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Instructions to candidates: Select an organisation that you are familiar with either in your own country or elsewhere.

It can be any type of organisation but should be one where you have excellent access to information on it, either from published secondary data sources or from links that you might have with it. Make sure you are able to gather data in the key strategic areas of your chosen organisation in order that you have sufficient to hand to tackle the set task effectively. You are required to produce a formal strategic report, based on your chosen case-study, in no more than 4,000 words excluding diagrams, as per the task below. It will be expected that contemporary strategic management theory will underpin the report in places and where relevant. TASK You are to assume the role of senior management and prepare a strategic management REPORT in order to assist with developing the strategic future of your chosen organisation. The report should be in TWO sections and not more than 4,000 words in total. SECTION ONE (word guide 2,500) should cover a strategic analysis of your chosen organisations current situation where a number of strategic frameworks familiar to the unit might be utilised and applied to the organisation. You should conclude this section having identified THREE possible FUTURE options or strategies that your chosen organisation would need to consider. A good answer should include several business model frameworks applied to the chosen organisation which might include: SWOT/PESTLE/Five-Forces/Stakeholder mapping & analysis/Seven S Structure/Value Chain/Boston matrix/Generic Strategies/Benchmarking/Balanced Scorecard/Financial Ratios etc. SECTION TWO (word guide 1,500) covers strategic choice and should build on this strategic analysis by evaluating these possible future strategies, using criteria of your choice, and highlighting the best one with your reasoned justification. You should then outline in detail how this chosen future strategy should be implemented in order for it to be sustainable and for your chosen organisation to have a successful future. A good answer might use Suitability, Feasibility and Acceptability (SFA) as possible criteria to evaluate the three chosen future strategies. The report should then justify the best strategy and outline, with relevant timescales (possibly with a Gantt chart), how it might be sensibly implemented for the chosen organisation.

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