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The

PrimaVera
Crea%ng a sustainable healthy lifestyle for all

Introduc2on

Introduc2on

Introduc2on
Back ground Infrastruc ture

Intro

Customer

Oering

Finance

Background
Indonesia the Standout in ASEAN GDP growth

Informal sector
Indonesia ASEAN

Informal sector workers 2008 Country Number Percentage Indonesia 69,076,000 67.40% Malaysia 2,708,500 25.40% Singapore 279,300 15.10% Thailand 21,495,400 56.80% Phillipines 16,241,000 47.60% Intro Back ground Customer Oering Infrastruc ture Finance

Business Ac2vi2es 50% O! Free!


@class A partner clinic @class B partner clinic

Insurance

First-2me check-up Genera2ng health prole Sustain membership Free/cheap medical service

Medica2on

Maintenance

50% O!
Illness diagnosis Aordable medica2on
Intro Back ground

Free!

@partner pharmacy

@primavera

Periodical check-up Periodical consulta2on Lifestyle guidance


Customer Oering Infrastruc ture Finance

Business Ac2vi2es

Just For Rp. 25,000/Month + Membership Fee Rp.100,000/Year!!

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Business Model

Business Model
Back ground Infrastruc ture

Intro

Customer

Oering

Finance

Customer Prole and Channels


Target Market: Working Class Age Occupa2on Monthly Income Working Place Living in Customer Prole 18-64 years old Students, domes2c workers, factory workers, street peddlers, etc Minimum Rp. 900,000 Formal and Informal sectors Jakarta, Bogor, Tangerang, Bekasi, Depok

Customer Channels

Workplace

Home Community

School/ University

General Public

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Value Proposi2on
Maintenance
Periodical check-up Periodical consulta2on Lifestyle guidance Illness diagnosis Aordable medica2on First-2me check-up Genera2ng heath prole Sustain membership

Medica2on

Insurance

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Key Partner and Key Ac2vi2es


Maintenance 24/7 call center MedicaOon Check-up Insurance Corporate Social Responsibility Drug store Freelance doctors

Clients
Healthcare benet

Corporate Partners
Product distribu2on, adver2sement

Pharmacy company

PrimaVera
NGOs NPOs

Non-prot InsOtuOons
Donor & beneciary

Governments
Facility support

Zakat Infaq Shadaqah (ZIS) Dompet Dhuafa


Intro Back ground Customer

State- owned Pharmacy

Posyandu
Oering

Puskesmas
Finance

Infrastruc ture

Key Resources
Main:
Main oce, branch oces

Prot Center:

Support:
Laboratory, pharmacy

Capital Resources

Medical Prac22oners

Support Center:
Miscellaneous stas

Human Resources

Partnership with clinics and pharmacies


Prot Center
Medical stas Director

Support Center
Support stas Marke2ng & Sales

Doctor

Nurse

H&R, GA

IT

Accoun2ng

Legal

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Finance

Cash Flow Es2ma2on


Back ground Infrastruc ture

Intro

Customer

Oering

Finance

Incomes and Costs


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

14.5% 2.8% 6.6% 15.8%

Other General and Administrative Expenses Rent Expenses

Main Incomes
26% 2%

37%

Advertising Expenses 40.8% Supply and Maintenance Expenses Wages and Employee Payroll Expenses Reimbursement

35%

19.5%

(a.1) Membership Fee (Rp. 100,000,- / Years) (a.2) Monthly Premium (Rp. 25,000,- / Month) (a.3) Healthcare Products Sales (b.1) CSR and Sponsorship

Cost Structure

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Customer Acquisi2on

IniOal Target

1 membership / day / 1 salesperson

t Easy Targe

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Cash Flow Statement


180,000,000 160,000,000 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 -
Month Month Month Month Month Month Month Month Month Month Month Month 1 2 3 4 5 6 7 8 9 10 11 12

Break Even Point (BEP) in Year 2!


Posi2ve Cash Inow!

Total Cash Receipts


Intro Back ground Customer

Total Cash Paid Out Infrastruc ture

Oering

Finance

Cash Flow Es2ma2on

Numbers are in Rupiah Ini2al Target : 1 membership/ day/ sales person

Intro

Back ground

Customer

Oering

Infrastruc ture

Finance

Thank You

Primavera: Prole
The InnoVaders:
Ayu PraOwi
Ayu is currently a Ph.D. candidate in InternaOonal Studies, Graduate School of FronOer Sciences, in the University of Tokyo.

Anne Hadi Anne is currently a Ph.D. candidate in Environmental and Energy Engineering in Waseda University, Japan.

Rani Ocktavianty
Rani is currently a student of Japanese Language at Naganuma Language School, Tokyo.

Appendix: Compe2tor Analysis

Aspects Product

Prima Vera Insurance, First & periodical checkup Umum Public, corpora2on, community, schools 100,000 membership, 25,000 monthly fee, 2kids free, Immediate compensa2on Doctor in HQ,Puskesmas,

Askes

Jamsostek Does not cover general check up

Target Member Promo2on

Only for Polri, TNI, Pegawai Negri, BUMN, Pegawai Askes

Only for formal sector workers

Price

Paid by employer, 3% of salary for individual, 6% of salary for family

Place