Personal Details

Name Gender Age Group : Occupation : Location : : : (Below-20) Student (20-30) Employee (30-40) House wife (Above-40) Others

1. Which newspaper do you read? a) Madhyamam b) Malayala Manorama c) Mathrubumi d)

Others,specify__________ 2. Are you a; a) Registered subscriber b) Casual reader 3. Do you read more than one newspaper? a) Yes b) No

4. Are you a reader switched over from any other newspaper? a) Yes b) No

If yes, reason? _____________________ 5. Why did you prefer this newspaper?____________________________________________________________________________ 6. How much time you spend in reading newspaper? ___________________________________________________ 7. How do you read newspaper? a) Fully b) Selected points c) Headings

8. Which all are the pages that you are focusing on? a) Front Page b) Editorial Page c) Sports Page

e)

Obituary

d) Classifieds

9. Do you read advertisements published in your daily? a) Yes b) No

10.Have you ever seen the advertisement of this newspaper in any medium? a) Yes b) No

If yes, specify the media____________ 11.Is the advertisement / promotional activities of the newspaper influenced you in selecting this newspaper? a) Yes b) No

12.What are all the features that attracted you in the current newspaper? a) Trustable data d) Attractive front page b) Precise Content c) Suitable Headlines

e) Trustable Advertisements

13.As a loyal customer, do you get any initiatives in reporting any news to the daily? a) Yes b) No

14.Do you get newspaper at the correct time daily? a) Yes b) No

15.As a regular customer, do you feel that you are receiving any aids from your daily? a) Yes b) No

16.Are you satisfied with your present daily?

a) Yes

b) No