Demand

Implementation of IT solutions to supervise all logistics flows
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Logistics Flows

Orders Deliveries Payments

LA VENTA HQ Local Suppliers

1 x week

Spanish Suppliers

Consolidation center Spain

BRING FRIGOSCANDIA

LA VENTA Restaurant

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The builder manual.

09/11/2011

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Staff Training
Support Content
General Manual Introduction to Training Starting up the RU Management Manuals Franchisee

Recipient

Training Manual

Specific Manuals Daily Opening & Closing of the RU Health, Safety & Environment

Managers Manual Supervisors Manual Waiters Manual Cooks Manual

Virtual DVD

Customer Service Basic Steps to Good Service Using the Software Staff Management

Virtual Teaching Material

On-line Support

On-line Conferences & Seminars Tests & Evaluation Criteria

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Conclusions
Support from a solid team, with a high level of know-how

Lean Concept Speedy Development Potential Straightforward business model adaptable to different settings

Attractive Earning Power & Rapid Payback

High Flexibility

A WINNING PROJECT
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