Pk5N1u 8Y

SAMIkA kAnMAN 1111272030

MLnLDI nASAN 1110921030
ASnIUk kAnMANCnCWDnUk 1120408030
M kAISAN IAN CnCWDnUk 1110312030
SALD IS1IAkL 112077S030



1 LxLCu1lvL SuMMA8?
lts toy tlme ls a speclalLy Loy reLaller operaLlng ln 8ananl 11 no shop no1 We are a company
LhaL helps Lo grow Lhe creaLlve power of our chlldrenCur success ls our employees and Lhe
unlque servlce Lhey render 1he large varleLy of Loys aL lower prlces Lhe funfllled aLmosphere
and servlce ls all LhaL lts toy tlme provldes lLs cusLomersWe are Lhe only company who Lhlnks
abouL a chllds menLal developmenL buL noL only enLerLalnmenL




CCMAn? lnlC8MA1lCn
- Name l1'S 1C? 1lML lnc
- Location Shop no 1 8ananl 11 no (8eslde MoLher Care) uhaka 113 8angladesh
%J chos it bcous w w /ookinq fo such on oo which wi// h/p us incos ou so/s ond
ntuo//y qow ou pofit consistnt/y os this /ocotion con ottoct ou toqt mokt os its
bsid MO1nk c4k)
op ize 730 sq feeL
ent Expense: 300 1k ( lncludlng waLer expense)
Vbance Veposit: 3000000 1k (for 3 years conLracL)
Electricity Expense (0003000)1k (dependlng on Lhe usage)
elepone Expense ll00l00)1k wlLh lnLernaLlonal roamlng (dependlng
on Lhe usage)
olor Pattern of owroom: ?ellow 8aby plnk and Sky 8lue
- ype rlvaLely held Company
- nVastry 8eLall
- ebsite wwwlLs'LoyLlmecobd
- Logo ]t' tOx tlmC
- oal
ort term 1o provlde lnnovaLlve educaLlonal Loys and lmprove Lhe
learnlng curve of chlldren of 8onq/odsh Lhrough Lhe use of lnLeracLlve Loys
Long term CreaLe a proflLable company as well as lmprovlng creaLlve power
of 8onq/odshi chlldren

- ission statement
lts 1oy tlmes mlsslon ls Lo lmporL Lhe hlghesL quallLy educaLlonal Loys avallable 1he more
chlldren LhaL learn baslc funcLlons from our Loys Lhe more successful we are
- orporate strategy
uevelop unlque selecLlon of creaLlve educaLlonal engaglng Loys
1o cover greaLer markeL share
ConLlnuously revlewlng our lnvenLory and sales and ad[usLlng our lnvenLory
levels accordlngly
- asiness strategy
We offer safe hlgh quallLy educaLlonal Loys ln falr and compeLlLlve prlces and sLrlve for 100
cusLomer saLlsfacLlon unllke oLher companles who sale only fun Loys for Lhelr own proflL

3 PuMAn 8LSCu8CL MAnACLMLn1
rganizational stractare of Itx toy tlme:




taffing te organization:
8ecrulLlng - 1wo sysLem
1lor upper level Managers
lor lower level Lmployees
8oLh lnLernal and LxLernal 8ecrulLlng
SelecLlng - AppllcaLlon forms
- lnLervlew( selecLed)
- AssessmenL LesLs
- SelecLlon
1ralnlng - Cn Lhe [ob Lralnlng
Employees anV alaries:
Upper Lebel anagement:
nAML uLSlCnA1lCn SALA8?/monLh
Mr Muhammad Chalrman 1k 100000
MsSamlra 8ahman Managlng ulrecLor 1k 30000
MrMehedl Pasan CM AdmlnlsLraLlon 1k 30000
f Mff
Adm||stft|o
f Mff
ocumt
f Mff
I|fc
f Mff
Mft|
- Showroom and
sLaff
coordlnaLor
- SecurlLy
manager
- lmporLer
- Warehouse
Manager
- 1ransporLer
- llnanclal
research
manager
- AccounL
manager
- romoLlonal
manager
- CusLomer
supporL
manager
MrAshlqur 8ahman Chowdhury CM rocuremenL 1k 30000
Mr8afsun !anl Chowdhury CM llnance 1k 30000
Sayed lsLlake CM MarkeLlng 1k 30000

Lower lebel anagement:
ueslgnaLlon CuanLlLy Salary and Wages/ person
Salesman 10 1l1000
Cleaner 3 1k 700
SecurlLy 3 1k 4300
urlver 1k 7000

4 MA8kL1lnC Mlx
External arketing Enbironments:
ollLlcal LnvlronmenL uolng a buslness under our recenL pollLlcal sysLem ls really challenglng as lL ls varylng
from Llme Lo Llme
Soclal LnvlronmenL Curs ls a creaLlve and speclallzed sLore so lLs dlfflculL Lo forecasL lLs accepLance ln
socleLy
1echnologlcal LnvlronmenL lf oLher compeLlLors brlng more Lechnlcal Loys Lhan ours lL would be a our blggesL
LhreaL
Lconomlc LnvlronmenL As Lhls deLermlnes publlcs spendlng paLLern we really wanL lL Lo go smooLh Lo run
our sLore wlLh no obsLrucLlon
arget market & arket egmentation:
lndlvldual consumers llJteo of oqe%%telt loteots ooJ kelotlves ooJ 5peclol cllJteo
Wholesale purchasers and
8uslnesses
5cools uoycote eottes etc commetclol bosloesses
3 8CuuC1 Anu 8lCL
8CuuC1S 8lCLS ln 8u1
!olnlng producLs 393993
number producLs 7931393
honlc producLs 17934393
ueveloplng producLs 10933093
8ulldlng producLs 3931393
8CuuC1 Anu 8lClnC S18A1LClLS
roducL Llfe Cycle lnLroducLlon phase
8rand Lype naLlonal 8rand
oslLlonlng We focus malnly on menLal physlcal and creaLlve developmenL of chlldren
as well as we are cheap and unlque
rlclng roducLs eneLraLlon rlclng
rlclng LacLlcs sychologlcal rlclng (Cdd even rlclng)
7 ulS18l8u1lCn
- ulrecL ulsLrlbuLlon of boLh consumer buslness producLs
- SelecLlve ulsLrlbuLlon
- roducL llne reLaller
- rlvaLe warehouse
- MaLerlals handllng
- All modes of LransporLaLlon
- Ware house 8enL 1k90000 for 4300 sq fL aL 1ongl
- Labor CosL 1k 00 for per labor


8romoLlons

romoLlon sLraLegy ull sLraLegy
AdverLlslng sLraLegy 8emlnder adverLlslng
AdverLlslng medla newspaper8adlolnLerneLllys
ouLdoor adv and also vlrLual adv
Sales force 8oLh lndusLrlal and reLall selllng
Sales romoLlon 8oLh Coupon C dlsplay



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